MEJO 531 – Case Prompts: Native Advertising (aka, sponsored content)
Topic 1
Jenna Carroll
Lilly Chase
Sadie Cheston-Harris
Bob Dang
Julia Dorsey
Anna Edmunds
Topic 2
Mia Ferrari
Grayson Franco
Caitlin Hall
Theresa Hemberger
Lindsey Kilpatrick
Addison Lanter
Due by 9:30 a.m., Jan. 24
Topic 3
Lily Peterson
Lily Richardson
Lizzy Rotchford
Heeba Shaikh
Henry Shriver
Grayson Spruill
Natalie Varma
Let’s all play with the same prompt!
The two readings provide you with helpful perspectives:
Sponsored content: 10 rules for getting it right provides ideas on how to develop an effective strategy with influencers,
whether they’re news organizations or other digital players. You’ll likely see some of the ROPE concepts in this post. It
also makes this statement: “… the audience—not the FCC or some journalistic committee—decides what's in its best
interests,” which may sport some interest into the ethical ramifications of sponsored content/native advertising.
The second item was created by the Public Relations Society of America’s Board of Ethics and Professional Standards
and shares expectations of professional practitioners who create native advertisements/sponsored content. It defines
standards to apply and makes 3 recommendations of creating ethical native ads/sponsored content.
With these 2 foundations – Find a native ad/sponsored content to assess.
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Who seems to be the target audience for the message and what’s the call to action? How effective is it?
How well does it meet the 3 PRSA ethics recommendations?
Please provide citation info. If it appears like a news story, include the title, platform and URL. If it’s a social
media post, include a screen grab and URL.
I look forward to seeing what you find!