AHBD;Quidn[21je 4fq 43 F 4 F Q4 Evaluation factor Advertising P.R. Objective To appeal to mass audience at reasonable cost, with an aim to inform & persuade Mass customers To reach masses with an independently spokesperson( i.e. from a source other than company message) Audience Uniform (same for all) low per audience Mass stakeholders(Customers, employees shareholders) Message Low since message can’t be changed to suit individual listener reader Uniform for one category of audience) Cost Very high No /low cost Sponsor Very high No Sponsor Evaluation factor Advertising P.R. Objective To appeal to mass audience at reasonable cost, with an aim to inform & persuade Mass customers To reach masses with an independently spokesperson( i.e. from a source other than company message) Audience Uniform (same for all) low per audience Mass stakeholders(Customers, employees shareholders) Message Low since message can’t be changed to suit individual listener reader Uniform for one category of audience) Cost Very high No /low cost Sponsor Very high No Sponsor Evaluation factor Advertising P.R. Objective To appeal to mass audience at reasonable cost, with an aim to inform & persuade Mass customers To reach masses with an independently spokesperson( i.e. from a source other than company message) Audience Uniform (same for all) low per audience Mass stakeholders(Customers, employees shareholders) Message Low since message can’t be changed to suit individual listener reader Uniform for one category of audience) Cost Very high No /low cost Sponsor Very high No Sponsor Evaluation factor Advertising P.R. Objective To appeal to mass audience at reasonable cost, with an aim to inform & persuade Mass customers To reach masses with an independently spokesperson( i.e. from a source other than company message) Audience Uniform (same for all) low per audience Mass stakeholders(Customers, employees shareholders) Message Low since message can’t be changed to suit individual listener reader Uniform for one category of audience) Cost Very high No /low cost Sponsor Very high No Sponsor