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Assignment Brief July 2022 (4)

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APPENDIX G.3
UNIVERSITI KUALA LUMPUR KAMPUS KOTA
MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY
Name of Course
Course Code
Lecturer
Semester / Year
Project Title
Date of submission
(Proposal) – 10%
INNOVATION MANAGEMENT
MPU3242
TS DR BAZILAH A TALIP
SEPT 2022
INNOVATION DEVELOPMENT PROJECT
Week: Week 7
Date: 22 November 2022
(Progress) – 10%
Week: Week 9
Date: 2 December 2022
(Final Report &
Presentation) – 50%
Week: Week 12
Date: 31 December 2022
Course Outcome to achieve:
CLO 2 – Describe steps in innovation processes
CLO 3 – Classify the key challenges to innovation
CLO 4 – Develop a viable innovative project.
QUESTION:
Scenario:
The CEO of your company has raised a concern to improve the company status in the
market and want to achieve company objectives as a market leader. This requires the
team of innovator to think creatively to improve current products, process, or services
available or implement a new invention. Your team is responsible to handle this
responsibility.
Perform investigation to investigate the defects of current product, process or
services. Identify the challenges of developing the product and advantages of the
product. Propose a solution and develop a new prototype of new innovation. Present
your genius idea to the CEO as the product will improve the company status in the
market.
1
APPENDIX G.3
INNOVATION CATEGORY / THEME (CHOOSE ONE)
1) Motion & Sensor Technology
2) Electric, Electronic & Tele-Communication
3) Teaching & Learning
4) Construction & Materials
5) Transportation, Automotive & Aircraft
6) Manufacturing Process, Machine & Equipment
YOUR PRODUCT/SERVICE NAME: ___________________________
As a product / service / process innovator, you have to perform an investigation and
analysis of the requirement of new innovation as below: a) Briefly tell us how your group members triggered/ brainstorming an idea for the
new product / service / process of your group project. Explain your AHA moment.
(Chap 6, PPT slides pg 5).
b) Discuss challenges involved in new innovation of product, process or service.
Identify benefits/advantages of your new product, process or service innovation
to the nation & community. Does it achieve your objectives in proposal? (Chap 4,
PPT slides pg 9-10).
c) What is your findings after completed your prototype of a new product / service /
process? Does it give solution for the ‘problem statement’ of your idea in the
proposal? What are the readiness level to commercialise the product / service /
process to the market? (Chap 6, PPT slides pg 18).
Write and submit the report to the Product Development Manager (Lecturer).
Prepare a model/prototype and presentation/demo video to describe the proposed
product/service/project & submit together in VLE.
2
APPENDIX G.3
INNOVATION MANAGEMENT: ASSIGNMENT RUBRICS
Criteria
Wei
ght
1. PROPOSAL:
Idea leads to minor
improvement/refinement
of product
* Briefly tell us description for the new
product / service / process of your
group project.
1.2 Problems Statement that need
to be resolved in innovation &
Objectives to achieve.
Does it give solution for the ‘problem
statement’ of your idea?
1.3 Genuinely of your new product
or services.
* What is your market potential &
who is your target market for your
prototype of a new product / service /
process?
Weak
(1 Mark)
No/Wrong Poor discussion.
answer.
Contain factual errors.
1.1 Ideas of the new product or
services & Type of innovation.
*Discuss
THREE
Problems
Statement & THREE objectives in
your new innovation of product,
process or service.
Poor
(0 Mark)
2.5
No/Wrong Provide ONE discussion
answer
or poor discussion of
Problems Statement &
Objectives related to
process of developing and
designing of
product/service.
Moderate
(2 Marks)
Basic discussion with no
examples.
Idea leads to incremental
product class but
somehow can be improve
Provide TWO basic
discussions of Problems
Statement & Objectives
related to the process of
developing and designing
of product/service.
Show ability to understand
Show inability to
problems/issues but there
understand and overcome are many to be discussed.
the problems/issues.
No/Wrong Poor discussion.
answer.
Contain factual errors.
Basic discussion with no
examples.
Good
(3 Marks)
Good discussions that are related
to the scenario but it can be
improved further.
Total
Marks
(Max)
Excellent
(4 Marks)
In depth discussion with
excellent examples.
Adequate examples were given.
The facts are coherent
and clearly presented
Idea that leads to New-to-the
market product class.
Idea leads to breakthrough
product class.
