Questionnaire about Fishing How often do you go fishing 87 1-3 times per week 3-5 times per week Almost never Occasionally On a daily basis Once every fortnight Once every month 0 5 How many years have you been fishing? 10 15 20 25 30 80 1~5 years 10+ years 5~10 years Less than 1 year 0 From what age did you start fishing? 20 Array 17 16 18 15 10 20 30 40 What are the reasons that you participate in fishing? 78 Enjoy spending time outdoors Learn new skills Relax and unwind Spend time with family and friends 0 Have you quit fishing once? 10 20 30 40 80 No Yes 0 10 20 Please indicate how frequently you feel the same with the following statements 30 40 80 I don't know what fishing gear to prepare or combin There are too many flies/bugs/mosquitos around fishing spots I found fishing too costly for me I'm no longer interested in fishing I don't know which brand of fishing gear I should buy I don't know how to compare different fishing gear/brands and ... I need to update my fishing gear regularly. I'm not good at fishing I don't know how to improve my fishing skills I do not have people to go fishing with I don't know where to go fishing I don't know how to arrive at fishing spots 0% Never Sometimes About half the time Most of the time 10.0% Always 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100% Please indicate how possibly you would quit fishing under the following circumstances 80 I don't know what fishing gear to prepare or combine There are too many flies/bugs/mosquitos around fishing spots I found fishing too costly for me I'm no longer interested in fishing I don't know which brand of fishing gear I should buy I don't know how to compare different fishing gear/brands and ... I need to update my fishing gear regularly. I'm not good at fishing I don't know how to improve my fishing skills I do not have people to go fishing with I don't know where to go fishing I don't know how to arrive at fishing spots 0% Never Sometimes About half the time Most of the time How many fishing combos do you have? 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Always 79 1-5 11-15 15+ 6-10 0 10 20 What would influence your purchase decision? 30 40 79 Advertisements Brands Friends Influencers Others (please specify) 0 10 20 30 40 100% What would influence your purchase decision?: Others (please specify) No data found - your filters may be too exclusive! On average, how much would you spend on fishing gear each year? 79 On average, how much would you spend on fishing gear each year? Annual spend on fishing (in USD) Are you expecting to spend more or less money on fishing equipment next year? Average Minimum Maximum Count 866.16 3.00 1,994.00 79 78 Approximately the same as this year Less than this year More than this year 0 10 20 30 40 On average, how much are you likely to spend on each piece of gear in one year? (slide in USD) 79 On average, how much are you likely to spend on each piece of gear in one y... Average Minimum Maximum Count Fishing reel 409.50 6.00 930.00 78 Fishing rods 401.16 1.00 910.00 77 Average Minimum Maximum Count Bait 208.60 10.00 461.00 75 Bite indicators 208.96 2.00 471.00 75 Fishing nets 223.74 1.00 460.00 74 Fishing hooks 221.23 1.00 469.00 73 On average, how much are you likely to spend on each piece of gear in one year? (slide in USD) On average, how much are you likely to spend on each piece of gear in one y... How often do you buy fishing gear from the following places? 75 76 In-store or clubs Online shopping platforms(Amazon) Individual fishing brand websites Other 0% Never Sometimes About half the time 20.0% Most of the time 40.0% Always 60.0% 80.0% 100% How often do you change each of the following fishing gear? 79 Bait Bite indicators Fishing nets Fishing reel Fishing line Fishing hooks Fishing rods 0% Every week 20.0% Every 2 weeks Every 3 weeks 40.0% Every month Every 3 months What fishing-related clubs, leagues, or competitions are you in? no Trout Unlimited N/A FISH FIND CUBIOD, CIRLE SHAPED leagues Which brand do you like the most for fishing? fishkool Hardy N/A SHARP FISHSONE ANYTHING 60.0% Every 6 months Once every year 80.0% Less than once a year 100% Please choose the top 3 outdoor activities you usually do 77 Bicycling Camping Hiking Kayaking Others (Please specify) Running and Joking 0 10 Please choose the top 3 indoor activities you usually do 20 30 40 50 77 Elliptical motion/cross trainer Free weights Others (please specify) Stationary cycling Treadmill Weights or resistance machines Yoga 0 5 10 15 20 25 If a brand is supporting which of the following organization(s), will you be more willing to purchase from the brand? (multiple choice) 30 79 Child welfare Climate Change Mental health Others Poverty and Homelessness Sport education Water pollution 0 5 10 15 20 25 30 35 If a brand is supporting which of the following organization(s), will you be more willing to purchase from the brand? (multiple choice): Others No data found - your filters may be too exclusive! From your perspective, which brand behavior for social causes method would you resonate with the most? (multiple choice) 79 Collaborate with charities in product creation Donate products to charities Monetary donation Sponsor key events such as fishing competitions held by charities 0 How many kids do you have? 10 20 30 40 79 0 1 2 3 3+ 0 10 20 30 How old are your kids? 4 How old are your kids? Average Minimum Maximum Count 7.00 7.00 7.00 1 - - - 0 Age of your third kid 5.00 5.00 5.00 1 Age of your fourth kid 8.00 8.00 8.00 2 Age of your first kid Age of your second kid How often do your kids go fishing? 