MARKETING RESEARCH INTRODUCTION TO MARKETING Full Name: __________________________ Full Name: __________________________ Full Name: __________________________ Full Name: __________________________ Marketing Research for a New Product LOGiiX recently launched their Piston Power Slim 360 product with great results. This “ultra-slim and attractive on-the-go portable battery” can charge most smartphones up to three times before needing to be re-charged itself. Before launching their new product, LOGiiX likely conducted marketing research to understand: Who are the potential buyers? What are their needs and wants? 1) List two secondary research data sources LOGiiX could have used. Briefly explain why/how each source would help them answer one or both of their questions. a) b) 2) List two primary research data collection techniques LOGiiX could have used. Briefly explain why/how each technique would help them answer one or both of their questions. a) b) 3) For one of the four marketing research strategies you listed above, briefly describe an ethical issue that could arise at some step in the process (e.g., when designing the research or when collecting, analyzing, interpreting, or storing the data). Then briefly describe a strategy to avoid, mitigate, or manage the ethical issue you identified. a) Ethical issue: b) Strategy: Image and description credit: www.logiix.net
