Conceptual Framework
Profile of the respondents:
Age
Sex
Highest educational attainment
Occupation
Income
Technical
Marketing
Management
Financial
Socioeconomic
Site
Development
Needs Analysis
Project
Organization
Financial Plan
and
Assumptions
Employment
Design and
Specifications
Demand
Analysis
Organizational
Set-up
Financial
Statements
Income
Project Cost
Supply Analysis
Management
of Officials and
Employees
Financial
Analysis
Community
Development
Pricing
Marketing
Program
Packaging
Time table of
the project
The framework shows the demographic profile of the respondents and the technical aspect of the study
where it compromises site development, design specifications and project cost. In this section, it will be
discussed how the product will be made, how much the project will cost, and where the researchers will
locate the mentioned business and how it will be established.
The marketing aspect includes needs analysis, demand analysis, supply analysis, pricing, marketing
program and the packaging. This area serves as a guide from turning a product from an idea into a
reality it discusses the questionnaire that will be distributed to the respondents where the result will
determine the demand and the supply of the product.
Management aspect shows project organization, organizational set-up, management of officials and
employees and the time table of the project. This section discusses the responsibilities and the flow of
authority that the management team uses to ensure the effectiveness.
The financial aspect shows financial plan and assumption, financial statements and financial analysis.
This area discusses vital information and data that is needed to complete the project such as funds,
startup cost, total expenses and the return of investment.
The socio- economic aspect shows employment, income and community development. This area shows
the benefits of the product to the government and society this proves that the product is created not
only for the sake of profit but also to enhance and contribute to the human wellbeing.