Learn how to Practically Guarantee sales in YOUR Online
Business
INTRODUCTION
If you are reading this book, I want to start off by saying thank you for stepping into my world!
For years it has been my mission to help people change their lives. As someone who literally
had to claw my way up from nothing to the where I am today, I have a deep passion for helping
others make a plan for that growth and change without making the same mistakes I did.
It’s getting harder and harder to stand out and gain influence online because there is just so
much noise in the industry. Fortunately, I have had the opportunity to work with hundreds of
students in different capacities and have acquired a strategy for success that honestly leaves
many people baffled. I’ve been unafraid to “try something crazy” just to see if it works
and after years of refinement, those strategies have helped my students and clients finally
achieve influencer status and make the change they so desperately needed.
What I’m going to cover:
We live in a remarkable time where technology allows us to sort of speed up the timeline of
business growth, much of which can be done somewhat organically. I am literally going to show
you how you can build a successful Online Business and become a digital marketing influencer,
by using Facebook with no paid traffic.
My goals for the book are to help you:
● The Full Blueprint for how to build a successful online business from beginning to end.
● Why most people struggle with online business and why jumping from opportunity to
opportunity will NEVER result in success.
● How to start an online business even if you don’t know what to Sell (YET).
● The BEST way to Build an Online Business (and why MOST people are doing it wrong)
Along with Our ​4 STEP Blueprint​ to build successful online Business.
What you need to execute these strategies and become an influencer:
• A niche
• Fb profile = business profile
• Patience and consistency
I'm about to share my whole system with you. Normally this information
takes me 2 days of live instruction to cover and is only available to inner
circle students paying over $50.
So, by the end of this book you will know how to become a highly paid
influencer that stands out in your niche. What’s even cooler is that you can
also take what I teach you, apply it to an offline business and dominate the
local niche wherever you live. It’s very, very powerful stuff. Are you ready?
Let’s go!
Why do most people FAIL with their online Business?
✔ The #1 Mistake most people make is Building a Business by finding a PRODUCT or SERVICE
and then trying to find people who are interested in buying their product.
✔ Let me tell you, my friend, it is the most dangerous strategy to do, because you have spent
your time, talent and treasure to create or find the product but if it is not at all hot in the
market, then your whole effort will go to waste.
If all you have is just a product or service to sell, then you do NOT have an Online Business!!
The Right approach is...
✔Building the Audience in your Niche first is the number #1 key to get guaranteed success and
sales. So, Build the audience first and then find or create the product/service that sells to them.
✔YOUR business is not Product/service/opportunity, YOUR Business is a BRAND that influences
an AUDIENCE.
Let me give you an Example to Understand it Better.
✔Take NIKE, which is a brand that has incredible influences over the audience. So, anytime
NIKE releases a new product, they already have a large audience that is immediately going to
buy it, because it has created a brand.
✔Same with Apple iPhone.
✔Keep this in Mind, People buy only from the people who they know, like and trust.
✔So, in the further chapters, we will see how to build an audience, turn that audience to our
List, How to Create Engagement and Build Trust, Finally Sell.
CHAPTER 1
BUILDING YOUR AUDIENCE
✔To Build your Audience, First you should be Specific about Your Niche and Potential
audience.
✔Once you decide your Niche, which you are passionate about, Dive into its Sub-Niche and be
specific.
For Eg:- Fishing is a Niche, Saltwater fishing is a sub-niche; Photography is a Niche, Wildlife
photography is a sub-niche. Healthy diet is a Niche, Ketogenic diet is a Sub-niche. You can go
with your Sub-Niche based on your Expertise in your Niche.
✔So, it Much smarter to get deep into your niche and decide your sub-niche. ​"The deeper you
go the less competition you will have and more the relevant people you will find interested in your
niche."
✔See, My Niche is Online Marketing, My sub-Niche is Online marketing using organic traffic.
✔Like this, you should find your Passionate Niche and dive into some Sub-Niche.
✔Don’t worry about the product/service at this point. We will cover it in Chapter 4.
✔Once You are clear with your Sub-niche, then you start driving traffic and building your
audience who are interested in your niche.
