FEASIBILITY STUDY: (Raysipi) Elaina Nichole V. Toledo Chabelita Juat Mary Jane Mendoza John Lloyd Dela Cruz Micaela Valero Ara Leila Castillo Bachelor of Science in Business Administration Major in Marketing Management, Jesus Is Lord Colleges Foundation, Inc. Course Code, Course Description Felicidad A. Dy Kam, DBA December 2022 1 CERTIFICATION This feasibility study entitled (TITLE OF FEASIBILITY STUDY) prepared and submitted by (students’ names [First name, M.I., Family Name]) in partial fulfilment of the requirements for the degree (Researchers’ Academic Program and major) has been examined and recommended for ORAL EXAMINATION. (FIRST NAME, M.I., FAMILY NAME) Adviser APPROVAL Approved by the Panel for Oral Deliberation on (Date of Defense) ENGR. WENIFREDA R. TEMPLONUEVO, PhD. Chairman PANELIST Member PANELIST Member PANELIST Member Accepted and approved as partial fulfillment of the requirements for the degree Bachelor of Science in…. ENGR. WENIFREDA R. TEMPLONUEVO, PhD. College Dean 2 TABLE OF CONTENTS Title Page Title Page i Certification/ Approval Sheet ii Acknowledgement iii Table of Contents iv List of Figures List of Tables Executive Summary Chapter 1 Introduction Chapter 2 Management Study 2.1 Mission and Vision Statement 2.2 The Proponents / Owners 2.3 Type of Ownership 2.4 Business and Organizational Structure 2.5 Job Description and Job Specification 2.6 Compensation 2.7 Sources of Personnel Chapter 3 1 Market Study 3.1 Product Description 3.2 Uses / Benefits of the Product 3.3 Target Market 3.4 Demand Analysis 3.5 Supply Analysis 3 3.6 Demand and Supply Analysis 3.7 Factors Affecting Demand and Supply 3.7.1 Demographic Environment 3.7.2 Economic Environment 3.7.3 Natural Environment 3.7.4 Technological Environment 3.7.5 Political Environment 3.7.6 Socio-Cultural Environment 3.8 Marketing Program 3.9 Product Decision, Product Mix, Product Feature 3.10 Product Logo 3.11 Pricing Decision 3.12 Distribution Channels 3.13 Marketing Communication Strategies 3.13.1 Promotional Objectives 3.13.2 Promotional Tools / specifications 3.13.3 Communication Channel Chapter 4 Technical Study 4.1 Technical Product Description 4.2 Raw Material Requirements 4.3 Manpower Requirements 4.4 Manufacturing Overhead 4.5 Manufacturing Process 4.6 Machine Tools and Equipment 4.7 Store Location 4.8 Store Layout 4 4.9 Utilities 4.10 Production Capacity 4.11 Production Schedule 4.12 Waste Disposal Chapter 5 Financial Study Chapter 6 Socio-Economic and Environmental Desirability References Appendices Curriculum Vitae 5 ACKNOWLEDGEMENT 6 TABLE OF CONTENTS 7 LIST OF FIGURES 8 LIST OF TABLES 9 EXECUTIVE SUMMARY The goal of the supporters’ feasibility study for Raysipi Chicken is to investigate the methods, strategies and initiatives that over the next five years will put vision into practice. Filipinos really loves eating rice as their comfort food. It is also a commonly served dish in Filipino cuisine and they are familiar with cooking many different types of rice-based dishes because rice is a very inexpensive food that can be found in the Philippines. Many Filipinos eat rice every breakfast, lunch and dinner because it really makes them full. During the pandemic, everyone was obliged to stay at home and discover different dishes for rice like rice toppings. Rice toppings have been popular to many Filipinos because of its affordability and people can eat just one dish that has rice and other toppings. The rice is not just plain rice like people usually eat, it has seasoning and meats mixed in rice. The number of Filipinos who desire to try those trendy rice recipes has also increased by watching TikTok videos and other social media platforms that have content in cooking. The advocates needed to apply their innovative ideas, environmental scanning, and research to make this effort effective. The advocates were successful in coming up with a solution that may address the growing consumer need for a safe, filling, and cost-effective meal product. Everyone should have their needs addressed, but this is never completely possible because everyone’s wants continue to grow and change through time. Additionally, the proponents tested a number of concepts before approaching the market. The partnership determined what was required to maximize customer satisfaction after the proponents analysis of the current market situation. This feasibility study is made up of a management approach that evaluates the elements of effective management and organization, a market study that depicts the business market, a production feasibility study that details the manufacturing process’ flow, and a financial study that looks at the financial presumptions. 10 Chapter 1 Introduction The Filipinos are known as food lovers, and this is probably the reason why many delectable dishes appeared in the market. Filipinos love eating rice and have different foods to offer in markets. Rice toppings or bowls are the fastest and easiest way to eat on the go. One of the most popular foods here in the Philippines is tapsilog, chaofan ,and unli rice etc,. Sinangag has ties to contemporary Filipino beliefs in practicality mentioned beforehand. While Chinese-style fried rice tends to consist of cut meat, seafood, and/or vegetables, Filipinos fry leftover rice with oil, rock salt, and garlic in order to mask any stale flavour, making use of every grain they have available while still making it palatable. (Estrella, pg.33 2019) The last two years have seen a radical transformation in how individuals think and behave thanks to COVID-19. Additionally, the pandemic has changed how consumers view the restaurant industry. More than ever, individuals are dependent on technology thanks to contactless payment options and online orders. Due to the pandemic and government shutdowns, many customers migrated to ordering through websites or apps, so restaurants had to offer increased discounts to attract new business. However, many patrons still anticipate that restaurants will offer discounts, additional reward incentives, and other initiatives that link to their preferred eateries in 2022. (Gary Occhiogrosso , 2022) . Filipino culture also incorporates the idea of fast food in its cuisine. American soldiers, who eventually became residents, brought fast food to the Philippines during their occupation there in the early 1900s, which is where the country's fast food culture was born. Filipino immigrants who went to nations with a high concentration of fast food chains, like the United States and China, and then brought the systems back to the Philippines where they were integrated into the country's food culture, had a significant impact on and expanded upon fast food production and/or consumption. (CNBC, April 2019) The goal of the company is to gain more customers and retain those that patronize our service by giving them an excellence and quality products, by supporting local businesses because most of the Filipinos around us are eating in tapsilogan because it is more affordable 1 compare to other food stalls/ shops which caused you to see every tapsi every corner of the places. This kind of business has a high risk because you need to have a lot of equipment and materials to use and you must ensure that every meal is fresh and tender. Tapsilogan is considered as a fast growing type of business in the Philippines. In handling the business, there