68 About half the time Always Most of the time Never Sometimes 0 10 20 How often does your child(ren) go fishing with the following people? 30 68 By themselves Families School friends Fishing club members Others(please specify) 0% Never Sometimes 20.0% About half the time Most of the time 40.0% Always 60.0% 80.0% 100% How often would you bring your kids/grandchildren with you to fishing? 68 About half the time Always Most of the time Never Sometimes 0 5 10 15 20 Please indicate how different you expect a fishing rod for your kids is different from yours in each of the following features. 25 68 Outlook design Color Material Fishing technique (casting/spinning etc.) Length Price Brand 0% Never Sometimes About half the time 20.0% Most of the time 40.0% 60.0% 80.0% 100% Always How often do you observe or feel your kids are bothered by the following circumstances? 68 I don't know what fishing gear to prepare or combine There are too many flies/bugs/mosquitos around fishing spots I found fishing too costly for me I'm no longer interested in fishing I don't know which brand of fishing gear I should buy I don't know how to compare different fishing gear/brands and ... I need to update my fishing gear regularly. I'm not good at fishing I don't know how to improve my fishing skills I do not have people to go fishing with I don't know where to go fishing I don't know how to arrive at fishing spots 0% Never Sometimes About half the time Most of the time 10.0% Always 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100% Please indicate how much you agree with the following statements. 69 I don't know where to buy kid(s)' fishing gear I don't know if the kid(s) need different gear Current fishing gear is either too professional or too toy-like for my kid(... The quality of fishing gear designed for kids is too low The kids don't like certain designs on fishing equipment 0% Strongly disagree Somewhat disagree 20.0% Neither agree nor disagree Where do you usually browse fishing-related content? 40.0% Somewhat agree 60.0% 80.0% 100% Strongly agree 79 Magazine Newspaper Offline discussions Online social media Online streaming platforms (YouTube, Twitch, etc.) Others(please specify) Websites 0 5 10 15 20 Where do you usually browse fishing-related content?: Others(please specify) No data found - your filters may be too exclusive! 25 30 35 40 Which media would you use to find fishing-related information? (multiple choice) 79 Facebook Fishing-related apps Instagram Tiktok Twitter Youtube 0 10 20 Which type(s) of fishing content do you browse? (multiple choice) 30 40 50 78 Entertainment Fishing Contest Fishing skills Fishing tools Others(please specify) Promotion 0 10 20 30 Which type(s) of fishing content do you browse? (multiple choice): Others(please specify) No data found - your filters may be too exclusive! 40 50 You are browsing fishing information from what device(s)? (multiple choice) 77 Ipad Laptop Mobile Phone 0 10 20 30 40 Do you have any recommended fishing forums/groups? Please list them here. no Trout Unlimited N/A SHINE SHOOT GOOD NOTHING Do you have any recommendations regarding fishing influencers/celebrities? Please write the name down and briefly describe the reason. Keith Poche N/A JHONY NOTHING none NO COMMENTS How do you identify? 78 Female Male Non-binary / third gender Prefer not to say 0 10 20 How much are you willing to spend on outdoor equipment in general? 30 40 78 < $100 $1,000+ $100~$500 $500~$1,000 0 10 Which state do you live in? 20 30 40 75 Alabama Alaska AmericanArizona Samoa Arkansas Baker Island California Colorado Connecticut Delaware District of Columbia Florida Georgia Guam HowlandHawaii Island Idaho Illinois Indiana Iowa Jarvis Island Johnston Atoll Kansas Kentucky[E] Kingman Reef Louisiana Maine Maryland Massachusetts[E] Michigan Midway Atoll Minnesota Mississippi Missouri Montana Navassa Island Nebraska Nevada NewNew Hampshire Jersey New Mexico New York North NorthCarolina Dakota Northern Mariana Islands Ohio Oklahoma Oregon Palmyra Atoll Pennsylvania[E] Puerto Rico Rhode Island[F] South Carolina South Dakota Tennessee Texas U.S. Virgin Islands Utah Vermont Virginia[E] Wake Island Washington West Virginia Wisconsin Wyoming 0 2 4 6 8 10 12 14 Which age group do you fall under? 78 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 Above 64 Under 18 0 5 10 What is your total annual household income? (in USD) 15 20 25 30 35 40 78 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $89,999 $90,000 - $99,999 Less than $50,000 More than $100,000 0 5 10 15 20 We would like to conduct some in-depth interviews for this project. If you are willing to be contacted for our interviews, please leave your email address here. franklindegree@tutanota.com N/A NOTHING no Gutierrez37456@outlook.com Nothing Thank you for participating in our survey! We are sending a free spool of fishing line to participants who completed our survey. If you would like to receive a spool of fishing line, please leave your address here: 1356, MEYERS RD, ORANGEBURG, SC, 29115, United States N/A GOOD no thanks I really enjoyed this survey, I remember I fishing Happiness Day.
