10
English
Quarter 2 – Module 1:
Language of Research,
Campaign, and
Advocacy
English – Grade Ten
Self-Learning Module (SLM)
Quarter 2 – Module 1: Language of Research, Campaign and Advocacy
First Edition, 2020
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Introductory Message
This Self-learning Module (SLM) is prepared so that you, our dear learners, can
continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.
Each SLM is composed of different parts. Each part shall guide you step-by-step as
you discover and understand the lesson prepared for you.
Pre-test are provided to measure your prior knowledge on lessons in each SLM.
This will tell you if you need to proceed on completing this module, or if you need
to ask your facilitator or your teacher’s assistance for better understanding of the
lesson. At the end of each module, you need to answer the post-test to check selfcheck your learning. Answer keys are provided for each activity and test. We trust
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If you have any questions in using this SLM or any difficulty in answering the task
in this module, do not hesitate to consult your teacher or facilitator.
Thank you.
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What I Need to Know
It’s a brand new day! Do you know that language used in research,
campaign and advocacy vary? Yes, they have specific use. In this module,
you will learn the language of research, campaign and advocacy, recognize
appropriate language used, express appreciation on present issues and
write a part of a research report, campaign and advocacy observing
appropriate language used. Recognizing appropriate language will gauge
students to be able to write a text according to its purpose.
How do research, campaign and advocacy differ from one another? What
are the distinct characteristics of language used in research, campaign and
advocacy? Let us find out on these lessons.
The module is divided into four lessons, namely:
 Lesson 1 – Language of Research
 Lesson 2 – Language of Campaign
 Lesson 3 – Language of Advocacy
 Lesson 4 – Differences of Language Used in Research, Campaign,
and Advocacy
After going through this module, you are expected to:
 Observe the Language of Research, Campaign, and
Advocacy (EN10G-IVa-32)
What I Know
Multiple Choice: Write the letter of the best answer on your answer sheet.
1. It is a systematic investigation and study of materials and
sources to establish facts and reach new conclusion.
a. Advocacy
b. Campaign
c. Research
2. It is an act or process of supporting a cause or proposal.
a. Advocacy
b. Campaign
c. Research
3. It is an organized and active way to achieve a particular goal.
a. Advocacy
b. Campaign
c. Research
4. Which refers to the language used by a particular group of people?
a. Colloquial
b. Jargon
c. Slang
5. It is the language used when people are speaking in an informal way.
a. Colloquial
b. Idiom
c. Jargon
6. These words do not conform with the standard vocabulary of language
(for these are used by a few group of people).
a. Idiom
b. Jargon
c. Slang
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7. It is an expression that cannot be understood from the meaning
of its separate words but has a separate meaning of its own.
a. Idiom
b. Jargon
c. Slang
8. It is a language used with a meaning that is different from the basic
meaning and that expresses an idea in an interesting way by using
language that usually describes something else.
a. Colloquial
b. Figures of Speech
c. Idiom
9. Gina wants to promote the value of proper hygiene in the midst of
pandemic. What is the best way she could do to promote this without
violating the health guidelines?
a. upload a campaign video b. do a research c. organize a symposium
10.
“We stay at work for you. Stay at home for us!” This is an example of
a. Advocacy
b. Campaign
c. Research
11. Rhona wants to collect data about the perceptions on the adaptation of
the “new normal” among the people of SOCCSKSARGEN. What is the best
action in order to gather the data efficiently?
a. Advocacy
b. Campaign
c. Research
12.
In a narrative essay, which text type is NOT used?
a. Recount
b. Description
c. Argumentation
13.
Which is NOT an example of a text form?
a. Recount
b. Diary
c. Research
14.
Maria wants to write a journal about her experiences at 7 Falls in
Lake Sebu last Saturday. Which is most appropriate text type Maria
should write?
a. Process
b. Narrative
c. Argumentative
15.Snake is a living thing that symbolizes treachery, evil or betrayal. The
word snake is defined
a. denotatively
b. literally
c. connotatively
Lesson
1
Language of Research
Language is a powerful tool in building effective and harmonious
relationship. It bridges the gap in accessing information and expressing
oneself. Language has many faces; it can be explored in any forms, oral,
written, and spoken.
In this module, you will come to know how language is used in different
media or forms of text as an expression of ideas and even emotions. This
lesson is packed with inputs and activities designed to cultivate your
understanding on recognizing language used in Research.
