Search Engine Optimization
Assigned by Mr. Attique Ur Rehman
Group Members :
• Zain Ul Abdin
• Shoaib Safdar
Table Of Content
• What is Search Engine?
• Search engine optimization(SEO)
• Need of SEO?
• Keywords
• Techniques
• Off-Site SEO
• Backlinks
• On-Site SEO
• Tools for SEO(Yoast)
What is Search engine?
Search engines are programs that search documents for
specified keywords and returns a list of the documents where the
keywords were found. Google, Bing, Askme.
Search engine operates in three manners:
• Web Crawling
• Indexing
• Ranking and Serving Results
Search engine optimization(SEO)
Search engine optimization (SEO) is the process of improving the
visibility of a website or a web page in search engines via the "natural,"
or un-paid ("organic" or "algorithmic"), search results.
SEO may target different kinds of search, including image search, local
search, video search, academic search, news search and industryspecific vertical search engines.
Need of SEO
If your site cannot be found by search engines or your content cannot
be put into their databases, you miss out on the incredible
opportunities available to websites provided via search - people who
want what you have visiting your site.
The majority of web traffic is driven by the major commercial search
engines - Yahoo!, MSN, Google & AskJeeves
Keywords
Keywords are ideas and topics that define what your content is about.
In terms of SEO, they're the words and phrases that searchers enter
into search engines, also called "search queries." If you boil everything
on your page — all the images, video, copy, etc.
To conduct a keywords research we use following manners :
• Brainstorming
• Surveying Customers
• Applying Data from KW Research Tools
• Term Selection
• Performance Testing and Analytics
Techniques
There are three techniques to perform SEO of the desired site that
helps the site to crawl up in the web searches and get optimized.
By performing SEO techniques we can enhance our web-traffic and
visitors.
Techniques to perform Search engine optimization are:
1. Off-Site SEO
2. On-Site SEO
3. Technical SEO
Off-Site SEO
Off-site SEO" (also called "off-page SEO") refers to actions taken
outside of your own website to impact your rankings within search
engine results pages (SERPs). Along with on-page SEO, these include
several of the factors of basic SEO that help a site to rank.
Backlinks
Backlinks (also known as “inbound links”, “incoming links” or “one way
links”) are links from one website to a page on another website. Google
and other major search engines consider backlinks “votes” for a
specific page. Pages with a high number of backlinks tend to have high
organic search engine rankings.
Backlinks are basically votes from other websites. Each of these votes
tells search engines: “This content is valuable, credible and useful”. So
the more of these “votes” you have, the higher your site will rank in
Google and other search engines.
On-Site SEO
On-site SEO" (also called “On-page SEO") refers to actions taken inside
of your own website to impact your rankings within search engine
results pages (SERPs).
There are several tools for On-Site SEO in market that help us while
performing On-Site SEO on your desired website.
Tools for On-Site SEO
There are many tools available in the web-market to perform On-Site
SEO of your desired website to enhance and optimize your website’s
search results.
For Example:
• Yoast
• aHrefs
• All-in-one
Yoast