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Government Property
NOT FOR SALE
ENGLISH
Self-Learning Module
Quarter 3 - Module 2 (Week 3)
English- Grade 8
Quarter 3– Module 2 (Week 3): Analyzing Intentions of Words or Expressions Used in
Propaganda Techniques
First Edition, 2020
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Development Team of the Module
Writer: Dyna Mae M. Juan, Ma. Kaye Anne E. Salvador
Editors: Pacita L. Corpuz, Jewienson Lloyd Padaong, Romanita A. Raquel
Reviewers: Ritchelle B. Dejolde, Eliza Milagros A. Rivera, Kathleen E. Fandag
Illustrator: John Jufel V. Simpliciano
Layout Artist: John Jufel Simpliciano
Management Team: Joann A. Corpuz
Joye D. Madalipay
Jenetrix T. Tumaneng
Ritchelle B. Dejolde
Schools Division of Ilocos Norte
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Telefax:
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Telephone No.:
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English 8
Quarter 3 – Module 2 (Week 3):
Analyze Intentions of Words or Expressions Used in
Propaganda Techniques (EN8V-IIIG-26)
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Introductory Message
For the Facilitator:
Welcome to the English 8 Module on Analyzing Intentions of Words or Expressions
Used in Propaganda Techniques. This module was collaboratively designed, developed and
reviewed by educators from public schools to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help learners
acquire the needed 21st century skills while taking into consideration their needs and
circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
Note to the Teacher
This contains helpful tips or strategies that will help you
in guiding the learners
As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage their
own learning. Furthermore, you are expected to encourage and assist the learners as they do
the tasks included in the module.
For the learner:
Welcome to the English 8 Module on Analyzing Intentions of Words or Expressions
Used in Propaganda Techniques. This module was designed to provide you with fun and
meaningful opportunities for guided and independent learning at your own pace and time.
You will be enabled to process the contents of the learning resource while being an active
learner.
This module has the following parts and corresponding icons:
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What I Need to
This will give you an idea of the skills or competencies you
Know
are expected to learn in the module.
What I Know
This part includes an activity that aims to check what you
already know about the lesson to take. If you get all the
answers correct (100%), you may decide to skip this
module.
What’s In
What’s New
This is a brief drill or review to help you link the current
lesson with the previous one.
In this portion, the new lesson will be introduced to you in
various ways such as a story, a song, a poem, a problem
opener, an activity or a situation.
What It Is
This section provides a brief discussion of the lesson. This
aims to help you discover and understand new concepts
and skills.
What’s More
This comprises activities for independent practice to
solidify your understanding and skills of the topic. You
may check the answers to the exercises using the Answer
Key at the end of the module.
What I have
This includes questions or blank sentence/paragraph to be
Learned
filled in to process what you learned from the lesson.
What I Can Do
This section provides an activity which will help you
transfer your new knowledge or skill into real life
situations or concerns.
Assessment
Additional Activities
This is a task which aims to evaluate your level of mastery
in achieving the learning competency.
In this portion, another activity will be given to you to
enrich your knowledge or skill of the lesson learned.
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Answer Key
This contains answers to all activities in the module.
At the end of this module you will also find:
References
This is a list of all sources used in developing this module.
The following are some reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a
separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in the
module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not hesitate
to consult your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain
deep understanding of the relevant competencies. You can do it!
What I Need to Know
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Good day, learners! How are you doing today?
Did you know that teenagers are exposed to over 3,000 advertisements per day?
Without the skills to look critically at all these messages, it’s easy to be persuaded by them
without even realizing it.
This lesson focuses on the expressions used in propaganda techniques. Propaganda is
media that uses carefully-crafted messages to manipulate people’s actions and beliefs. It has
one purpose only: to persuade you. There are varieties of propaganda techniques. They use
biased, or one-sided messages and are designed to appeal to peoples’ emotions instead of
their judgment and reasoning.
After going through this module, you are expected to:




differentiate between forms of persuasive media;
identify the expressions used in each propaganda technique;
recognize forms of propaganda used in pictures and in situations; and,
explain the propaganda technique/s used in commercials.
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What I Know
Directions: Choose the letter of the best answer in each item below. Write your answer on a
separate sheet of paper.
For items 1-10, identify the type of propaganda technique used in each poster.
1.
2.
3.
A.
B.
C.
D.
Bandwagon
Name-calling
Plain Folks
Testimonial
A.
B.
C.
D.
Bandwagon
Name-calling
Plain Folks
Testimonial
A.
B.
C.
D.
Bandwagon
Glittering Generalities
Name-calling
Plain Folks
A.
B.
C.
D.
Bandwagon
Glittering Generalities
Name-calling
Testimonial
4.
5.
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A.
B.
C.
D.
Bandwagon
Glittering Generalities
Name-calling
Testimonial
A.
B.
C.
D.
Bandwagon
Glittering Generalities
Name-calling
Plain Folks
6.
7.
B.
A. Bandwagon
B. Glittering Generalities
C. Name-calling
D. Testimonial
8.
A. Bandwagon
B. Glittering Generalities
C. Name-calling
D. Testimonial
9.
