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Global Business
CORE 3810 AA
SPRING 2023 Section AE: Mondays/Wednesdays, 3:30-4:45 PM
Global Business Plan Project Overview
The global business plan, a team-based term project counts as 47% of the final
grade.
i. Phases 1 and 2 of the projects counts for 15% of the final grade. Your team
must create this report in a digital format as a word document. Your team
captain will hand in the reports via email. Your team will present your
progress informally and briefly in class. Once you receive feedback, you
have an opportunity to rewrite/revise and present this part of the GBP during
phases 3 and 4. (10-15 Minutes)
ii. Phases 3 and 4 of the projects counts for 15% of the final grade. Your team
must create this report in a digital format as a word document. Your team
captain will hand in the reports via email. Your team will present your
progress informally and briefly in class. Once you receive feedback, you
have an opportunity to rewrite/revise and present this part of the GBP during
the final presentation. (10-15 Minutes)
iii. A final oral and PowerPoint presentation of your GBP, Phases 1 through 4
counts for 17% of the final grade. ALL team members must participate. (15
Minutes)
iv. Individual team members will turn in a confidential self-evaluation of other
team members’ contributions that impacts grading.
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CORE 3810/BINT 3001 Global Business
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GLOBAL BUSINESS PLAN: OVERVIEW OF THE WRITTEN REPORT
All organizations conduct research to plan and
implement a business idea. This project is designed
to provide the foundation for an international
business plan. These activities offer flexibility for
many settings related to global business
enterprises. The framework may be used for
planning global expansion of an existing product
or service or may be used to research a new
foreign business opportunity.
Important Deadlines:
 All Phases 1 and 2 are due on Monday February 27 by 12 noon via email. One
week (February 20) prior to the due date (Monday February 27) everyone must
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submit a rough draft worth 10 additional points for their module(s) that they are
assigned. Reports not submitted on due date will not receive the 10 points allocated.
All Phases 3 and 4 are due on Monday March 27 by 12 noon via email. One
week (March 20) prior to the due date (Monday March 27) everyone must submit a
rough draft worth 10 additional points for their module(s) that they are assigned. Reports
not submitted on due date will not receive the 10 points allocated.
The Global Business Plan (Phases 1 through 4) is due on Wednesday April 26 by
12 noon via email. One week (April 19) prior to the due date (Wednesday April 26)
everyone must submit a rough draft worth 10 additional points for their module(s) that
they are assigned. Reports not submitted on due date will not receive the 10 points
allocated.
The final report of your global plan includes an oral presentation, a Word document
and PowerPoint slides. ALL TEAMS HAVE THE SAME DEADLINE.
The Global Business Plan is an essential part of the course, carrying a 47% weight in the
determination of the final grade. YOU CANNOT PASS THIS COURSE WITHOUT COMPLETING THIS
ASSIGNMENT.
The four phases are:
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PHASE 1: PLANNING THE GLOBAL BUSINESS ENTERPRISE
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PHASE 2: ORGANIZING FOR INTERNATIONAL BUSINESS ACTIVITIES
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PHASE 3: IMPLEMENTING THE GLOBAL MARKETING PLAN
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PHASE 4: CONTROLLING GLOBAL BUSINESS ACTIVITIES
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PHASE 1: PLANNING THE GLOBAL BUSINESS ENTERPRISE
MODULE 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES
Learning Goals
 To assess factors that create international business opportunities
 To identify potential global business opportunities for various foreign markets
Purpose
Some organizations attempt to expand their international operations by seeking foreign
markets appropriate for existing products and services. Other enterprises assess foreign
business environments in an attempt to meet needs in those markets.
In this first module, you will conduct a preliminary assessment of geographic, economic,
social-cultural, and political-legal factors that create global business opportunities in
foreign markets. In addition, you should consider how technology could create new
foreign business opportunities by expanding possibilities for production, marketing, and
distribution of goods and services.
