Who are we IT-enabled business solutions provider (We will not be using the term “IT-enabled” in any copy) Tagline Will not change. Logo We will be completely revamping the logo. These are the existing digital and physical assets that have the logo and corporate colours; Target Website Social media Email signatures Brochures Visiting cards Company employee Company banners Laptop stickers Bottles Tshirts Sales proposal Finance related items such as invoices and receipts Internal HR posts Letterheads Envelopes market We will be targeting SME high-quality seekers. A small and medium-sized enterprise (SME) that is a highquality seeker may exhibit the following traits and characteristics: ● Strong focus on customer satisfaction: This type of SME places a high value on delivering high-quality products or services to its customers, and may go to great lengths to ensure that they are satisfied with their purchases. ● Attention to detail: High-quality seekers are often detail-oriented, and may put extra effort into ensuring that every aspect of their products or services meets their high standards. ● Commitment to continuous improvement: These SMEs may have a culture of continuous improvement, constantly seeking ways to improve their products or services and stay ahead of the competition. ● Investment in employee training and development: A high-quality seeker may recognize that investing in its employees is key to maintaining high standards and may offer training and development opportunities to ensure that its employees have the skills and knowledge they need to deliver the best possible products or services. ● Use of quality management systems: A high-quality seeker may also implement quality management systems, such as ISO 9001, to ensure that its processes and products meet the highest standards. ● Willingness to invest in the best resources: A high-quality seeker may be willing to invest in the best resources, such as state-of-the-art equipment and materials, to ensure that it can deliver the highest quality products or services possible. Platforms they are available on: There are a number of digital platforms and resources available for small and medium-sized enterprises (SMEs) that are focused on quality. Here are a few examples: ● Online marketplaces: Many online marketplaces, such as Etsy and Amazon, offer a platform for SMEs to sell their products and services. These platforms often have a focus on quality, and may have strict guidelines for sellers to ensure that the products and services offered meet certain standards. ● Industry-specific directories: Many industries have directories or directories of suppliers that are specifically focused on high-quality products or services. For example, the International Association of Food Industry Suppliers (IAFIS) has a directory of food industry suppliers that have been vetted for quality. ● Quality management system certification organizations: There are a number of organizations that offer quality management system certifications, such as ISO 9001. These organizations often have resources and tools available online to help businesses implement and maintain quality management systems. ● Professional associations: Many professional associations, such as the American Institute of Architects or the American Marketing Association, have resources and tools available online to help their members improve the quality of their products or services. ● Industry-specific forums and online communities: There are many online forums and communities focused on specific industries, such as manufacturing or healthcare, that provide a platform for SMEs to share best practices and discuss quality-related topics. Physical locations and events they will visit/attend: There are a number of physical locations and events that small and medium-sized enterprises (SMEs) that are focused on quality may attend. Here are a few examples: ● Trade shows and exhibitions: These events provide an opportunity for SMEs to showcase their products or services to a large audience and connect with potential customers, suppliers, and partners. Many trade shows and exhibitions have a focus on quality and may require exhibitors to meet certain standards in order to participate. ● Conferences and seminars: Conferences and seminars focused on quality management, product development, or other relevant topics may be attended by SMEs looking to learn about best practices and stay up-to-date on the latest trends and technologies in their industry. ● Professional association meetings: Many professional associations, such as the American Institute of Architects or the American Marketing Association, hold meetings and events that provide a platform for SMEs to learn about quality-related topics and connect with others in their industry. ● Industry-specific events: There are often events, such as industry-specific conferences or expos, that are specifically focused on a particular industry, such as manufacturing or healthcare. These events may attract SMEs that are focused on quality and are looking to learn about the latest trends and best practices in their industry. ● Quality management system certification organizations: Many organizations that offer quality management system certifications, such as ISO 9001, hold events and training sessions to help businesses implement and maintain quality management systems. These events may be attended by SMEs looking to improve the quality of their products or services. Value proposition High-quality solutions at an affordable rate. Benchmark Accenture Accenture is a global professional services company that provides consulting, technology, and outsourcing services. As a company, Accenture has a strong focus on digital marketing and has implemented a number of successful campaigns in this area. Here are a few examples of digital marketing campaigns that Accenture has been involved in: - - - They have a large number of assets across They have a strong brand presence and are consistent across the board. They mainly use high-quality graphics across all platforms and never easily compromise. They have numerous sustainability events that mainly focus on employee well-being such as wind down and games sessions, yoga