Uploaded by Andre Gregoire

Client-Attraction-Guide-Jason-Moss

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How To Sign 2 - 4 New Coaching Clients Every Month
True story…I used to suck at marketing.
Started coaching in 2016. Made $734 my first six months.
I had the passion, the vision, the drive…but no idea how to bring new clients in the
door.
I was creating lots of content, posting consistently, sharing my heart with the world,
but getting nothing but crickets…
Chewed out in Facebook groups, ghosted in the DMs, using a bunch of salesy tactics
that felt totally out of alignment…
It felt like pulling teeth just to get someone to join my email list, let alone actually
buy from me.
Deep down, I believed in myself and knew I had something important to share…
But there were some particularly challenging days, like after my first big launch
flopped, when I wondered…
Is this the right path for me?
I spent over a year feeling frustrated, income bouncing up and down, not sure when
my next client would come…
It wasn’t easy to keep going when it felt like no one was listening…
But over time, I started learning what it actually took to bring a consistent flow of
new clients into my business.
From there, the journey got easier.
Eventually I was able to scale to six figures, build an audience of over 100,000…
I started getting emails and comments from people all over the world who told me I
was changing their lives…
Started hitting consistent 10 - 20k months working from home in sweatpants and
slippers (heaven for a sensitive introvert like me)...
But it wasn’t just about the money…
Because I controlled my own schedule, I had the freedom to book a flight to visit my
uncle when he was diagnosed with cancer…
Took a week off to spend the last few days with my grandma before she passed…
Didn’t have to ask anyone for permission or wait until I’d racked up enough PTO to
be with my family when they needed me the most…
Realized a few weeks back I’d been working too hard (recovering type A here), so I set
off for a day hike with my dog Boomer through the foothills of the Colorado
mountains…
I’ve never made more money, had more fun, or felt more fulfilled by work in my life.
And all of this happened as a result of learning the simple keys to client attraction
that I’m about to share with you.
After teaching hundreds of other coaches my signature marketing method…
I’ve learned that client attraction isn’t as complicated as it might seem.
You don’t need fancy funnels, paid ads, to be on 10 different platforms or spend all
day on social media…
In fact…there are really only 6 simple things you need to do to start signing 2 - 4 new
coaching clients, month after month…
Which, assuming you’ve got an offer priced between 3 - 5k (the average for my
clients), is enough to hit six figures.
I’ve seen this simple 6-step roadmap work time and time again, for coaches in all
different niches, all over the world…
Coaches like Kimberly, who made 60k in a little over her first year (with no prior
experience in business or marketing), quit her job as a social worker and started
coaching full time…
Or clients like Ariel, who more than doubled her revenue (from 3k → 8k / mo) in less
than 5 months after feeling stuck for over a year…
There’s nothing I love more than seeing heart-centered coaches like them, people
with a deep desire to help and serve others, empowered with the tools and resources
they need to thrive in business…
So they can make a bigger impact on the world through the transformational work
they do.
That’s my mission, and that’s why I’m so excited to share this guide with you.
So let’s dive in. Here are the six things you need to start attracting 2 - 4 new coaching
clients every month…
1. You need clarity on who your ideal client is
Okay…so you’re not a brand new coach. You probably already know you need to
“choose a niche” and “get clarity on who your ideal client is.”
But if we’re being honest…
Do you really feel like you’ve got this figured out yet?
If not, it’s okay. Most of the coaches I work with still need some help here.
Sometimes they’re not sure who they’re best equipped to serve, or they have a
murky sense of who their ideal client is but can’t explain it clearly and simply. Or they
might be straddled between a few different niches. Or maybe they haven’t done
niche work at all and are basically trying to sell coaching to anyone willing to pay
them.
If this sounds like you, you’re leaving money on the table. This is one of the biggest
roadblocks holding coaches back from consistently attracting new clients.
Without clarity on who your ideal client is, you’ll have a lot of trouble standing out
online. You’ll feel like your posts get lost in the void on social media. You’ll struggle to
get people to reach out and book calls. And you’ll usually end up having to charge
bottom-of-the-barrel prices for what you do.