Step 1: Research Components
GLOBAL BUSINESS OPPORTUNITIES. Potential foreign business opportunities may be viewed in
two major categories:
(A) Various country factors create international business opportunities. These
include:
1. natural resources, agricultural products, or geographic factors (climate or
terrain)
2. level of economic development and infrastructure
3. cultural characteristics, social activities, or demographic trends
4. changing political situations or legal factors
5. technology that may enhance production or distribution of an item
(B)
Existing companies attempting to expand into new markets around the world—
list several possible global business opportunities that would be the basis for new
or expanding international business operations. These business opportunities
may be consumer goods or services; or organizational goods and services, sold
to businesses, government agencies, nonprofit organizations, schools, hospitals,
hotels, or other organizations. (Examples of global business opportunities include
processing of fresh fruit in Chile for distribution around the world; sale of water
filtration systems in developing economies; sale of food products adapted to the
tastes of different cultures; development of cellular telephone systems in
countries with a weak communication infrastructure; and expansion of fast-food
restaurants into countries with expanding economies.)
1. POTENTIAL MARKETS. Discuss one or more of the global business opportunities
from above in terms of: (a) a specific product or service, including customer
benefits; and (b) a potential market—a country that would be appropriate for
this business opportunity.
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2. ABSOLUTE AND COMPARATIVE ADVANTAGES. Analyze for the presence of an
absolute or comparative advantage that might be related to a business
opportunity in the country where the item will be produced or sold. Describe
how this analysis might influence the success of your proposed business idea.
(For example, the availability of natural resources can make a business
opportunity cost efficient.)
3. BUSINESS OPPORTUNITY ANALYSIS. Compare two or more proposed business
opportunities based on factors such as foreign market potential, start-up
costs, and foreign business risks. (For example, a proposal to construct new
highways may be appropriate for a developing economy. However, the risks
in this market are probably greater than in an industrialized nation.)
Step 2: Suggested Action Plan (22 points)
Prepare a summary report consisting of the following components:
(A) An overview of geographic, economic, cultural, political, and technological
factors that creates the proposed global business opportunity. (10 points)
(B) A description of the potential market for this product or service. (4 points)
(C) A synopsis of any absolute or comparative advantages (as applicable). (4
points)
(D) Recommend one or more foreign business opportunities (with a specific foreign
market) for an existing company or a new enterprise. Provide evidence to
support your proposal. (4 points)
MODULE 2: ANALYZING INTERNATIONAL COMPETITORS
Learning Goals
 To identify potential competitors related to a proposed global business enterprise
 To determine the influences of competitors in global business
Purpose
As proposed enterprises or established companies enter foreign markets, lessons can
be learned from the successes and challenges of other organizations. In addition,
awareness of competitors makes it possible to better plan and implement your global
business activities. In this module, your goal is to identify and analyze the international
business operations of organizations related to the global opportunity you are exploring.
Step 1: Research Components
Based on the global business opportunity identified in Module 1, research information
related to the following:
(A) POTENTIAL COMPETITORS. Identify companies that: (a) have business activities
similar (or related) to the business opportunity you are proposing; and (b)
operate in the country (or countries) that you are considering for your
international business enterprise.
(B) COMPETITIVE ADVANTAGES.
Discuss the competitive advantages of these
companies.
(For example, some companies may gain a competitive
advantage because of access to raw materials while others may gain an
advantage using technology for production and distribution or because of a
well-known brand name.)
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(C) INTERNATIONAL STRATEGIES. Compare the international business strategies of these
companies. Do these companies make use of standardized products and
operating policies? Alternatively, do they use a strategy that is adapted to
various foreign markets? (Film is sold in standardized formats around the world
while laundry detergents are adapted to clothes washing habits and water
hardness.)
Step 2: Suggested Action Plan (8 points)
Prepare a summary report consisting of the following components:
(A) A discussion of potential competitors and their global business activities. (4
points)
(B) A synopsis of global business strategies that could create competitive
advantages. (4 points)
MODULE 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT
Learning Goals
 To identify economic and geographic factors on international business activities.
 To assess economic and geographic influences on proposed global business
operations.
Purpose
The natural infrastructure (such as rivers and seaports) and physical infrastructure
(transportation and communication systems) of a nation provide the foundation for
economic development. In this module, your goal is to gather information on various
geographic and economic factors that influence business opportunities in other
countries.
Step 1: Research Components
Based on the country you are analyzing for your global business enterprise, research
information related to the following areas:
(A) GEOGRAPHIC INFLUENCES. Identify geographic factors (climate, terrain, waterways)
that influence business activities in the country. (In some countries, mountains
make movement of raw materials and production supplies difficult and
expensive.)
