Overview
o
o
Definition of e-Tourism
o e-Tourism Mix
o Tourism and ICT
Advantages and Disadvantages of e-Tourism
What is e-Tourism?
refers to the digitalization
of all processes in the travel
industry.
It aims to increase the
efficiency of information
sharing, exchange,
communication, transaction
processing etc..
eTourism determines the
competitiveness of all
tourism organizations and
destinations
e-Tourism Mix
Why ICT is related to tourism?
Tourism is and information –
intensive industry
Characteristics of tourism is
intangibility, synchronism, nonstorability, complexity of tourism
services
Information is managed more
effectively and transported worldwide
almost instantly.
Advantages and Disadvantages
of e-Tourism
Advantages
Control over search
Online discount
24 hours services
Avoidance of travel agent fee
Disadvantages
Consumers
•
•
•
•
• Time needed to search
• Subscriptions and online cost
• No travel agent expertise and
advice
• Security issues
Travel Agents
Can focus on value-added
products (example: video
presentation on website)
• Loss of commission
• Threat of disintermediation
Suppliers
(Hotel, Airlines ….)
• Avoid payment of
commissions.
• Effective distribution tool
• Easy to update information
electronically
May loose intermediary
relationship
Let’s play some game!
Scan this QR code with your
smartphone