Organization Theory and Behavior
Session -1
Invention vs Innovation
A BRIEF ON THE ACCEPTED CONCEPTS WITH RESPECT TO OTB
SARFARAZ SARWAR KHAN
DIT, BSIT, MBA, MS (Supply Chain)
Certified Professional Marketer (Asia Pacific)
Marketing Association of Pakistan
Cell: 0300-2111257 | Email: sarfarazpk@gmail.com
Invention and Innovation
Are these same?

Many up-and-coming entrepreneurs or even professionals are
under the impression that invention and innovation are ONE
and the SAME.

They are not!

There is a very important distinction
INVENTION VS INNOVATION
THE DIFFERENCE

In its purest sense, "invention" can be defined
as the creation of a product or introduction of a
process for the first time.

"Innovation," on the other hand, occurs if
someone improves on or makes a significant
contribution to an existing product, process or
service.
Example –
Industrial Product
Intel 4004
November 15, 1971

Consider the microprocessor. Someone invented the
microprocessor. But by itself, the microprocessor was
nothing more than another piece on the circuit board.

It's what was done with that piece -- the hundreds of
thousands of products, processes and services that
evolved from the invention of the microprocessor -- that
was innovation.
Example –
Consumer Product
 Launched
in competition of LUQMANI MANJAN
 Identified
need of SOPHISTICATED consumers
 Educated
on using this product
 With
or Without Brush
 Repositioning
 Visuals

First - Second - Third - Fourth
Examples
 Lets
share some nostalgia…
Managers
Visuals
(Name some obsoleted products)
Difference between ….
Marketing
Sales
Why we are studying IMC?
Audience…?
Speaker…?
Conclusion!
Q&A Session
SARFARAZ SARWAR KHAN
DIT, BSIT, MBA, MS (Supply Chain)
Certified Professional Marketer (Asia Pacific)
Marketing Association of Pakistan
Cell: 0300-2111257 | Email: sarfarazpk@gmail.com