(B) MAJOR PRODUCTS AND INDUSTRIES. Describe the country’s (a) main natural resources
and agricultural products, (b) major industries, (c) major imports, and (d) major
exports. (A country’s natural resources and agricultural products are the basis
for foreign investment and exporting activities.)
(C) CURRENT ECONOMIC CONDITIONS. Assess the country’s recent economic conditions
related to GDP, inflation, interest rates, currency value, personal income, and
employment. Suggest how these economic factors may attract or deter foreign
investment.
(D) INFRASTRUCTURE. Analyze the infrastructure of the country with regard to availability
of transportation, communication, and utilities.
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Step 2: Suggested Action Plan (14 points)
Prepare a summary report consisting of the following components:
(A) A synopsis of geographic factors, natural resources, major industries, imports,
and exports for the country (or countries) being considered for the proposed
global business enterprise. (8 points)
(B) An overview of the economic environment and infrastructure. (3 points)
(C) Recommend possible actions for existing or proposed businesses related to
geographic and economic influences in this foreign market environment.
Provide evidence to support your proposal. (3 points)
MODULE 4: ASSESSING THE SOCIAL-CULTURAL ENVIRONMENT
Learning Goals
 To assess social and cultural influences of global business activities
 To identify potential adaptations
Purpose
A country’s business environment may be influenced by the importance of family,
religious beliefs, and demographic trends. In this module, your goal is to gain cultural
and social awareness about the country (or countries) you are considering for your
global business opportunity.
Step 1: Research Components
Based on the country you are analyzing for your global business enterprise, research
information related to the following areas:
(A) DEMOGRAPHIC TRENDS. Identify demographic trends (such as birth rates, literacy
rates) that might influence business activities in the country. (Lower birth rates
result in an aging population with expanded demand for health care.)
(B) CULTURAL ANALYSIS. Discuss language, customs, traditions, and beliefs of the
country. (Religious beliefs may make the sale of certain products inappropriate
in some countries.)
(C) SOCIAL INSTITUTIONS. Analyze the influences of social institutions (family, church,
labor organizations) on the business culture. (In some countries, a strong tie
exists between family and business.)
(D) INFORMAL TRADE BARRIERS. Describe informal trade barriers created by social and
cultural factors. (Communication styles and negotiating tactics vary around the
world resulting in the need to adapt to the host country’s culture.)
Step 2: Suggested Action Plan (14 points)
Prepare a summary report consisting of the following components:
(A) An overview of demographic trends that could influence global business
activities. (4 points)
(B) A description of cultural factors, social institutions, and informal trade barriers that
could affect global business activities. (6 points)
(C) Recommend actions for existing companies or new enterprises that might be
necessary when considering the social and cultural environment of the foreign
market. Provide evidence to support your recommendations. (4 points)
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MODULE 5: ASSESSING THE POLITICAL-LEGAL ENVIRONMENT
Learning Goals
 To assess political and legal influences on international business activities
 To identify appropriate strategies for operating in various political-legal
environments
Purpose
Political stability is commonly related to the type of government and degree of
corruption present in a country. In addition, a company may face various business
regulations when conducting international business. In this module, your goal is to
identify political and legal factors that could affect global business decisions.
Step 1: Research Components
Based on the country you are analyzing for your global business enterprise, research
information related to the following:
(A) GOVERNMENT AND POLITICS. Describe the type of government and recent political
developments that could influence the economic and business environment of
the country. (For example, various events in recent years in the Middle East have
contributed to an uncertainty when doing business with some countries.)
(B) FORMAL TRADE BARRIERS. Identify formal trade barriers (tariffs and other taxes,
foreign exchange controls, ownership restrictions) that might require a company
to adapt its business strategy.
(C) PROMOTING GLOBAL BUSINESS. Analyze host government efforts to attract foreign
investment. (Some nations offer tax incentives to attract foreign capital.)
(D) INTELLECTUAL PROPERTY. Discuss the country’s regulations to protect intellectual
property, such as brand names, copyrights, patents, software, music, videos.
