Macro Perspective of Tourism and Hospitality Lesson 1 The Meaning and Importance of Tourism and Hospitality Objective: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. The relationship of Tourism and Hospitality The Food and Beverage Component The Lodging Component Recreation and Entertainment Component Travel and Tourism Component Transportation Travel Agencies and Tour Operators Definition of Tourism Definition of Hospitality Meaning of Tourist Elements of Travel The Nature of a Tour The Tourist Product The Tourist Destination Tourist Services Characteristics of Tourism and Hospitality Importance of Tourism and Hospitality The relationship of Tourism and Hospitality the components of the tourism and hospitality network maybe independent and competitive businesses; yet they are interrelated and interdependent. Although it constantly changing in connection with labor, opportunity and growth, the network will continue to dominate as a global industry. the components of the large industry include: Food and Beverage services The public looks for foods everywhere- in hotel, motels, airlines, airports, cruise ships, trains, shopping malls. There must be food service available to the them for breakfast, lunch, dinner and snacks. Lodging services Lodging involves providing overnight or even long-term services to the guest. For many people lodging is a place to sleep. For others, lodging facilities not only provide beds but also entertainment and recreational facilities. Lodging facilities such inns, motor hotels, lodges, or motor inns are hotels and motels that use different names. The lodging establishments that use different terms such as bed and breakfast, resort hotel, condominium, conference center, and time sharing. In other countries , there are lodging establishments such as parador- an old Spanish monastery or castle that was converted to a hotel; pension or pensione- a French or Italian home in which guest are provided with room and board; chateau- a French castle or elegant country home used as a hotel; ryokan- a Japanese inn in which traditional customs are observed and a hostela lodging facility in which inexpensive accommodation are provided t students and guest on nonprofit basis. Recreation services entertainment originated from the traditional duties of a host to entertain his or her guest, whether they are neighbors or travelers from other places. The host has always felt an obligation to attend the needs of his or her guests not only for food and beverage and lodging, but also entertainment. Travel-related services The travel are used together as an umbrella term to refer to those business that provide primary services to travelers. These includes not only food and beverage services, lodging services, recreation and entertainment services but also transportation services of travel agencies an tour operator. Transportation The main purpose of transportation is to make it possible for people to go from one place t another. Thee are many ways to do this, from the primitive and simple to the modern and complex. The common means of transportation are automobiles, recreational vehicles, buses, trains, ships and airlines. Travel Agencies and Tour Operators Travel agencies and tour operators are modern additions to the travel and tourism world. Both have become important in the survival of many businesses in the tourism and hospitality industry. Travel agent is the n who sells travel services in travel agency. He or she sells travel services that are assembled by others into “packages”. Tour operators are wholesalers wo make the necessary contacts with the hotels, airlines, and other providers of travel services and devise packages which will appeal to retail buyers. Definition of Tourism Tourism is a multidimensional phenomenon, According to Professors Hunziker and Krapt of Berne University, Switzerland “sum of the phenomena and relationships arising from travel and stay of the nonresidents, in so far as they do not lead to permanent residence and are not connected to any earning activity.” The definition distinguishes tourism from migration, which involves taking up permanent residence. According to Tourism Society in Britain was “Tourism is a temporary short-term movement of people to destinations outside the places where they normally live and work their activities during their stay at these destinations.” According to the Tourism Society in Cardliff: “Tourism may be defined in terms of particular activities selected ny choice and undertaken outside the home environment.” Burkart and Medlik (1997) cited five main characteristics of tourism: 1. Tourism is a combination of phenomena and relationship 2. It has two essential elements: dynamic element or the journey and the static element or the stay 3. The journey and stay are to and for destinations outside the place of residence and work 4. The movement to destination is temporary and short-term, with the intention to return within a few days, weeks, or months 5. Destinations are visited for purposes not connected with the paid work, that is not to be employed and not for business or vocational reasons. Tourism therefore, is distinguished from the concepts of leisure and recreation on one hand, and from travel and migration on the other hand. Definition of Hospitality The hospitality is derived from the latin word hospitare, which means “to receive as guest.” It implies whereby a guest who is away from home is welcomed by a host where basic necessities are provided such as food, beverage and lodging. Types of Visitor In 1963, a United Nation Conference on International Travel and Tourism recommended a definition of a visitor as “any person visiting a country other than that of earning money.” The definition covers two classes of visitors: 1. Tourists. Temporary visitors staying at least 24 hours, whose purpose could be classified as leisure, business, family, mission and meeting 2. Excursionists. Temporary visitors staying less than 224 hours in the destination