On the flip side, once you’ve got clarity on who your ideal client is, you’ll be able to
position yourself as an expert who solves a specific problem for a specific group of
people. This will make it WAY easier to attract high-caliber, high-paying clients.
Getting clarity on your ideal client really is the first and most important step to your
success as a coach. That’s why it’s the first thing I focus on with every new client I
work with.
Here are some of the biggest mistakes to avoid in this area…
Mistake #1 - Trying to appeal to everyone
Some coaches avoid choosing a niche because they believe they can help everyone
(and often want to). While this comes from a good place, it’s misguided — because
without a clearly defined niche, their offers and messaging end up sounding so
vague and generic that they have a hard time attracting anyone to help.
Other coaches are afraid to niche down because they believe if they do so, there
won’t be enough clients out there for them. This scarcity-based mindset usually
leads to lower standards and a “take what I can get” mentality that ironically often
pushes great clients away.
Other coaches avoid niching down because they don’t want to feel “boxed in” — a
disempowering way to look at choosing a niche — rather than seeing it as a way to
pick and choose the clients they’ll love working with most.
Either way, overcoming these niche blocks is a big key to your success. Here’s the
mindset of a high-caliber, high-impact coach when it comes to choosing a niche…
“I’m not for everyone. I get to pick and choose my clients. I’m looking for a very
specific person that I know I’m best equipped to serve and that I’ll enjoy working
with. If you’re not in this lane, I’ll gladly refer you elsewhere.”
The first step is to embody this mindset. After that, the key is to get clear on who
your ideal client actually is (which is a big part of what I help my clients do).
Mistake #2 - Building an offer before you know who you’re selling it to
A lot of people start coaching because they’ve made a specific transformation in
their own life and want to help others make this shift too. Or they might have
something they’ve learned that they’re passionate about and excited to share (a
specific modality like NLP, trauma healing, embodiment work, etc.).
Because they’re so excited about WHAT they want to share with others, they often
skip over the step of finding a group of people with a specific problem or desire they
can help solve. Instead, they put the cart before the horse and build out a coaching
offer first, before they even know who they’re selling it to.
As a result, they often have a VERY hard time finding clients, because they’re
approaching things backwards…trying to sell an offer they’re passionate about, rather
than a solution to a problem for a specific group of people.
When it comes to building a coaching business, you always want to start with the
WHO (your niche) before the WHAT (your coaching offer). Once you find a group of
people who need something, you can build an offer that meets that need. This is
how you create an offer that sells (more on that later).
Mistake #3 - Selling a low-desire transformation
A lot of coaches are trying to sell a transformation that others feel is a “nice to have”
vs. a “need to have.” Or they’re trying to sell something to a niche that doesn’t really
feel the NEED to make a change. I call these “low desire” transformations.
As a result, these coaches often struggle to get people to book calls, and typically
encounter a lot of resistance when selling. Their people might say “I need to think
about it” or “it’s too expensive” — when what they’re really saying is, “I just don’t value
this transformation enough to pay for it.”
If you’re trying to sell a low-desire transformation, your business will always feel like
pushing a boulder up a hill. This is one of the most common things I see holding
coaches back, and one of 5 key factors that influence whether or not the niche you’ve
chosen is a good one (we cover the other 4 inside all of my coaching programs).
2. You need a mouthwatering, high-ticket offer
Your coaching offer is the “package” or “program” you sell to potential clients.
The right offer can make or break your business. Without a mouthwatering coaching
offer, it’s VERY difficult to attract high-ticket clients. Even if your marketing is dialed
in and you’re able to book calls, you’ll still struggle to get people to say yes when they
get on the phone.
When you’ve got a great offer, it becomes a million times easier to sign new clients.
People will hear about what you do and get excited. You’ll get far fewer objections on
discovery calls too, because when people really want something, they’ll figure out
how to make it work. The right offer really can make all the difference.
Here are a few big pitfalls to avoid when it comes to your coaching offer…
Mistake #1 - Not framing your offer around a specific A → B transformation
When coaches start working with me, they often don’t have a proper offer built yet.
