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Group Assignment Business PLAN ENT300 D1BA1195A
Fundamental Entreprenuership (Universiti Teknologi MARA)
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ENT300
FUNDAMENTALS OF ENTREPRENEURSHIP
PROGRAMME
:
DIPLOMA IN BANKING
PROGRAMME CODE
:
BA119
SUBMIT ON
:
15 JULY 2021 (THURSDAY)
LECTURER
:
MADAM ZALEHA BINTI HASSAN
GROUP ASSIGNMENT
BUSINESS PLAN
NO.
STUDENT ID
NAME
1
2019132575
NUR AMIRATUL IZZAH BINTI KAMARUDDIN
2
2019528673
NOR AMIRAH SYAZWANI BT MOHD ASHRI
3
2019550359
NUR SYAHIRAH BINTI MAMAT AMIN
4
2018444502
NUR AIN NAJWA FATIHAH BINTI KAMARUL ZAMAN
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TABLE OF CONTENTS
NO.
CONTENT
PAGES
TABLE OF CONTENTS
2-3
1.0
EXECUTIVE SUMMARY
4
2.0
BUSINESS & OWNER DESCRIPTION
5
2.1 BUSINESS PROFILE
5
2.2 BUSINESS BACKGROUND
6
2.3 BUSINESS LOGO, MOTTO AND VISION
7
2.4 BUSINESS MISSION
8
2.5 BUSINESS OBJECTIVE
8
2.6 OWNER’S BACKGROUND
3.0
4.0
9-12
ADMINISTRATION PLAN
13
3.1 ORGANIZATIONAL CHART
14
3.2 TASK AND RESPONSIBILITIES
15
3.3 SCHEDULE OF REMUNERATION
16
3.4 LIST OF OFFICE FURNITURE AND SUPPLIES
17
MARKETING PLAN
18
4.1 MARKET ANALYSIS
18
4.2 TARGET MARKET
5.0
19-20
4.3 COMPETITION AND COMPETITIVE EDGES
20
4.4 MARKET SIZE
21
4.5 MARKET SHARE
21
4.6 SALES FORECAST
22-23
4.7 MARKETING STRATEGIES
24-27
OPERATION PLAN
28
5.1 PROCESS FLOW CHART
28
5.2 MATERIAL REQUIREMENT
29-30
5.3 LIST OF MACHINE AND EQUIPMENT
31
5.4 LAYOUT PLAN OF OPERATION AREA
32
33-34
5.5 LOCATION OF THE BUSINESS
35
5.6 OPERATIONS HOUR
2
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6.0
FINANCIAL PLAN
36
6.1 START-UP COST
37-38
6.2 WORKING CAPITAL
39
6.3 CASH FLOW STATEMENT (PRO FORMA)
40
6.4 STATEMENT OF FINANCIAL POSITION (BALANCE SHEET)
41
6.5 STATEMENT OF PROFIT OR LOSS (INCOME STATEMENT)
42
7.0
BUSINESS MODEL CANVAS
43
8.0
CONCLUSION
44
9.0
APPENDICES
45-51
3
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EXECUTIVE SUMMARY
Our primary project is located at PT 680TB Jalan Jambatan Sultan Yahya, Kampung Sireh,
15050 Kota Bharu, Kelantan. We were motivated to undertake this project since it is a unique
product that is not well recognised in Malaysia, yet it has a very excellent advantage and is
beneficial to Malaysians. We are looking forwards to see our successfully products in future.
Snacks like popcorn will never be distant from our lives because of the benefits they
provide, and some of them serve as an energizer and provide a fantastic combination for our
body and strength naturally owing to the sweetness itself. Many businesses are currently
attempting to produce products based on popcorn. There are just a few organisations or
companies involved in this investigation. It teaches us about the organization's or company's
history, experience, problems that have arisen, and so on.
Our company is made up of four people: the General Manager, the Finance and
Administrative Manager, the Operating Manager, and the Marketing Manager. We give an
administrative strategy, marketing plan, financial plan, and operational plan for our usage of
targeted customers in our company plan.
We may also predict the profit that we can accomplish for the present year by having
a business plan, and we can analyse the company's performance in the future to see if the
profit gain will rise smoothly every year or not. Aside from that, we'd want to share our
company's vision and mission, as well as our goals and expectations. With all of these
objectives in place, the entrepreneur will always be on track to ensure that the company's
vision and purpose are met.
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2.0
BUSINESS & OWNER DESCRIPTION
2.1 BUSINESS PROFILE
No.
Aspects
Details
1.
Name of Business
Amisya’s Popcorn
2.
Nature of Business
Sole Proprietorship
3.
Industry Profile
Food and Beverage Industry
4.
Location of the Business
PT 680TB Jalan Jambatan Sultan Yahya, Kampung
Sireh, 15050 Kota Bharu, Kelantan.
5.
Date of Business
26th February 2020
Commencement
6.