(Some countries do not enforce these laws resulting in the pirating of products
and lost profits for companies.)
Step 2: Suggested Action Plan (14 points)
Prepare a summary report consisting of the following components:
(A) An overview of government regulations, taxes, and formal trade barriers that
affect global business activities. (6 points)
(B) A synopsis of intellectual property rights and regulations. (4 points)
(C) Recommend actions that might be necessary for an existing company or a new
enterprise with regard to factors in the political and legal environment. Provide
evidence to support your proposal. (4 points)
PHASE 2: ORGANIZING FOR INTERNATIONAL BUSINESS ACTIVITIES
MODULE 6: SELECTING A GLOBAL COMPANY STRUCTURE
Learning Goals
 To assess various entry modes for global business operations
 To recommend strategic alliances for proposed international business activities
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Purpose
As a business organization enters new foreign markets, decisions must be made
regarding various organizational factors. In this module, your goal is to develop a
strategic plan related to an enterprise’s strategic goals and organizational structure.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following:
(A) STRATEGIC PLANNING. Develop strategic objectives that communicate major goals
related to: (a) product (or service) offerings, (b) target market and customer
benefits, (c) financial aims (market share, return on investment), (d) employee
satisfaction, and (e) social contributions. (Strategic goals are commonly stated
in a manner that can be measured objectively, such as “to provide households
with clean drinking water at a moderate-price.”)
(B) ENTRY MODES. Analyze different global business entry modes that a company
might select when planning international business activities. Compare the
benefits, costs, and risks associated with using exporting, turnkey projects,
management contracting, licensing, franchising, contract manufacturing, joint
venture, and wholly owned subsidiaries. (In general, exporting has less risk than
the other entry modes. The product or service, as well as the economic, socialcultural, and political-legal environment of the country, will influence an
organization’s entry mode.)
(C) ORGANIZATIONAL STRUCTURE. Discuss the extent to which the organization will use
centralization and decentralization. (Centralized organizations tend to offer
standardized products or service with decisions made in upper levels of the
organization. In contrast, decentralized organizations usually involve products
or services that need to be adapted to various geographic, economic, socialcultural, and political-legal influences.)
(D) STRATEGIC ALLIANCE. Identify local companies of the country or international
companies operating in the country that could be a business partner. These
strategic alliances may be suppliers, distributors, sales representatives, or
consultants. (For example, a bottled water company might reach an agreement
to transport and sell its product through the existing distribution system or a soft
drink company.)
Step 2: Suggested Action Plan (22 points)
Prepare a summary report consisting of the following components:
(A) A synopsis of the strategic objectives for the proposed global enterprise. (5
points)
(B) A description of potential global business entry modes that might be used. (5
points)
(C) An overview of centralized and decentralized organizational activities. (6 points)
(D) Recommend strategic alliances that could contribute to global business
success. Provide evidence to support these recommendations. (6 points)
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MODULE 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS
Learning Goals
 To determine start-up costs for proposed global business operations
 To identify sources of funding for international business activities
Purpose
Both global expansion by large organizations and initial international business activities
by smaller companies require financing. In this module, your goal is to obtain information
related to start-up costs and sources of funds for your international business enterprise.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following:
(A) ECONOMIC ENVIRONMENT. Discuss the influence of the country’s infrastructure and
economic conditions (inflation, currency exchange rate, interest rates,
unemployment, personal income) on startup costs and the financial potential for
this business enterprise.
(B) START-UP COSTS. Identify expenses (and estimated amounts) that would be
necessary when starting this global business enterprise. (Be sure to consider
equipment, buildings, vehicles, infrastructure improvements, training costs,
consultants, legal fees and licenses.)
(C) FINANCING SOURCES. Compare the availability and costs associated with different
sources for funding this global business enterprise. (Large companies may sell
stock, issue bonds, and obtain loans. Smaller organizations might make use of
personal investors, small business loans, venture capital sources, or governmentguaranteed loans.)
Step 2: Suggested Action Plan (22 points)
Prepare a summary report consisting of the following components:
(A) An overview of economic conditions that might affect star-up costs and
financing alternatives for the proposed global business enterprise. (6 points)
(B) A description (and estimate of amounts) of the necessary startup costs. (6 points)
(C) A synopsis of financing alternatives that might be used in this situation. (4 points)
(D) Recommend actions that might be taken to obtain financing for the proposed
global business enterprise. Provide evidence to support your recommendations.
