Tips To Boost Your Site’s Conversion
Rate Using Images
Every day on Instagram a large number of pictures are posted and these pictures are nearly 60
million in number. This indicates how much popular is visual content in today’s world. The
visitors like to experience your website rather than scrolling through it. In order to build a strong
presence in the digital world, you need to use images on your website.
If you are interested in reaching your target audience and leaving your brand’s good impression
on them then it is very important for you that on your site you use the right images. In converting
the right customers, the use of the right pictures can play a unique role.
Research suggests that the right pictures influence the decision of the consumers and a
psychological principle works behind this.
What role do pictures play in improving conversions?
Do you want to know that for improving conversion rate what important role do pictures play?
You have to create a very good user experience, only then your conversion rates can improve.
High-quality pictures can be easily taken with the help of a camera. User experience can go
higher with the use of more authentic pictures.
In this post, I will tell you the tips to boost your site’s conversion rate using images.
1.Choose the pictures of good quality – You have to wisely choose the pictures because they
will help you emotionally connect with the people. The customers will most likely take interest in
the services and products of your business if you will display your brand-related pictures online.
A proper understanding of the landing page is very important for you. To impress the visitors,
you have to add the right pictures on your landing page. The size of the pictures needs to be
proper so that the visitors may like them. Customers can get irritated if the pictures are very
small or extremely bigger in size.
On your site a beautiful look can be created with the use of pictures in the size mentioned
below:
Blog: 400 px to 500 px needs to be the height of the picture on a blog and depending on the
content’s size you have to set the picture’s width to the same size.
Icon: The length of the picture needs to be 300 px and the width of the picture also needs to be
300 px.
Portfolio: The length of the picture needs to be 768 px and the width of the picture needs to be
1920 px.
Slider: The length of the picture needs to be 890 px and the width of the picture needs to be
1920 px.
Post / Event: The length of the picture needs to be 220 px and the width of the picture needs to
be 425 px.
Image of banner: The length of the picture needs to be 800 px and the width of the picture
needs to be 2000 px.
The online reputation of your business will be very good if on your site you will use pictures of
high quality. Pictures of products can be very helpful in convincing the customers of those
businesses who want to sell their items on websites, marketplaces and e-commerce sites. If the
customers want to get detailed information about a particular item, then you can help such
customers by using highly zoomable pictures of the item.
2.Use many detailed pictures – In order to give a 360-degree view of your item to the
customers, you need to include multiple product pictures. A single picture of the product is not
enough. Along with this if you will perform the SEO of the pictures on your site then your
conversion rates can improve.
3.For elevating the experience of customers use a model – Usually before purchasing the
product the customers want to see how that product works. So, if with the help of a model you
are able to show the working of the product then the chances of the customers buying from you
increase. Showcasing the product with the help of a model gives a more realistic look to the
product images. With this, the customer can have an idea of how delicate is the product and
which size will fit him/her.
4.Draw the attention of the customers towards your item – In order to attract potential
customers to your item, using a model will be a good idea. Let us understand this with the help
of an example: Suppose in the picture a model is showing how to use an item and at the same
time another person in the picture is seeing the item with a keen interest then all this will make
you curious about the item.
5.Use pictures that are sleek and clean – It can be time-consuming and tedious to create
beautiful pictures. However, creating clean pictures of the products can become very easy for
you if you will use techniques of various kinds. These pictures can draw the attention of the
customers to your items. By using this strategy several e-commerce brands can get success.
So, focus on creating those images in which there are no distractions.
If you want to generate more customers by doing the search engine optimization of your
business site then hire SEO Services UK.