At the end of this lesson, you are expected to:
1. define research and its language used;
2. express appreciation on present issues through a research report; and
3. write a part of a research report by using appropriate language.
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What’s In
It is necessary to connect our previous understanding and knowledge to other new
concepts which we are about to discuss. Let us have a short review.
1. What are the different literary text types?
There are five (5) basic categories of literary texts. These are the following:
a. Descriptive – is a text that creates a picture of a person, place, thing or event.
It also tells what something looks, sounds, smells, tastes or feels like.
b. Narrative – is a text that tells a series of events in chronological order.
c. Expository – is a text that provides explanation of a specific topic; gives facts,
reasons, explanations or examples with supporting details and conclusions
about the topic.
d. Persuasive – is a text that aims to present a point of view and seek to convince
a reader.
e. Argumentative – is a text that attempts to present and explain the issue or case,
gives reasons and supports these reasons to prove its point and refutes or proves
wrong the opposing argument.
1. Tell something about the following kind of language and literary devices?
a. Figures of Speech is a language used that is different from its literal meaning.
Example: The corona virus is like a thief in the night.
Meaning: It is an example of a simile which shows comparison between two
(2) different things which have similar characteristics. It means corona
virus and thief in the night are different things yet they can be noted with
same qualities.
b. Idiom is an expression that cannot be understood from the meaning of its
individual words but has a separate meaning of its own.
Example: It is a piece of cake.
Meaning: It is an easy task.
c. Jargon refers to the language used by a particular group of people.
Example: Writ of Habeas Corpus (can be understood by lawyers, judges, and law experts)
Meaning: It is a court order demanding a public official deliver an imprisoned individual to the court and
show a valid reason for that person’s imprisonment.
Sentence: The violator of the Bayanihan Heal As One Act was issued the writ of habeas corpus.
d. Colloquial is the language used when people are speaking in an informal way.
Example 1: Wanna
Meaning: Want to
Sentence: I wanna go to the beach but I can’t because of the pandemic.
e. Slang is a word that is not considered part of the standard vocabulary of a
language (of a certain group of people).
Example 1: Havey
Meaning: Funny
Sentence: Vice Ganda’s joke was so havey.
As you go through, be guided of what you have just reviewed which is relevant to the
next lesson.
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What’s New
Activity 1.1A: Show Time!
Now that you are done with the review of your past lessons, you are going to figure
out the issue reflected on the picture below. Using the guide question, write your
ideas on your answer sheet.
What does this picture depict?
Activity 1.1B: Let’s Scrutinize!
Now, write five (5) sentences expressing your idea about the given picture using the
following question:
If you are interested in getting the reward, what would be the best way you can do
to discover the vaccine?
What is It
A while ago, you were asked to express your idea on what way you can discover a
permanent cure against corona virus. By doing so, you have recognized that it is a
must to apply research in this scenario.
Meanwhile, many Filipinos were surprised when President Rodrigo Duterte
announced over the national television how eager he was in getting to the bottom of
this pandemic. Thus, he offered Php50 million reward to a group of scientists who
could discover a vaccine against corona virus. The prize will urge you to do scientific
investigations that will lead to the discovery of an antidote to fight the pandemic.
What is Research?
Research is a systematic investigation and a study of materials and sources to establish facts
and reach new conclusion.
This is widely recognized as an important tool for solving man’s various problems
and in making life more useful and convenient. The modern gadgets that we use
today, the medicines that give us relief, the tools and equipment that make our tasks
easier are all products of researches conducted by professionals from various
disciplines.
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Research contains the following parts:
a. Chapter 1: Research Problem and Its Background
It begins with a general statement of the problem then focuses on a specific
problem or issue, frames the said problem within the existing literature, points
out deficiencies in the literature and targets the study for evidence and proof.
b. Chapter 2: Review of Related Literature
It reports critical review of the relevant literature and identifies the gap within
the literature that your research will attempt to address.
c. Chapter 3: Research Methodology
It discusses understanding of data and the ways to systematically collect
information and data.
d. Chapter 4: Presentation, Analysis and Interpretation
It contains the main topic on finding answers through data collection. It also
discusses methods of arranging, summarizing and presenting sets of data using
tabular textual and graphical methods.
e. Chapter 5: Summary of Findings, Conclusions, and Recommendations
It presents ways of reporting and sharing findings of a research study. It deals
with ways of drawing logical conclusion from research findings and gives
recommendations.