Sometimes they’re selling one-off calls, bundles of calls they’ve packaged together,
or a program that feels more like a “grab bag” of information and practices. As a
result, they often struggle to make sales, because they’re selling something people
don’t actually want.
Your ideal clients don’t want coaching. They don’t want your time, calls with you,
information, worksheets, or your process. What they want is to get from where they
are today to where they want to be. I call this the “A → B transformation.”
When your offer is built and framed around a specific and tangible A → B
transformation, you’re no longer selling “coaching.” You’re selling what people
actually want. This makes your offer much more attractive and much easier to sell.
It’s also one of the biggest keys to charging high-ticket rates.
When Andrea joined my Coaching Accelerator program, she was a spiritual coach
who was charging $175/hr for one-off sessions. She was feeling frustrated because
she felt she wasn’t generating enough leads…when in reality, a big part of the
problem was that her offer wasn’t structured the right way. Since she was selling
low-ticket, one-off sessions, she needed WAY too many new leads to hit her income
goals.
Through our work together, I helped her build out a proper coaching offer that was
structured around a specific A → B transformation. We priced it at $4800 (27x what
she was charging before). She signed her first client before finishing my program.
Now she can hit her income goals with 2 clients per month instead of 20, which
makes the path towards a thriving business a lot easier.
Mistake #2 - Offer doesn’t meet a pressing need
A lot of coaches wonder why their offer isn’t selling. The truth is, they’re just not
selling something people actually want.
This is why it’s so important to get clear on who your ideal client is before building
out your coaching offer. You want to figure out what your people want and need
FIRST, then build an offer that gives it to them (not the other way around).
This is why I walk every client through my signature market research process
BEFORE I help them build out their offers. Once you know the right questions to ask
your ideal clients, you can figure out exactly what they’ll pay for and build an offer
that is virtually guaranteed to sell. This is the one of the biggest keys to avoiding the
dreaded “launch flop” — when you release something out into the world, only to find
that nobody wants it.
Mistake #3 - Pricing too low
A lot of coaches price their offers far below what they’re worth…leaving thousands
per month on the table.
Sometimes it’s because they’re pricing based on what they think an hour of their
time is worth, versus the lifetime value of the transformation they’re creating for
others.
Sometimes it’s because they’re having trouble generating enough leads, so they feel
they have to lower their rates to make their offer more “attractive.” Ironically, this
often pushes them into a vicious cycle — attracting more cost-conscious clients who
drive them to lower their rates even further — rather than calling in high-caliber
clients that don’t price shop and make decisions based on value and ROI rather than
what something costs.
Under the surface, low rates are often the result of deeper mindset issues — toxic
beliefs around money, self-worth, and old programming — which create an invisible
barrier that holds them back from being able to charge what they’re worth.
The solution is part strategy, part mindset work. It’s not enough to just “raise your
rates.” If you can’t back these new rates with self-belief and an empowered mindset,
your ego will usually self-sabotage and you’ll end up right back where you started.
This is why money mindset work is such a big part of what I do with my clients…it
really is one of the biggest keys to your success.
3. You need a consistent, repeatable way to connect
with new people in your niche
Okay…so you know who your ideal client is and you’ve got a coaching offer they want.
The next question is…how do you get the word out and generate new leads?
When it comes to lead gen, the first thing you need is a consistent, repeatable way to
get in front of NEW people in your niche. These are the people who don’t yet know
you, but could be great clients now or later down the line.
There are lots of ways to do this, and the right strategy depends on what feels
aligned for you and also works for your specific niche.
Here are some of the biggest mistakes I see in this area…
Mistake #1 - Missing this completely
Most coaches don’t have a consistent, repeatable way to get in front of new people in
their niche. They might just be posting content on their personal profile or relying
solely on referrals. Or maybe they do a random act of marketing every once in a while
— showing up in a couple Facebook groups for a few weeks, speaking at an event or
workshop, writing a blog post — but there’s no consistency here.
If all you’re doing is posting on your own personal profile but you don’t have a
consistent, repeatable way to get in front of new people, you’ll quickly burn out your
audience and struggle to sign new clients.
