Search Engine Optimization Assigned by Mr. Attique Ur Rehman Group Members : • Zain Ul Abdin • Shoaib Safdar Table Of Content • What is Search Engine? • Search engine optimization(SEO) • Need of SEO? • Keywords • Techniques • Off-Site SEO • Backlinks • On-Site SEO • Tools for SEO(Yoast) What is Search engine? Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. Google, Bing, Askme. Search engine operates in three manners: • Web Crawling • Indexing • Ranking and Serving Results Search engine optimization(SEO) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industryspecific vertical search engines. Need of SEO If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves Keywords Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. To conduct a keywords research we use following manners : • Brainstorming • Surveying Customers • Applying Data from KW Research Tools • Term Selection • Performance Testing and Analytics Techniques There are three techniques to perform SEO of the desired site that helps the site to crawl up in the web searches and get optimized. By performing SEO techniques we can enhance our web-traffic and visitors. Techniques to perform Search engine optimization are: 1. Off-Site SEO 2. On-Site SEO 3. Technical SEO Off-Site SEO Off-site SEO" (also called "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank. Backlinks Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”. So the more of these “votes” you have, the higher your site will rank in Google and other search engines. On-Site SEO On-site SEO" (also called “On-page SEO") refers to actions taken inside of your own website to impact your rankings within search engine results pages (SERPs). There are several tools for On-Site SEO in market that help us while performing On-Site SEO on your desired website. Tools for On-Site SEO There are many tools available in the web-market to perform On-Site SEO of your desired website to enhance and optimize your website’s search results. For Example: • Yoast • aHrefs • All-in-one Yoast