In writing a research report, informative, descriptive, persuasive and narrative text
types are used.
What is a Literal language?
Literal language means exactly what it says. It does not use figures of speech.
Instead, it uses the actual meaning of words or phrases in their exact sense. Literal
language is direct to the point. It is precise and often tells the reader exactly the point.
Thus, the reader or listener does not have to extract meaning. Moreover,
literal language is often used in the fields of science, logic, objectivity and research. It is
a kind of expression that could be trusted to describe ideas precisely and clearly.
You may consider using literal language when writing a research paper on the
effectiveness of misting machine for corona virus disinfection. In this case, the use
of precise language would be the best option. Authors use literal language when they
want to get their point in a direct manner.
In this table, you will see what language is appropriate in research.
Text Form
Language
Examples
This chapter presents the research
methodology of the study.
Research
Literal
The study analyzed the reading levels of grade three pupils with
an end view of designing a reading enhancement program.
*The meaning of the given examples is clear and intellectual.
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What’s More
In this part, you will engage yourself in activities that will improve your skills
in recognizing the language of research.
Recognizing appropriate language used in Research
Here is an excerpt of a research report. Notice the highlighted words inside the
parentheses.
“The (effects, outturn) of music on mood have long been a popular topic of
psychology research. In a recent study, our department analyzed the effects of various
types of music on individuals’ moods as well as its effects on their helping behavior,
specifically their desire to donate money. While the study did (affirm, proclaim) music’s
ability to both positively and negatively impact mood, its effects on giving were a bit less
conclusive…”
Source: https://www.researchgate.net/publication/285055978
Remember, in writing a research report, the language to be used should be literal –
it is direct, denotative or exact meaning of a word. Thus, the words effects and
affirm are appropriate in this context.
Activity 1.2: Recognizing appropriate language used in Research
You are now ready to explore on the concept you just have learned about the
language used in research. In the paragraphs below, underline the word that is more
appropriate to the context presented. Answer on your answer sheet.
“…Our study involved 100 freshmen from the local university: 50 males and 50 females
who were divided up into five groups. Each group was asked to complete a (poll,
questionnaire) while sitting in a room that played either no music or music from one of
the following categories: uplifting music, music with prosocial lyrics, music with antisocial
lyrics, or annoying music. The uplifting songs were popular hits with upbeat lyrics. The
annoying music was computer-generated music with no lyrics.
The music played for 25 minutes while the students completed the questionnaires.
The (relevant, fitting) portions were the first and last sections of the questionnaire,
which measured their positive and negative moods. Upon (windup, completion) of the
study, participants were given an envelope containing five one-dollar bills, which had not been
previously (mentioned, uttered) to them. The test conductors casually mentioned that we
were collecting money for a local homeless shelter and gave (participants, partakers)
the option of donating as much of their money as they wanted, or none at all…”
Source: https://www.researchgate.net/publication/285055978
Great job! You have done well. Get ready for another learning adventure!
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What I Have Learned
Activity 1.3
Now that you’ve learned a lot from the start of our lesson, let us summarize our
lesson by filling in the blanks with appropriate words and answer the questions
below. Write your answers on your answer sheet.
1.
is a systematic investigation and study of materials and
sources to establish facts and reach new conclusion.
2.
is a direct language, denotative or usual meaning of a
word.
3.
is a part of research that describes the data gathered
usually presented in tables and graphs.
4.
is a text type that is used to tell the step-by-step process
of data gathering.
5. The statement “Pilot the reading enhancement program to meet the reading needs
of the grade three pupils” is an example a/an
text type.
6-10. What is the characteristic of language used in research?
11-15. Why is it important to observe appropriate language in writing a research
report?
Bravo! Now you’re up for the final challenge of this module.
What I Can Do
Activity 1.4
Now that you’ve learned a lot, here is another activity for you.
You are now to write the findings of a research report by discussing the given data
on Covid-19 Bulletin of the Department of Health (DOH) dated May 13, 2020.
Observe the use of appropriate language in writing your discussion. Write your
answer
on
your
answer
sheet..
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Source: Department of Health
1
0
Lesson
2
Language of Advocacy
Language has become an eminent tool for communication, expression and
interaction. Its importance has significantly paved a greater access for
conveying ideas and feelings. It gives access to align our feelings with our
thoughts.