are different circumstances that you will be needing to deal with. Having a tapsilogan has many benefits. It can help entrepreneurs to earn more. 1.2 History of Rice Toppings As a nation that has always been a mash-up of cultures and cuisines, the Filipinos were also influenced by Chinese traders as early as the 11th century.In addition to their goods, witchcraft beliefs, and traditional healing methods, Chinese traders also contributed to the robust flavors of tapsilog, one of the most well-known Filipino breakfast dishes, which consists of tapa (beef slices), sinangag (fried garlic rice), and itlog (fried egg). Filipinos learn to marinate their beef in soy sauce before drying it to give it a deeper, stronger flavor, thanks to the use of soy sauce that Chinese traders introduced to the country. In Chinese cuisine, there is "no excuse to throw away leftover rice, because there are so many wonderful things to do with it," because there are so many delicious things you can make with it. (Gonzales, 2017) Due to the fact that during the Spanish conquest of the Philippines, parts of harvested rice were distributed to local leaders as "tributes," rice has also long been associated with social power structures and inequalities. In the Philippines, rice did not become a staple food for the ordinary populace until relatively recently since, like the Japanese, it was a food enjoyed and prized by the elite. Because different types of rice grains have distinct desired flavors and textures, rice finally gains prestige in the Philippines. In addition, it is simpler to pound than millet, which has a tough husk, making it easier to grow even before advancements in production technology under the Spanish colonizers. The dismantling of power structures is demonstrated in the frequent and common dispensary of (white) rice from a large bowl, where eaters seated at a table can easily take their own shares rather than have it served in set portions by a host or authority figure, as done in Japan or China, making Filipino meals feel more intimate and adjustable to personal dietary needs or preferences. (Aguilar Jr., 2020) 2 Chapter 2 Management Study 2.1 Mission and Vision Statement Mission To provide our customers with a one-of-a-kind experience by delivering great food at an affordable price. The Raysipi business serves only warm, high-quality products that are produced in hygienic conditions to ensure the safety of every customer. Vision To become one of the most popular restaurants in the food industry while promoting Filipino traditional dishes through high-quality food and service and to expand more branches in the future. 2.2 The Proponents / Owners The proponents of RAYSIPI are six (6) members namely Toledo Elaina Nichole (General Manager) responsible for leading and managing restaurants. Dela Cruz John Lloyd (Production manager) responsible in the kitchen for making the product and planning production schedules. Juat Chabelita (Service Manager) manages the service department team and handles customer service interactions, reports, and repairs. Mendoza Mary Jane (Cashier) responsible for collecting payments by accepting cash. Castillo Arra Leila (Service Crew) is responsible for taking orders and answering questions on meal items. And lastly Valero Micaela (Maintenance) responsible to maintain a clean kitchen/dining area properly wastes. The interest of the proponents to create a new delicacy of rice with toppings is the reason why the business is created to people and proposing it to the business entity. 3 2.3 Type of Ownership The enterprise is operated by Raysipi, a general partnership in which the partners will collaborate and share responsibility for all of the partnership's assets and liabilities. Internal tracking of revenues, expenses, and cash flow management is supplemented by outside assistance from other qualified accountants. A tax return is not necessary because each partner is taxed separately on his or her portion of partnership income. 2.4 Business and Organizational Structure A business structure is a plan that specifies how certain tasks are carried out in order to accomplish the objectives of a firm. Activities contain the guidelines, obligations, and roles that apply to every individual inside the company. Additionally, it controls the flow of information within the organization between levels. ORGANIZATION STRUCTURE For the following reasons, the partnership modifies the Line organizational structure of its line staff: 1. acts as a supplemental link between the various management levels. 2. effective when the personnel are well coordinated. 3. easier workloads with the right help from the people concerned. 4. In every situation, be prepared to "speed up" the solutions. 4 RESTAURA NT GENERAL PRODUCTI ON MANAGER SERVICE MANAGER MAINTENA NCE CASHIER (MARY SERVICE CREW Figure 1. RAYSIPI’s Organizational Chart Figure 1 represents the organizational chart of RAYSIPI. The company employed a horizontal chart type with a line structure. By giving each person a distinct task to complete, it demonstrates how the organization works, from the general manager to maintenance. Additionally, cooperation helps to expedite and improve decision-making. 2.5 Job Description and Job Specification General Manager (Toledo, Elaina Nichole ) - General Manager is responsible for leading and managing restaurants. She has the responsibility of coordinating, planning, and making decisions that are in the best interest of the business. Specification 5 - Ensure restaurants run smoothly and efficiently - Have a good verbal and written communication skills - Be proactive - Have a good understanding of inventory management system Production Manager (Dela Cruz, John Lloyd ) - Production manager is responsible for planning production schedules and ensuring that the production process is carried out within budget and on time. He is also responsible for ensuring that equipment is functioning correctly and that health and safety protocols are adhered to. Specification - Purchasing the required materials - Scheduling regular maintenance for equipment. - Creating a production schedule Service Manager (Juat, Chabelita ) - A service manager manages the service department team and handles customer service interactions, reports, and repairs. The service manager ensures excellent customer service, maintains strong relationships with customers and third-party vendors, and ensures repeat business. Specification - Processing orders and transactions. - Responding to customer reviews. - Resolving issues and troubleshooting technical problems. - Collecting and analyzing customer feedback. Cashier ( Mendoza, Mary Jane) - is responsible for collecting payments by accepting cash, checking or charging payment from customers and making change for cash customers. Specification 6 - Provides pricing information by answering questions. - Uses a cash register to record sales by scanning items, itemizing, and totaling customers' purchases. - Handles return transactions. - Collecting payments from customers. Service Crew ( Castillo, Arra Leila) - is responsible for taking orders, answering questions about meal items, assisting customers with their needs, making recommendations, and serving food and beverages to customers. Specification - Strong communication skills. - Friendly, reliable, punctual. - Proven work experience as a crew member or similar role. - Enjoy working people. - Ability to work irregular hours (day and night shift). Maintenance ( Valero, Micaela) - is responsible for keeping the kitchen and dining area clean, properly wasting and sorting soiled dishes, and preparing foods as needed.Maintain clean/dry floors throughout the shift. Specification - Wash and sanitize all pans, utensils, and dishes. - Empty trash containers regularly. -Maintain a clean work area and kitchen by sweeping and mopping as needed. 