Factor in Selecting the Proposed
Business


Amisya’s Popcorn Enterprise want to introduce an
unknown but interesting snacks to Malaysian by
cultivate, process and commercialize popcorn bar
snacks and products.
Most popcorn are provided with big portion but our
company, Amisya’s Popcorn Enterprise served
our customer with cute and special packaging and
full with delicious popcorn inside.
Amisya’s Popcorn Enterprise can bring
everywhere and easy to eat which it is compact
and easy to keep such as in handbags or pockets.
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2.2 BUSINESS BACKGROUND
No.
Aspects
Details
1.
Name of the Company
Amisya’s Popcorn Enterprise
2.
Business Address
PT 680TB Jalan Jambatan Sultan Yahya, Kampung
Sireh, 15050 Kota Bharu, Kelantan.
3.
Correspondence Address
PT 680TB Jalan Jambatan Sultan Yahya, Kampung
Sireh, 15050 Kota Bharu, Kelantan.
4.
Business Hour
10 a.m. – 6.00 p.m.
5.
E-mail
amisyaspopcorn@gmail.com
6.
Telephone Number
+6036194268
7.
Fax Number
+6036194269
8.
Form of Business
Food and Beverages
9.
Main Activity
Selling delicious and high demand popcorn
10.
Date of Commencement
26th February 2020
11.
Date of Registration
25th April 2020
12.
Name of Bank
Agro Bank
13.
Bank Account Number
47021008397542731
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2.3 BUSINESS LOGO, MOTTO AND VISION
Amisya’s Popcorn Enterprise
The background of our logo is our product which is popcorn. The colour chosen for this
logo is yellow, chocolate and red which attracted the customers to buy. The word “Amisya’s
Popcorn” is the name of our company.
(i) Motto
‘YOUR SATISFACTION IS OUR HAPPINESS’
(ii) Business Vision
 To be leading and respectable food and beverages company in Malaysia’s that
provided sustainable quality products and services of Amisya’s Popcorn.
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2.4 BUSINESS MISSION
 To provide high quality products of Amisya’s Popcorn to the customers.
 To provide professional consultation and services to the customer with passion and
dedication.
 To maximize profit and ensure that our shareholders get optimum returns for their
investments.
2.5 BUSINESS OBJECTIVE
A business plan is a document, whereas planning is the process of preparing a course of
action to achieve objective.

Deploy new graphics of the popcorn on the website to create exposure.

Implement additional social medias into the current business as needed.

Become as the Best New Popcorn with Flavors product in Malaysia.

Improving the customer satisfaction through the good quality of products.

Turn in profits from the first year of operations.

The creation of unique, innovative and great products that will differentiate Amisya’s
Popcorn from others.

10 new outlets in next five years in another city in Malaysia.

To exceed 5 million in annual sales by the third year of plan implementation.
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2.6 OWNER’S BACKGROUND
Name of Owner
Nur Amiratul Izzah Binti Kamaruddin
Permanent Address
Lot 10456, Taman Salam Hidayah, Chawas, 17500 Tanah
Merah, Kelantan.
E-mail
amiratulizzah@gmail.com
Telephone Number
01161390665
Date of Birth
3rd January 2000
Academic

Sijil Pelajaran Malaysia
Qualifications

Currently pursuing Diploma in Banking Studies at UiTM
Kelantan Branch Machang Campus
Previous Business
None
Experience
Skills

Paperwork Skills

Editing Skills
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Name of Owner
Nor Amirah Syazwani Binti Mohd Ashri
Permanent Address
Lot 782 Kg Dusun Pinang Salor, 15100 Kota Bharu, Kelantan.
E-mail
amirahsyazwani@gmail.com
Telephone Number
0196548186
Date of Birth
5th December 2000
Academic

Sijil Pelajaran Malaysia
Qualifications

Currently pursuing Diploma in Banking Studies at UiTM
Kelantan Branch Machang Campus
Previous Business
None
Experience
Skills

Promoting Skills

Spoke-person
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Name of Owner
Nur Syahirah Binti Mamat Amin
Permanent Address
No 43, Jalan Cempaka, Taman Sri Tempoyang, 27200 Kuala
Lipis, Pahang.
E-mail
nursyahirahamin@gmail.com
Telephone Number
0183284329
Date of Birth
9th September 2000
Academic

Sijil Pelajaran Malaysia
Qualifications

Currently pursuing Diploma in Banking Studies at UiTM
Kelantan Branch Machang Campus
Previous Business
None
Experience
Skills

Design using Adobe Illustrator and Adobe Photoshop.
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Name of Owner
Nur Ain Najwa Fatihah Binti Kamarul Zaman
Permanent Address
No. 92, Kampung Banggol Maka, 17500 Tanah Merah,
Kelantan
E-mail
najwakzaman@gmail.com
Telephone Number
01115228182
Date of Birth
20th Setember 2000
Academic

Sijil Pelajaran Malaysia
Qualifications

Currently pursuing Diploma in Banking Studies at UiTM
Kelantan Branch Machang Campus
Previous Business
None
Experience
Skills