classes, and women's resource groups. They show support for community events based around LGBTQ, equal opportunity and human rights. Accenture Interactive launched a global digital marketing campaign for the release of the Samsung Galaxy S9 smartphone. The campaign included a series of videos featuring celebrities and influencers, social media content and a microsite. Accenture worked with the National Football League (NFL) to develop a digital marketing campaign aimed at increasing engagement with the league's fans. The campaign included a series of videos featuring NFL players and coaches, social media content and a microsite. Accenture helped launch a digital marketing campaign for the World Wildlife Fund (WWF) aimed at raising awareness of the importance of protecting the planet's oceans. The campaign included a series of videos featuring marine animals, social media content and a microsite. Atos Atos is a global leader in digital transformation, with a focus on helping businesses and organizations to use technology to improve their performance. As a company, Atos has implemented a number of successful digital marketing campaigns in order to promote its services and brand. Here are a few examples of digital marketing campaigns that Atos has been involved in: - - Atos launched a digital marketing campaign to promote its "Digital for Life" initiative, which aims to help people and organizations use digital technologies to improve their lives and communities. The campaign included a series of videos featuring Atos employees and clients, as well as social media content and a microsite. Atos worked with the International Olympic Committee (IOC) to develop a digital marketing campaign for the Winter Olympic Games. The campaign included a series of videos featuring Olympic athletes, social media content and a microsite. - Atos launched a digital marketing campaign to promote its cybersecurity services, aimed at helping businesses and organizations protect themselves from cyber threats. The campaign included a series of videos featuring Atos experts, social media content and a microsite. Deloitte Deloitte is a global professional services company that provides audit, consulting, and tax services, among others. As a company, Deloitte has a strong focus on digital marketing and has implemented a number of successful campaigns in this area. Here are a few examples of digital marketing campaigns that Deloitte has been involved in: - - - Deloitte has created individual landing pages for each of its industries. They have a landing page for students who are interested in joining the industry and have numerous resources for the students for career guidance. They have a landing page to show the life at Deloitte, experienced hires and careers. They have a unique page to submit an RFP. They also have a really strong brand presence. Deloitte launched a digital marketing campaign to promote its "Social Impact" initiative, which aims to help businesses and organizations use their skills and resources to make a positive impact on society. The campaign included a series of videos featuring Deloitte employees and clients, social media content and a microsite. Deloitte worked with the United Nations (UN) to develop a digital marketing campaign to promote the UN's Sustainable Development Goals (SDGs). The campaign included a series of videos featuring UN experts and Deloitte employees, as well as social media content and a microsite. Deloitte launched a digital marketing campaign to promote its cybersecurity services, aimed at helping businesses and organizations protect themselves from cyber threats. The campaign included a series of videos featuring Deloitte experts, social media content and a microsite. The above-mentioned companies are what Pristine Solutions should strive to be. These companies have a strong social presence digitally and physically. They are always engaged with the community and are always partnered with large organisations which are NGOs, communities and service-oriented areas that relate to the industries they target. How we want our clients to remember us We want our clients to remember us based on our company and not our products. Therefore, we mainly need to highlight our teams, and the services we provide apart from the products we implement and give more emphasis on showcasing the team. There are several reasons why Pristine Solutions should showcase its team and services rather than its products: - Building trust: By showcasing our team, Pristine Solutions can demonstrate the expertise and knowledge of their employees, which can help build trust with potential clients. This is particularly important when it comes to implementing complex ERP systems, as clients need to feel confident in the team that will be working on their project. - Personalization: Showcasing the team and services allows Pristine Solutions to personalize their marketing efforts and differentiate themselves from competitors. This can be particularly effective in a crowded and competitive market where clients may have many options to choose from. - Human connection: By highlighting the people behind the brand, Pristine Solutions can create a more human connection with potential clients. This can be especially important in the B2B space, where clients may be more interested in working with a team of experts rather than just a faceless brand. - Focusing on the value proposition: Instead of just promoting our brand, Pristine Solutions can emphasize the value that their team and services provide to clients. This can help potential clients understand the benefits of working with the provider and make a more informed decision about which solution is right for them. Here are a few examples of how Pristine Solutions could showcase its team and services: - Highlighting employee profiles and case studies on the company website Hosting webinars or other educational events featuring team members as speakers Participating in industry events and conferences, and showcasing team members as panellists or presenters Creating marketing materials that focus on the team and the services they offer, rather than just the brand. Why Pristine Solutions is the best place? Currently, we have a few existing