YOUR AUDIENCE IS YOUR SOURCE OF TRAFFIC
To increase profits, you need to grow and take ownership of your Traffic.
There are 3 types of traffic
1. Traffic you control.
2. Traffic you don’t control.
3. Traffic that you OWN.
1.TRAFFIC YOU CONTROL
✔It’s the thing that you can turn on or off at will
✔All paid traffic are controlled by us
✔Like Facebook Ads, Google Ads, Youtube Ads, Bing Ads, Solo Ads,etc.,
2.TRAFFIC YOU DON’T CONTROL
✔Almost all of the Organic Traffic that you get can’t be Simply turned on or off.
✔We get Organic traffic mainly through the exposure from social media content.
✔Like a Blog post, Youtube Videos, podcasts, Instagram, Twitter,Facebook Etc.,
3.TRAFFIC THAT YOU OWN
There are only 2 things you actually own on the internet
#1 is your Website/Blog.
#2 is your Subscriber List (Email or Messenger Bot).
You don’t really need a website, but you do need a ​LIST​!!
The MONEY is in your LIST !!!
✔When you own your Traffic, you can continue to market people over and over again by
sending them offers through mail or Messenger for FREE Without any AD Costs, as they are in
your Subscriber list.
A Successful Business will...
✔Take Paid Traffic and Your Organic Traffic and Use them to Build a Subscriber LIST.
✔This is Where the success happens
BIGGER LIST = BIGGER PROFITS
✔Building a Subscriber list allows you to market to an audience that already Knows, Likes and
Trusts you over and over again for FREE. It’s the foundation of building an organic/a successful
Online Business.
So, How to Build Your Targeted Audience Organically.
✔There are Some Amazing Strategies I am Personally doing which is giving me and my students
amazing results and I will share it with you. It works for any Niche.
1. Facebook profile Health
2. Networking
3. Facebook Group
1.FACEBOOK PROFILE HEALTH
✔Your Facebook profile is your Virtual Shop,as you are doing business Online and using
facebook as the primary source to drive traffic. So it should look like you are a real person doing
real business.
So..
✔Keep ​a good looking original photo of you to increase or improve trust as this is the first thing
people see when they come into your profile.
✔Keep the Cover photo about your Business or A lead magnet (Will see in-depth in the next
chapter)
✔Keep Your Bio info similar to what you have in the cover photo.
✔Keep your Featured photo similar to your Cover photo.
✔Frequently post valuable posts.
✔It’s Optional to unfriend the people whom you don’t know or irrelevant to you and your
business,and give that space to your Potential business audience.
The point here is we are deciding People who are visiting our profile what to see and what they
should do. I have attached an example of mine, have an idea and do the same according to your
Niche.
One great thing we have on Facebook is, we can add up to 5000 friends.
So, we can find highly engaged potential audiences out there on Facebook and make them part
of our World (Facebook Friend).
Now this is the Key
Once they are part of our world, through lead magnet we add them to be on our Subscriber list,
and through our valuable engaging content we build trust and sell them products or services.
We will see how we can do all these things in further chapters. Now We will see how to Get
Targeted people to become part of our world.
There are 2 great strategies which I follow
2.NETWORKING
✔Find the relevant Facebook pages of your Niche and find a highly engaging post which is
related to your niche or business.
✔Those who like and comment are likely your potential audience. Because they spend their
time reading and responding to the post.
✔Send a Friend request for these engaging people. Not More than 30 Per day.
✔Some will accept and become part of your world immediately. Some will accept after they
see your profile and know about you and some will accept once they see the value you provide
in groups.
✔Once they are part of your world chances are they will look at your cover photo, bio info and
featured photo. We have promoted our lead magnet in all these areas. So as this lead magnet is
free and related to their business, they will download it and subscribe to our list.
Boom… Simple Process. But You need to identify Facebook pages related to your niche. You
can also go to any Influencer’s profile who is doing great in your niche and do the same.
Like this: Keep adding new people to your world until you reach 5000.
3.FACEBOOK GROUP STRATEGY
✔Join20 to 30 active Facebook groups related to your Niche. See the high performing post
related to business and add the people who are highly engaging.