In this module, you will use a variety of language in expressing your views,
opinions and convictions about life.
You are bound to cultivate your minds as you work on your language as a
processor of what you are going to convey as you indulge in making Advocacy
in this module.
At the end of this lesson, you are expected to:
1. define advocacy and its language used;
2. express appreciation on social issues through advocacy; and
3. formulate an advocacy on social issue presented.
What’s In
Before we move on to our new lesson, let us first review what you have learned from the
past lessons.
What is Research?
Research is a systematic investigation and a study of materials and sources to establish
facts and reach new conclusion. Research also uses informative, descriptive,
persuasive and narrative text types.
What’s New
Activity 2.1A: Show Time!
Now that you are done with the review of your past lessons,
you are going to figure out the issue reflected on the
given picture. Using the guide question, write your
ideas on your answer sheet.
What does the picture reveal? What can you contribute to the issue presented?
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Activity 2.1B: Let’s Scrutinize!
Now, write five (5) sentences expressing your appreciation and sentiments about
the given picture above using this question. Write your answer on your answer
sheet.
How will you show appreciation and support to our medical Frontliners?
What is It
A while ago, you were asked to express your appreciation and sentiments about the
present issue on corona virus pandemic. By doing so, you have recognized how to
make an advocacy.
What is an Advocacy?







Advocacy is an active promotion of a cause or principle.
Advocacy involves actions that lead to a selected goal.
Advocacy is one of many possible strategies, or ways to approach a problem.
Advocacy can be used as part of a community initiative, nested in with other
components.
Advocacy is not direct service.
Advocacy does not necessarily involve confrontation or conflict.
Advocacy is a text form that uses different text types such as persuasive,
informative, descriptive, narrative, and argumentative. 
In this table, you will see what languages are appropriate in making an advocacy.
Text Forms
Advocacy
Language
either literal or
figurative
Example
Pass the message to kick out corona virus.
(Figurative - It means to get rid.)
Educate the community to prevent the
spread of corona virus. (Literal)
Congratulations! You are now ready to the next phase of our lesson.
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What’s More
In this part, you will engage yourself to various activities that will improve your skills
in recognizing the language of advocacy.
Recognizing appropriate language used in Advocacy
This time, we shall now move on to another text form which is commonly known as
Advocacy.
The statements below speak about an environmental issue which has become a
perennial problem in the country.
Advocacy #1
Advocacy #2
Let’s Educate everyone
to practice Proper Waste
Management
Proper Waste Management
is best done with
multitude hands and
minds.
The statements, Let’s Educate everyone to practice Proper Waste Management and
Proper Waste Management is better done with multitude hands and minds are examples
of environmental advocacies that reflect awareness of imparting knowledge to people and
developing community support to act over the existing issue. In Advocacy # 1, it uses literal
language while Advocacy # 2 uses
figurative language.
Please pay attention that in making an advocacy, both the literal and figurative
language can be used. Figurative language is a language that is indirect, connotative
or goes beyond its literal meaning.
Activity 2.2: Recognizing appropriate language used in Advocacy
It’s now your turn!
This time, you will make your own advocacy highlighting your understanding of
the issue on “Malnutrition”. Be guided by the following questions as your clues in
crafting your advocacy: Write your answer on your answer sheet.
 What is the issue all about?
 What is your goal? Who is your target?
 What do you want to convey?
 Use literal in box 1 and figurative in box 2.
Literal
Figurative
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What I Have Learned
Activity 2.3
You just have learned how to write advocacies using appropriate language. You’re
now ready to set for more learning opportunities in making your own advocacy.
Identify the language used in the following advocacies. Use the underlined words as
your guide. Write your answer on your answer sheet.
1. Let us weave together the bright future of our youth through wider
opportunities.
2. Feed the hungry to stop starvation.
3. Educate the young minds to create a better world.
4. Equal opportunities to all; stop discrimination.
5. We heal as one; let’s do our part.
Terrific! Now you’re up for the final challenge of this module.
What I Can Do
Activity 2.4
You are now about to unfold the learnings you’ve got for today’s lesson.
Look at the picture. Establish your awareness on the illustration and come up with
your own advocacy using appropriate language. Write your answer on your answer
sheet.
Excellent! You have successfully applied what you have learned.
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Lesson
3
Language of Campaign
Language is a useful medium to get the message across to convince others
of your cause in order to achieve your goal.