Promoting online skills
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3.0 ADMINISTRATION PLAN
The administration plan is the introduction of the background business which is list of
personnel, task and responsibilities, schedule of remuneration, list of company asset and
supplies, and administration budget. The objective of administration personnel is to show the
list of manager and workers that involved in the company. Other than that, the schedule of
task and responsibilities is to explain the role of each manager and staff in the company.
Administration plan also have the schedule of remuneration that includes amount of monthly
salary, EPF and SOCSO. Next, the list of company asset and supplies is to determine the cost
and quantity of each equipment needed. Lastly, the administration budget is to represent the
full details of specific amount of all assets and expenses.
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3.1 ORGANIZATIONAL CHART
General Manager
Marketing Manager
Finance &
Administration Manager
Operational Manager
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3.2 TASK AND RESPONSIBILITIES
Position
GENERAL MANAGER
Task and Responsibilities
●
Responsible to set up the strategy, structure,
budgets, personnel and financial outcomes of
Nur Amiratul Izzah
the company
MARKETING
●
Able to delegate task fairly
●
Must be familiar with all the business’ areas
●
Responsible in managing all the marketing
MANAGER
purposes and activities of the company
Nur Ain Najwa Fatihah
●
Preparing and developing the marketing
strategy for the company suits the company
OPERATIONAL
●
MANAGER
Mainly
responsible
towards
inventory,
purchasing and supplies & suppliers
Nor Amirah Syazwani
●
Ensure the services provided by the company
are running smoothly
●
FINANCE &
ADMINISTRATION
MANAGER
Responsible in preparing the financial reports
and direct investment activities
●
Developing and planning the long-term
strategies for the financial goals.
Nur Syahirah
●
Responsible in recordkeeping, mail distribution
and office upkeep.
●
Need to plan and coordinate administrative
procedures and systems of the company
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3.3 SCHEDULE OF REMUNERATION
Position
Quantity
Monthly
Salary
(RM)
(A)
General
EPF
SOCSO
(RM)
(RM)
(13 %)
(1.75 %)
(9%)
(0.5%)
(B)
(C)
Total
(A)+(B)+(C)
1
RM 3,100
RM 403
RM 54.25
RM 3,557.25
1
RM 2,600
RM 338
RM 45.50
RM 2,983.50
1
RM 1,900
RM 171
RM 9.50
RM 2,080.50
1
RM 1,900
RM 171
RM 9.50
RM 2,080.50
Manager
Finance &
Administration
Manager
Administration
assistance
Financial
assistance
TOTAL
RM 10,701.75
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3.4 LIST OF OFFICE FURNITURE AND SUPPLIES
Table 4.4.1 List of Office Furniture
Type
Quantity
Price/Unit
Total (RM)
(RM)
Table
4
RM 200
RM 800
Chairs
4
RM 30
RM 120
Computer (second
2
RM 790
RM 1,580
Printer
1
RM 200
RM 200
Telephone bills
1
RM 60
RM 60
Wi-Fi bills
1
RM 150
RM 150
hand)
TOTAL
RM 2,910.00
Table 4.4.2 List of Office Supplies
Type
Quantity
Price/Pack
Total
(RM)
(RM)
Paper
2
13.00
26.00
Pen
2
2.10
4.20
File
4
2.10
8.40
TOTAL
RM 38.60
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4.0
MARKETING PLAN
Marketing may be described as the process of satisfying needs and desires via an exchange
of goods and services. Marketing plans assist in evaluating market acceptability, developing
strategies to promote the business's products or services, identifying necessary resources to
execute the marketing strategy, and estimating marketing budget requirements.
Before starting a firm, every organisation must understand and articulate its marketing
strategy. To improve the quality, we must investigate the strengths and weaknesses of the
rivals that exist around us, and the services that have been offered must be taken seriously.
As a start-up firm, the marketing plan is a critical component on which we should
concentrate in order to avoid major difficulties in our operations. However, it is critical that we
meet both the number of target markets and the amount of sales forecasted.
Objective:

To introduce our popcorn and services to our customer

To ensure customers are satisfied with our popcorn

To ensure customers buy our popcorn repeatedly

To ensure Amisya’s Popcorn will reach the goals of the target market and our sales
budget
4.1
MARKET ANALYSIS
One of the most important aspects of marketing is market analysis. It is a research aimed to
identify a company's markets, anticipate their orientations, and determine how to increase the
company's market share and capitalise on any new trends. Market analysis includes things
like target market, market size, competition, market share, sales forecast, and marketing
strategy.
Our business's target consumer is global. There are no restrictions or requirements for
certain persons because everyone may enjoy it. Our popcorn meets people's needs since it
is convenient and does not require severe storage conditions because it does not deteriorate
easily if handled correctly. We will concentrate on segmented marketing in which we would
exclusively target specific market categories. In this business, we only target for those who
are living in Malaysia especially in Kota Bharu and the nearer area.
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4.2
TARGET MARKET
To guarantee that our marketing efforts meet the requirements and desires of our consumers
while also generating profits, we have taken steps to identify and target our efforts on a specific
set of clients. This is done to verify that our marketing activities are within the scope and
capability of our company. The target market is described as a set of consumers who have
needs and desires that may be met by a firm by supplying goods and services. It is much
easier to identify where and how to promote our firm when we have a well-defined target
demographic. We have a defined target market after considerable deliberation and
preparation. That is not to say that we should exclusively focus on one set of people and
disregard those who are not in our target market, since the other group is our secondary
market and may also bring in revenue for our company.
We have divided our market into three categories: geographic, demographic, and
psychographic. Market segmentation is a strategy that we use to define our market, which
substantially aids in determining our target market and, ultimately, our business in the long
run. It is the process of identifying and subdividing a big homogeneous market into distinct
segments with comparable requirements, wants, or demand characteristics. Its goal is to
create a marketing mix that exactly fits the expectations of the targeted segment's clients. This
is due to the fact that errors in market segmentation might result in a loss of sales.
Demographic segmentation is the process of categorising a market based on factors
such as age, gender, income, employment, and health problems. Our firm is located in a
community where people and customers come from all backgrounds and lifestyles. This sort
of segmentation assists us in identifying trends that may influence future spending habits in
the target market. There are a few population traits that have been selected as our target
market. They come from diverse backgrounds in terms of education, wealth, social status, and
employment. This is due to the fact that the Kota Bharu area is considered a large town.
People of diverse socioeconomic backgrounds are represented.
Psychographic segmentation splits the market into categories based on the lifestyle of
the customers. Surveys of activities, interests, and opinions (AIO) are one method for
evaluating lifestyle. It takes into account a variety of possible impacts on purchasing
behaviour, such as customer attitudes, expectations, and activities. Based on our study, we
determined that our target market consists of people of various economic levels and both
genders. As we all know, we compete with other firms and stores in the production of popcorn.
As a result, our services are distinct from others. Apart from the fact that our product is highly
innovative and distinctive, these differences might entice people to visit our firm. As a result,
we have chosen to utilise only the highest quality popcorn and other raw ingredients. In
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addition, we offer the greatest services at cheap costs. All of this is necessary to guarantee
that our clients are satisfied with our services.
Behavioural segmentation allows you to have a highly personal dialogue with your
consumers because of the unique relationship you have with them. Our target market in this
segmentation is people who wish to have any sort of event, such as a wedding or a seasonal
event, such as Hari Raya or Chinese New Year. During these rare occasions, the demand for
popcorn usually rises. Many wedding celebrations are conducted over the weekend or during
school vacations, giving us the chance to promote our goods. Our service includes gift bags
including a variety of popcorn flavours. Aside from that, our goal is to hold at least one event
every week, such as a birthday party, and to hold an annual celebration at least once a year.
As a result, demand for popcorn in a variety of tastes will rise.
4.3
NO.
COMPETITION AND COMPETITIVE EDGES
NAME OF
STRENGTHS
WEAKNESSES
COMPETITORS
1
Pop Caramel
They
have
necessary
all
of
equipment
the They only have a limited
to number of products to sell to
process the products. They clients.
have
greater
knowledge.
They are already well-known
and have a loyal customers.
2
My Popcorn Kitchen
They are already well-known There
are
too
many
too
many
and have a steady clientele. competitors.
However,
it
is
not
the
cheapest.
3
Popcorn Boom
Most individuals are familiar There
are
with and enjoy popcorn bars competitors.
in their spare time. It is less
expensive than other types
of popcorn bars.
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4.4
MARKET SIZE
The number of customers and sellers in a certain market from the target market may be
described as market size. Our company's target market includes people from all walks of life,
with varying education levels, income levels, social classes, occupations, and races. Our main
office is at PT 680TB Jalan Jambatan Sultan Yahya, Kampung Sireh, 15050 Kota Bharu,
Kelantan. The population in Kota Bharu, Kelantan is 352,000.
Average market price
: Total competitors’ price
No. of competitors
= 25+30+26
3
= RM 27
Market Size = % customer consume x population x average market price x no. of
buying/year
= 30% X 481,654 X 27 X 4
= RM 15,605,589.60/year
4.5
MARKET SHARE
Market Share = % of market share for each competitor x Market size in RM
BUSINESS
PLAYERS
BEFORE
Percentage Market share (RM)
of market
share
Pop Caramel
29%
My Popcorn
Kitchen
Popcorn Boom
26%
Others
21%
Amisya’s Popcorn
Enterprise
Market Size
AFTER
Percentage
Market share
of market
(RM)
share
0.29 X 15,605,589.60
=4,535,620.98
0.26 X 15,605,589.60
=4,057,453.30
26%
22%
0%
0.24 X 15,605,589.60
=3,745,341.50
0.21 X 15,605,589.60
=3,277,173.82
-
100%
15,605,589.60
100%
24%
24%
20%
8%
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0.26 X 15,605,589.60
=4,535,620.98
0.24 X 15,605,589.60
=3,745,341.50
0.22 X 15,605,589.60
=3,433,229.71
0.20 X15,605,589.60
=3,121,117.92
0.08 X 15,605,589.60
=1,248,447.17
15,605,589.6
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4.6
SALES FORECAST
This is necessary in order to calculate a company's profit, loss, or breakeven point. It can also
be used to determine job requirement levels. Our product's predicted sales for our customer
are listed below:
MONTH
TYPE OF
UNIT
PRODUCT
January
February
March
April
May
June
PRICE PER
VALUE
UNIT (RM)
(RM)
Caramel
367
20.00
7340.00
Strawberry
349
20.00
6980.00
Chocolate
330
20.00
6600.00
Coffee
300
20.00
6000.00
Caramel
390
20.00
7800.00
Strawberry
300
20.00
6000.00
Chocolate
384
20.00
7680.00
Coffee
390
20.00
7800.00
Caramel
385
20.00
7700.00
Strawberry
364
20.00
7280.00
Chocolate
381
20.00
7620.00
Coffee
301
20.00
6020.00
Caramel
320
20.00
6400.00
Strawberry
308
20.00
6160.00
Chocolate
394
20.00
7880.00
Coffee
351
20.00
7020.00
Caramel
310
20.00
6200.00
Strawberry
305
20.00
6100.00
Chocolate
383
20.00
7660.00
Coffee
319
20.00
6380.00
Caramel
326
20.00
6520.00
Strawberry
338
20.00
6760.00
Chocolate
398
20.00
7960.00
Coffee
315
20.00
6300.00
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July
August
Caramel
400
20.00
8000.00
Strawberry
391
20.00
7820.00
Chocolate
399
20.00
7980.00
Coffee
370
20.00
7400.00
Caramel
369
20.00
7380.00
Strawberry
330
20.00
6600.00
Chocolate
398
20.00
7960.00
Coffee
300
20.00
6000.00
394
20.00
7880.00
Strawberry
378
20.00
7560.00
Chocolate
401
20.00
8020.00
Coffee
342
20.00
6840.00
Caramel
370
20.00
7400.00
Strawberry
381
20.00
7620.00
Chocolate
410
20.00
8200.00
Coffee
397
20.00
7940.00
Caramel
326
20.00
6520.00
Strawberry
357
20.00
7140.00
Chocolate
398
20.00
7960.00
Coffee
360
20.00
7200.00
Caramel
321
20.00
6420.00
Strawberry
340
20.00
6800.00
Chocolate
411
20.00
8220.00
Coffee
399
20.00
7980.00
September Caramel
October
November
December
TOTAL
345,000
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4.7
MARKETING STRATEGIES
Product/Service
Amisya's Popcorn is a company that focus on popcorn products with a variety of flavours. Our
popcorn is made from maize kernels, which puff up and expand when heated. But our popcorn
is a special kind of popcorn. It contains fibre, which provides roughage that the body need in
the daily diet, as well as whole grain, making it a healthy food. It has a low fat and calorie
content by nature. Furthermore, it has no artificial chemicals or preservatives. Our company
will offer Popcorn to consumers, who will then eat it to satiate their stomachs. They're crunchy,
crispy, and a flavour-packed snack. These popcorns have various benefits and applications,
including the ability to be had at any time of day, including breakfast, lunch, hi-tea, dinner, and
supper. We will extend our business to a few additional shops in order to sell more and make
the most profit. We want to franchise our business in additional districts or states where we
anticipate significant demand, such as Kuala Lumpur, Melaka, and a few others.