✔Another way to get people to reach out to you is, create Useful valuable engaging content
and post it in those groups, many people will start engaging and send you a friend request.
✔We will see how to write engaging and valuable content in chapter 3.
Creating Good Content and sharing in Potential groups will attract your potential audience.
CHAPTER 2
BUILD YOUR SUBSCRIBER LIST
✔It’s very dangerous to rely, solely on social media platforms for your Traffic.
✔Because it’s unpredictable and algorithms keep changing. Facebook is especially notorious
for shutting down pages, groups and accounts.
✔So, for the safety/security of your business and for increased profits, you MUST take your
Audience off of social media and get them onto your subscriber list which may be Email list or
Messenger Bot list.
So, why should someone become your subscriber?
✔Only when you provide something your audience wants, they become your subscriber.
Simply it’s called the lead magnet.
So, what you can give
✔The thing you are going to give doesn't have to be a fancy one, but should be a valuable
thing for your audience.
✔Like Ebook, Resources, Cheatsheet, etc., which will be useful to your potential audience.
How to create value?
✔Start with yourself and start simple.
✔Think about what you want to learn and do some research on google and youtube. Learn it,
Make a document to teach others and export as pdf.
✔Lead magnet need not be fancy, focus on value. People will reward value, not fancy.
Now Promote that FREE lead magnet everywhere- Cover photo, bio info, Featured image, Etc.,
Provide the material once they are subscribed. You can automate this process of building a list.
So, there are multiple platforms to build a subscriber list.
1. Email subscriber.
2. Messenger bot Subscriber.
3. Facebook Group Members.
1.EMAIL SUBSCRIBER
✔Email service providers like MailChimp, Mailerlite are giving free services up to 2000
subscribers. You can register and start using it for free and decide to pay if you want to expand
in the future.
✔It's a very simple process to set up, there are plenty of good youtube tutorials on this topic
and they are enough to get you started.
✔​Sample Tutorial -​ ​https://youtu.be/HuMQENiuxLI​ (​Credit
:​https://chimpessentials.com/how-to-use-mailchimp-tutorial/​)
✔Once people Opt-in these providers will send the uploaded material to their email and they
become our subscriber.
2.Facebook MESSENGER SUBSCRIBER
✔Messenger marketing is a hot automation tool these days.
✔​" People are comfortable buying and interacting using messenger "
✔Services like Manychat are providing free plans to get subscribers.
✔Messenger chatbot works similar to email marketing, the only difference is Messenger is
more interactive.
✔Again you can find any simple tutorial, learn how it works, how to add subscribers, deliver
lead magnet and send automated messages or broadcasts.
✔​Sample Tutorial - ​https://www.youtube.com/watch?v=zW7U4w8JAvE​ (​Credit​ - ​Affiliate
Obsession​ Youtube channel)
3.FACEBOOK GROUP MEMBERS
✔If you don’t want to get into this techy side. You can simply create a Facebook group with a
good name that resonates with your potential audience.
✔You can put your lead magnet in the file section of your group.
✔People will send a request to you to get added to the group to get the resource.
The point here is you should have a list of potential audiences in someplace to continuously
engage with them through valuable content and build trust. We will see how to create
Valuable content and build trust in the next chapter.
CHAPTER 3
ENGAGE WITH YOUR AUDIENCE
✔Once you start driving traffic and make them friends on facebook, some people will want to
buy from you immediately.
✔But, most people will need to “WARM UP”(​the process of making the people know, like and
trust you by providing values through content​) to you and your brand before they are willing to
pull out their credit cards.
✔People only buy from those that they know, like and trust.
Content is the best way to build that trust and Rapport.
TYPES OF CONTENT
✔Initially while starting to build trust, it should not be through sales or Promotional stuff.
✔Instead Create Content that helps your audience to learn, Like..
Tips & Tricks
Tutorials & How to
Current Events & News
Review & Unboxing Videos
Interviews
Listicles (Top 10 this, Top 5 that), etc.,
The point here is don’t divert content from your business and what the audience wants.
Use your content to build your audience and subscriber list.
WHERE TO PUBLISH THE CONTENT
✔Publish to Evergreen Media Source FACEBOOK.