This is what was going on with my client Ariel, a purpose coach who came to me
after two years of running her business. She was stuck making 3 - 4k / month and
feeling frustrated because new clients were super inconsistent and she didn’t know
how to fix the problem. She had already invested 10k into working with another
business coach, but the program didn’t deliver and she was understandably hesitant
about working with someone new.
Once she enrolled in the Coaching Accelerator, I did a deep dive audit of her
business. The first thing I noticed was that she had no consistent way to get in front
of new people in her niche. We built out a customized strategy to help her do this in
a way that felt aligned for her (so she’d enjoy the process)...and a few months later,
she more than doubled her monthly revenue to 8k / mo, hit her highest grossing
month ever, and is now working with more 1-to-1 clients than ever before.
This is the power of having this piece dialed in in your business. Don’t miss it.
Mistake #2 - Doing too much / the spaghetti method
When it comes to marketing, a lot of coaches are doing WAY too much. They’ve got a
dozen different strategies they’re using to get in front of new people - podcasts,
Facebook groups, Instagram, TikTok, YouTube, blogging, ads, JV partnerships…
And they’re feeling overwhelmed and frustrated because while they’re doing so
much, nothing really feels like it’s working.
In reality, part of the problem is that they’re spread too thin — because they think
they need to do a million things to get traction.
I call this the “spaghetti method,” because it’s like throwing a bunch of spaghetti
against the wall and seeing what sticks (not a good way to build a successful
business).
The truth is, with the right strategy in place and your messaging dialed in, you can
hit six figures with one or two simple marketing channels. I built my first coaching
business to six figures using TWO…not a dozen.
The key here is simplicity. Figure out the one or two things that really move the
needle and then do them again and again, day after day. This is the path to a
consistent flow of new clients and sustainable results in your business.
Mistake #3 - Getting in front of new people, but not the right people
When it comes to marketing, many coaches are more focused on quantity than
quality.
They go for the big numbers…focusing on opportunities that put them in front of as
many new people as possible, instead of asking…how can I get in front of the RIGHT
people?
Sometimes this is because they’re not totally clear who the right people are…which
again, is why starting with step #1 and getting clarity on your ideal client is so
important.
The truth is, you don’t need a massive audience to build a thriving business. I’ve seen
coaches doing multiple seven figures with an Instagram following of less than 10,000.
Instead of focusing on quantity, focus on quality — getting in front of your ideal
clients and building deep relationships with them vs. connecting with anyone who
has a pulse and a wallet. When you do this well, you won’t need a big audience to
succeed.
4. You need a system for nurturing your leads
I recently had a client who signed up for Zero To Booked, my high-level mentorship
program for early-stage coaches who want a step-by-step roadmap to scale to six
figures.
On our discovery call, this woman told me she’d been following me for months and
loved my work. She said she could tell I really knew what I was talking about. When I
shared the investment for the program, she said “whew…I thought it was going to be
a lot more.” We never had a conversation before, but she was pretty much ready to
go before we even got on the phone.
I have conversations like these every week with potential clients. The reason is
because I have a nurturing system in place that builds trust with my audience over
time and positions me as an expert before they get on the phone.
You need this too, because most people you meet won’t be ready to sign up and
work with you on day one. Without this system, you’ll be missing out on a major
opportunity to build connections with people who might end up working with you
one month, three months, or even a year later. With this system in place, you’ll know
you’re planting seeds every day that will lead to future clients down the road.
Here are a few big pitfalls to avoid in this area…
Mistake #1 - Posting inconsistently
The people we see the most are usually the ones we trust.
This means if you want people to trust you, you need to make sure they see you…a
LOT. Over an extended period of time.
If you’re only posting when you feel inspired, aren’t releasing a consistent flow of new
content, or haven’t yet committed to engaging with your community on a regular
basis, you’re missing out on a massive opportunity to build trust.
This doesn’t mean you need to commit to an overly rigid schedule that makes you
feel “boxed in” and robs you of your flexibility and flow. I’m a big believer in the
balance between the feminine and masculine…between structure and flow. The key
is to integrate both into your business, so you can enjoy the process AND create the
consistency you need to bring new clients in the door.