Packaging
The primary function of packaging is to protect the product throughout transit,
storage, display, and sales until it is ready for use. Because our goods will be sold at
special events, weddings, and parties, safety is a crucial consideration while handling
them. As a result, we chose transparent plastics as our packager. Furthermore, it is
the simplest approach for customers to view and be satisfied when they want to buy
our items.
As we all know on the market, each product has its own identity and
peculiarities in order to attract clients. Include their packaging and flavouring. The
same is true for our goods. Because our product is popcorn, we know that consumers
of different races in Malaysia may eat and accept it because it is a very chill snacks
that can eat anytime and anywhere, but we are worried about the quality of our
products. Good packaging has the ability to instantly identify the product. We have our
own label for the package that contains our company data such as address, contact
number, e-mail, logo, and halal certificate.
The product packaging may be the seller's last attempt to persuade buyers. We
chose high-quality material for the packaging. Its purpose is to ensure that the quality
of the items is high and that they can be preserved for a long length of time, as well as
to keep insects from eating the popcorn. Furthermore, for client requests for gifts or
special occasions, we employed bright and varied designs of paper bags or goodie
bags for packing. This is our approach for capturing the attention of customers.
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
Labelling
Labelling serves various purposes, including identifying, rating, explaining, and even
marketing the goods. One of the most essential aspects to which consumers must pay
attention is the label. If our product is eventually designated as a food, we must include
an expiration date to prevent consumers from consuming contaminated food, which
might result in food poisoning. Furthermore, we include all of the components and a
content label on the packaging to assure customers that our product is healthy and
free of artificial substances. The more significant aspect is the "halal" emblem, which
is certified by JAKIM and can persuade consumers, particularly Muslims, to purchase
our items. This is to guarantee that all of the products we use are from food standards
and are not produced from non-halal components, which may cause sensitivity among
Muslim consumers.
Price
Price is very essential since it determines whether we will get the desired profit or not, thus
we do not offer our popcorn at a higher price than others in the food industry. However, as we
know, we cannot just sell them at a cheapest price since we would incur the expense of the
loss. Amisya's Popcorn will choose the best pricing, which will be RM 20 per pack of popcorn.
We also do not want to sell them too expensive since we want to keep our consumers loyal to
our company.
Place (Distribution)
Establishing the most effective distribution methods is a crucial essential to success for
product-focused businesses, defined as maximising sales and profitability. Place denotes the
location from where a thing can be purchased. It is also known as the distribution channel. It
covers both real and virtual retailers on the Internet. The distribution strategy aims to create
an organised and regulated distribution system to enable the seamless flow of items to their
intended clients. Because we make and sell our products without the use of any
intermediaries, we may consider our distribution route to be from manufacturer directly to
customer. Choosing a suitable location is important when starting a firm. It assists a business
in gaining customers by attracting individuals to come and consume the products. We need a
strategic location to market our popcorn for our business. We require a decent, roomy
location. The humidity, room, and everything else we require are ideal for selling them.
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Furthermore, clients may easily come to our location to acquire the items that we offer. The
location that we have chosen is at Kota Bharu, Kelantan.
Promotion Strategy
1) Advertising
Advertising is necessary to market the products. Advertising is a kind of marketing that
includes the use of mass media, business cards, banners, and flyers. Potential
purchasers will learn about our products and may be interested in purchasing them as
a result of advertising.

Flyers
The flyer will assist our company in focusing on the target market segmentation.
We provide information about our location, pricing, contact information, and
other vital data so that people may simply understand and contact us.

Business Card
The business card is crucial because I will offer it to potential consumers so
that they can quickly contact us if they have any questions or are interested in
purchasing our products. This card contains information about our firm such as
the company name, contact information, social media links, business address,
and company logo.

Internet
We are also disseminating our popcorn information over the internet. This is
because potential consumers will be able to learn more about our business and
products without having to visit our location or phone us. They may reach us
through these social media platforms at any time. We have an Instagram
account and a Facebook page.

