Tell me about yourself :
Thank you for asking, my name is Wibby Setiadi Rachman and I’m
final-year management student with focus in marketing from Universitas
Islam Bandung. I’m Digital Marketing & Growth enthusiast. I’m curious
person, adaptive, creative, and data-driven analytical. There is a big mission
that I want to achieve, I want to help SMEs Indonesia in 2027 to growth.
In order to achieve this, I have prepared many things including selfstudy by attended courses from Coursera about Meta Social Media
Marketing, Marketing Strategy, leadership, and digital marketing. And from
SkillAcademy about Digital Marketing, RevoU Mini Course Digital
Marketing, and LinkedIn Learning, you can verify the truth of this
information by check on my linkedin profile. Not only self-study, I also
hone my Social Media Marketing skills by doing an internship at Bangbeli
and Hidup Media as a social media strategist and alhamdulillah I was
successfully to growth their social media. I hone my Digital Marketing and
Leadership Skills by doing an internship at Pirion School as Digital
Marketing Lead Team and alhamdullilah i have successfully increase
visibility of brand on social media, getting a hundred of leads, and get 5
sales per class. And I hone my Marketing, Marketing Strategy, and Project
Management skills by doing an internship at AwanTunai as Product
Marketing & Growth Intern Kampus Merdeka and alhamdulillah i was
trusted to run an affiliate marketing campaign program. I run this campaign
by end-to-end process such as participated in negotiations in determined an
incentives for affiliate, coordinated and calculated information to all
stakeholders involved, execute the campaign, and monitoring and analyzing
affiliate performance whether it is optimal to achieve monthly KPI targets
or not.
My Greatest Weakness, I realized that when I interacted with the
market directly it makes me tired quickly because when I got a complaint,
I feel my energy drains very quickly. This has happened to me when I was
a product marketing & growth intern at AwanTunai, and I overcame my
weakness by spending 2 hours having fun without gadgets after I managed
to respond and calm down people who complained.
Why do you want to work here?
There are 2 reason why i want to internship at Shopee :
1. Expanding My Horizon, i believe Interns at Skintific can get a valuable
learning opportunity that can help me to get closest to my mission such as I
can hone softskills, technical skills, learn how to work in the beauty product
industry, and gain new insight from new industry.
2. Support and Grow Local Brands. If I am offered as a Brand Marketing
Intern at Skintific, I believe it is in line with my mission that can help SME's
and local brand to growth.
Most challenging Project :
Most challenging project when i'm become Digital Marketing Lead at Pirion
School, it's really challenging for me because I need to define the business
problem that they’re still 1 – 3 people who attend the class, define marketing
problem that was lack of brand awareness, define the solution by conduct
marketing objective based on marketing funnel and created marketing
strategy to optimized each funnel, executed a marketing strategy by
dividing tasks and responsibilities to each member, do monitor and ensure
the work of each member can be carried out properly, & help and mentoring
the teams so that they can carry out their duties properly. It’s really
challenging for me because I need to maintained and managed 5 people on
a team that can carried out their task and responsibilities because I’m never
became a leader for digital marketing teams. But at the end, it was fun and
I was learn a lot of things and alhamdulillah I have achieved the target like
what I said before.
Tell me about something you’ve accomplished that you are proud of :
I am very proud when I can take a free course at coursera for professional
program class about meta social media marketing which can help me
understand the fundamentals of marketing through social media and how to
run marketing campaigns on social media for 5 months. This course has
helps me to get a valuable learning and make it easier for me to develop a
social media strategy and a more in-depth analysis. Because of that, I
implemented it in my internship experience in media life and pirion school
so i can grow their social media, increase brand visibility, get leads, and
convert to sales.