Mistake #2 - Content doesn’t position you in leadership
A lot of coaches are posting consistently, but sharing the wrong things.
They might be posting memes, inspirational content (“you can do this” type posts),
quote cards from famous thought leaders, random stories from their life…
Content like this might get a lot of engagement (hearts and likes), but it won’t attract
new clients.
Posting consistently isn’t enough. You’ve got to be posting the RIGHT things too.
Here are just a few things the “right” content does…
-
Positions you as a leader who can solve a specific problem for a specific group
of people
Demonstrates how you “walk the walk” and embody the results others want
Connects people to the pain of having a specific problem and the impact it’s
having on their life
Builds desire by showing others what’s possible — a better future that they
can achieve too (with your help)
Demonstrates your unique approach and why it’s different from what they’ve
tried before or what others might offer
Proves you can create the results you’re promising
Makes people like you and feel like you’re “one of them”
Overcomes objections and limiting beliefs that prevent someone from buying
Creates enough tension to motivate someone to stop scrolling and reach out
to you
There’s a lot to this stuff. That’s why I spend several hours with every one of my clients
on content strategy and messaging alone…teaching them exactly how to integrate
these principles into their posts and giving them direct feedback on their work, so
they know exactly what to write to bring new clients in the door.
Mistake #3 - Generic messaging
Great messaging creates resonance between you and your ideal clients…
Making them feel seen, heard, and understood…like you really GET them.
If your messaging is too generic or doesn’t speak to the specific challenges or desires
of your ideal clients, you won’t create the resonance necessary to inspire them to
reach out.
Generic messaging is often a symptom of not knowing who your ideal client is —
because if you don’t know who you’re speaking to, it’s almost impossible to do this
well. It can also be the result of not knowing how to properly use “mirroring” to
reflect back someone’s unique challenges and desires in a way that makes them feel
seen.
Either way…messaging is an essential key to your success. With the right messaging
in place, the results can often be quite dramatic.
When Andrea started working with me, she was getting little more than a handful of
hearts and likes on her Instagram posts. Through my Coaching Accelerator program,
we worked together to help her refine and tweak her messaging so it resonated
more deeply with her ideal clients.
On a recent call, she told me that when she posts now, she routinely has to block off 1
- 2 hours on her calendar to respond to the DMs she gets from people. Her inbox is
often filled with messages “paragraphs long” from people who say her posts are
describing exactly what they’re going through.
This is how you attract great clients — by using great messaging to call them in.
5. You need to make consistent and compelling
invitations to work with you
The #1 key to getting people to book a call, sign up for your offer, fill out an
application…
Is to invite them to do it.
The power of a great invitation can make a night and day difference in your business
— filling your inbox with leads who could be a great fit for the work you do.
Successful coaches know how to make powerful invitations that inspire people to
stop what they’re doing, take action and move forward towards their goals.
Here are a few of the biggest invitation pitfalls I see with my clients…
Mistake #1 - Not making enough of them
If you’re not happy with the number of new clients you’re signing, one of the first
questions I’ll often ask is…are you making enough invitations?
People need to hear things many times before they take action. This is why
consistent invitations are so important — through posts, DMs, stories, email, etc…
Did you know that if you post something on Facebook or Instagram, only 1 - 5% of
your followers will even see it?
This means that while you might think people are tired of hearing about your offers,
many of them probably don’t even know they exist.
Inviting people to take the next step — through your posts, stories, DMs and emails
— should be a regular part of your day-to-day life as a coach. This is how you create
more sales opportunities…by making them happen.
Mistake #2 - Relying on your content to do 100% of the work
There’s a lot of talk in the coaching space about “attraction” marketing…
Create powerful, compelling content and people will fall from the sky and book calls
with you out of the blue.
Let me be clear…this approach works. I get DMs every week from people who ask
about my coaching offers and what I do.
However, for most coaches, especially in the early days, attraction marketing isn’t
enough to book out your offers. If you expect to just post a few times a week and
watch clients fall from the sky, you’ll probably end up feeling pretty discouraged.
The best approach is to combine attraction marketing with strategic outreach…
Using content to bring people in and intentional conversations to move them along
and invite them to take the next step.
