See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/240237575 Consumer Behavior Classroom Exercises That Really Work Article in Teaching of Psychology · August 1999 DOI: 10.1207/S15328023TOP260310 CITATIONS READS 3 11,730 1 author: Allan J. Kimmel ESCP Europe - Paris 51 PUBLICATIONS 1,211 CITATIONS SEE PROFILE All content following this page was uploaded by Allan J. Kimmel on 07 January 2015. The user has requested enhancement of the downloaded file. View publication stats