A. Bandwagon
B. Glittering Generalities
C. Name-calling
D. Testimonial
10.
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A. Glittering Generalities
B. Name-calling
C. Plain Folks
D. Testimonial
For items 11-15, write TRUE if the statement is correct. Otherwise, write FALSE if it is
incorrect.
11.
12.
13.
14.
15.
Name calling is used to create fear and arouse prejudice by using negative words to
create an unfavorable opinion or hatred against a group.
Bandwagon technique uses the testimony of a famous person to get you to do
something.
Plain folks create a sense of camaraderie between the speaker and his audience which
helps build belief in the idea.
Propagandists employ vague, sweeping statements using language associated with
values and beliefs deeply held by the audience without providing supporting
information or reason in glittering generalities.
It is important to know about propaganda so that we can tell whether its writer or
speaker is giving us honest, factual and logical information, or not.
Great job! To check if you get all the answers, turn your module on page 21.
What’s In
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In your previous lesson, you have learned what bias is and the steps in recognizing it
in a text. Let us have a brief review on the following concepts.
Bias is any opinion that influences a person’s thoughts, feelings, or actions. A person can be
biased against something or have a bias for something.
An author’s bias is any opinion or prejudice that affects that author’s writing and prevents
the author from being completely neutral about the topic or issue about which s/he is writing.
As you read or listen to biased materials, keep the following questions in mind:




What facts has the author omitted?
What additional information is necessary?
What words create positive or negative impressions?
What impression would I have if different words had been used?
How to recognize bias
1. Look for loaded words – words that are charged with emotion (whether positive or
negative) can reveal an author’s opinion about his/her topic.
2. Watch out for stereotypes – if the author labels an entire group, the writing is
probably biased.
3. Notice vague language -if the author isn’t using specific language, this could be an
indicator of bias.
4. Be on the lookout for one-sided arguments – if the author only presents one side of an
argument, his/her writing is probably biased. A one-sided argument presents only
evidence favoring its conclusion, and ignores the evidence against it.
5. Does the author present facts or opinions? Facts are what they are – the truth. But
opinions can be based on feelings, emotions, or prejudices, which aren’t objective.
What’s New
Directions: In your English journal, write about a time you convinced someone to buy
something.
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________
Be guided by the following questions:



What was the product?
How did you convince him/her?
Do you think you are good at convincing people?
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What It Is
The ability to persuade others is a very useful skill that can be employed in many
significant real-life situations such as advertising products, courting a woman, campaigning
for a political leader, and even in requesting for favors from your parents and friends. In the
field of advertising, this act or approach designed to persuade its intended audience to think
and behave in a certain manner is called propaganda technique.
WHAT IS PROPAGANDA?




Any persuasive technique whether in print or electronic media with a purpose to
influence other’s opinions, emotions, and attitudes.
It tells only the side the author wants the audience to know
It appeals to emotions rather than the intellect
It benefits the person or organization using it
IMPORTANCE OF PROPAGANDA TECHNIQUE
It is important to know about propaganda so that we can tell whether its writer or
speaker is giving us honest, factual and logical information, or not.
TYPES OF PROPAGANDA TECHNIQUES
1. Name-Calling
 Propagandists use this technique to create fear and arouse prejudice by using
negative words (bad names) to create an unfavorable opinion or hatred against a
group, beliefs, ideas or institutions they would have us denounce.
Example:
2. Glittering Generalities
 Propagandists employ vague, sweeping statements (often slogans or simple
catchphrases) using language associated with values and beliefs deeply held by
the audience without providing supporting information or reason.
 They appeal to such notions as honor, glory, love of country, desire for peace,
freedom, and family values.
Example:
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3. Testimonial
 When a famous person or a celebrity endorses a certain view, they testify to the
idea or the product.
 This is an effective propaganda technique that often works wonders to influence
an audience
Example:
4. Plain Folks
 This technique works in a way to establish that the speaker is regular and ordinary
and has the same views and opinions as the people he is appealing to.
 It creates a sense of camaraderie between the speaker and his audience which
helps build belief in the idea.
Example:
5. Bandwagon
 It influences
people by telling them how
everyone is using the same product or is true to the same ideology.
 This encourages people to take the same course of action.
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Example:
What’s More
Directions: To determine if you understand the lesson, pick from the pool of words the
appropriate propaganda technique used in the pictures below. Write the letter of your answer
on a separate sheet of paper.
A. Bandwagon
B. Glittering Generalities
D. Plain Folks
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C. Name-Calling
E. Testimonials
1.
_____
2. _____
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3. _______
4. _______
5. ________
6. ________
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7.
______
8.
______
9. ________
10. ________
You’ve done great! Check your answers on page 21 to let you know if you get all the answers
correct.
What I Have Learned
After going through the discussion and series of activities, check your
realizations by completing the statements below. Write your answers on a separate
sheet of paper.
My Takeaways from the Lesson:
 After practicing my skills in this lesson, I learned that propaganda techniques are
____________________________________________________________
______________________________________________.
 I found out that spotting propaganda techniques in newspapers, on the internet, or on
television are _______________________________________________
_____________________________________________.
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What I Can Do
Activity: Misleading Advertisement
Propaganda is information or ideas used to promote a cause, movement, or a product.
