Yosef cake business plan Yosef cake business plan Business plan assignment . It is focus on cake bakery University Addis Ababa University Course Project Execution (MAPM 608-4) Was this document helpful? Academic year 1 2018/2019 1 Helpful? 1 Comments Please sign in or register to post comments. Preview text Enterprenuership Assignment Josy and his family cake 1 Enterprenuership Assignment Josy and his family cake Yosef Ketema Ber/1557/11 Academic Version Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Academic Version Table of Contents 1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. 1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 1.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. 2.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3.0 Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 . 4.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4.3 Industry Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. 4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 . 5.2 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 5.3 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7. 5.3.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 5.4 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. 6.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 6.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 .1 7.0 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 . 7.1 Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 . 7.2 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 . 7.3 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 . 7.4 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 7.5 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 7.6 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 7.7 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 . Academic Version Cake Bakery 1.0 Executive Summary Josy and his family cake is a confectionery company in Addis Abeba , in wesen that produces and sells high-end baked goods to retail and wholesale customers. We sell pre - made as well as made-to-order confections. The business also offers cake decorating classes , the leading food crafting company in the industry. In Addis, currently no high-end bakeries or locations that offer confectionery classes exist. This provides wesen with a unique experience and opportunity to add SepyCakes to the market place. SepyCakes will serve retail and decorating classes market of 20,000 potential customers and a wholesale market of a 10 restaurants, cafes, etc. Josy and his family cake will be providing the wesen community with high-end baked products made from local supplies. SepyCakes’ customer value proposition is to provide individual and business customers in wesen with baking goods based on fine quality, supreme taste, and unique and original design, as well as decorating instructions. As a differentiated product and service provider, Josy and his family cake will be positioned at a stable price point. Josy and his family cake founder will self-fund 260000 birr in capital. Academic Version Page 1 Cake Bakery 1.1 Objectives • • • • providing high-quality desserts to a variety of customers. bring unique confectionery products and services to addis and the greater community by retailing and wholesaling tasty treats and hosting treat design classes. To expand production to increase corporate customer sales. To develop a strong presence in the community needed to support sales goals 1.2 Mission • • • aims to offer quality Cake at competitive market price. aims to meet the demand of lower, midle, high class need. to donate 5% of our profit to non governmental organizations. 1.3 Keys to Success Our products are priced stable and predicated on quality of inputs, exceptional flavor and taste, unique design and customer service. 2.0 Company Summary • Josy and his family cake is a confectionery company in Addis Abeba , in wesen that produces and sells high-end baked goods to retail and wholesale customers. We sell pre - made as well as made-to-order confections. The business also offers cake decorating classes .My partners represent sales/management and finance/administration areas, respectively • MY partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation. • A ten-year Small Business Administration (SBA) loan will cover the rest of the required financing. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area. 2.1 Company Ownership Josy and his family cake it is incorporated in Addis Ababa. It is a propritership business it is owned by my familys. Academic Version Page 2 Cake Bakery 2.2 Start-up Summary • • Our start up expense aproximately 80,000 of which 30,000 will be used to purchase equipment , 20,000 will be used for rent and also 30,000 for legal and other expense our company wii spent. Our start up Asset approximately 182,500 from this 100,000 will be a cash required , staetup inventory will be required 25,000 ,7500 willbe required for other current asset and 50,000 will be required for the long term asset. Table: Start-up Start-up Requirements Start-up Expenses Legal Rent Expensed equipment Other Total Start-up Expenses $20,000 $20,000 $25,000 $5,000 $70,000 Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets $100,000 $25,000 $7,500 $50,000 $182,500 Total Requirements $252,500 Academic Version Recommended for you 192 Page 3 Document continues below Project Execution and Closure Course Module Project Execution 100% (8) Cake Bakery 3.0 Products Our Products are very quality and also our products are affordable to our customers.we distrubuit our products to our customers through social media and also by using retailers. 