In this lesson, you will come to know how language is used in evoking
positive feelings and convincing audiences to perform specific action or goal.
This lesson is packed with inputs and activities designed to cultivate your
understanding on recognizing language used in campaign.
After going through this lesson, you are expected to:
1. define campaign and its language used;
2. express appreciation of the language used in a campaign on
present issues; and
3. craft a campaign observing appropriate language.
What’s In
It is necessary to connect previous understanding and knowledge to new
concepts. Let us first have a short review.
What is an Advocacy?
Advocacy is an active promotion of a cause or principle. It involves actions
that lead to a selected goal. It is also one of the many possible strategies, or
ways to approach a problem. An advocacy uses the persuasive, informative,
descriptive, narrative, and argumentative text types. In writing an advocacy,
you can use either the literal or figurative language.
What’s New
Activity 3.1A: Show Time!
Now that you are done with the review of your
past lessons, you are going to figure out the
issues reflected on the given picture. Using the
guide questions, write your ideas on your answer
sheet.
1. What does this picture reveal?
2. How do you feel about this picture?
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Activity 3.1B: Let’s Scrutinize!
Now, express your appreciation based on the picture by answering the following
questions. Write your answers on your answer sheet.
1. What is your opinion about helping others in times of crisis?
2. What is the importance of government services during the pandemic?
3. What can you contribute to those who are in need?
What is It
A while ago, you were asked to express your appreciation and opinion. By doing
so, you have recognized how to make a campaign.
What is a Campaign?
It refers to a set of organized activities designed to influence policies and
practices to achieve lasting change. Campaign always goes beyond just
influencing policies and practices and always seeks to engage the public in
taking action and creating broader movement for change.
actions, events and activities to achieve a change
and to raise awareness on a specific issue working
more widely across organization or people
Campaign
includes lobbying those in power to make changes
and a combination of a number of actions to build
a public support to change
Look at this table.
Text Forms
Language
Literal
Campaign
Figurative
Examples
“Poverty is what happens when people give up
caring for one another”
“Rise and be free from the claws of Poverty”
What’s More
In this part, you will engage yourself to various activities that will improve your skills in
recognizing the language of campaign.
Recognizing appropriate language used in Campaign
This time, you will learn another text form which is commonly known as Campaign.
The statements below speak an environmental issue which has become a perennial problem in
the country.
Figurative:
Literal:
“Observe Proper Waste Disposal.”
“Put your heart in keeping your surroundings clean.”
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The statements: “Observe proper waste disposal” and “Put your heart in keeping your
surroundings clean” are concrete examples of environmental campaign that encourage
awareness of imparting knowledge to people and developing
community support to act over the existing problem.
Please take note that in making a campaign, both the literal and figurative language can
be used. Literal Language is a language that is direct, denotative and gives exact meaning
of a word while Figurative language is a language that is indirect, connotative and goes
beyond its literal meaning.
What I Have Learned
Activity 3.2
Identify the language used in the following campaigns. Write either figurative or literal
on your answer sheet.
1. “Stay at home, Be like a Hero”
2. “Protect Your Self, Protect your Family”
3. “Make the right Planet to Live in”
4. “Fight Against Illegal Drugs, Be a Catalyst of Change”
5. “Education is the ladder to success.”
Answer the following:
1. Explain the difference between literal and figurative language used in writing a
campaign.
2. Discuss the importance of the use literal and figurative language in writing a campaign.
Terrific! Now you are up for the next challenge of this lesson.
What I Can Do
Activity 3.3
Now that you’ve learned a lot from the very start of our module, here is another activity
that will let you apply what you have learned.
Our country has been confronted with so many issues and problems in the past and much
more this time of pandemic. Your task now is to think of a specific social problem that you
and your family have encountered. Write your own campaign relative to the identified
issue using appropriate language.
The first set is done for you.
Campaign
 No to Plastics: Save the Earth, Save Life
 Fixing Waste, Fixes Life
Now, it’s your turn. Look at the picture. Establish your awareness on the illustration and
come up with your own campaign. In writing your answer use literal and figurative
language. Write your answer on your answer sheet.
Literal:
Excellent! You have successfully applied what you have learned.
Figurative:
Lesson
4
Use of Language in
Research, Advocacy and
Campaign
The 21st Century has brought dramatic changes to society at large. This
means that huge amount of information can be easily accessed in seconds
with the technology. In short, gaining information is no longer an end in
itself.