(6 points)
MODULE 8: CREATING A GLOBAL MANAGEMENT INFORMATION SYSTEM
Learning Goals
 to identify information needs for global business operations
 to recommend features for an international management information system
Purpose
Computers and other technology have intensified the importance of information in all
organizations. Raw data converted to useful information makes managerial decision
making easier in the areas of financial planning, marketing, inventory, and human
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resources. In this module, your goal is to identify and organize the information needs of a
global business operation.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following areas:
(A) GLOBAL INFORMATION NEEDS. Identify the types of reports and other data that would
provide managers with the information necessary for organizational decision
making. (Common categories of management information include financial
documents, inventory data, sales and marketing reports and human resource
records.)
(B) GLOBAL INFORMATION SOURCES. List the main (a) external and (b) internal sources
of data for your global business enterprise.
(External sources include
government agencies, financial institutions, trade associations, suppliers, and
customers. Internal sources include research information, accounting data,
employee records, sales figures, and inventory reports.)
(C) TECHNOLOGY FOR MANAGING INFORMATION. Describe computer systems and other
technology that would facilitate the processing, reporting, and use of
information for international business operations. (For example, a global
computer network may be used to record and report inventory and sales from
various branch offices.)
Step 2: Suggested Action Plan (14 points)
Prepare a summary report consisting of the following components:
(A) An overview of information needs for the proposed global business enterprise.
(4 points)
(B) A description of information sources and technology that would be used in a
global information system for this situation. (4 points)
(C) A visual synopsis of a proposed global management system that identifies: (a)
input sources, (b) processing activities, and (c) output reports that would serve
the decision-making needs of managers within the organization. (6 points)
MODULE 9: IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES
Learning Goals
 To assess human resource needs for international operations
 To identify appropriate global recruitment, selection, training, and retention
activities
Purpose
In every organization, people are the resource that makes things happen. Without
employees and managers an enterprise is nothing more than raw materials, supplies,
unfinished goods, and unsold inventory. In this module, your goal is to gather information
related to staffing, training, and managing workers for international business operations.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following areas:
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(A) STAFFING. Identify needed skills of employees and managers. Compare the use
of ethnocentric, polycentric, and geocentric approaches to staffing. (Most
organizations need employees skilled in clerical work, marketing and sales, and
financial planning. Also identify needed technical skills for production, research,
and maintenance.)
(B) TRAINING AND DEVELOPMENT. List needed topics and instructional methods for
ongoing training and management development related to technical skills,
interpersonal skills, language, and cultural awareness.
(C) PERFORMANCE APPRAISAL. Suggest performance guidelines that would balance
organizational goals and individual needs, and which would reflect the cultural
and legal situation.
(D) COMPENSATION. Determine suggested wages and salary levels for various job
positions based on company and country factors. Propose an employee
benefits package based on economic and cultural factors.
Step 2: Suggested Action Plan (12 points)
Prepare a summary report consisting of the following components:
(A) An overview of employment positions, including required skills, which would be
necessary for the proposed global enterprise. (3 points)
(B) A description of training topics and methods for this international business
situation. (3 points)
(C) A synopsis of performance appraisal and compensation guidelines that reflect
the economic, cultural, and legal environment of the country (or countries) in
which business operations will occur. (6 points)
MODULE 10: MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS
Learning Goals
 To identify potential risks in global business settings
 To assess alternative global risk management strategies
Purpose
High inflation and import restrictions are just two of the many risks that a company may
encounter when doing business in another country. In this module, your goal is to obtain
information related to managing various elements of global business uncertainty.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following:
(A) ECONOMIC AND FINANCIAL RISKS. Identify key areas of uncertainty related to level
of economic development, infrastructure, and changing economic conditions in
the country being considered for business operations. (A weak infrastructure or
volatile currency increases the risk of doing business in a foreign market.)
(B) SOCIAL AND CULTURAL RISKS. Discuss customs, traditions, and social values in your
proposed location that could create risks for the enterprise. (Religious beliefs or
the role of family can affect uncertainty when starting and implementing an
international business operation.)