Banners and Signboard
We will construct banners and signboards to place in front of our company
premises so that potential purchasers can find us from a distance and
anywhere.
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
Discount and Free Gift
Those who purchase in bulk receive a discount. If you buy more than 100 units,
for example, the total price will be reduced so that you will buy more from us in
the future.
2) Sales Promotion
This is a promotional activity or incentives carried out or offered within a set time frame
to influence purchases. Our company sales promotions are:

Give discounts to regular customers

Give discounts for big purchases

Big discount once a year

Give free extra popcorn to customer that purchased at certain quantity.
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5.0 OPERATION PLAN
5.1 PROCESS FLOW CHART
Figure 5.1 Process flow chart in for the production of Amisya’s Popcorn
Fresh Kernels
Mixer
Popcorn Reactor
(microwave)
Recycled
Unpopped
Kernels
Separator
Dispose or
sell
Product
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5.2 MATERIAL REQUIREMENT
Table 5.2 Material planning schedule
No
Material
Quantity
(kg)
Safety
Stock
Total
Price/Unit
Material
(RM)
Requirement
Total
Price
(RM)
1
Sugar
1000
100
1100
3.00
3300
2
Salt
500
50
550
1.00
550
3
Butter
1500
60
1560
4.00
6240
4
Popcorn
Kernels
3000
800
3800
2.00
7600
5
Vegetable
Oil
100
50
150
5.00
750
6
Coconut
Oil
100
50
150
5.00
750
7
Caramel
Flavor
1400
50
1450
6.00
8700
8
Strawberry
Flavor
1400
50
1450
6.00
8700
9
Chocolate
Flavor
1400
50
1450
6.00
8700
10
Coffee
Flavor
1400
50
1450
6.00
8700
11
Additional
Seasoning
500
30
530
2.00
1060
12
Spices
300
50
350
1.00
350
13
Powdered
Milk
500
100
600
4.00
2400
14
Food
Coloring
150
40
190
1.00
190
15
Caramel
Grains
800
100
900
2.00
1800
16
Popcorn
Bags
2000
500
2500
1.00
2500
17
Popcorn
Glass
2000
500
2500
1.00
2500
18
Popcorn
Boxes
2000
500
2500
1.00
2500
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19
Popcorn
Cups
2000
500
2500
1.00
2500
21
Paper
Cups
2000
500
2500
1.00
2500
20
A Big Bowl
10
5
15
20.00
300
22
Soft Drinks
50
10
60
3.00
180
Total
72770
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5.3 LIST OF MACHINE AND EQUIPMENT
Table 5.3 List of machine and equipment
Machine
No of
machine
Name of supplier
Automatic Popcorn Making Machine
1
Irwan Hardware Sdn.Bhd
Flavoring Machine
4
Irwan Hardware Sdn.Bhd
Storage Tanks
1
Taim Tools & Co.
Weighing Scale
1
Taim Tools & Co.
Material Handling Equipment
10
Taim Tools & Co.
Office Furniture And Electrification
3
Mekar Mas Enterprise
Sealing Machine
2
Irwan Hardware Sdn.Bhd
Countertop Popcorn Poppers
1
Irwan Hardware Sdn.Bhd
Popcorn Merchandisers
4
Irwan Hardware Sdn.Bhd
Popcorn Proper Display Carts
5
Irwan Hardware Sdn.Bhd
Caramel Corn Cooker Mixers
1
Irwan Hardware Sdn.Bhd
Corn Tumbler Coaters
1
Irwan Hardware Sdn.Bhd
Kettle Corn Machine
1
Irwan Hardware Sdn.Bhd
Warmers
1
Irwan Hardware Sdn.Bhd
Oil Pumps
1
Taim Tools & Co.
Butter Dispensers
1
Irwan Hardware Sdn.Bhd
Parts
1
Taim Tools & Co.
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5.4 LAYOUT PLAN OF OPERATION AREA/ FACTORY
Finished
Goods
Storage
Microwave
Mixing Area
Office
Separator Area
Packaging Area
Specify the layout (product or process based) and draw the plan
Receiving
Area
Washing
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5.5 LOCATION OF THE BUSINESS
AMISYA’S
POPCORN
AMISYA’S POPCORN
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Based on the red dot in the map above, we can see that Amisya’s Popcorn located at
a city centre in Kota Bharu, Kelantan. It is a busy area offers a ready-made customer base
that will decide to consider to visit our store out of curiosity at first, but then eventually become
long-time customer. It will also grab an attention of people who walks on the road nears by
our store. There are also bakery, pharmacy and textile business located around our business
store. The location is busy enough for the new customer to visit our store. With the good
geographical location of our store, people will notice and pay more attention for our popcorn
business.
Meanwhile, based on the red arrow in the picture of location above, we can thoroughly
see Amisya’s Popcorn store stated at a lot buildings being together with another store. The
reason why we choose the location because we can probably get to rent the store at a lower
price. The store stands next to a small food store which is sell a cake. So, Amisya’s Popcorn
do not have a tight competitor who sell the same product in our store area. The customer can
focus to our one and only popcorn store for them to visit when they want to eat a variety of a
delicious popcorn.
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5.6 OPERATIONS HOUR
Business hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Operating hour = 8 hours per day (8.00 a.m. until 6.00 p.m.)
Working days = 6 days per week (Saturday - Sunday)
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6.0 FINANCIAL PLAN
The Financial is the last step in the preparation of the business plan. It is the most
crucial aspects of the business plan and involve the calculation of the total project cost, the
choices of financial source and the preparation of financial projection in term of pro forma
statement which include the cash flow, income statement and balance sheet.
In addition, the financial statement should be supported by depreciation schedule for
every fixed asset owned as well as amortization schedule loan for repayment. The financial
plan is prepared after all budgets pertaining to marketing, operation and administration
aspects are completed.
The importance of financial plan includes to determine the size of investment, to