2.6 Compensation Profit and loss sharing 7 Each partner is entitled to an equal share of the company's starting capital, profits, and losses, whether those losses are financial or other types. Under this type of agreement, each partner receives an equal share of the profits and losses of the company. The agreement details the responsibilities of each partner, general partnership guidelines, and profit and loss allocation among partners. Table 1 Capitalization Partners Asset invested Ratio Value of invested Capital Elaina Toledo Cash 16.67% 11,125.17 John Loyd Dela Cruz Cash 16.67% 11,125.17 Chabelita Juat Cash 16.67% 11,125.17 Mary Jane Mendoza Cash 16.67% 11,125.17 Arra Leila Castillo Cash 16.67% 11,125.17 Micaela Valero Cash 16.67% 11,125.17 Total Cash 100% 66,751 Work Pay - is the payment for work agreed between an employee and his/her employer. In terms of salary, it is given every 15th and last day of the month. Overtime Pay - is an additional pay for the employees of 25% of a covered employees hourly rate for work performed beyond eight (8) hours a day or for overtime pay. Holiday - is an additional pay during regular holidays whether or not work was rendered by a covered employee. Day Off - An employer shall provide a rest period of not less than 24 consecutive hours after every 6 consecutive normal workdays. However, the employee shall consider the employee's preference as to their weekly rest day. 8 BENEFITS Philhealth - Provide benefits for the hospitalization of the employees. Social Security System - is a mandatory social insurance program that provides various benefits to all income earners or workers in the private sector. Pag IBIG - is a secure and convenient savings facility that gives you high annual dividend earnings to help secure your future. Promotion Opportunity - this is offered to employees who are excellent performers. High rates of pay are given for these extra responsibilities. 13th Month Pay - employees are entitled 13th month pay and bonuses one year after the has . JOB TITLE General Manager NO. OF EMPLOY EES 1 MONTHLY SALARY SSS PAGIBIG PHILHEA LTH 44,000 2,600 500 250 Production Manager Service Manager 1 22,500 1,310 270 135 1 22,500 1,310 270 300 Cashier 1 11,000 800 180 120 Maintenance 1 11,000 800 180 120 Service crew 1 11,000 800 180 120 7,620 1,580 1,045 82,640 18,960 12,540 TOTAL MONTHLY TOTAL YEARLY 122,000 1343,000 Table 2 Labor cost and Contribution 9 2.7 Sources of Personnel Social Media - It offers our potential customers an easy and low commitment way to express interest in our business and products. It also helps the business to boost our sales and promote the business around the world. Advertising - It is to inform the customers the new offerings, reminds them of existing products and updates them on any modifications and changes that may increase their urge to buy Networking - It helps the business to increase brand by sharing ideas and strategies with other professionals and can help them understand a business' mission and values. It also helps the business to identify key trends. Chapter 3 Market Study Raysipi offered Filipino fried rice with different variant dishes like pork, beef, chicken, and shrimp. The target market of the business includes students, commuters, and employees. The business is located at Wakas, Bocaue, Bulacan; this area is considered a downtown location because it is visible and accessible. The area is close to several schools, offices, hospitals, and 10 other facilities. The proponent established the business to produce and serve many Filipinos and provide quality and affordable foods. 3.1 Product Description The Raysipi fried rice mix comes in a variety of flavors, including pork, chicken, beef, and shrimp. It also comes with homemade siomai and Shanghai as toppings. The company created an extraordinary and cost-effective rice recipe for customers who want to eat a delicious and affordable meal that will satisfy them because of the high-quality ingredients that are healthy for our bodies. Raysipi Beef- is a Filipino fried rice recipe that is mixed with ground beef, chopped vegetables, onion, and garlic, and it is seasoned with soy and oyster sauce. Raysipi Pork - is essentially a one-of-a-kind Filipino fried rice. This flavorful and filling meal consists of delicious pork belly, carrots, green peas, and green onions; this dish is practically a meal in itself. Raysipi Shrimp - It is a fried rice recipe with fresh shrimp, green peas, carrots, and butter. Raysipi Chicken - a fried rice chicken with carrots, spring onions, and peas. 3.2 Uses / Benefits of the Product Raysipi offered fried rice with different flavors including chicken, beef, and seafood with homemade siomai or shanghai. We make sure it's delicious and we serve it with as many additional ingredients as we can to keep the presentation of the fried rice interesting. This will give the impression that the fried rice is filling and hearty. We serve hot fried rice Also we are assured that the products are affordable prices. Our fried rice contains Antioxidants. It also contains a variety of vegetables, which are rich in antioxidants and aid the body's defense against numerous hazardous microorganisms. Antioxidants in fried rice can strengthen immunity. Dogra, (2021). It’s quick and simple to make customizable with any of your favorite mix-ins. This dish is full of healthy fiber, protein, good fat, and good carbs, and is loaded with vitamins, minerals, and antioxidants Description of 4 flavor - A Filipino fried rice dish called raysipi beef is made with ground beef, chopped vegetables, onion, and garlic, and is seasoned with soy and oyster sauce. It is inspired by Chinese cuisine. 11 -Raysipi Pork is essentially the equivalent of fried rice in China but with a uniquely Filipino twist. Pork belly is a wonderful and filling component of this dish. This dish is really a meal in and of itself, including carrots, green peas, eggs, and green onions. -A fried rice recipe called raysipi shrimp uses tiny frozen shrimp. Additionally, frozen carrots, green peas, and butter are used. -This recipe for Raysipi chicken is essentially a stir-fried rice dish made using leftover rice. You can include ingredients and any type of protein you choose, such as chicken. 3.3 Target Market The target market of Raysipi in Wakas Bocaue, Bulacan, consists of students, workers, commuters, and tricycle drivers. RaySipi defines its target market as people with low to moderate incomes who are looking for a fast but filling meal. This place is near to the areas where businesses, employees of Bocaue churches, and schools are located. Due to this, the company has set up the shop in Bocaue, Bulacan, as well as in every other location where we plan to open chains of fried rice restaurants to serve the locals there. The proponents also offered delivery for our product within the target market location, and with the help of Toktok delivery service, Raysipi will be available in selected areas of Bocaue, Bulacan. Also, the delivery service of the company, with the assistance of our production and service manager. 