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(C) POLITICAL AND LEGAL RISKS. Analyze the uncertainty that might be created by
political stability, corruption potential, and business regulations. (Required
labeling, tariffs, or ownership restrictions may be encountered in various nations.)
(D) RISK MANAGEMENT TECHNIQUES. Compare various risk reduction strategies available
when doing business in other countries. (Common risk management methods
include insurance, diversification of product line, strategic alliances with local
partners, and employing local managers.)
Step 2: Suggested Action Plan (8 points)
Prepare a summary report consisting of the following components:
(A) A description of economic, social, and political-legal risks that may hinder the
proposed global business enterprise. (4 points)
(B) Recommend risk management techniques that might be taken for these
international business operations.
Provide evidence to support your
recommendations. (4 points)
PHASE 3: IMPLEMENTING THE GLOBAL MARKETING PLAN
MODULE 11: PRODUCT AND TARGET MARKET PLANNING
Learning Goals
 To identify attributes and customer benefits for a proposed global product or
service
 To determine branding and targeting strategies for international markets
Purpose
A clear definition of an organization’s product (or service) along with a detailed
description of potential customs provide the foundation of a marketing plan. In this
module, your goal is to obtain information related to the product offering and target
market for your global business enterprise.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you have
analyzed, research information related to the following areas:
(A) PRODUCT CONCEPT. Identify the physical attributes, customer benefits, and
competitive advantages of the product (or service) to be offered by the
organization. Analyze geographic, economic, cultural, and legal factors that
would influence offering a standardized or an adapted product for this market.
(A product concept should list as many characteristics as possible to
communicate better its attributes and benefits within the organization as well as
to potential customers.)
(B) PRODUCT LIFE CYCLE. Discuss economic, cultural, political, or technological factors
that might affect the speed of movement of the product (or service) through the
stages of the product life cycle (introduction, growth, maturity, and decline). (For
example, the presence of several competitors may result in faster innovation and
move a product quickly through the product life cycle.)
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(C) BRANDING AND PACKAGING. Suggest a brand name that would create a distinctive
identity for the company (or specific product). Analyze cultural and legal factors
that could influence packaging of the product.
(D) TARGET MARKET. Describe the characteristics of potential customers in terms
geographic location, demographics, media habits, consumer behavior patterns,
lifestyle activities, and psychographics. (For business markets, define the target
market in terms of factors such as geographic location, type of organization, and
size of organization.)
Step 2: Suggested Action Plan (24 points)
Prepare a summary report consisting of the following components:
(A) A description of the product concept for the proposed global enterprise,
including attributes, customer benefits, and competitive advantages. (8 points)
(B) An overview of branding and packaging activities in relation to needed cultural
or legal adaptations. (8 points)
(C) Recommend actions related to a standardized or adapted product (or service)
along with detailed descriptions of consumer and business target markets.
Provide evidence for your recommendations. (8 points)
MODULE 12: DESIGNING A GLOBAL DISTRIBUTION STRATEGY
Learning Goals
 To determine factors that influence international distribution activities
 To identify appropriate distribution strategies for proposed global operations
Purpose
The movement of goods and services between the producer and consumer is a vital
element of global marketing activities. Distance and documentation can make this
movement expensive and time consuming. In this module, your goal is to obtain
information related to your proposed global distribution strategy.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you have
analyzed, research information related to the following:
(A) INFRASTRUCTURE ANALYSIS. Describe transportation, communication, and utility
facilities in the country that might enhance or deter your organization’s ability to
move goods from one destination to the end-user of the item. (In many
countries, a lack of roads, combined with mountainous areas, makes truck
shipping very difficult and expensive.)
(B) DISTRIBUTION BARRIERS. Discuss cultural, political, or legal hurdles that might slow or
block distribution in the country. (For example, import duties and documentation
might add to the cost of selling product shipped from another country.)
(C) INTERNATIONAL INTERMEDIARIES. Analyze the costs and benefits associated with using
wholesalers, brokers, and agents for your global business operations.
(D) DISTRIBUTION CHANNEL. Identify a channel of distribution for getting a product from
the production site to the ultimate customer. (A common channel of distribution
may include a wholesaler and retailer; global operations are likely to involve
additional intermediaries.).
