Azman Hashim International Business School FINAL EXAMINATION SEMESTER 1 SESSION 2022/2023 COURSE CODE : MBSA 2263 COURSE : OPERATION AND PROJECT MANAGEMENT PROGRAMME : MBA DURATION : 17 DAYS DATE : 29 JANUARY 2023 MARKS : 100 (CONTRIBUTING 30 PERCENT OF THE OVERALL MARKS) INSTRUCTIONS TO CANDIDATES: Section A: Answer ALL questions Deadline of soft copy submission: 14 FEBRUARY 2023 THIS EXAMINATION PAPER CONSISTS OF 4 PAGES ONLY (INCLUDING THIS PAGE). Plagiarism (Excerpt from Item 27, UTM Graduate Studies Rules and Regulations) 1) Plagiarism in academic includes producing thesis, dissertation, project report, article, coursework and research findings without acknowledging or referring to the original sources and claiming as one’s own work. It involves the submission of the whole or part of the work towards a degree. 2) A Student who committed plagiarism will be penalized based upon decision made by the Faculty Academic Committee. 3) Details of prohibition against plagiarism can be referred to UTM Student Regulations Book. Examination Misconduct (Excerpt from Item 28, UTM Graduate Studies Rules and Regulations) 1) A student is suspected of misconduct during examination if: a) Giving, receiving or possessing notes or some other materials in various forms relevant to the course during the examination inside and outside of exam hall OR b) Using the information stated above for the purpose of answering exam questions OR c) Cheating or attempting to cheat or behaving inappropriately during examination OR d) Other misconduct set by the University. 2) If the student is found guilty of misconduct by the Faculty Academic Committee and pending the approval of the Senate, the student can be penalized as follow: a) Receive a ZERO (0) mark for the examination OR b) Receive a ZERO (0) mark for the course OR c) Receive a ZERO (0) mark for all registered courses for the semester OR d) Suspended from study for a duration specified by the Senate. 2 SECTION A: 100 MARKS Read the case titled: BINNJ ON THE APPLE IPAD QUESTION 1 Binnj seems to have embraced the “agile” development approach. Discuss in what circumstances might a firm choose to use the slower, more traditional “waterfall” approach to developing a new system? (15 Marks, PLO1, CLO1, C4) QUESTION 2 Since the start of the Binnj science experiment, a plethora of new tablets have been announced (e.g., from companies such as Research in Motion, Samsung, and Hewlett Packard). a) Explain the key enablers that have allowed Binnj to engage in this “science experiment”? (10 Marks, PLO1, CLO1, C5) b) Has Binnj chosen the right platform? (5 Marks, PLO1, CLO1, C5) QUESTION 3 In relation to the case study, discuss Binnj system request that includes the following. (a) Project sponsor (2 marks) (b) Business need (10 marks) (c) Business requirements (10 marks) (d) Business value (5 marks) (e) Special issue or constraints (3 marks) (30 Marks, PLO1, CLO1, C5) 3 QUESTION 4 Discuss whether Hutcherson should slow down (i.e., wait another two months before making a formal product announcement, as per Philips’ suggestion) or speed up (i.e., push LiveMenu more aggressively, as per Hayes’s suggestion)? (15 Marks, PLO1, CLO1, C5) QUESTION 5 Have you ever worked on, or led, a virtual team? What tools did you rely on, and what problems did you experience? (10 Marks, PLO1, CLO1, C5) QUESTION 6 Discuss the other revenue opportunities might Binnj create through LiveMenu, in addition to the digital menu? (15 Marks, PLO1, CLO1, C5) Requirements: Report must be type written with Times New Roman font size 12 and 1 ½ spacing. For references use Author (Year) format. Put in suitable headings, table of content, Figures and Table numbered from 1 onwards. The number of pages of text must be between 10 and 20 pages only. 4