visited and not making an overnight stay, including travelers in transit. Elements of Travel A. Distance. What must be considered under distance is the difference between local travel or travelling within a person’s home community and nonlocal travel or traveling away from home. B. Length of stay at the destination. The definition of tourist and excursionist as proposed by the WTO is largely based on the length of stay. Tourist are temporary visitors who make at least overnight stay , while excursionist are temporary visitors who do not stay overnight in the country that they visit. C. Residence of traveler. For business and research purposes, it is important to know where people live. D. Purpose of travel. It can be: Visit friends and relatives; Conventions, seminars and meetings; Business; outdoor recreation- hunting, fishing, boating, and camping: Entertainmentsightseeing, theater, and sports; Personal- family, medical, funeral, wedding It’s helpful to understand the difference between domestic and international tourism, as well as independent and package tour. Domestic Tourism refers to the travel taken exclusively within the national boundaries of the traveler’s country. It’s much easier to travel with in the countries boundary because there are no language barriers, currency or documentation barrier. International tourism involves the movement of the people across international boundaries. Travelling international is difficult due to language barrier, currency and requires legal documents like visa, passports and other conditions of entry to be met by tourists. Inclusive Tour also known as Package Tour, is an arrangement in such transport and accommodation is brought by the tourist at an all-inclusive price and the price of individual elements cannot be determined by the tourist. On the other hand, an Independent Tour is an arrangement in which the tourist buys these facilities separately, either making reservation in advance through a travel agents or en route during the tour. The Tourist Product combination of what the tourist does at the destination and the services and the services she or he uses during the stay. The Tourist Destination is a geographical unit where the tourist visits and stays. The success of the tourist destination depends upon the interrelationship on three basic factors Attractions may be a site or event attraction. A site attraction in which the people go after the appeal of the destination, an Event Attraction is which the tourists are drawn because of what is taking place there. An attraction can also be a natural or a man-made. Amenities or commonly called as facilities include accommodation, food, local transport, communications, and entertainment at the site Accessibility means having convenience of transport from its origin. 1. 2. 3. 4. Characteristic of Tourism and Hospitality The product is not brought to the consumers; rather the consumers has to travel and go to the product to purchase it. The product of tourism and hospitality are not used up; thus, they do not exhaust the countries natural resources. Tourism and Hospitality are a labor-intensive industry. Tourism and hospitality are people-oriented. 5. Tourism and hospitality are a multidimensional phenomenon. 6. Tourism and hospitality industry is seasonal. 7. The industry is dynamic. Importance of tourism and hospitality Since the Tourism and Hospitality becomes one of the largest industries today. Let’s take a look of potential and benefits. Employment opportunities. Social benefits Cultural enrichment A vital force of peace ACTIVITY Multiple Choice Instruction: Read the question carefully and choose the best answer from the choices. __________ 1. Tourism is a temporary, short-term movement of people to destinations outside the places where they normally live and work and their activities during their stay at these destinations. a. True b. False __________ 2. The word “hospice” a Latin word which means “to receive as a guest”. a. True b. False __________ 3. A Excursionist are temporary visitors staying at overnight in the country visited whose purpose is for leisure. a. True b. False __________ 4. A package tour is only available by group a. True b. False __________ 5. A Domestic tourism is when we cross international boundaries. a. True b. False __________ 6. A geographical unit where tourist visits and stay. a. Domestic tourism b. International Tourism c. Accessibility d. None __________ 7. They define it as “any person visiting a country other than that of earning money”. a. Tourist b. Excursionist c. Traveler d. Visitor __________ 8. Tourism is a multidimensional phenomenon. a. Professor Hunziker and Kraft b. Burkart and Medlik c. Both d. None __________ 9. It consists what the tourist buys. a. Tourist product b. Tourist services c. None d. Both __________ 10. Facilities such as accommodation, food, transportation, communication and entertainment a. Tourism b. Hospitality c. Accommodation Essay 11-15. What’s the importance of Tourism and Hospitality? 15-20. How is Tourism related to Hospitality? d. Amenities 1C gaydelyn almonte 2:04 PM Almonte, Gaydelyn C. (1A) Honey Almine 2:04 PM Honey Grace Almine BSHM1A Kim Villacura 2:04 PM Villacura, Kimberly E. BSHM 1D Jemar L. Casalan 2:04 PM CASALAN, JEMAR L BSHM 1A Jamica Pacardo 2:04 PM Pacardo, Jamica A (BSHM-1C) Angelica General 2:04 PM General, Angelica F. BSHM 1D Ralph Santos 2:04 PM Ralph laurence santos bshm 1d Casey Aliangan 2:04 PM Aliangan, Casey Klein P. BSHM 1A Jovie Atilano 2:04 PM Atilano Jovie C BSHM 1A Quizia Romo 2:04 PM Romo, Quizia G. BSHM 1C Krisshelle Joie Cristoles 2:04 PM CRISTOLES, KRISSHELLE JOIE G. BSHM 1- A Angelo Martin Araneta 2:04 PM Araneta, Angelo martin P. (BSHM-1A) Maybelyn Sojor 2:05 PM Sojor, Maybelyn C. BSHM 1-A Jessa Lacbayan 2:05 PM Lacbayan Jessa Mae F. (Bshm1D) Rasheena Gonzales 2:05 PM Gonzales, Rasheena Ann F. BSHM 1D Krisshelle Joie Cristoles 2:06 PM CRISTOLES, KRISSHELLE JOIE G. BSHM 1- A Honey Almine 2:08 PM Almine Honey Grace BSHM1A