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Step 2: Suggested Action Plan (24 points)
Prepare a summary report consisting of the following components:
(A) An assessment of the infrastructure in the country (or countries) being considered
for the proposed global enterprise. (8 points)
(B) A synopsis of trade barriers or other restrictions that might be encountered. (8
points)
(C) Recommend a distribution channel and intermediaries that could be
appropriate for the proposed international enterprise. Provide evidence to
support your proposal. (8 points)
MODULE 13: PLANNING A GLOBAL PROMOTION STRATEGY
Learning Goals
 To identify promotional goals for global business activities
 To recommend promotional strategies for international operations
Purpose
International communications create some of the most interest and difficult aspects of
global business activities. In this module, your goal is to plan various elements of an
international promotional plan.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you have
analyzed, research information related to the following areas:
(A) PROMOTIONAL GOALS. Identify specific objectives related to the promotion of your
global business operations and product (or service). (Promotional goals vary.
Some organizations need to create awareness of their product’s benefits
compared to competitors.
Other promotional goals may involve
communicating new uses for an item or informing customers or lower prices.)
(B) BUSINESS ENVIRONMENT. Discuss cultural and legal factors that might influence
promotional decisions. (In some countries, certain information is required in
television commercials selling products aimed at children.)
(C) MEDIA PLAN. Analyze media availability in the country to determine cost-efficient
methods of communicating with potential customers. (While television, radio,
newspapers, magazines, and the Internet may be common in industrialized
countries, developing economies may require other different media. In some
countries, advertising messages are broadcast through large speakers mounted
on moving trucks.)
(D) PROMOTIONAL STRATEGY. Compare the benefits of push and pull promotions for your
global business operations. (A pull strategy is aimed at the end-user of consumer
goods and services. A push strategy is aimed at intermediaries, such as retailers,
and is more common among firms selling industrial products or services.)
Step 2: Suggested Action Plan (24 points)
Prepare a summary report consisting of the following components:
(A) An overview of promotional goals for the proposed global business venture. (4
points)
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(B)
A description of the economic, cultural and political-legal environment that
might affect promotional messages and media. (10 points)
(C) Recommend a promotional strategy for your planned global enterprise. Suggest
company actions related to promotional goals, needed adaptations due to
cultural or legal factors, and a media plan. Provide evidence to support your
proposal. (10 points)
MODULE 14: SELECTING AN INTERNATIONAL PRICING STRATEGY
Learning Goals
 To assess influences on pricing activities for global business operations
 To recommend a potential global business pricing strategy
Purpose
Production costs, potential demand, actions of competitors, and government regulations
influence prices. In this module, your goal is to obtain information related to various
factors influencing international pricing activities.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you have
analyzed, research information related to the following:
(A) THE ECONOMIC ENVIRONMENT. Identify economic factors (personal income level,
inflation rate, taxes) that might influence pricing decisions in this country. (In
many countries, people may not be able to afford products that are considered
minor purchases in industrialized nation.)
(B) COST ANALYSIS. Estimate production costs and other business expenses that would
be encountered when offering this product or service. (The total cost of providing
an item must include both direct production costs as well as administrative and
overhead expenses.)
(C) DEMAND ANALYSIS. Analyze the potential demand for this product (or service)
based on the current and expected market. (As a product gain in popularity or
a country’s economy improves, demand for various items is likely to expand.)
(D) COMPETITOR ANALYSIS. Compare your pricing plans with those of any competitors
that may be providing identical or similar products or services.
Step 2: Suggested Action Plan (30 points)
Prepare a summary report consisting of the following components:
(A) An overview of economic factors that could influence pricing strategies. (6
points)
(B) A synopsis of costs that would influence the price of the good of service being
proposed for global business operations. (6 points)
(C) A description of demand factors, competitor actions, and government
regulations that might affect pricing activities. (10 points)
(D) Recommend a pricing strategy (including specific prices) for the proposed
enterprise. Provide evidence to support your proposal. (8 points)
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PHASE 4: CONTROLLING GLOBAL BUSINESS ACTIVITIES
MODULE 15: DETERMINING ORGANIZATIONAL FINANCIAL RESULTS
Learning Goals
 To project inflows and outflows resulting from expected revenue sources and
expenses
 To identify potential measurements of financial success
Purpose
Profit margin return on investment, and market share are some of the common financial
measurements used to assess business success. In this module, your goal is to estimate
potential financial results.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following:
(A) REVENUE SOURCES. Identify and estimate amounts for product (or service) sales for
various market segments. (For example, some companies sell to both
consumers and businesses.
