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ARTSBYEVLYNN
STRATEGIC MARKETING ON STORY TELLING ART
BUS 7450: EXECUTIVE PRACTICUM CONCENTRATION| B.A. GAST
ABOUT
FOUNDED OCTOBER 2020
FOUNDER & ARTIST : EVELYNE DIEU
ARTIST NAME : EVLYNN
INVITED BY THE VAN GOGH ART GALLERY IN MADRID TO
EXHIBIT AT THE INTERNATIONAL CONTEMPORARY ART
FAIR IN PARIS
COLLABORATION WITH A RENOWN JEWELER IN BELGIUM
THAT MADE NATIONAL NEWSPAPERS
SOLO ART EXHIBIT ATTITUDE IN ANTWERP BELGIUM 2021
SOLO ART EXHIBIT AND CHARITY EVENT IN DALLAS TEXAS
2022
EXHIBIT 3 PORTRAITS IN WOUSSEN ART GALLERY IN
BELGIUM
HOME DECOR COLLECTIONS ARE FOR SALE IN STORES IN
BELGIUM AND DALLAS
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SWOT
STRENGTH
Identifying with customer through personal
experience
Symbolically portraying life stories
Raising awareness for mental health and trauma
recovery
WEAKNESS
Starting over but not really
New demographics
New clientelle
Different culture, different marketing plan
OPPORTUNITIES
Collaborations with non profit industry in Dallas
Social media and marketing time management
Network events
Partnerships with media (podcasts,... )
THREATS
Recession
Personal investments
BUYER BEHAVIOR IN CONSUMER MARKETS
01
Need Recognition
02
Information Research
03
Evaluate Alternatives
04
Purchase Decision
05
Post Purchase Evaluation
Product
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01
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Providing the right product, the right type of art to the right
audience is essential.
Selling portrait paintings that symbolically portray people’s
personal life stories is a very specific niche audience.
Price
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02
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The key issues in pricing are the perceived value of the
artwork or product. The price revenue relationship for
artwork is different for every art piece because every client
is different.
Place & Promotion
PIXEL PERFECT ROSE
03
PIXEL PERFECT ROSE
Evlynn offers portrait paintings, mixed media art and home
decor to reach a broader audience but to also make art more
accessible to a younger audience for them to also have a
connection with art and to start establishing those client
relationships.
EVALUATION OF ALTERNATIVES
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Website
only show art for sale
separate page for sold art
clean and easy to navigate
Offline Portfolio
Keep it with you whenever you
can; you never know who you will
encounter someone who is a
potential buyer or referrer of your
work.
Be selective
RECOMMENDATIONS
RAISE AWARENESS
To prosper, you must sell art, and to do that, you
must get your work seen. One way or another, it is
the artist's responsibility to gain awareness for their
work.
SOCIAL MEDIA AUDIENCE
Going live on social media and discussing one of the
art pieces could be a new way to engage with the
social media audience.
Everyone would love to have a face-to-face meeting
with their favorite artist.
Live videos can be perfect for increasing
engagement.
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IMPLEMENTING RECOMMENDATIONS
01
WEBSITE ALTERATIONS
02
OFFLINE PORTFOLIO
03
COMMUNITY
04
BRAND STRATEGY
REFERENCES
Benson, S. (2018, November 14). How can the Arts serve social awareness and activism? The Irish
Times. Retrieved November 27, 2022, from https://www.irishtimes.com/culture/books/how-can-thearts-serve-social-awareness-and-activism-1.3696398
Conerly, B. (2022, November 2). The recession will begin late 2023 or early 2024. Forbes. Retrieved
November 13, 2022, from https://www.forbes.com/sites/billconerly/2022/11/01/the-recession-willbegin-late-2023-or-early-2024/?sh=7fe185501addDavey,
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B. (2022, November 8). Art marketing: The ultimate guide for visual artists. Art Marketing News.
Retrieved November 27, 2022, from https://artmarketingnews.com/art-marketing/
Dieu, E. (October 2020). Realistic portrait painting: Artsbyevlynn: Dallas. ArtsByEvlynn. Retrieved
August 20, 2022, from http://www.artsbyevlynn.com/Dieu,
E. (2020, October). Realistic portrait painting: Artsbyevlynn: Dallas. ArtsByEvlynn. Retrieved August 20,
2022, from http://www.artsbyevlynn.com/Dieu,
E. (n.d.). Evelyne Dieu. Retrieved November 13, 2022, from https://evelynedieu.com/
Ferrell, O. C., Hartline, M., & Hochstein, B. W. (2021). Marketing Strategy (8th ed.). Cengage Learning
US. https://online.vitalsource.com/books/9780357516362Gijs,
REFERENCES
C. (2020, October 30). Belgium announces Second Coronavirus lockdown. POLITICO. Retrieved
November 13, 2022, from https://www.politico.eu/article/belgium-announces-second-coronaviruslockdown/
Jof, C., (2022, December 1). What is artist brand strategy? how to create a strong brand strategy for
artists? Designhill. Retrieved December 4, 2022, from https://www.designhill.com/design-blog/what-isartist-brand-strategy-how-to-create-a-strong-brand-strategy-for-artists Martinique,
E. (2017, January 14). What is the purpose of art criticism today? Widewalls. Retrieved December 4,
2022, from https://www.widewalls.ch/magazine/what-is-the-purpose-of-art-criticism
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MCVicker, D. (2020, June 16). 6 tips for artists to engage their social media audience. Art Business
News. Retrieved November 27, 2022, from https://artbusinessnews.com/2020/06/6-tips-for-artists-toengage-their-social-media-audience/
REFERENCES
Peterdy, K. (2022, October 28). SWOT analysis. Corporate Finance Institute. Retrieved November 13,
2022, from https://corporatefinanceinstitute.com/resources/management/swot-analysis/
Sydorenko N., Snov.io. (January 5th 2022). What is buyer behavior: Definition, types, patterns, and
analysis. Sales Glossary. Retrieved November 20, 2022, from https://snov.io/glossary/buyer-behavior/
Tracy Brower, P. D. (2022, October 12). How to build community and Why it matters so much. Forbes.
Retrieved December 4, 2022, from https://www.forbes.com/sites/tracybrower/2020/10/25/how-tobuild-community-and-why-it-matters-so-much/?sh=530dc850751b 5 reasons why artists fail with
social media (and how to succeed).
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Artwork Archive. (n.d.). Retrieved November 13, 2022, from https://www.artworkarchive.com/blog/5reasons-why-artists-fail-with-social-media-and-how-to-succeed