Multipiurposes slide presentation “Mind Shifting - leading organizations through storytelling” Precious Murena-Nyika 2021 The Munn Gulch fire Montana. A story that demonstrates the importance of unlearning fast. Ref book - Think Again by Adam Grant Creative storySlide A tragic story that occurred in August 1949 in Munn Gulch fire • • • • • • • • • “Mental fitness over physical fitness” Mental fitness is not intelligence - The ability to rethink quickly and unlearn quickly In crisis we normally operate in auto pilot Smoke jumpers Extinguish fires – not start fires Smoke jumpers - Run from a fire not towards it Smoke jumpers - Use your tools to fight the fire – your tools are who you are – when you dump your tools you give up The concept of starting a fire to extinguish one was never taught – Dodge improvised Investigators found that without their tools they could have moved 20percent faster and beat the fire The greatest tragedy of Munn gulch is that dozens of firefighters died fighting a fire that didn’t need to be fought . 1978- Policy changed “smokejumpers missed the #46 opportunity to rethink their Insert Title Here assumptions “ Mind Shifting Rethinking – the power of knowing what you don’t know Recognizing that there are a lot of things we do not know Recognizing that there are a lot of things we believe that are not factual Being happy to be wrong Unlearning the beliefs ,behaviors that are no longer useful 01 03 02 04 Relearning new insights that are relevant for today Remaining open to repeat that process over and over again Multipiurposes slide presentation “Why stories are the most powerful form of influence Justin Cohen 2015 Stories & influence The trajectory of human development over 200 000 years Flat line 160000years There was very little development on civilization for all those years 40000 years ago - language Once language was developed people could communicate and tell stories learning was accelerated – tools use ,fire ,shelter 6000 years ago - writing Now stories could outlive the death of their owner – bible ,written laws ,printing press , films , telephones , 1990s the internet The American dream The impact of powerful stories • Two kinds of stories Dead stories and living stories • Both arrive at the same conclusion but they have different effects on our brains • Dead stories just give facts • Living stories have a a plot and characters • Living stories allow you to feel the pain of not having medical aid . More motivating than a list of facts • • Living stories – have a desire – goal , adversity obstacles ,action ,realization , resolution and a take home point • Stories are great because they don’t tell us what to do . We figure out the lessons ourselves and decide what to do or not to do . • When you try to shove a lesson down someones throat they just plainly reject it – just because The American dream The impact of powerful stories • “Good story telling causes changes in attitude ,beliefs and behaviors. • Good storytelling has relatability ,novelty ,fluency and tension • Stories overcome reactance challenge that leaders often face from telling people what to do. • Great Movies & documentaries have caused global movements of change • America conquered the world with stories of the American dream and Hollywood is their greatest advertising space • The American dream became a self fulfilling prophecy as America attracts the best from across the world and they in turn build multi million dollar empires etc • A black man was US president in Hollywood long before Barack Obama Neuroscience behind story telling Why did only three smoke jumpers survive Highly emotive events have higher recall . 1 2 3 When a story causes stress our brains release cortisol – attracting us to the story .when the stress is over we exude dopamine. This is a powerful combination of hormones. Mirror Neurons – Mirror Behavior In our brains help us to experience things just by visualizing .Stories are empathy machines .They force the brain to mirror the emotions of the characters Connected data – Fewer chunks The brain can remember better data that is connected or interrelated 4 Stories trigger high neural activity The neural activity in the brain increases fivefold when we hear a good story Story telling in strategy Simplifying the organizational Mission MISSION 4 Step Building & Communicating strategy Organizations can learn a lot from countries They can use their history to bind people together Every organization has a story that forms its DNA Living values VALUES Emotion is the glue for memory Using real customer impact / community stories to build a sense of purpose Data & Stats must tell a story RESEARCH Data when we analyzed can tell a compelling story that move the organization into action and set a burning platform for change Setting relatable and meaningful goals GOALS Cutting stone - Building a cathedral Bible is a collection of stories Everyone remembers the goal and how to get there . Story Telling in HR Management Boosting our EVP with employee testimonies Recruitment LinkedIn ,facebook , Instagram and whatsapp Rewards & Recognition Motivation Sharing the impactful stories of award winners to influence similar behavior by others Igniting our values to life Culture change Sharing stories of how employees live our company values and giving awards for these behaviors Big Moments KEYWORD Seizing life changing moments to create stories that will spread in the company grapevine . Covid-19 pandemic , Zuva judgement , Story Telling in selling Boosting our Customer Value proposition with Customer testimonies Testimonies LinkedIn ,facebook , Instagram and whatsapp Stories are usually created when we do something extraordinary Visual Stories Advertising Using powerful visual stories with no commentary to provoke thought & create lasting impressions- Watershield Adverts Content marketing & Brand Ambassadors Culture change Be careful the stories you link your brand to because the connection is strong and difficult to erase . Stories make us remember and care .Content marketing today works well because of that Big Moments KEYWORD Seizing life changing moments for customers Picking up on customer struggles *Some marketers see the use of neuroscience or behavioral science as synonymous with manipulation Health & safety behavior change Watch a video simulation of how it happened Share a fatal accident /event from another Lafarge unit Extract learnings from discussion See real pictures of the accident scene Apply these to our local situation and close all gaps My HR Evolution story 30% Level 1 Headcount numbers Disciplinary cases 50% 70% 90% Level 2 Level 3 - Relationships Business understanding Ave labour cost per person Ave cost of hiring Ave cost of training per hour per man Staff Cost to revenue Labour cost per ton produced Training cost per ton produced EBITDA Top line contributors Margin depleters