As a 21 st century learner, one must acquire the knowledge and skills that
are important in meeting the needs of the academe and industry through
appropriate use of language on research, campaign and advocacy in
addressing societal concerns and making a difference in our society.
In this lesson, you are expected to:
1. draw conclusions from a set of details;
2. differentiate the language used in research, advocacy and campaign,
and
3. make a research report, an advocacy and campaign.
What’s In
It is necessary to connect our previous understanding and knowledge to new
concepts in the next lesson. Now, check your understanding on the following
questions.
1. What is Research?
Research is a systematic investigation and a study of materials and sources to
establish facts and reach new conclusion.
2. What are Advocacy and Campaign?
Campaign and advocacy are set of organized activities that always go beyond just
influencing policies and practices as they always seek to engage the public in
taking action and creating broader movement for change.
3. How are they used in addressing societal concerns and making a difference in our society?
(Answer may vary)
4. How do you think they differ in the use of its language? (Answer may vary)
As you go through, be guided by what you have reviewed which will be relevant to
the lesson that you will learn in this lesson.
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What’s New
Activity 4.1A: Show Time!
Now that you are done with the review of your past lessons, you are going to
use the table to assess your learning progress in the different subject areas.
Based on these assigned numerical values (0-100%), determine your level of
proficiency. Use the given guide and answer the questions that follow.
Level of Proficiency
Equivalent Numerical Value
Beginning
Developing
74% and below
75-79%
Approaching Proficiency
80-84%
Proficient
85-89%
Advanced
90% and above
Source: DepEd Order 73, s. 2012
Questions to answer:
1. What is your level of proficiency in each subject last school year? Fill
out the matrix using the Levels of Proficiency matrix.
Subjects
Math
English
Filipino
Araling Panlipunan
Science
MAPEH
ESP
Level of Proficiency
2. In what subject areas are you doing well? How can you sustain this?
I’m good at…
I can sustain this by…
3. What areas need improvement? How can you address this?
I need help with…
I can improve in this/these area/areas by…
This activity allowed you to identify your strengths and weaknesses in your
academic performance. In addition, you have determined the ways on how
to improve and sustain your level of proficiency in all subject areas.
In this manner, you have also recognized your role in improving yourself
and by doing so you can contribute a change in the society by influencing
your fellow students.
18
What is It
Today, you are going to learn the differences on the use of language in
research, campaign, and advocacy.
What are the differences on the use of language in research, campaign, and
advocacy?
Here is the table showing the differences on the use of language in research,
advocacy and campaign.
Text Forms
Language Type
Examples
Research
Advocacy
Campaign
literal
either literal or
figurative
either literal or
figurative
This chapter presents the research
methodology of the study.
Pass the message to kick out corona
virus. (Figurative - It means to get rid.)
Educate the community to prevent
the spread of corona virus. (Literal)
“Be a ‘Kontra’-Covid Hero.” (Figurative)
“Observe social distancing.” (Literal)
In writing research, literal language is used. Look at the following example:
“Based on the findings of the study, it is concluded that generally, the
parents’ involvement is significantly related to academic performance of
the pupils and therefore establishes the need to develop a Parental
Involvement Program Framework that will intensify parents’ involvement.
(Padrones, 2011)”
The words used in the given example are precise. Now we have more
examples of a text form which is an advocacy.
a. ‘Plant tress to sustain life.” (This is an advocacy in literal form.)
b. “Read a book. Save a soul.” (This is an advocacy in figurative form.)
We are now going to have examples of a campaign.
a. “Be There For Someone Else. Give Blood, Save Life.”
(This is a campaign in literal form.)
b. “Heart for the poor.” (This is a campaign in figurative form.
Awesome! You are now ready for the next phase of the lesson.
19
What’s More
In this part, you will engage yourself to various activities that will improve
your skills in recognizing the differences on the use of language in research,
campaign and advocacy.
Differentiate the language used in Research, Advocacy and Campaign
Look at the table below and read the given statements.
Statement
a. Pupils in the independent reading level
committed minimal or almost no error in word
recognition with
sufficient accuracy to support comprehension.
b. Health is Wealth.
c. No Dogs will be Left Alone.
d. Don’t Cut the Cure, Plant One.
e. Free Teens from Drugs
Text Form
Language
Type
Research
Literal
Advocacy
Campaign
Campaign
Advocacy
Figurative
Literal
Figurative
Literal
Remember, in research, advocacy and campaign, literal language can be
used. However, in making an advocacy and campaign, figurative language
may be used.