3.4 Demand Analysis The computed standard deviation of each method to get the one which yields the smallest value. Therefore, the Arithmetic Geometric Curve method will be used from historical values to projecting the demand and supply analysis. The proponents performed surveys and asked questions to determine how frequently respondents purchased and consumed mango grahams throughout a day, as well as which target customers would be interested in the products. Furthermore, the proponents obtained the historical supply values of the competitor business by multiplying the quantity of sold 12 that can be provided daily. Also, the proponents examined demand and supply to see if there was a disparity between the two. Historical Demand Values Sources: Wakas, Bocaue , Bulacan respondents 13 Table:1 Projected Demand Analysis 5 YEARS Yi+1 X (1+r) = Yc 2023 142,261.32 X 1.13 = 160,755.29 2024 160,755.29 X 1.13 = 181,653.48 2025 181,653.48 X 1.13 = 205,268.43 2026 205,268.43 X 1.13 = 231,953.33 2027 231,953.33 X 1.13 = 262,107.26 Table 1 presents the projected demand for 5 years from 2023 to 2027. The projection states that for the year 2023, the projected demand is 160,755.29; for 2024, the projection is 181,653.48; for 2025, the projection shows 205,268.43 demand. In 2026, the demand projection is 231,953.33; and the last year demand projection is in 2027 amounting to262,107.26. 3.5 Supply Analysis Historical Supply Values 14 Source: TABO Bagumbayan, Bocaue, Bulacan Table:2 Projected Supply Analysis Yi+1 X (1+r) = Yc 2023 142,000.00 X 1.13 = 160,460.00 2024 160,460.00 X 1.13 = 181,319.80 2025 181,319.80 X 1.13 = 204,891.37 2026 204,891.37 X 1.13 = 231,527.25 2027 231,527.25 X 1.13 = 261,625.80 15 Table 2 illustrates the projected supply for the five years from 2023 to 2027. Based on the forecast, the estimated supply for 2023 is 160,460; for 2024, the projection is 181,319.80; and for 2025, the forecast is 204,891.37. The supply prediction for 2026 is 231,527.25; and 261,625.80 is the supply for 2027, which is the final year of the estimate. 3.6 Demand and Supply Analysis Table:3 Demand and Supply Analysis Demand and Supply Gap of RAYSIPI Year Demand 2023 160,755.29 160,460.00 295.29 2024 181,653.48 181,319.80 333.68 2025 205,268.43 204,891.37 377.06 2026 231,953.33 231,527.25 426.08 2027 262,107.26 261,625.80 481.46 1,041,737.79 1,039,824.22 TOTAL Supply Gap 1,913.57 Table 3 shows the demand and supply gap during the next five years, from 2023 to 2027. As shown in the gap, the predicted disparity for 2023 is 295.29; for 2024, the gap is 333.68; and for 2025, the gap is 377.06 demand and supply and the last year in 2027 demand and supply gap is 481.46. 16 ; Past Supply and Demand Table 6: Past Annual Domestic Supply of Ingredients Ingredients: 2018 (MT) 2019 (MT) 2020(MT) 2021 (MT) 2022 (MT) Rice¹ 13,390 12,472 12,354 12,862 13,459 Chicken¹ 381,247 409,506 416,719 492,406 491,920 Beef¹ 56,314 63,966 54,783 60,989 61,538 17 Pork¹ 218.09 272.4 223.6 198.7 210.38 Shrimp¹ 56,659 56,723 56,556 50,527 54,328 Onion¹ 290,683 280,747 245,672 317,065 314,863 Carrot¹ 65,987 64,911 65,228 63,526 60,2487 86,966 92,732 95,276 93,387 84,876 Garlic Source: ¹: Philippine Statistic Authority Past Annual Domestic Demand of Ingredients Ingredients: 2018 (MT) 2019 (MT) 2020(MT) 2021 (MT) 2022 (MT) Rice¹ 11,390 12,659 14,563 13,432 14,741 Chicken¹ 231,335 258,558 251,077 248,072 287,371 18 Beef¹ 51,443 45,832 Pork¹ 200,000 386,000 Shrimp¹ 58,904 Onion¹ Carrot¹ Garlic 49,272 49,748 47,099 460,000 510,000 498,000 60,178 60,693 59,022 65,809 134,239 203,651 181,208 122,594 184,247 68,111 68,342 67,026 65,987 65,219 112,463 127,986 125,753 2123,080 122,434 19 20 21 22 23 3.7 Factors Affecting Demand and Supply 24 3.7.1 Demographic Environment This is a study of demographic and analysis of data on the possible market for the proposed business, including information about age, gender, education, monthly income, and other factors that might affect how well-liked and easily accessible the supplied product is in the Wakas, Bocaue , Bulacan. The Age of consumers is specified in this age range .The Data about the potential market for the proposed firm are being studied demographically and analyzed. Age, gender, education, monthly income, and other details about the potential market for the proposed business. Consumers' ages are listed in this age range. (16-40) men and women and the target market with low to moderate incomes that are looking for a fast but filling meal. . Raysipi caters to customers of all ages, including older people and children the proposed business raysipi offers to those people who are low in moderate income who look for fulling and on the go meals. Raysisi have 4 varieties of flavor including chicken, pork, beef and seafood, specifically shrimp. A business can boost sales and profits by concentrating on customers that have similar demographic characteristics. A business can increase sales and profits. 3.7.2 Economic Environment -Environmental factors could potentially affect consumer food preferences. A few examples of environment elements include climate, weather, cost, and availability. These elements of an environment, ambiance, or location influence a person's decisions. Given that Wakas, Bocaue Bulacan doesn't flood, the business is located in a very suitable spot, and since there isn't any flooding in the area, it won't affect customers' decisions or the business. However, since it floods in that area, the Wakas People's Market, where we get our supplies, is affected by the weather and could affect our business by interrupting a supply. 3.7.3 Natural Environment 3.7.3 Natural Environment A natural environment analysis evaluates the practicability of a proposed development from an ecological and social point of view, drawing attention to any possible problems and threats to the achievement of the goal of successfully completing the project. Raw materials, ingredients, and the components required for packaging can all be found with relative ease in Bocaue, the town in which the proponents firm is situated, as well as in some of the towns in the surrounding area. In point of fact, there are a large number of possible providers, a large number of which are either accessible or from which to pick. Ingredients that are easily available and/or not difficult to get will be used to make fried rice. In recent times, it has not been difficult to get the necessary components. Nevertheless, they need to be eaten right away, particularly the veggies. The packaging that the product comes in, according to the proponents, is advantageous to the environment in an ecological sense. People that support this idea are well aware of the environmental and resource problems that exist, and they desire to prevent natural resources 25 from becoming an additional burden for society. In addition, they want to achieve the aim in realworld retail establishments. 