4.0 Market Analysis Summary Josy and his family cake focuses sales in wesen with a population estimated by the Ethiopia Census Bureau to be 300000. During the first four years of operation, the company plans to sell to immediate additional markets in bole and piassa, cms, increasing the market size to approximately 150. In doing so, the company will partner with local businesses in those communities to sell Josy and his family cake product and to teach local cake decorating classes. 4.1 Market Segmentation It is the process of classifying customers in agiven market to creat smaller, more precise target markkets. Josy and his family Cake identifie its overall market to consist of people who have high level of income up to low level income customers. Among potential customers identified to be a part of our target market we have identified special events that would involve those customers such as: • Anniversary parties • Baby showers • Birthday parties • Bridal showers • Congratulatory celebrations • Holidays i.e., Easter, ChristmasDay, • New Home Welcoming • Weddings Table: Market Analysis Market Analysis Potential Customers Childern's people durng weeding stuents during Grauation Total Growth 20% 10% 8% 17.41% 2021 2022 2023 2024 2025 60 0 20 80 72 0 22 94 86 0 24 110 103 0 26 129 124 0 28 152 Academic Version CAGR 19.90% 0.00% 8.78% 17.41% Page 4 Cake Bakery 4.2 Target Market Segment Strategy • Our target Market Strategy is the identification of target markets and determination of marketing mix choices that focus on those markets. Josy and his family Cake has identified the above listed markets so that we can be adaptable to different people, and the occasions they enjoy celebrating. 4.3 Industry Analysis Cake industry is not developed in our country as much as possible becuse in our contry there is around 110 million peoples,there is alot of customer,alot of market but this business is not developed. most of cake industrys are found in Addis Ababa so this business is developed only in Addis. 4.3.1 Competition and Buying Patterns Josy and his family Cakes is set apart from the competition in four main ways. • • • • In an era when food is becoming chemistry, josyCakes will focus on raw, natural, and sometimes organic and local ingredients to create its product. Thus, our products taste better and are better for you. Each of our products contains extra detail to set it apart from the competition. We ensure that our products appeal to the eye as well as to the stomach. The sky is the limit when developing a pastry design. We will cater to the wants and needs of our customers in every way possible. When customers want detailed or shaped cakes, we will match the picture or the design that they provide. Customer service is our number one priority. We will ensure that each customer is treated with kindness, respect, and a warm welcome on each visit to josyCakes. Academic Version Page 5 Cake Bakery 5.0 Strategy and Implementation Summary Overview Josy and his family Cakes is hoping to be an active part of the community. It should be the place where people want to go to share nice moments around delicious delicacies. Moreover, we want our customers to think about our bakery for their lifetime events. Therefore we need to give our customers the feeling that we are part of their family and their daily life. place our products are found a place where our customers easily found our product. price our products will be affordable to every body. promotion To achieve our goals, we need to first get our neighborhood knowing about us. This is why word of mouth is our primary strategy. To achieve this, we will focus on the following: • • Being very active on Social media (Facebook and Telegram especially) Word of mouth campaign through distribution of flyers in neighborhood,coupon in the local newspaper. 