✔Then duplicate the content to other social media platforms if you like or have like
Youtube
Blog
Instagram
LinkedIn
Twitter
TikTok, Etc.,
✔Nurture the People in Your Subscriber list with good contents.
✔Give Important updates, tips, tricks to your subscribers.
✔This builds trust within your audience and they will start liking you and many people will ask
about your product/Services.
What to do If you don’t have any product/service? will cover it in the next chapter.
CHAPTER 4
SELL TO YOUR AUDIENCE
✔It’s Time to monetize your Audience.
✔If the above 3 steps are done correctly then this is an easy step.
✔Research what your audience is already buying that you can sell to them.
✔Research how you can sell them.
I will give you one tip to know what your audience needs.
✔Simply post a question in your Feed and potential Groups, Like the one Below
When it comes to X, what is your Biggest Struggle?
In my case, I will ask like
When it comes to ONLINE MARKETING, what is your biggest struggle?
✔You will see, People reply like crazy. People love to share their pain points(Problems) they
have.
✔All you need is to collect this data.
✔Start creating a product/ Service with the data your potential audience expressed and Start
promotion in your profile.
✔​"Use their pain points to create something that can address them and explain how the service or
the product you've created can help them."
✔By this time People know who you are, like you and trust you. So the Chances they will buy
from you again will be high.
WAYS TO MONETIZE YOUR AUDIENCE
✔There are several ways to monetize your audience some of the best are
1.AFFILIATE MARKETING
✔Selling other People’s products and services as an Affiliate.
2.DIGITAL PRODUCTS
✔Create your own “Digital Products” like E-book, Video training,etc.,
You can create a one time purchase or Ongoing subscription for your training like Monthly
memberships.
3.COACHING/CONSULTING
✔You can do group coaching which will also be an ongoing monthly subscription like Create a
memberships and provide training for all the paid customers weekly or monthly.
✔You can do One-to-One Coaching like schedule call for each person separately and guide
them individually based on their queries and doubts.
✔You can do Live Events.
4.PRIVATE LABEL PHYSICAL PRODUCTS (Somebody manufactures and you sell it under your
Name)
✔Swag ( T-shirts, hats, pens, mugs, pop sockets,etc.,)
✔Private label other products (Home goods, kitchen items, outdoors, cosmetics,
supplements,etc.,)
✔Amazon FBA
WHERE TO START?
✔Easiest and cheapest things I would recommend to get started with is AFFILIATE MARKETING.
AFFILIATE MARKETING​​ = you refer a customer to a business and they give you a percentage of
sales.
Eg. Amazon - 4 to 7 % Commissions for each sale you make.
AFFILIATE MARKETING COMMISSIONS
✔Physical products usually pay 4 to 7 % of the sales price.
✔Digital products pay anywhere between 20 % to 100%.
TYPES OF DIGITAL PRODUCTS INCLUDE
✔Training Courses, Softwares, Online Apps & Subscriptions.
✔You can easily find thousands of Affiliate products in Clickbank, Jvzoo, Warrior plus,etc.,
These are the Affiliate marketplaces where you can just find products in your niche and start
promoting.
So, here is a summary of what we have seen so far…
1. Your product or service is not a business, the Audience you have INFLUENCE over is your real
business.
2. To Build a Sustainable successful business, you need to grow your subscriber list by giving a
Valuable lead magnet and nurture them with good content.
3. People buy from people they know, like and trust. So to Build trust provide valuable useful
content.
4. Build your friend list by adding the potential people from the fan page and group and provide
valuable content for your audience.
5. Post your offer and promotion once you start getting good engagements and Enquiries.
6. Don’t go for paid ads at the initial stage because they can be expensive, once you start
getting a sufficient amount from your business then you can try paid ads along with organic
methods.
Follow these steps and you will find good traction in your business organically…
✔I am learning new strategies, Concepts, Going through some Courses by high influencers
across the world
and I am happy to share all those things with you. So, be part of my world if not become
already.
TO BE PART OF MY WORLD​ ​>>>​​ ​ ​CLICK HERE
All the Best, Stay Awesome,
Venkatesan Janakiraman
Organic Marketing Strategist.