Provide THREE good discussions
of Problems Statement &
Objectives related to the process
of developing and designing of
product/service.
Provide THREE excellent
/details of Problems Statement
& Objectives related to the
process of developing and
designing of product/service.
Shows ability to understand and
Shows ability to understand and
overcome problems/issues, but can overcome problems/issues.
be improve.
Good discussions that are related
to the scenario but it can be
improved further.
Adequate examples were given.
In depth discussion with
excellent examples.
The facts are coherent
and clearly presented
.
3
10
APPENDIX G.3
2. FINAL REPORT:
No/Wrong Poor discussion.
answer.
Contain factual errors.
Idea leads to minor
improvement/refinement
of product
2.1 Ideas of the new product or
services
* Briefly tell us how your group
members triggered/ brainstorming
an idea for the new product / service /
process of your group project.
2.2 Challenges that need to be
resolved in innovation
*Discuss
THREE
challenges
involved in new innovation of product,
process or service.
2.5
No/Wrong Provide ONE discussion
answer
or poor discussion of
challenges related to
process of developing and
designing of
product/service.
Basic discussion with no
examples.
Idea leads to incremental
product class but
somehow can be improve
Provide TWO basic
discussions of challenges
related to the process of
developing and designing
of product/service.
Show ability to understand
Show inability to
challenges but there are
understand and overcome many to be discussed.
the challenges.
2.3 Findings/Solutions of the new
product or services
* What is your findings after
completed your prototype of a new
product / service / process? Does it
give solution for the ‘problem
statement’ of your idea?
No/Wrong Poor discussion.
answer.
Contain factual errors.
Findings/Solutions leads
to minor
improvement/refinement
of product
Basic discussion with no
examples.
Good discussions that are related
to the scenario but it can be
improved further.
In depth discussion with
excellent examples.
Adequate examples were given.
The facts are coherent
and clearly presented
Idea that leads to New-to-the
market product class.
Idea leads to breakthrough
product class.
Provide THREE good discussions
of challenges related to the process
of developing and designing of
product/service.
Provide THREE excellent /detail
challenges related to the
process of developing and
designing of product/service.
Shows ability to understand and
overcome challenges, but can be
improve.
Shows ability to understand and
overcome issues.
Good discussions that are related
to the scenario but it can be
improved further.
In depth discussion with
excellent examples.
Findings/Solutions leads to
incremental product class Adequate examples were given.
but somehow can be
improve
Findings/Solutions that leads to
New-to-the market product class.
The facts are coherent
and clearly presented
Findings/Solutions leads to
breakthrough product class.
4
10
APPENDIX G.3
3.PROTOTYPE of the new product or
services
• Develop a real & function
prototype for the new product,
process or services.
4.VIDEO Presentation
Total Points/ Marks
Prototype
for
product/se
rvice is not
included.
Prototype is not in line
with description of
product/service.
Prototype in line with
description of
product/service.
Provide sketch and
unclear prototype.
Provide good sketch of
prototype and basic
discussion of prototype.
6.25
Poor discussion of
prototype.
No
presentati
on
/ No video
3.75 submitted.
Poor presentation, not
organized.
Difficult to follow.
Project falls short of
required 4-7 minute time
frame. No evidence of
participation by all group
members.
Prototype is in line with description
of product/service.
Provide real prototype but can be
improve further.
Provide good discussion of
prototype.
Fair presentation. Portions
may be poorly organized.
Good presentation. Fairly well
organized.
Project does not meet
required 4-7 minute time
frame. Weak evidence of
participation by all group
members.
Falls within 4-7 minute time frame
but could have used more or less
time to communicate
effectively. Evidence of
participation by all all group
members.
Exciting and interesting
prototype that in line with
description of product/service.
Provide real and working
prototype.
Detail discussion of prototype.
25
Excellent presentation. Well
organized. Excellent, well
thought out explanation
Falls within assigned 4-7 min
time frame. Evidence of strong
participation by all group
members.
15
15
60
5
APPENDIX G.3
UNIVERSITI KUALA LUMPUR KAMPUS KOTA
MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY
INNOVATION MANAGEMENT
FINAL PROJECT
Project Title: __________________
Group No: ___________
Course Code
Lecturer
Semester / Year
Submission
Date (Report)
Student ID:
MPU3242
SEPT 2022
Week:
Date:
Name
Program
1)
2)
3)
4)
5)
6)
7)
6
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