5.1 Competitive Edge our competiitive edes are • • • • price Location Management efficiency Releationship Academic Version Page 6 Cake Bakery 5.2 Marketing Strategy • • First of all, customers must understand that our products are made with quality ingredients and thus taste better than many of our competitors. The cake bakery business is extremely seasonal. Various products are sold in greater volumes depending on the season or nearing holiday. For example, the pie sales are rather low throughout the year except during the holiday seasons of Thanksgiving and Christmas. Weddings are also exemplify the seasonality of the business as most weddings occur during the summer months. In order to off set this extreme seasonality, Josy and hs family offers a wide variety of products and focuses not only on seasonal celebrations, but also events that happen year round such as birthdays and anniversaries. In addition, the cake decorating classes will be offered year round and are not as affected by the time of year. 5.3 Sales Strategy josy and his family Cake follows different sales strategy • • • we sale our products through social media order,and phone order we sale our products through retalers we sale our prouct by open cafe 5.3.1 Sales Forecast • • • • • • • • • • • • our company estimates total unit of sale 1,468 in 2022 our company estimates total unit of sale 2,124 in 2023 our company estimates total unit of sale 2,650 in 2024 our company estimates unit price of Cake x is 200 birr our company estimates unit price of Cake y is 500 birr our company estimates unit price of Cake z is 1500 birr our company estimates direct unit cost of Cake x 50 birr our company estimates direct unit cost of Cake Y 120 birr our company estimates direct unit cost of Cake x 620 birr in our company estimates sub total direct unit cost of sales is 215,220 birr in 2022 our company estimates sub total direct unit cost of sales is 236,950 birr in 2023 our company estimates sub total direct unit cost of sales is 368,150 birr in 2024 Academic Version Page 7 Cake Bakery Table: Sales Forecast Sales Forecast FY 2022 FY 2023 FY 2024 762 445 261 1,468 964 653 507 2,124 1,200 800 650 2,650 FY 2022 $0.00 $500.00 $1,500.00 FY 2023 $0.00 $500.00 $1,500.00 FY 2024 $300.00 $750.00 $1,700.00 $0 $222,500 $391,500 $614,000 $0 $326,500 $760,500 $1,087,000 $0 $600,000 $1,105,000 $1,705,000 FY 2022 $0.00 $120.00 $620.00 FY 2023 $50.00 $95.00 $345.00 FY 2024 $45.00 $142.50 $391.00 $0 $53,400 $161,820 $215,220 $0 $62,035 $174,915 $236,950 $0 $114,000 $254,150 $368,150 Unit Sales Cake X Cake Y Cake Z Total Unit Sales Unit Prices 0 Cake Y Cake Z Sales 0 Cake Y Cake Z Total Sales Direct Unit Costs 0 Cake Y Cake Z Direct Cost of Sales 0 Cake Y Cake Z Subtotal Direct Cost of Sales Academic Version Page 8 Cake Bakery 5.4 Milestones Table: Milestones Milestones Milestone Raw matterial purchase Promotion production Name me Totals Start Date 6/20/2021 6/20/2021 6/20/2021 6/20/2021 End Date 7/20/2021 7/20/2021 7/20/2021 7/20/2021 Budget $15,000 $10,000 $3,000 $0 $28,000 Manager ABC ABC ABC ABC Academic Version Department purchase marketing production Department Page 9 Cake Bakery 6.0 Management Summary My family is the owner of josy and his family Cakes. i am highly educated with a Bachelor's degree in business administration and information system from the addis ababa university, with an concentration in Entrepreneurship and my sister is also highly educated in accounting and finance from unity university and the other families alsso educated . my elder brother currently working toward her Master's degree in Curriculum and Instruction. this company will be slow to hire people in the first few years of operation, but very loyal to those who are hired. Intially all employees will be part time as the majority of the work will be done by the chef proprietor. as the company grows, new employees will be trained and supervised by orginal employees who have been pronted to a leadership position. it is our belive that employees who are dedicated to success our company shuld be rewarded. they will be leaders in our future store development. In order to gain further expertise in the bakery industry, our company will form an advisory board of industry professionals and community members, to assist in the start-up of josy and his family Cakes. The advisory board will be developed though my elder extensive connection of successful Butte professionals. The board will provide this company with advice, guidance, and general business knowledge. In addition, our business will seek out advice from others willing to share Academic Version Page 10 Cake Bakery 6.1 Personnel Plan In our company there are different employees these are sales those who sale the cake to different retail and customer and also for those who is buying on online means, casher they are who receive the cash from the buyers with approprate way, and the baker this department is the main part of the company because this company is cake company with out them it is difficult. they decore , receive plan and bake a quality cake for the company . Table: Personnel Personnel Plan Sales Cashier Baker Total People FY 2022 $50,730 $42,000 $69,754 0 FY 2023 $52,000 $44,000 $75,000 0 FY 2024 $53,000 $45,000 $78,000 0 Total Payroll $162,484 $171,000 $176,000 7.0 Financial Plan 7.1 Start-up Funding our start up fund asset is 182000 birr total it is generated from the family budget and our start up fund expense is 70000 it is spend on legal exp, rent, other exp, etc Academic Version Page 11 Cake Bakery Table: Start-up