Activity 4.2: Differentiate the language used in Research, Advocacy and
Campaign
You are now ready to explore on the concept you have just learned about
the language used in research, advocacy and campaign. Read the
statements and identify the text form and language types. Write your
answer on your answer sheet.
Statement
a. We Win as One
b. The relationship shows that the more
reading errors in word recognition are
committed by the child while reading,
the least likely he is going to show
positive reading behaviors.
c. Dispose e-waste responsibly
Great job! You have done well.
Text Form
Language
Type
What I Can Do
Activity 4.3
Now that you’ve learned a lot from the very start of our module, here is another
activity that will let you apply what you have learned.
Using the data, discuss the 2018 PISA result among Southeast Asian countries.
Southeast Asia in Programme for International
Student Assessment (PISA) 2018
Country
Reading
Math
Science
Rank
SINGAPORE
MALAYSIA
BRUNEI
549
415
408
569
440
430
551
438
431
1
2
3
THAILAND
INDONESIA
PHILIPPINES
393
371
340
419
379
353
426
396
357
4
5
6
Source: https://govtechsea.com/southeast-asia-in-the-pisa-2018-reportthe-future-through-education/
preparing-for-
Given the 2018 PISA result, compose your own advocacy in promoting literacy.
Then, develop a campaign for your advocacy.
Excellent! You have successfully applied what you have learned.
Assessment
Multiple Choice: Write the letter of the best answer on your answer sheet.
1. The Department of Health wanted to establish facts about the increasing
number of fatality due to Covid-19 pandemic in the country. What text form
shall the DOH use?
a. Advocacy
b. Campaign
c. Research
2. Gerald Anderson adopted a medical institution in Metro Manila and built
isolation tent to cater the demands of the growing number of Covid-19
positive patients. This act is a manifestation of?
a. Advocacy
b. Campaign
c. Research
3. To say something directly using the connotative meaning of a word is called?
a. Literal
b. Figurative
c. Indirect
4. The following text types are used in making a campaign, EXCEPT
a. Descriptive
b. Persuasive
c. Narrative
5. The line “Say No to Fake News” is an example of
a. Advocacy
b. Campaign
c. Research
For item 6-10, identify the type of language of the underlined word or phrase.
6. DepEd Regional Office XII through the Regional Information Office bridges the
gap on access to information through the “DepEd Dose sa Ere”.
a. Literal
b. Figurative
c. Denotative
7. To cope with the demand of the “new normal”, SOCCSKSARGEN region holds
webinar to sustain its programs and activities to teachers and staff.
a. Literal
b. Figurative
c. Connotative
8. The sacrifices of our Frontliners reveal our true Bayanihan Spirit.
a. Literal
b. Connotative
c. Indirect
9. “A healthy mind is the greatest treasure to find.”
a. Connotative
b. Denotative
c. Figurative
10. The Barkada Kontra Droga promotes “barkadahan system” through various
affiliated activities especially saving astray souls.
a. Figurative
b. Denotative
c. Connotative
11.
Which of the following situations exhibits a campaign?
a. Angela interviews the mayor about the new ordinance.
b. Harry purchases goods for the victims of typhoon Ambo.
c. Stella published an article about promotion of life.
12.
The following sentences show connotative language EXCEPT
a. The government worked very hard to put us safe this pandemic.
b. It is important to think of the good of the majority than of one’s self.
c. We have the right to speak our mind but should not go beyond limits.
13.
The following campaigns use figurative language EXCEPT
a. “We should work together in this fight against the invisible enemy.”
b. “Washing your hands is saving your life.”
c. “Observe social distancing all the time.”
14.
Why is it important to have an advocacy?
a. To promote and protect our rights
b. To add to the existing body of knowledge
c. To convince people for a certain cause
15.
Kim wants to influence others with her advocacy on proper waste disposal.
What is the most efficient action she should do while upholding the health
guidelines?
a. upload a campaign video
c. organize a symposium
b. conduct a research
Post- Assessment
What I Have Learned A.
1. Figurative
2. Literal
3. Figurative
4. Literal
5. Figurative
B.