3.7.4 Technological Environment The concept of Fried Rice will be able to stay up with what is trending in the world today if new technology is taken into account. Although Bocaue is a very tiny town, there are a significant number of customers, particularly for rice dishes. And since the epidemic that we are now experiencing is still being considered, the proponents have thought of contacting delivery apps in order to ensure that the pandemic will not be a barrier for the company that the proponents are running. The technical aspect of a feasibility study assists you in determining whether or not your proposed project is viable by analyzing the particulars of your intended process. These particulars include the resources and labor, logistics, and technology related to producing, delivering, and tracking the products or services you intend to develop. If you are unsure as to whether or not your project is viable, the technical aspect of a feasibility study can help. For the sake of convenience, backers will do business with the organization using its computers, smartphones, and tablets. When making queries and scheduling delivery, use the phone or your smartphone. The iPad will be used in the process of making transactions with Grab Food and Food Panda. The computer will have new software installed on it that is tailored to the specifications of the company. 3.7.5 Political Environment According to the findings of the inquiry into the advocates, it is possible to assert that Bocaue is no longer impacted by the pandemic. However, as a result of the impossibility of avoiding the dread of other customers, this is also in conformity with the policy that the administration of Bocaue has put into effect. The number of patrons who will be able to eat nearby will not increase much. It will continue to be completely forbidden to do business with customers who do not wear facemasks. In addition, there will be a sanitization room that must be passed through before entering the actual shop. This area will require customers to consume alcohol and submit to a temperature test. When it comes to the sanitation of foods and the cleanliness of the shop, the company that is being suggested by the proponents will also adhere to cleanliness and the rules that govern the industry. In this day and age, starting a business may be rather difficult. Considering all of the sudden shifts, not just in the economy but also in health. The launch of a new company is fraught with potential risks. The supporters are required to comply with any and all regulations and processes that are in line with the standards set by the government. The required steps will be taken to satisfy the requirement that the proponents of the company must fulfill in order for the process of legalizing the business to go forward. The IATF regulations, the cleanliness of products, and the sanitation of the physical store will all be given a high priority in order to benefit both the owners of businesses and their consumers. When it comes to delivery 26 and picking up orders, there will be less of a need for direct interaction. The proponents will contribute to the reduction of the health problem while simultaneously delivering benefits to the economy and new possibilities. 3.7.6 Socio-Cultural Environment In its most general use, the term "socio-cultural environment refers to the social structure and cultural norms that are prevalent in a particular country. According to the statement, the system is an inevitable force that has the potential to influence an individual's chances of surviving, social presence, conduct, relationships, beliefs, and ways of living. In point of fact, fried rice is a fundamental component of the Filipino culinary canon. There is a selection of tasty snacks and hot and cold drinks available. It is available to be used at any time of the day. People who are in favor of the project believe that Bocaue has the potential to be an excellent commercial site due to the fact that it is also an upmarket town. There are a lot of brand-new restaurants that have just opened, and there are going to be a lot more of them in the near future. However, a great number have ceased operations because of the epidemic. But now that it is possible to get out of the way, the proponents believe that it will be able to sell products of a new variety to the residents of Bocaune if a new company is established and it sells such products. Since there are now face-toface lessons being assigned at three big colleges, the proponents of regarded this as an excellent chance to conduct business with a product that can be consumed at any time of the day. The advocates point out that there is a market for fried rice in Bocaue, where the dish has a particularly strong following due to its popularity. In addition, the advocates researched the lifestyle of the Bocauno community in order to come up with a price that, hopefully, would be equitable. 3.8 Marketing Program The marketing program for the business will implement a customer satisfaction program to provide the ability to diagnose and strengthen relationships with the consumer. The main goal of this program is to provide a customer experience that meets expectations by collecting feedback through surveys using different channels to understand how the customers interact with the company brand 3.9 Product Decision, Product Mix, Product Feature 27 A business that offers an overall plan for reaching prospective customers has a marketing strategy that describes the value proposition and key messages and it has information about maintaining cleanliness , accessible service channels, and what drives them to make a purchase. ● Raysipi is available in different channel, such as take out, dine In , and delivery in selected area to serve Raysipi product in a convenient way. ● The enterprise uses social media marketing and makes the online presence strong. ● Raysipi’s store offers a good and hygienic dining space. ● For the bulk orders the company will give deals to local offices and workplaces. ● The company can offer some deals and discounts for the loyal customer. 3.10 Product Logo 28 This logo has a gray background that represents success. The yellow color is used to attract customer’s attention and provide clarity for the marketing strategy. The red color in the logo represents food industry businesses, as seen in the well- known and popular Fast food chains, where the logo has the color red since red is a marketing color for food. The fire in the logo indicates that the product is used with flames to illustrate how the product is cooked. And the man in the logo represents a man who enjoys cooking with a heart, which is why this type of product was created. The pan or Wok pan demonstrates that this is one of the important equipment in this product. The “SARAP NA PANG MASA” is the company tagline as our product is affordable and has a taste that will attract future customers. 