But fair warning — there’s an art and science to this, and done wrong…it can feel
sleazy and scare great clients away...
That’s why, in addition to teaching the coaches I work with how to write compelling
content that motivates people to reach out to them…
I also teach them a heart-centered outreach process they can use to open up
conversations proactively and create sales opportunities with people who might be a
great fit but haven’t yet reached out.
This is often the quickest way to gain traction. For example, my client Karuna used
this exact approach to sign two $3k clients within a few weeks of starting the
Coaching Accelerator.
Mistake #3 - Pitching on your heels
I see a lot of coaches who “pitch on their heels” — the phrase I use to describe
making weak, passive invitations that do little for them or their potential clients.
This might be the coach who writes an incredible, value-packed post, but then drops
a quick one-liner at the bottom that says “DM me to chat” (hint - nobody wants to
“chat”).
This could be the coach who is afraid to reach out to others or talk about what they
do because they don’t want to come off as “salesy.”
Issues like these are often symptoms of a disempowering, self-focused sales mindset.
If you think selling is all about you, you’ll feel tension about sharing your offers with
the world. But if you recognize that sales is an act of service — a gift that creates a
clear pathway for others to get what they really want — you’ll have a much easier
time making bold, unapologetic invitations.
As with most things in business, however, the solution is more than just mindset.
There are definitely specific keys to making powerful, compelling invitations too.
Benefit vs. feature-focused copy, framing the transformation instead of the process,
authentic scarcity, active language that directs others to a clear and specific next
step, sharing exactly what will happen afterwards to alleviate tension…
These are just a few of the things I teach my clients how to do inside my high-level
mentorship programs.
But to put it simply…avoid “pitching on your heels” and make strong invitations
consistently…in your posts, stories, DMs and emails. This is one of the best ways to
create more sales opportunities.
6. You need an authentic, heart-centered way to turn
leads into clients
Once you’ve got the first five steps in this guide dialed in, you’ll have a consistent flow
of new leads reaching out, asking about your offers and booking discovery calls with
you.
This is where every coach wants to be, because usually the biggest thing coaches
struggle with is being able to book calls in the first place.
But once this shifts, many coaches quickly find themselves with a new problem…
“Okay…I’ve got people on the phone, but how do I get them to sign up?”
Great marketing isn’t enough. If you don’t know how to sell, you’ll still struggle to
sign clients. People will get to the end of your discovery calls, tell you they need to
“think about it” — and, in many cases, you’ll never hear from them again.
The good news is, with the right sales approach, you can enroll 50% or more of the
people you talk to in a way that feels heart-centered and authentic.
With this approach in place, you’ll feel clear and confident whenever you get on the
phone, because you’ll know exactly what to say to navigate any conversation like a
pro. As a result, you’ll sign a lot more clients, and also start to really enjoy selling.
Here are the biggest pitfalls to avoid when it comes to sales…
Mistake #1 - Needy energy
The #1 thing that scares great clients away isn’t necessarily what you say…
But the energy behind your words.
Before I became a business coach, I was a Director of Sales who helped scale a sales
team past multiple seven figures. Along the way, I listened to countless discovery
calls and trained with two of the best sales coaches in the world…
I learned time and time again that needy, desperate energy is one of the biggest
sales call killers.
This can show up in a lot of different ways…
Too much focus on building rapport because you want them to like you, avoiding
difficult questions for fear you’ll trigger them, using validation to save them from
feeling discomfort instead of helping them experience the full emotional weight of
their challenges, going WAY over time or spending lots of time talking through every
fear and concern they have, trying to “convince” them you’re the right fit instead of
asking the right questions so they’ll convince themselves…
All of this stuff scares great clients away quicker than anything else.
The energy of an in-demand, sought-after coach is very different. It feels more like
this…
“I care about you and want what’s best for you, but I don’t need you. I’ve got lots of
people who are excited about working with me, so I’m not here to convince you that
I’m the right fit. I’m here to assess whether you’re a good fit for what I do. If not, I’ll
gladly refer you elsewhere.”
Try this on during your next call…it’s much more attractive.
Mistake #2 - Leads not warm enough
A lot of coaches wonder why they aren’t closing more sales.