ensure the initial capital is sufficient, to identify the relevant cost of finance and also to be used
as a guideline in running the business.
There are several objectives of financial plans. The objectives are:
 To obtain the investment size of a business.
 To identify and propose the relevant sources of finance.
 To ensure that the initial capital is sufficient to the business.
 As a guidance for the project implementation.
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6.1 START-UP COST
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6.2 WORKING CAPITAL
AMISYA'S POPCORN ENTERPRISE
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost
Requirements
Sources of Finance
Cost
Loan
Hire-Purchase
Own Contribution
Existing F. Assets
Cash
Fixed Assets
Land & Building
Furniture & Supplies
2,910
2,910
600
300
300
30,500
600
30,500
600
Working Capital
1 months
Administrative
Marketing
Operations
Pre-Operations & Other Expenditure
Contingencies
5%
10,702
3,678
130,170
7,409
9,343
10,702
3,678
130,170
3,763
7,409
5,580
TOTAL
196,212
182,623
13,589
Signboard
Banners
Machine
Operations component
600
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CASH INFLOW
104,037
5
104,037
6
104,037
7
104,037
8
104,037
9
104,037
10
104,037
11
104,037
12
TOTAL YR 1
1,500,000
1,607,200
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3,200
2,783
2,530
1,330
884,742
1,343,262
486,517
884,742
461,565
486,517
436,612
461,565
411,660
436,612
386,707
411,660
361,754
386,707
336,802
361,754
311,849
336,802
286,897
311,849
261,944
286,897
236,991
261,944
185,346
236,991
156,423
185,346
ENDING CASH BALANCE
BEGINNING CASH BALANCE
486,517
0
458,520
398,225
486,517
24,953
24,953
24,953
24,953
24,953
24,953
24,953
24,953
24,953
24,953
51,646
28,923
156,423
CASH SURPLUS (DEFICIT)
156,423
5,479
1,148,680
0
1,101,775
0
1,054,102
0
79,084
79,084
79,084
79,084
79,084
79,084
79,084
79,084
79,084
79,084
148,354
75,114
39,789
Tax Payable
TOTAL CASH OUTFLOW
36,525
9,131
761
761
761
761
761
761
761
761
761
761
761
761
7,305
36,525
36,525
3,044
3,044
3,044
3,044
3,044
3,044
3,044
3,044
3,044
3,044
3,044
3,044
34,910
Interest
34,910
3,249
1,330
3,249
300
300
2,530
757,482
658,680
598,800
49,900
49,900
49,900
49,900
49,900
49,900
49,900
49,900
49,900
49,900
49,900
49,900
59,400
68,310
147,270
59,400
140,770
54,000
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
6,500
4,500
4,500
4,500
Principal
Loan Repaym ent:
Interest
Principal
Hire-Purchase Repaym ent:
Hire-Purchase Dow n Payment
Purchase of Fixed Assets - Others
Purchase of Fixed Assets - Land & Building
Fixed Assets
Other Pre-Operations Expenditure
Insurance & Road Tax for Motor Vehicle
Business Registration & Licences
Deposit (rent, utilities, etc.)
Pre-Operations
Other Expenditure
Overhead cost
Salaries, EPF & SOCSO
Carriage Inw ard & Duty
Payment of Account Payable
Cash Purchase
75,770
4,554
3,960
3,600
300
300
300
300
300
Operations Expenditure
51,278
44,590
40,536
3,378
3,378
3,378
3,378
3,378
162,453
1,607,200
300
141,263
1,500,000
3,378
128,421
1,540,619
300
10,702
104,037
3,378
10,702
104,037
300
10,702
104,037
3,378
10,702
104,037
300
10,702
104,037
3,378
10,702
104,037
300
10,702
104,037
3,378
10,702
104,037
300
10,702
104,037
3,378
10,702
104,037
300
10,702
200,000
YEAR 3
3,378
10,702
104,037
YEAR 2
Utilities
196,212
1,344,407
13,589
104,037
4
182,623
104,037
3
13,589
200,000
2
182,623
104,037
1
Salary
Marketing Expenditure
Salary (SOSCO, EPF)
Adm inistrative Expenditure
CASH OUTFLOW
TOTAL CASH INFLOW
Collection of Accounts Receivable
Cash Sales
Loan
Capital (Cash)
MONTH Pre-Operations
AMISYA'S POPCORN ENTERPRISE
PRO FORMA CASH FLOW STATEMENT
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6.3 CASH FLOW STATEMENT (PRO FORMA)
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6.4 STATEMENT OF FINANCIAL POSITION (BALANCE SHEET)
AMISYA'S POPCORN ENTERPRISE
PRO-FORMA BALANCE SHEET
Year 1
Year 2
Year 3
ASSETS
Non-Current Assets (Book Value)
Land & Building
Furniture & Supplies
Signboard
Banners
Machine
Operations component
Other Assets
Deposit
Current Assets
Stock of Raw Materials
Stock of Finished Goods
Accounts Receivable
Cash Balance
2,328
1,746
1,164
480
240
360
180
240
120
24,400
480
18,300
360
12,200
240
300
300
300
28,228
21,246
14,264
0
0
TOTAL ASSETS
Owners' Equity
Capital
Accumulated Profit
Long-Term Liabilities
Loan Balance
Hire-Purchase Balance
Current Liabilities
Accounts Payable
0
0
486,517
884,742
1,343,262
486,517
884,742
1,343,262
515,045
906,288
1,357,826
13,589
348,558
362,147
13,589
864,195
877,784
13,589
1,343,347
1,356,936
146,099
109,574
73,049
146,099
109,574
73,049
6,500
TOTAL EQUITY & LIABILITIES
0
0
514,745
(81,370)
905,988
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(72,460)
1,357,526
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6.5 STATEMENT OF PROFIT OR LOSS (INCOME STATEMENT)
AMISYA'S POPCORN ENTERPRISE
PRO-FORMA INCOME STATEMENT
Sales
Year 1
1,344,407
Year 2
1,500,000
Year 3
1,607,200
147,270
59,400
68,310
128,421
141,263
162,453
Less: Cost of Sales
Opening stock
Purchases
Less: Ending Stock
Carriage Inward & Duty
Gross Profit
Less: Enpenditure
Administrative Expenditure
Marketing Expenditure
44,136
48,550
55,832
Other Expenditure
2,530
2,783
3,200
Business Registration & Licences
1,330
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
3,249
Interest on Hire-Purchase
Interest on Loan
9,131
7,305
5,479
Depreciation of Fixed Assets
6,982
6,982
6,982
Operations Expenditure
652,800
718,080
825,792
Total Expenditure
995,849
984,363
1,128,048
Net Profit Before Tax
348,558
515,637
479,152
Tax
Net Profit After Tax
Accumulated Net Profit
0
348,558
348,558
0
515,637
864,195
0
479,152
1,343,347
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7.0 BUSINESS MODEL CANVAS
AMISYA’s BUSINESS MODEL CANVAS
Key Partner