1. answer may vary
What I Can Do
1. answer may vary
What’s More
1. answer may vary
2. answer may vary
What I Can D
1. answer may vary
2. answer may vary
What I Have Learned
1. Figurative
2. Figurative
3. Figurative
4. Literal
5. Literal
LESSON 4:
What’s New
A.
1. answer may
2. answer may
B
1. answer may
2. answer may
3. answer may
What’s More
vary
vary
vary
vary
vary
1. answer may vary
2. answer may vary
What’s New
1. answer may vary
2. answer may vary
LESSON 2:
What’s More
What I Have Learned
1. questionnaire
1. Research
2. relevant
2. Literal
3. completion
3. Chapter 4
4. mentioned
4. Narrative
5. participants
5. Persuasive
6-10. answer may vary
11-15. answer may vary
Assessment
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
C
A
A
C
B
B
A
A
B
A
C
B
C
A
A
What I Know
1
C
2
A
3
B
4
B
5
A
6
C
7
A
8
B
9
A
10
A
11
C
12
C
13
A
14
B
15
C
Pre- Assessment
What’s New
1. answer may vary
2. answer may vary
3. answer may vary
What I Can Do
1. Answer may vary
LESSON 1:
What’s I Have Learned
1. answer may vary
2. answer may vary
What’s More
1. Advocacy – Literal
2. Research – Literal
3. Campaign – Literal
What I Can Do
1. answer may vary
2. answer may vary
What’s New
1. answer may vary
2. answer may vary
3. answer may vary
Answers Key
Bibliography
Almonte, Liza R., Lerma L. Flandez, Angelina Lourdes A. Hermosa, Nedia Lagustan,
Liberty A. Mangaluz, Elenita R. Miranda, Paul Anthony B., Mendoza, et al.
2015. Grade 10 English Learner’s Material: Celebrating Diveristy through World
Literature. 1st ed. Pasig City: Department of Education.
“Campaign Handbook A User’s Guide to Campaigning”. 2014. Green European Foundation.
https://gef.eu/wpcontent/uploads/2017/01/ Campain_Handbook.pdf.
Derewianka, Beverly.1990. Exploring How Texts Work. Newton, NSW, Australia:
Primary English Teaching Association
Forlini, Gary. 1990. Grammar and Composition 4. South Asia: Prentice-Hall Forstall,
Melanie. 2019. “Differnce Between Literal and Figurative Language”. Leaf
Group Ltd./Leaf Group Education. Accessed May 28, 2020 from
http://www.theclassroom.com
Kabir, Syed Muhammad Sajjad. 2016. “Basic Guidelines for Research: An Introductory
Approach for all Disciplines”. Bangladesh: Book Zone Publication.
“Impact of Music on Mood: Empirical Investigation”. n.d. ResearchGate.
Accessed June 28, 2020.
https://www.researchgate.net/publication/285055978_Impact_of_Music_on
Mood_Empirical_Investigation.
NDMU Research Journal. Volume 6, No. 1 ISSN 16559177. March 2007
Prieto, Nelia G., Victoria C. Naval, & Teresita G. Carey. 2017. Practical Research 2 for
Senior High School. Quezon City: Lorimar Publishing Inc.
“ReadWriteThink – ReadWriteThink”. 2019. Readwritethink.Org.
http://www.readwritethink.org.
“Southeast Asia in the PISA 2018 Report: Preparing for the Future through
Education”. n.d. GOVTECH. Accessed June 28, 2020.
https://govtechsea.com/southeast-asia-in-the-pisa-2018-report-preparingfor-the-future-through-education/.
Way, Eileen Cornell. 1991. The Literal and the Metaphoric. In:Knowledge Representation and
Metaphor. Studies in Cognitive Systems. vol. 7. Springer, Dordrecht
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Editor’s Note
This Self-Learning Module (SLM) was developed by DepEd SOCCSKSARGEN with the
primary objective of preparing for and addressing the new normal. Contents of this
module were based on DepEd’s Most Essential Learning Competencies (MELC). This
is a supplementary material to be used by all learners of Region XII in all public
schools beginning SY 2020-2021. The process of LR development was observed in
the production of this module. This is version 1.0. We highly encourage feedback,
comments, and recommendations.
For inquiries or feedback, please write or call:
Department of Education – SOCCSKSARGEN
Learning Resource Management System (LRMS)
Regional Center, Brgy. Carpentel Hill, City of Koronadal
Telefax: (083) 2288825/ (083) 2281893
Email Address: region12@deped.gov.ph