Mimic Social Paper (Part A) Yi Yan Choong MARKE-1150-VCM01 Professor Mary Carlson I was hesitant when I first started the Stukent Mimic Social Simulation. I've never used genuine marketing software, let alone a training simulation, but I had my doubts that a training software could give a meaningful, value-added learning experience. I couldn't have been more wrong. I'm sure there are a variety of marketing platforms used by different businesses, but I learnt a lot and had a lot of fun with it. I expected to learn a little about how paid advertisements on social media networks work, but not nearly as much as I did. The Mimic Social Simulation gave me the skills to examine and enhance what I was putting into the project, as well as an excellent method to learn more and become involved in realistic scenarios. That was, without a doubt, the most valuable lesson I took away from the simulation. It was one thing to pick content, write captions, and figure out your niche market and persona, but I think being able to read reports and see what worked and what didn't was even more illuminating. What piqued my interest the most was the ability to access reports after ads were launched to see how they performed. I believe it assisted me in identifying areas where I can enhance my marketing and business skills, but I also believe that I've identified my strength in being able to understand where I've succeeded and where I haven't, what works and what doesn't, and so on. Going forward, I'm going to try to build on my creativity and expose myself to new ideas and mindsets, but I'll also continue to use my analytical skills to make sound judgments that will benefit me professionally and ideally the firm where I work. If I had one piece of advise for students who will be involved in this project next semester or at any time in the future, it would be to figure out what works and stay with it. Different marketing methods work for varied markets, and different advertising works for different platforms; nonetheless, figure out what works and stick with it. Real-world constraints, such as time, budget, and so on, will always be challenges to overcome, but if your plan is generating revenue, it will be a huge win for your firm.