Our motivation to buy a certain product may stem from the belief promoted by the different
propaganda techniques that were mentioned above.
Directions: To apply and hone your skills in analyzing intentions of words or expressions
using propaganda techniques, your task is to recall a product that has misled you one time.
Share your experiences about buying a product that turned out to be quite the opposite to its
commercial on TV. In sharing your experiences, be guided by the following questions:
1. Why did you buy that product?
2. What made that product so believable in the commercial?
3. What was wrong with the product you bought?
4. What propaganda technique do you think was used in the commercial to trick you into
buying it?
5. What can you advise to those consumers like you before buying a product?
For students whose modality is online, share your experiences in your Group Chat or Google
Classroom.
For students whose modality is printed modular, write your experiences on a separate sheet
of paper.
Assessment
Directions: Check your mastery of the lesson on propaganda techniques. Choose the letter of
the best answer in each item below. Write your answer on a separate sheet of paper.
For items 1-10, identify the type of propaganda techniques used in each poster/excerpt.
1.
A. Name-Calling
B. Bandwagon
C. Plain Folks
D. Testimonial
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2.
A. Testimonial
B. Glittering Generalities
C. Bandwagon
D. Plain Folks
3.
A.
Bandwagon
B. NameCalling
C.
Plain
Folks
D.
Testimonial
4.
A. NameCalling
B. Glittering Generalities
C. Bandwagon
D. Testimonial
5.
A.
Glittering Generalities
B.
Bandwagon
C.
Plain Folks
D.
Name-Calling
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6.
“I saw Cady Heron wearing army pants and flip-flops, so I bought army pants and flipflops.”
-Excerpt from Mean Girls (2004)
A. Bandwagon
Testimonials
7.
B. Plain Folks
C. Glittering Generalities
D.
“Why eat with a clown when you can dine with a king?”
-Burger King Advertisement
A. Testimonial
Generalities
8.
B. Bandwagon
C. Name-calling
D. Glittering
“Two of Philippine’s most popular coffee-related brands, Nescafe and Coffee-Mate, have
joined together to make your morning perfect with the new Nescafe with Coffee-Mate the
innovative and delicious 2-in-1 coffee and creamer!”
-Nescafe
A. Bandwagon
Generalities
B. Plain Folks
C. Name Calling
D.
Glittering
9.
Alyssa Valdez, a multi-awarded athlete and one of the best volleyball players in
the Philippines, said on her twitter: “I used to bring MILO ready-to-drink as snack
in school, now I still drink it for Champion Energy! Grab your
#PabaonForChampions today!”
A. Name Calling
B. Plain Folks
C. Testimonial
D. Bandwagon
“In a world where big numbers count, what counts the most is one
10. word: YOU! Game changers, forward thinkers, problem solvers. We
welcome different kinds of YOU! Different sizes, different identities,
different experiences. Together, we’ll be different. Together, we’ll
create a difference. Be part of the team that finds ways. Do join BDO.”
-Excerpt from BDO Unibank Commercial
A. Plain Folks
B. Name- Calling
C. Testimonial
D. Glittering Generalities
For items 11-15, write TRUE if the statement is correct. Otherwise, write FALSE if it is
incorrect.
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11. Propaganda techniques are used as persuasion motivators to perspective buyers.
12. Propagandists use glittering generalities to create fear and arouse prejudice by using
negative words to create an unfavorable opinion against groups, ideas, beliefs or institutions.
13. Bandwagon makes the case that using a product means the buyers are better, smarter, or
richer than everyone else.
14. Testimonial uses an expert or celebrity to sell or promote a service, product, or belief and
is typically used to convince the buyers without examining the facts more carefully.
15. It is important to know about propaganda so that we can tell whether its writer or speaker
is giving us honest, factual and logical information, or not.
Additional Activities
Congratulations on finishing the tasks given in this module. However, practice makes
perfect. The activity below will further enrich you what you have learned from this lesson.
Activity: Watch and Spot!
Directions: Choose one (1) commercial on TV. Then, spot and explain the propaganda
technique/s used in your chosen advertisement. Just a reminder that an advertisement uses
one or two propaganda techniques to influence consumers.
For students whose modality is online, post your answers in your own Group Chat or Google
Classroom.
For students whose modality is printed modular, write your answers on a separate sheet of
paper.
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Answer Key
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References
Aranzamendez, Jun Abigail P., et.al. 2017. English Learning Portals. Lower Ground Unit LG
10 Towers, Mother Ignacia St., Brgy. Paligsahan, Quezon City. The Inteligente Publishing
Inc.
http://schools.misd.org/upload/page/0626/PropagandaDevices09%20(2).pdf
https://www-tc.pbs.org/weta/reportingamericaatwar/teachers/pdf/propaganda.pdf
https://www.canzmarketing.com/7-types-of-propaganda-techniques-advertisers-use/
https://sites.google.com/site/thevirtualenglishnotebook/propaganda-techniques
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