3.11 Pricing Decision For the product price we use Cost-plus pricing, this is the most common pricing strategy around. This strategy provides a solid guideline for how we price our food items, and it's very easy to do. All we have to do is to compute all the expenses that go into making a dish and add the desired profit margins. Total Cost for month Ingredients Utility Equipment Business permit/licenses 34,290 10,300 18,661 3,500 29 Flavors/ Ingredients Utility Equipm 420 units ent each Busine ss/li Total Desired Product cost profit Price cens es Raysipi Beef 8,572.5 2,575 4,665.25 875 16,687.75 75% 69.5 8,572.5 2,575 4,665.25 875 16,687.75 75% 69.5 8,572.5 2,575 4,665.25 875 16,687.75 75% 69.5 shrimp 8,572.5 2,575 4,665.25 875 16,687.75 75% 69.5 TOTAL 34,290 10,300 18,661 3,500 66,751 Raysipi Pork Raysipi Chicken Raysipi COST Cost plus Pricing Price= Total cost for each unit + desired profit Total cost expenses = 16,687.75 /420 units = 39.73 Price= 39.73 +75% of 39.73 = 39.73 + = 69.5 Total price per unit is 69.5 or 70 pesos per unit 30 3.12 Distribution Channels Raysipi business will be using a direct channel for distribution. The company will sell directly to the consumers, where the producer controls all aspects of distribution. Through this, RAYSipi can get more profit that goes directly to the company from the consumer. 3.13 Marketing Communication Strategies 3.13.1 Promotional Objectives *PROVIDE PRODUCT INFORMATION - Give all the information of our business so that the customers will give their trust especially that our business is related to the food industry. Providing accurate information to the customers is really a must in the business, it must be true and with no lies. *DIFFERENTIATE PRODUCT AMONG COMPETITORS - Telling the customers the uniqueness of our product among the competitors will make them buy your product more than others. Giving them information about your product's features that other businesses don’t have without damaging the reputation of other businesses. *INCREASE DEMAND - Giving them the best food and ingredients will increase the demand of people to buy our products. This will be on demand especially since we all know that Filipinos really love eating rice every meal. They will always want to buy our product because they can eat just rice that is tasty without any other viand. 31 *INCREASE SALES - All businesses focus on their sales or how much they will earn in doing or selling a product. You will know that the business will be long term if the profit you earn will increase as time goes by. 3.13.2 Promotional Tools / specifications *CELEBRITY INFLUENCER - Some of the celebrity influencers will endorse the product in public or in their social media accounts so that their followers or supporters will be curious about the product and try the product. One of the requirements of being the endorser has thousands of followers. One of our influencers is Psalms David who joined “The Clash” in GMA 7 and now is one of the artists of GMA Network. He has 297.4 thousand followers in Tiktok. One of the owners of the business has a connection to this artist so the cost of promotion would not be a problem. *BUY 1 TAKE 1 PROMO - With this kind of promo customers will be enticed in buying more of the products due to the extra product that they will receive with the same price spend. This promo will run for the first 2 months of business operation. *FREE DELIVERY PROMO - Our business offers free delivery for a minimum purchase of our product. We deliver it for free in selected locations near our store. *ELECTRONIC MARKETING - Our business will be having different social media platforms like Facebook Page, Instagram business suite and tiktok for us to promote our product without paying any cents. This also will reach a wide target audience and a million people will discover our business. 32 *LOYALTY CARD - Our business will be giving our customer a loyalty card so that they will pursue to buy our product so that they can fill their loyalty card and get a free meal from us. We will also be giving a discount once they finish filling the stars on their loyalty card. 3.13.3 Communication Channel *SELLER TO SOCIAL MEDIA - Seller must control their words before posting it or communicate through social media because not any post or message that are deleted is considered as deleted because sometimes even if you posted it then delete it, some people must saw it already and they must save a screenshot of it. Communicating or posting in social media platforms has a wide number of people or market, so you must think first before you click. Chapter 4 Technical Study 4.1 Technical Product Description Raysipi is dedicated to continually delivering high levels of customer satisfaction for its customers who want to experience something new with various ingredients and spices. It will serve for both men and women of any age. At a reasonable price it will be selling delicious chao fan spices. A single purchase will satisfy the customers needs to feel full. Raysipi offered fried rice with four variant dishes like pork , beef, chicken and seafood. We would like to put add-ons like siomai or shanghai. For those customers who want to eat delicious meals at an affordable price, this raysipi is cost effective. Also, these on the go meals that would be perfect for busy 33 people hassle free dining experience you can eat anywhere. Raysipi gives the customers a nutritious meal that includes vitamins, minerals and everything from carbohydrates and protein. Rice and butter provide energy while pork and egg are high in protein and calcium. The vegetables’ provide essential vitamins and minerals for healthy skin. 4.2 Raw Material Requirements Raw material s Rice Picture Description and uses Sources Unit cost Quantit y needed -Fried rice is pretty much a miracle meal. It leans on leftovers and pantry staples Rice mill 2,500 2 sacks Public market 280 20 kilo -Rice is a rich source of carbohydrates, the body’s main fuel source. Carbohydrates can keep you energized and satisfied, and are important for fueling exercise. Chicken This recipe is basically a stir fried rice dish using leftover rice. You can add any kind of protein you fancy like chicken with ingredients of carrots, spring onions and peas. -Protein-rich foods include meat and poultry. They also supply a variety of additional nutrients that your body requires. 34 Beef is a Chinese inspired Filipino fried rice recipe that is mixed with ground beef, chopped vegetables, onion and garlic, and is seasoned with soy and oyster sauce. Public market 500 15 kilo Public market 380 20 kilo Public market 400 10 kilo -Beef can be prepared in different ways, cuts are frequently used for steak which can be cooked to different levels of doneness, while trimmings are frequently ground or minced; it contains protein iron and vitamin B12 are all present in beef. Pork -One of the most adaptable meats is affordable tender when prepared properly and dripping with flavor. Also healthful meat it is still frequently thought of as a particularly fatty style of meat. -High in protein and good source of iron, zinc and vitamin B. Shrimp -makes use of little frozen shrimp. It also use frozen green peas, carrots and butter. -It adds flavor to the dishes. Shrimp antioxidants are beneficial to health. These compounds have the ability to shield your cells from harm. -It’s fairly low in calories and provides a high amount of protein and healthy fats, as well as a variety of vitamins and minerals. 