Andrea Jalaliddin
Marketing Research
Dr. Oyewole
2/18/2021
a. Did UA-Google Merchandise Store attract more or fewer new users in the first quarter of
2021 compared to the same period in 2020, irrespective of gender? Explain your answer.
UA-Google Merchandise attracted more new users in the first quarter of 2021 compared to the
same period in 2020 because in 2020 there were 128,794 new users versus in 2021 there were
155,379 new users.
b. What about new male users during the same two periods, more or fewer? Explain your
answer.
There were more male new users. In 2021, it was 36,000 versus in 2020, there were 30,740.
c. What about new female users during the same two period, more or fewer? Explain your
answer.
They were also more new female users. In 2021 there were 26,970 and in 2020 there were 18,900.