JAKIM (Halal
Certificate)

Instagrammer

Student from
Key Activities


Manufactures
Marketing
UiTM

Value Propositions

Major target :
young, active,
educated
women
Lifestyle and
snacking habits,
this generation
is healthconscious

Dine-in style

Take away style

Nice Packaging

Offers personal

Nice
Management
assistant

services

material
Key Resources
Customize their
order with the
menu that they
like
Channels



Technology
Human
Resources
Cost Structure


Customer Segment
Delicious and
Yummy Snack
Supplier for raw


Customer Relationship
Instagram
Page Facebook
Kiosk

Second target :
Young families
It is a perfect
snack for
leisure time with
their loved ones
Revenue Steam



One-off Cost
Monthly-Cost
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Sell of products at our shop
Membership sales and fees
Advertising and marketing
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8.0
CONCLUSION
Alhamdulillah, thank God that we finally managed to complete the task which is a business
plan. We have gone through many experiences such as misunderstandings between
members, poor internet connection, lack of information from the website. We have learned all
the necessary elements in a business plan. We have also gone through a lot of new
experiences and it has given a lot of benefits to all of us to join this business. Having completed
this business plan, we already know how the process is to set up a business and complete
the actual business plan in the future.
As for the business plan, we decided to choose popcorn as our main product for the
business as it has started to seem to be a trend lately. So, we see it has been popular at all
ages especially teenagers. "Amisya" is a stand for our nickname which is a unique name. We
hope our business can run smoothly in the future.
We also hope that with our dedication and hard work, we will achieve our goal of
producing more varieties of popcorn, our popcorn business will be the first choice for
customers to buy popcorn of their choice and become their favourite snack and also be able
to open our popcorn shop all over Malaysia to meet the demands of our customers to bring
happiness to our customers.
We hope this business can give us many beneficial and good things like profit. In
addition, we will work hard to produce more products in the future and provide the best service
to our customers.
By completing this business plan, we hope it can inspire us and others who are
interested in opening a business, especially in the popcorn business.
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9.0
APPENDICES
ADDITIONAL INFORMATION:
1. Administration budget
Item
Fixed Asset
- Furniture and
Fittings
Fixed
Assets
(RM)
Monthly
Expenses
(RM)
RM2,910.00
10,701.75
Other Expenses
- Business
registration &
Licenses
Telephone
bills
-
Wifi bills
-
Utilities
-
Office Supply
TOTAL
2,910.00
Working capital
- Salary
(SOCSO,
EPF)
-
Other
Expenses
(RM)
RM
10,701.75
1,330.00
60.00
150.00
300.00
38.60
RM 1,878.60
2,910.00
11,250.35
1,330.00
TOTAL
45
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RM15,490.35
lOMoARcPSD|11383104
2. Marketing budget
MARKETING
EXPENDITURES
QUANTITY
PRICE
PER UNIT
(RM)
RM
RM
Fixed Assets/Capital
Expenditures:
Signboard
2
300
600.00
Banners
2
150
300.00
Total
900.00
Working Capital/Monthly
Expenditures:
Salaries
3,378.00
Utilities
300.00
Total
3678.00
Other Expenditures:
Flyers (year)
1500
0.10
150.00
Banner (year)
2
150
300.00
Business card (Boxes)
20
15
300.00
License for signboard (year)
1
1500
1500.00
License for banner (month)
12
15
180.00
Total
2,430.00
Pre-operations:
Grand opening
2500.00
Total
2500.00
TOTAL
9,508.00
46
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lOMoARcPSD|11383104
3. Operation budget
Item
Fixed
Assets
(RM)
Monthly
Expenses
(RM)
Other
Expenses
(RM)
Fixed Asset
10000
3500
2000
Working Capital
3000
2000
1000
Other Expenses
2000
500
500
TOTAL
15000
6000
3500
47
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lOMoARcPSD|11383104
PRODUCT PACKAGING
48
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lOMoARcPSD|11383104
PRODUCT MACHINERY
49
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lOMoARcPSD|11383104
SSM REGISTRATION
50
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lOMoARcPSD|11383104
EMPLOYEES SOCIAL SECURITY ORGANISATION
51
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