35 Wrapper -Food items are wrapped when their shelf life, safety, quality or mobility can be increased by doing so. Public market 20 30 packs Public market 80 4 kilo Public market 70 4 kilo - Calories, carbs, fat, protein, fiber, cholesterol, and more for lumpia wrappers Garlic -It helps reduce your risk for heart disease. · It packs an antioxidant punch -Garlic is used in cooking and has a potent flavor and aroma. onion -Onions are a flavor power house. They are sweet, savory and pungent all at once adding extra depth to any dish. -Are packed with disease and free radical fighting antioxidants which can help to repair and protect damaged cells in your body. 36 Spring onion -used vegetable and seasoning ingredient Public market 10 50 Public market 60 5 kilo Public market 140 1 kilo Public market 20 30 gallon -It adds a wonderful fresh flavor. They are rich in sulfur compounds and antioxidants. - It might act as an antioxidant and anti-cancer potential Carrots -Carrots are rich in vitamins, minerals, and antioxidant compounds -Fundamental ingredients in culinary recipes used in raw cooked form for both sweet and savory recipes also add flavours to dishes. Bay leaves - rich in antioxidants, minerals and fibres, giving it the ability to promote overall health -commonly used in cooking it can be used whole , dried or fresh in which case it is removed from the dish before consumption Water -It helps minerals, sugars, and salts in your dish to dissolve. -helps dissolve minerals and nutrients, making them more accessible to the body. It also helps remove waste products. 37 Oyster sauce -Sauces, glaze and marinades for stir frying. Chicken, beef, veggies including broccoli, noodles and rice dishes are all flavoured with oyster sauce Public market 24 50 sachet Public market 5 30 pcs Public market 100 5 bottles -They are rich in iron, Vitamin B12 and zinc Seasonin g -Bringing out or enhancing the food's original flavour without altering it. -It develops complex flavours and combines various components to produce well rounded flavour cuisine. - help in reducing various illnesses, strengthening blood vessels and reducing blood clotting Cooking Oil -frying, where it functions as a heat transfer medium and contributes flavour and texture to foods -They can improve blood cholesterol levels, ease inflammation and stabilize heart rhythms. - - - - - 38 TOTAL 4.3 Manpower Requirements Restaurant general managers are in charge of running and overseeing eateries. They could be in charge of many duties include producing menus, interacting with and serving restaurant patrons, developing restaurant marketing plans, employing and training restaurant workers, and ensuring the quality of the cuisine. •Good in communication skills •Strategic thinking skills •Knowledge of bookkeeping software. •Excellent customer service skills. Production manager will control the food preparation and cooking, as well as staff supervision and coordination. responsible for menus and recipes, schedule and arrange food preparation. Place food and supply orders. •communicate production plan • Apply requirements concerning manufacturing of food and beverages • Plan food plant production activities •Manage resources in food manufacturing Service manager in charge of running restaurants or other businesses that prepare and serve food and beverages on a daily basis. They manage the company to maintain profitability while directing workers to ensure that diners have a positive eating experience. • communication skills • budget tracking • effective team training Cashier should have prior experience working in customer service and have a solid understanding of how cash registers operate in order to succeed in this position. ensuring smooth transactions would help to increase client satisfaction. 39 •Strong communication and time •management skills •Customer satisfaction-oriented Service Crew knowledge of the standards and procedures for offering personalized services to customers. •time management •excellent customer service •communication skills •problem-solving •proper food handling methods, Maintenance Knowledge of various cleaning products and when to use them. responsible for maintaining a clean facility by completing a variety of cleaning tasks. •Time management •Familiar with basic cleaning •Multitasking 4.4 Manufacturing Overhead The total indirect costs incurred throughout the production process are referred to as manufacturing overhead. As an illustration, consider the following expenses that are incorporated into manufacturing overhead: • utilities(water, electricity and gas) • supplies • Rent for the manufacturing facility • Repair and Maintenance Expenses incurred Month of January 2023 Utilities (water, electricity, gas) 7,413.12 40 Internet connection Rent for manufacturing facility 1,500 4,000 Repair and maintenance 2,500 Total manufacturing overhead 15,413.12 Computation for the Expense incurred of the Manufacturing Overhead On the expense of utilities( Electricity ) • The business will consume 17kWh per day, according to the Meralco rates, 1 kWh is equivalent to ₱ 9.9365. 17 kWh x ₱ 9.9365 = 159.2135 or ₱ 159.00 ₱ 159.00 (15 kWh consume per day ) x 31 ( number of days use ) 1 month electricity cost = 4, 929 Utilities (water) The business will consume 30 cubic meters per a month, according to Manila Water, 1 cubic meter is equivalent to 28.52 in peso. ₱ 28.52 ( per cubic meter ) X 30 cubic meter (1 month water consumption ) 1 month water cost = 884.12 Utilities (gas) The business will consume 2 gas for a whole month of business operation. ₱ 800.00 (price lpg tank) x 2 (number of lpg tank use) =₱ 1,600.00 To calculate the overall total expense of utilities, add the total of each utility to get the total amount of ₱ 7,313.12 2. Internet connection 1,500 41 3. The rent of the whole facility is ₱ 4,000.00 4. Repair and maintenance - Labor for repairing the equipment - Parts that is damage or need to maintainTotal ₱ 500.00 ₱ 2,000 ₱ 2,500.00 4.5 Manufacturing Process The production process of our product, Raysipi Variant fried rice shown in the figure. The four flavor variants of this fried rice that give our product its deliciousness are pork, chicken, beef, and seafood. This is exactly how our product is made. 1. Prepare the shredded rice. 2. Chop all the necessary ingredients into small pieces. 3. Prepare the main ingredient of your choice, whether it's pork, chicken, beef, or seafood. 4. Generate heat from the WOK pan. 5. Cook the Shanghai or Siomai side dish on the other cooker. 6. Heat with a small amount of oil. 7. Stir in the sliced onion and garlic when it's hot. 8. Then add the main ingredient of choice and stir well. 42 9. When the main ingredient is cooked, add other ingredients such as carrot, kangkong, and onion leaves. 10. Add the Sauce and stir. 11. Then add the shredded rice and continue to stir until you achieve the desired cooking time or the smoky flavor from the Wok pan. 12. Prepare the Side Dish and strain it by using a strainer. 13. Prepare the packaging and place it inside. 