reasons why Pristine Solutions is the best place for our leads, these include; - - Our existing track record - We have 200+ clients with 120+ active clients - Our partnership with Microsoft and SAP - Our global presence Widest industry targeting with our existing track record with some of the best customers in the industry. Thereafter, we have identified a few initiatives we can apply for Pristine Solutions that our competitors haven’t tried out. - We have identified a few sustainability programs for Pristine Solutions - Career guidance: we can create our own career guidance program for software engineers and business graduates. These kinds of initiatives are carried out by enterprise-scale ERP solutions providers like Deloitte. - Carbon offsetting: Pristine Solutions could offset their carbon emissions by purchasing carbon credits or investing in renewable energy projects. This can help reduce the environmental impact of their operations and mitigate their carbon footprint. - Employee engagement: Pristine Solutions could involve their employees in sustainability initiatives by educating them about the importance of environmental conservation and providing them with opportunities to get involved in sustainability projects. This could include organizing green teams, partnering with NGOs or hosting sustainability-themed events. - We can apply for sustainability awards to showcase our effort such as; - The President's Environmental Awards: This annual award program recognizes companies and organizations that have made significant contributions to environmental protection and conservation in Sri Lanka. - The National Energy Efficiency and Conservation Awards: This annual award program recognizes companies and organizations that have made significant contributions to energy efficiency and conservation in Sri Lanka. - - - The National Water Management Awards: This annual award program recognizes companies and organizations that have made significant contributions to water management in Sri Lanka. - The National CSR Awards: This annual award program recognizes companies and organizations that have demonstrated excellence in corporate social responsibility in Sri Lanka. We can also apply for awards that give us an extra competitive advantage by applying for global awards such as. - SAP Quality Awards: This annual award program recognizes SAP partners that have demonstrated excellence in the development, deployment, and support of SAP solutions. - Gartner Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises: This annual report evaluates and ranks ERP solutions providers based on their ability to execute and completeness of vision. - Oracle Cloud Excellence Implementer (CEI) Program: This program recognizes Oracle partners that have demonstrated a commitment to delivering high-quality Oracle Cloud implementations. - Microsoft Partner of the Year Awards: This annual award program recognizes Microsoft partners that have demonstrated excellence in delivering innovative solutions based on Microsoft technologies. - Great place to work: This an employee wellbeing awards program that we can apply to. We can showcase these awards to our individuals who want to join and leads. We can also apply for certifications that give us an extra competitive advantage such as; - Industry certifications: Obtaining industry certifications can help a company demonstrate their expertise and commitment to continuous learning and professional development. Some examples of industry certifications that a company might consider applying for include the Project Management Professional (PMP) Certification and the Certified ScrumMaster (CSM) Certification. - Business certifications: Obtaining business certifications can help a company demonstrate their commitment to quality and continuous improvement. Some examples of business certifications that a company might consider applying for include the ISO 9001 Quality Management System Certification and the ISO 14001 Environmental Management System Certification. - Cybersecurity certifications: Obtaining cybersecurity certifications can help a company demonstrate their commitment to protecting their data and systems from cyber threats. Some examples of cybersecurity certifications that a company might consider applying for include the Certified Information Systems Security Professional (CISSP) Certification and the Certified Ethical Hacker (CEH) Certification. - Professional development certifications: Obtaining professional development certifications can help a company invest in the skills and knowledge of their employees. Some examples of professional development certifications that a company might consider applying for include the Certified Public Accountant (CPA) Certification and the Certified Human Resources Professional (CHRP) Certification. Most companies in the industry and country do not have these certifications on their website and company profile/portfolio so we can take this opportunities to be the first in the industry and in Sri Lanka. There are several points that we could focus on to differentiate themselves from our competitors: - Expertise and experience: Pristine Solutions can differentiate themselves by highlighting their expertise and experience in the solutions industry. This could include demonstrating their knowledge of specific ERP systems and technologies, as well as highlighting successful projects they have completed in the past. - Projects completed in different industry and the scale of the projects - Industries covered - List of customers - Quality of service: Pristine Solutions can differentiate themselves by emphasizing the quality of their service, including things like fast response times, efficient problem-solving, and personalized support. - We can showcase our employees with their qualifications. - Show our certifications and awards for services in different products we provide - Case studies about unique problems we solved for industries - Survey statistics for response times, problems solved and efficiency for after service - Customer satisfaction: Pristine Solutions can differentiate themselves by demonstrating high levels of customer satisfaction, which could be achieved through things like gathering