The truth is, their leads are just too cold. They’re getting on the phone with people
who don’t really know who they are and what makes their coaching unique, or
haven’t seen proof they can really deliver…
If you’re getting on discovery calls with people like this, you’re likely to face a lot of
objections…
“It’s too expensive…I need to think about it…”
When what someone is really saying is…
“I barely know you, and I just don’t trust you yet.”
The #1 factor that influences your close rate on discovery calls is everything your
potential client sees BEFORE they get on the call.
So what do they need to see before they get on the phone with you, so they can
come to the call ready to make a decision?
This will not only save you a lot of time, but increase your close rate dramatically.
Mistake #3 - Trying to “overcome” objections
The coaches I work with often ask me…
“What do you say when someone tells you ‘I need to think about it’ at the end of a
discovery call?”
Often times, they’re looking for the quick fix, the rebuttal they can use to “overcome”
the objection and close the sale.
But here’s the truth…
Trying to overcome objections at the end of a call usually doesn’t work.
A better approach is to prevent them from happening in the first place.
When you ask the right questions early on in a discovery call, 90% of the “objections”
you’ll typically face at the end of the call will disappear. Instead of spending lots of
time trying to convince people why they should say yes, they’ll be pre-sold before
you even get to your pitch. As a result, the back end of your calls will often be pretty
easy…simply collecting some payment details and telling them what happens next.
This is what happens when you know the right questions to ask — questions that
connect people to their own intrinsic desire to want to make a change and enroll in
your offer. These questions are a big part of what I teach the coaches I work with, as
well as listening to their calls and giving them direct feedback so they know exactly
what to say to sign more clients.
With these pieces in place, you’ll be able to make the most of every new lead that
comes in the door, and avoid missing out on great clients who end up not signing up
with you because the discovery call was meh.
So there you have it…
These are the six things every coach needs to attract 2 - 4 new clients per month, on
repeat…
Once you integrate these six things into your coaching business, you’ll start seeing a
consistent flow of new leads and clients coming in the door.
Instead of not knowing when your next client will come…
You’ll wake up to an inbox filled with new discovery calls and messages from people
reaching out and asking if you have the space to take them on…
You’ll be able to pick and choose, working only with clients you’ll love…
And experiencing the freedom and fulfillment that comes from making great money
creating powerful transformations in other people’s lives.
So at this point, you might be asking…but HOW?
How do I take this 6-step roadmap and apply it?
To my business, my niche, the unique work I do…
So I can start taking the next steps towards the life and business I really want?
If this sounds like you…if you’re someone who’s gotten value out of this free guide
and is ready to take those next steps…
Here are two places I recommend going next…
#1 - Join my free Facebook community
Inside this community, you’ll find hundreds of other ambitious, heart-centered
coaches on the same journey as you — implementing my marketing roadmap and
learning how to attract more clients.
Every week, I go live in the group and share a free deep-dive training with more
marketing tips and guidance that will help you bring more coaching clients in the
door.
There are lots of free trainings already available inside the group that walk through
more of the “how” behind applying my marketing roadmap, so you can dive in right
away and start getting the clarity you need to move forward.
Click here to join my free Facebook group now.
(Make sure you fill out the entry questions too, so me or someone on my team can
direct you towards any free resources we feel will be relevant for you.)
#2 - Apply to work with me directly
If you’re reading this guide and having that moment of “wow…I need to work with
this guy…”
And you’re an ambitious, heart-centered coach who is ready to get personalized help
and support scaling your business and attracting more clients…
I’d love to explore the possibility of working together.
I have a limited number of spaces available in my high-level mentorship programs,
so I prioritize those who I feel I can best serve and will enjoy working with the most.
If you’re ready to explore what that might look like…
Click here to apply now for high-level mentorship with me.
After submitting your application, I’ll review it to see if you’re a good fit.
And if so, I’ll reach out with the details and you can decide whether or not you want
to move forward.
Either way, I hope you enjoyed this guide…
And I hope we can stay connected.
It’s been an honor sharing some of the biggest lessons I’ve learned with you.
With love,
Jason
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