DEFORESTATION ISSUE OF
PAKISTAN
NAME
GROUP
MEMBERS:
Registration
No
ABUBAKAR SIDDIQUE
2111178
ABUDUL AHAD
ABBASI
2111152
JABBAR IQBAL
2111185
MUSTAFA KHAN
2111191
Executive
summary
Nowadays climatic changes could be observed everywhere in our surroundings that result
from deforestation and are becoming more clear and difficult to tackle with. This report
describes a program that our team is aiming to run this year. Our program aims to build a
cleaner and greener Pakistan and hence we have put forward a detailed report which would
help our audience to understand properly about the issue and our program. The first part of
our report is based on our communication strategy framework that highlights our key
objectives, why we chose to run this campaign, how we plan to approach our audience and
communicate our plan with them. The report is then followed by a proposal email that
provides precise details of our program for a company we plan to get funding from. Our team
also designed a distinctive brochure in order to attract as many people as we can. A rejection
email that we received from the company that we approached, is also attached with this
report.
CAUSES OF
DEFORESTATION:
Urbanization
Industrialization
Forest fires
overgrazing
AUDIENCE AND
RELATIONSHIP:
Target audience:
Youth of age between 10 years to 30 years
Approach:
Organize Plantation programs
Awareness campaigns
Use of visuals to portray the impacts of deforestation vividly i.e. run advertisements
DESIRE KNOWLEDGE,
ATTITUDES AND PRACTICE:
We want our target audience to know the negative
impacts of deforestation, and to feel a sense of
responsibility towards the alarming climatic change
and carry out actions that could help it slow down like
planting trees