Organization Theory and Behavior
Session -1
Invention vs Innovation
A BRIEF ON THE ACCEPTED CONCEPTS WITH RESPECT TO OTB
SARFARAZ SARWAR KHAN
DIT, BSIT, MBA, MS (Supply Chain)
Certified Professional Marketer (Asia Pacific)
Marketing Association of Pakistan
Cell: 0300-2111257 | Email: sarfarazpk@gmail.com
Invention and Innovation
Are these same?
Many up-and-coming entrepreneurs or even professionals are
under the impression that invention and innovation are ONE
and the SAME.
They are not!
There is a very important distinction
INVENTION VS INNOVATION
THE DIFFERENCE
In its purest sense, "invention" can be defined
as the creation of a product or introduction of a
process for the first time.
"Innovation," on the other hand, occurs if
someone improves on or makes a significant
contribution to an existing product, process or
service.
Example –
Industrial Product
Intel 4004
November 15, 1971
Consider the microprocessor. Someone invented the
microprocessor. But by itself, the microprocessor was
nothing more than another piece on the circuit board.
It's what was done with that piece -- the hundreds of
thousands of products, processes and services that
evolved from the invention of the microprocessor -- that
was innovation.
Example –
Consumer Product
Launched
in competition of LUQMANI MANJAN
Identified
need of SOPHISTICATED consumers
Educated
on using this product
With
or Without Brush
Repositioning
Visuals
First - Second - Third - Fourth
Examples
Lets
share some nostalgia…
Managers
Visuals
(Name some obsoleted products)
Difference between ….
Marketing
Sales
Why we are studying IMC?
Audience…?
Speaker…?
Conclusion!
Q&A Session
SARFARAZ SARWAR KHAN
DIT, BSIT, MBA, MS (Supply Chain)
Certified Professional Marketer (Asia Pacific)
Marketing Association of Pakistan
Cell: 0300-2111257 | Email: sarfarazpk@gmail.com
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