A heating company may sell furnaces to
homeowners as well as to companies.)
(B) OPERATING COSTS. List and estimate operating expenses necessary for producing
(or obtaining), storing, marketing, and distributing the product (or service) for this
business enterprise.
(C) START-UP COSTS. Review your start-up cost estimate from Module 7. Suggest any
revisions based on additional information or expanded knowledge of the
planned business operation.
(D) PROFITABILITY. Describe an expected profit level for this global business venture
based on economic conditions, competition, the size of the operation, and the
market environment of the country. (Most new business activities take two, three,
or more years before becoming profitable. Many ventures never earn a profit
and either cease operations or a revised plan is implemented.)
Step 2: Suggested Action Plan (24 points)
Prepare a summary report consisting of the following components:
(A) A description of revenue sources and estimated amounts for the proposed
global enterprise. (8 points)
(B) A synopsis of estimated operating expenses and start-up costs. (8 points)
(C) An analysis of expected profitability over the next few years. Provide evidence
to support your analysis. (8 points)
MODULE 16: MEASURING INTERNATIONAL BUSINESS SUCCESS
Learning Goals
 To assess potential financial success of the proposed global business activity
 To identify potential social contributions of the proposed global business activity
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Purpose
While every business enterprise is primarily concerned with financial success, we should
also consider economic and social influences on the host country. In this module, your
goal is to determine potential dimensions for measuring global business success.
Step 1: Research Components
Based on the global business opportunity identified in Module 1 and the country you
have analyzed, research information related to the following:
(A) FINANCIAL GAINS. Identify potential profit levels and other measures of financial
success for this global business operation.
 Commonly considered measurements of financial success include profits,
return on investment, market share, and sales growth.
(B) ECONOMIC BENEFITS. Discuss positive economic contributions that this business
operation might have for the host country.
 Economic benefits may include improved infrastructure, creation of jobs,
more efficient use of natural resources, or increased personal income).
(C) SOCIAL BENEFITS. Determine improvements to the country’s society that might result
from the company’s global business activities.
 Positive social results might include improved employee training, expanded
heath care and other benefits for workers, or additional housing facilities.)
(D) SOCIAL COSTS. Describe potential drawbacks for the host country that might result
from this business venture.
 Social costs of global business operations may include pollution, reduction in
natural resources, or changes in traditions.
Step 2: Suggested Action Plan (24 points)
Prepare a summary report consisting of the following components:
(A) An overview of potential financial gains from the proposed global enterprise. (8
points)
(B) A description of possible economic benefits for the countries involved. (8 points)
(C) A synopsis of social benefits and possible costs associated with the proposed
business venture. (8 points)
THE GLOBAL BUSINESS PLAN: ORAL & POWER POINT PRESENTATION PHASES 1-4 (170 POINTS)
Present a summary of critical findings and SPECIFIC recommendations. Your team will
have approximately 15 minutes to present. Your team must submit the presentation via
email (up to 15 slides) on Wednesday April 26 by 12 NOON. Remember, one week (April
19) prior to the due date (Wednesday April 26) everyone must submit a rough draft worth 10
additional points for their module(s) that they are assigned. Reports not submitted on due
date will not receive the 10 points allocated. I suggest the following format (or your version
of it):
•
•
•
•
•
•
Cover (does not count toward the 15-slide max.)
Executive Summary (1 slide max*) (10 points)
Background for the Implementation Plan (1 slide max*) (10 points)
Risks and Financial Issues (2 slides max*) (30 points)
Implementation Plan and Pro Forma Income Statement (9 slides max*) (90 points)
Conclusions & Recommendations (2 slides max*) (30 points)
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Tell a “story” about the plan to move your business into the assigned country. “WOW” us
with your insights and specific recommendations! Make it about insights, not just facts.
ALL TEAM MEMBERS MUST PARTICIPATE
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