and sharing customer testimonials and reviews, and actively soliciting feedback from customers. - Customer testimonials/ video testimonials - Success stories - Surveys for customer feedback - Innovation: Pristine Solutions can differentiate themselves by showcasing their innovative approach to solving customer problems and providing value. This could include highlighting new technologies or approaches that they are using, or demonstrating how they are staying ahead of industry trends. - Showcase our industry focused solutions that we have created. - Showcasing how our service and project management aspect perform - Sustainability: Pristine Solutions can differentiate themselves by demonstrating their commitment to sustainability and environmental responsibility. This could include highlighting any sustainability initiatives they have implemented, as well as any awards or recognitions they have received for their efforts. - Career development programs for graduates in software engineering - Partnerships with NGOs in Sri Lanka for community service & carrying out projects with them. - Employee engagement activities and programs By focusing on these points, Pristine Solutions can differentiate themselves from their competitors and demonstrate the value they provide to their customers. Problem identification initiatives Initiatives we can take to show SMEs how we can help them identify problems within their business. - Offer free consultations or advisory services: One way to generate leads is by offering free consultations or advisory services to potential customers. This could include things like providing a free initial consultation to assess a potential customer's needs, or offering a free advisory session to help them understand their options and make a decision. - Host webinars or workshops: Another way to generate leads is by hosting webinars or workshops on topics that are relevant to your target audience. These events can help you showcase your expertise and establish yourself as a thought leader in your industry. - Create valuable content: Another way to generate leads is by creating valuable content that is relevant to your target audience. This could include things like blog posts, articles, infographics, or videos that provide valuable information or insights. By sharing this content on your website or social media channels, you can attract potential customers and encourage them to learn more about your business. - Offer free trials or demos: Another way to generate leads is by offering free trials or demos of your products or services. This can help potential customers see the value of what you have to offer and encourage them to take the next step and make a purchase. - Participate in online communities or forums: Another way to generate leads is by participating in online communities or forums that are relevant to your industry. By engaging with potential customers in these forums and providing valuable insights or assistance, you can establish yourself as an expert in your field and potentially generate leads for your business Partnerships - Partnerships with software vendors: One potential partnership opportunity for an ERP solutions provider in Sri Lanka is to work with software vendors to offer their products and services to customers. This could include things like reselling software licenses, providing integration services, or offering support and maintenance for the software. - SAP - Microsoft Azure - Saleforce - Partnerships with consulting firms: Another potential partnership opportunity is to work with consulting firms in Sri Lanka to offer consulting and implementation services to customers. This could include things like helping customers assess their needs, designing custom solutions, and providing training and support. - Darkod Tech - Colombo Corporate Solutions - Moorland - McKinsey - Parnerships with supporting firms: Another potential partnership is to work with companies that support help Pristine solutions carry out their daily activities. This could include companies that help us print our assets, manage transportation and travel, food for events, medical for healthcare of employees. - Anim8 (Print partner) - oDoc (Digital healthcare partner) - Cinnamon grand/Barista - Jetwing (Hospitality partner) - ExpoLanka/Classive Travels/Cinnamon Air (Travel partner) The HR Consortium/Zion Consulting (HR) Au Entertainment (Event management) Partnerships with fintech companies: One unique partnership opportunity for an ERP solutions provider in Sri Lanka is to work with fintech companies to offer integrated financial solutions to customers. This could include things like integrating an ERP system with a digital payment platform or a financial management tool, or developing custom integrations to connect an ERP system with fintech APIs. - Partnerships with agriculture technology companies: Another unique partnership opportunity is to work with agriculture technology companies to offer integrated agriculture solutions to customers. This could include things like integrating an ERP system with a precision agriculture platform or a supply chain management tool, or developing custom integrations to connect an ERP system with agriculture technology APIs. - Partnerships with healthcare technology companies: Another unique partnership opportunity is to work with healthcare technology companies to offer integrated healthcare solutions to customers. This could include things like integrating an ERP system with a healthcare management platform or an electronic medical records system, or developing custom integrations to connect an ERP system with healthcare technology APIs. - Partnerships with edtech companies: Another unique partnership opportunity is to work with edtech (education technology) companies to offer integrated education solutions to customers. This could include things like integrating an ERP system with a learning management platform or a student management system, or developing custom integrations to connect an ERP system with edtech APIs. - We can created partnered assets for each of the partnerships we created to show potential leads in what capacity we partner with them and individual landing pages for each partner.