14. Garnish with the side dish 15. Serve and enjoy your meal. 4.6 Machine Tools and Equipment Machine Tool and Equipment Picture Quantity Unit Price Total 2 800 1600 1 800 800 1 1350 1350 Gasul Double Burner Heavy Duty 43 Kalderos 4 350 1350 6 80 480 1 1500 1500 5 80 400 6 60 360 6 93 558 Trays Lamesa Chopping Board Sandok Bowl 44 Knifes 5 129 645 2 360 720 840pcs. 6.50 5,460 840 5.70 4,788 WOK pan Meal Box Spork 18,661 45 4.7 Store Location Location address: Along MacArthur Highway, Wakas, Bocaue, Bulacan 4.8 Store Layout Figure 1: Store Size 46 Figure 2: Store Floor Plan Figure 3: Store Top View 47 Figure 4: Actual Store Layout Figure 5: Uniform 48 4.9 Utilities Water - is a must for our business. From a health and safety perspective, it is important to have access to water for first aid and basic hygiene. Consider where your business can find a water source before you decide on a business location Electricity - is another essential utility requirement that our business needs. Without it, our business can run or operate. Where our business uses considerable amounts of electricity, such as where we have lots of equipment and machinery running. Gas - is also needed for our business where a power system is used. It is specifically vital and essential for food and cooking businesses such as restaurants, hotels etc. 49 Table 1. Utilities expenses Utility Consumption Rate Total Consumption Water Monthly P500 Electricity Monthly P2,500 LPG Gas Monthly P1,800 Internet Monthly 1,500 Rental Space Monthly 4,000 10,300 4.10 Production Capacity Monthly Basis Month Chicken Pork Beef Shrimp Total Production Serve January 420 420 420 420 1,680 February 840 840 840 840 3,360 March 840 840 840 840 3,360 April 840 840 840 840 3,360 May 840 840 840 840 3,360 June 840 840 840 840 3,360 July 840 840 840 840 3,360 August 840 840 840 840 3,360 September 840 840 840 840 3,360 October 840 840 840 840 3,360 November 840 840 840 840 3,360 December 840 840 840 840 3,360 Total Units per Year 9,660 9,660 9,660 9,660 38,640 50 This table shows the production capacity of each flavor per month. 4.11 Production Schedule The business will operate every Monday to Sunday 7:00 am in the morning to 7:00pm in the evening since the target market of this business are the citizens of Bocaue, Bulacan. The people within the vicinity such as students, employees, commuters, tricycle drivers within the vicinity is our target market. The business will close at 7:00pm in the evening since there is a peak of customers at night. Table 1. Production Schedule Days 5:30 am Monday Tuesday PM 7:00 7:00 7:00 Wednesday 7:00 7:00 Thursday 7:00 7:00 Friday 7:00 7:00 Saturday 7:00 7:00 Sunday 7:00 7:00 4.12 Waste Disposal In order to help the environment, the business will place trash cans in every area. In this business, waste segregation and management are key elements in day to day operations. Those in the food business should take extra care to ensure that their establishments are always up to code for waste disposal in their kitchen. Proper waste segregation is an essential aspect of daily life. The business revolves around serving quality food and service to customers. Safe and clean food goes hand in hand with proper sanitation standards, especially in areas where the food is 51 being prepared. It must be started in proper segregation of biodegradable and non biodegradable and since this is a food business, the team will take responsibility for the safety of the customers. And all the disposed garbage will be collected twice a week according to the schedule of Municipality of Bocaue garbage truck collector. 52 Chapter 5 Financial Study FINANCIAL ASSUMPTIONS ASSETS 1 The amount of Petty Cash set amounts to PHP 5000 and accounted under imprest system. 2 The 5% of Net Revenue will still be uncollected at the end of each year. 3 The 1% of Accounts Receivable will be equal to the total allowance for bad debts at the end of each year. 4 The 5% of Direct Materials will be equal to the unused inventory at the end of each year. 5 The Fixed Assets will be depreciated using Straight-line method. 6 The Fixed Assets except Building will have a useful life of 5 years. LIABILITIES 1 The 10% of Direct Materials will be equal to the Accounts Payable to Suppliers at the end of each year. 2 The 1/12 of other annual expenses will be equal to the unpaid expenses at the end of each year. EQUITY 1 The Profit or Loss will be distributed Equally. 53 2 In the event of Profit, the 0% will be retained for any possible expenditures. 3 In the event of Loss, Additional Investment will be made. EXPENSES 1 The inflation rate will be 5% yearly. 2 Salaries will increase by 5% yearly. REVENUE 1 The Selling Prices will increase by 10% yearly. 2 The Maximum Volume Capacity will be 38640 units. 54 RAYSIPI Statement of Financial Position As of the years 2023-2027 55 RAYSIPI Statement of Comprehensive Income For the years 2023-2027 56 RAYSIPI Statement of Changes in Equity As of the Years 2023-2027 57 RAYSIPI Statement of Cash Flows For of the Years 2023-2027 58 RAYSIPI Notes to Financial Statement As of the Years 2023-2027 59 RAYSIPI Notes to Financial Statement As of the Years 2023-2027 60 RAYSIPI Notes to Financial Statement As of the Years 2023-2027 61 RAYSIPI Notes to Financial Statement As of the Years 2023-2027 62 RAYSIPI Payroll Details - General and Admin Employees As of the Years 2023-2027 63 RAYSIPI Payroll Details - General and Admin Employees As of the Years 2023-2027 64 RAYSIPI Payroll Details - Direct Labor As of the Years 2023-2027 65 RAYSIPI Payroll Details - Direct Labor As of the Years 2023-2027 66 RAYSIPI Financial Ratio For the Years 2023-2027 67 RAYSIPI Financial Ratio Analysis For the Years 2023-2027 68 RAYSIPI Payback Period As of the Years 2023-2027 69 RAYSIPI Cost Volume Profit Analysis As of the Years 2023-2027 70 Chapter 6 Socio-Economic and Environmental Desirability This chapter of the feasibility study would address how the functioning of the business will affect and influence these socioeconomic including social, economic,environmental and governmental sides. The Raysipi Chicken exists in the business world not just by having profit but to make people discover many different tastes that plain rice can be. Its presence benefits both the proponents and entities outside of the business. In this section of the feasibility, it will be indicated how the proposed business and product would affect society and the general public. For the Employee The management of human resources is one of the most important company operations. The enterprise must assist all the employees in improving their work by offering them fair compensation and incentive, ensuring that it becomes the reason for them to work hard. The better the workforce and workplace is, the more successful the business will be. For the Environment The business must consider proper trash disposal, which will include separating biodegradable and non biodegradable garbage, as well as the waste must be recycled. We are very concerned about our surroundings and will not allow it to ruin the environment, which is why our business will maintain and practice right segregation of trash and prepare safe and secure procedures, especially that our business is food. We will consider proper waste management in order to minimize the possibility of food contamination and negatively impacting the environment. 71 For the Government The aim is to ensure that all required taxes and legal documents are submitted to the authorities in an honest and timely manner. Each establishment will make a major contribution to the expansion and development of the Philippine government. This might only be achievable if every company is responsible enough to uphold its obligations to its clients and government. The Raysipi Chicken business will give additional revenue to the country by paying the proper taxes. For the Economy Raysipi Chicken business will help the government to lower the state’s unemployment rate. Those who paid taxes and fees will benefit the citizens, particularly the economy. As the business grows larger, it might encourage more investors to invest and trust what our business can do more. 72 REFERENCES 73 APPENDICES 74 CURRICULUM VITAE 75