SITUATION ANALYSIS, PART I INTRODUCTION TO MARKETING Your section: M04 Full Name: __Yogesh Yadav_ A SWOT for LSM 1. Complete a draft SWOT analysis for the LSM. Flag the two most important points in each quadrant with an asterisk (*). S 1 Langara college and graduation degree provided by Langara college both are considered valuable 2* very prime location. Public transit accessible. makes it easy for students do the transit easily, quickly and frequently 3 Excellent Management that helped establish Reputation and deeper roots in the market W 1* Very limited seats in Courses 2 Less members in It team , So line ups and waiting is common 3 *No Affordable dorms 4 *College fees is very high as compared to other colleges. 4 *U pass , health insurance , dental plan among others provided to students at very reasonable price O 1.*Increased number on international student seeking education in Canada. 2 *People leaning towards virtual class rooms and lectures T 1 Dissatisfied Students changing programs . 2 *Other public institution providing same courses for a comparatively lower prices SITUATION ANALYSIS, PART I INTRODUCTION TO MARKETING 2. What are the implications for LSM? What strategies would you suggest based on your SWOT analysis? Ans : After completely analysing . I would suggest a few strategies . 1 Reducing the student fees for an instance its better to have 2 students paying 15000$ then a single student paying $20000 2 Collaborating with rental property near campus and building Dorms in college will surely attract more students and also increase the cash flow in campus. 3 Introducing a efficient commission system for agencies like IDP and Canam So, the work more on getting their student traffic to Langara college 4 Better management of teachers so courses have more seat availability at different timings 5 Hiring more capable students in IT team and Management 6 Reduce prerequisite courses . They are important but most international students have studied those in High School . So those become a burden on them financially and mentally and It’s one of the main reasons for students to change course and many times college
