PESTLE Analysis POLITICAL Consumer protection and e-commerce Our company, respecting the trust of its customers is committed to work under the Consumer Protection and Health and Safety Laws. In addition, as our company will have to deal with a great range of clients personal information, all the provisions of the Data Protection and e-commerce Laws. Copyright patents As our company will stand as a new and unique entry in the food industry of delivered meal kits, we will act proactively to secure our copyright patents as a protection measure against future competitors. ECONOMY Home economy situation The economic crisis of the last three years in Cyprus, has caused a volatile economic environment. As a result, home economy trends are unstable which make our company vulnerable to threats like rise of the unemployment rates and home income reduction. Inflation and growth rates Since the beginning of the current year, a slight increase in the growth rates has been observed. Our company will capitalize on this and claim a good share in the market. General taxation and taxation specific to product and services issues Since our company belongs to the food industry, we will make sure to obtain all appropriate licenses and have all taxes paid within time limits. Weather and climate changes The global climate changes have affected the duration and the weather of the seasons. This is a risk factor for the adequacy and availability of products, especially fruit and vegetables which inevitably will affect their price. SOCIAL – CULTURAL FACTORS Lifestyle trends – Health consciousness In the last couple of decades, there has been a noticeable change in the lifestyle trends. The family and personal free time is diminished as a result of people’s very busy schedules. Our company, acknowledging the lack of free time, will offer a variety of recipes based on healthy diet varying from quick and easy to make to more complex and lengthier to prepare. Consumers attitudes and options Our company, respecting the dietary attitudes of its customers, thus will provide a variety of recopies according to their needs i.e. vegetarian and international cousin menus as well as special festivities menus. Family size and structure The meal kits will may be adjusted to family size varying from two to six persons. Media views Our customers’ views matter a great deal to us and we will make sure to receive positive feedback. Their opinions and suggestions well be collected through a blog which will enable us to improve our services. Feedback will be forwarded to the media, after ensuring permission, for advertising and promotion purposes. Average disposable income level The economic crisis left a negative impact on the average disposable income. In order to take the competitive advantage, we will adjust our product prices to suit the typical family income. Quality and customer service High quality products and services will be our priority. TECHNOLOGICAL Consumer buying mechanism / technology Since a huge part of our work will depend on technology, we will make sure that all staff has the appropriate technology knowledge and are up to date. Communication and customer service skills seminars and refreshment courses will be provided to all staff often. Information and communication We will make sure that our technology provider is the best on the market, in the lowest price, not only for the provision of services but also for backup and support. Our webpage will be updated on a daily basis and all received massages will be answered in a professional manner by trained staff. LEGAL Our company will work according to Cyprus and European laws and under the guidance of our legal advisors / associates for all relevant issues i.e. Health and Safety, employment issues and collective agreements. ENVIRONMENTAL / ECOLOGICAL Great importance will be given to environmental issues. All our boxes and packages will be 100% recyclable. All ingredients will be carefully measured as no food to be wasted. In addition, ingredients will be of biological origin and our providers will be regularly evaluated.