Funding Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required $70,000 $182,500 $252,500 Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets $82,500 $100,000 $0 $100,000 $182,500 Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities $0 $0 $0 $0 $0 Capital Planned Investment Owner Investor Additional Investment Requirement Total Planned Investment $0 $0 $252,500 $252,500 Loss at Start-up (Start-up Expenses) Total Capital ($70,000) $182,500 Total Capital and Liabilities $182,500 Total Funding $252,500 7.2 Important Assumptions the company pay 30% tax rate its current interest rate is 10% and its long term interest rate is also 10% when the company capital and profit is grow the payroll expense also increses by some value Academic Version Page 12 Cake Bakery 7.3 Break-even Analysis Table: Break-even Analysis Break-even Analysis Monthly Units Break-even Monthly Revenue Break-even Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost 4 $22,009 $5,000.00 $146.61 $21,364 7.4 Projected Profit and Loss Our business will get loss in the first month then after our business start recision. Academic Version Page 13 Cake Bakery Table: Profit and Loss Pro Forma Profit and Loss Cost of Goods Sold FY 2022 $614,000 $215,220 $1,496 -----------$216,716 FY 2023 $1,087,000 $236,950 $2,000 -----------$238,950 FY 2024 $1,705,000 $368,150 $2,500 -----------$370,650 Gross Margin Gross Margin % $397,284 64.70% $848,050 78.02% $1,334,350 78.26% Total Operating Expenses $162,484 $20,000 $7,500 $20,597 $30,809 $14,974 $0 $0 -----------$256,364 $171,000 $22,000 $10,000 $25,000 $37,000 $16,000 $13,200 $9,100 -----------$303,300 $176,000 $25,000 $15,000 $30,000 $42,000 $18,000 $15,000 $10,000 -----------$331,000 Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred $140,920 $148,420 $0 $42,276 $544,750 $554,750 $0 $163,425 $1,003,350 $1,018,350 $0 $301,005 $98,644 16.07% $381,325 35.08% $702,345 41.19% Sales Direct Costs of Goods Other Costs of Goods Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Insurance payroll expense Other Net Profit Net Profit/Sales Academic Version Page 14 Cake Bakery Academic Version Page 15 Academic Version Cake Bakery Table: Start-up Funding Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required $70,000 $182,500 $252,500 Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets $82,500 $100,000 $0 $100,000 $182,500 Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities $0 $0 $0 $0 $0 Capital Planned Investment Owner Investor Additional Investment Requirement Total Planned Investment $0 $0 $252,500 $252,500 Loss at Start-up (Start-up Expenses) ($70,000) Total Capital $182,500 Total Capital and Liabilities $182,500 Total Funding $252,500 7.2 Important Assumptions the company pay 30% tax rate its current interest rate is 10% and its long term interest rate is also 10% when the company capital and profit is grow the payroll expense also increses by some Academic Version Cake Bakery 7.3 Break-even Analysis Table: Break-even Analysis Break-even Analysis Monthly Units Break-even Monthly Revenue Break-even Assumptions: 4 $22,009 Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost $5,000.00 $146.61 $21,364 7.4 Projected Profit and Loss Our business will get loss in the first month then after our business start recision. Academic Version Cake Bakery Table: Profit and Loss Pro Forma Profit and Loss Cost of Goods Sold FY 2022 $614,000 $215,220 $1,496 -----------$216,716 FY 2023 $1,087,000 $236,950 $2,000 -----------$238,950 FY 2024 $1,705,000 $368,150 $2,500 -----------$370,650 Gross Margin Gross Margin % $397,284 64.70% $848,050 78.02% $1,334,350 78.26% Total Operating Expenses $162,484 $20,000 $7,500 $20,597 $30,809 $14,974 $0 $0 -----------$256,364 $171,000 $22,000 $10,000 $25,000 $37,000 $16,000 $13,200 $9,100 -----------$303,300 $176,000 $25,000 $15,000 $30,000 $42,000 $18,000 $15,000 $10,000 -----------$331,000 Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred $140,920 $148,420 $0 $42,276 $544,750 $554,750 $0 $163,425 $1,003,350 $1,018,350 $0 $301,005 $98,644 16.07% $381,325 35.08% $702,345 41.19% Sales Direct Costs of Goods Other Costs of Goods Expenses Payroll Marketing/Promotion Depreciation Rent Utilities Insurance payroll expense Other Net Profit Net Profit/Sales Academic Version Cake Bakery Academic Version Cake Bakery 7.5 Projected Cash Flow Academic Version Cake Bakery Table: Cash Flow Pro Forma Cash Flow FY 2022 FY 2023 FY 2024 Cash from Operations Cash Sales Subtotal Cash from Operations $614,000 $614,000 $1,087,000 $1,087,000 $1,705,000 $1,705,000 Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received $184,200 $0 $0 $0 $0 $0 $0 $798,200 $326,100 $0 $0 $0 $0 $0 $0 $1,413,100 $511,500 $0 $0 $0 $0 $0 $0 $2,216,500 FY 2022 FY 2023 FY 2024 $162,484 $304,323 $466,807 $171,000 $526,774 $697,774 $176,000 $803,228 $979,228 $0 $0 $0 $0 $0 $0 $0 $0 $0 Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $466,807 $0 $0 $0 $697,774 $0 $0 $0 $979,228 Net Cash Flow Cash Balance $331,393 $431,393 $715,326 $1,146,719 $1,237,272 $2,383,991