WHAT IS CUSTOMER COMPLAINT ?
• A consumer complaint is a report from a consumer providing documentation
about a problem with a product or service. Consumer complaints typically
represent an escalation in the complaint process, as consumers file them with a
third party to register a grievance with a company that fails to resolve a complaint
internally. Organizations like the Better Business Bureau and Federal Trade
Commission both accept consumer complaints and assist people with Customer
services issues, as do government representatives like attorneys general.
A CUSTOMER COMPLAINT IS A GIFT
Complaints are actually gifts to be welcomes because several reasons which are :
• You don’t know how to improve your product or service if you don’t know what’s
wrong.
• Customer complaints can give you ideas for new products and services.
• Complaints give you valuable information about what’s important to people, what they’re
willing to spend money on.