lOMoARcPSD|5274018 GEED 10063 Purposive Communication Purposive Communication (Polytechnic University of the Philippines) StuDocu is not sponsored or endorsed by any college or university Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) lOMoARcPSD|5274018 POLYTECHNIC UNIVERSITYOFTHEPHILIPPINES Bataan Branch COURSE TITLE COURSE CODE CREDIT UNITS COURSE PREREQUISITE COURSE DESCRIPTION : PURPOSIVE COMMUNICATION : GEED 10063 : 3 units : none : Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. It is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that student gain from this course may be used in their academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/ or web-based output for various purposes. Institutional Learning Outcomes 1.Creative and Critical Thinking Graduates use their imaginative as well as a rational thinking abilities to life situations in order push boundaries, realize possibilities, and deepen their interdisciplinary and general understanding of the world. 2.Effective Communication Graduates are proficient in the four macro skills in communication (reading, writing, listening, and speaking) and are able to use these skills in solving problems. Making decisions, and articulating thoughts when engaging with people in various circumstances. 3.Strong Service Orientation Graduates exemplify the potentialities of an efficient, well-rounded and responsible professional deeply committed to service excellence. 4.Community Engagement Graduates take an active role in the promotion and fulfillment of various advocacies (educational, social and environmental) for the advancement of community welfare. 5.Adeptness in the Responsible Use of Technology Graduates demonstrate optimized use of digital learning abilities, including technical and numerical skills. 6.Passion to Lifelong Learning Graduates are enabled to perform and function in the society by taking responsibility in their quest to know more about the world through lifelong learning. 7.High Level of Leadership and Organizational Skills Graduates are developed to become the best professionals in their respective disciplines by manifesting the appropriate skills and leaderships qualities. 8.Sense of Personal and Professional Ethics Graduates show desirable attitudes and behavior either in their personal and professional circumstances. 9.Sense of National and Global Responsiveness Graduates’ deep sense of national compliments the need to live in a global village where one’s culture and other people culture are Program Outcomes General Education Curriculum aims to develop the following competencies-based outcomes: Course Outcomes At the end of the semester, the student should be able to: KNOWLEDGE A. INTELLECTUAL COMPETENCIES (Knowledge) 1. Analyze texts (written, visual, oral, etc.) critically 2. Demonstrate proficient and effective communication (writing, speaking, and use of new techniques) 3. Use of basic concepts across the domains of knowledge 4. Demonstrate critical, analytical, and creative thinking 1. Describe the nature, elements, and functions of verbal and nonverbal communication in various and multicultural contexts 2. Explain how cultural and global issues affect communication 3. Determine culturally appropriate terms, expressions, and images 4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills; and 5. Summarize the principles of academic text structure B. PERSONAL AND CIVIC RESPONSIBILITY (Values) SKILLS 1. Examine the contemporary world from both Philippine and global perspectives 2. Takes responsibility for knowing and being a Filipino 3. Reflect critically on shared concern 4. Contribute personally and meaningfully to the country's development C. PRACTICAL SKILLS (Skills) 1. Work effectively in a group 2. Use current technology to assist and facilitate learning and speech 3. Manage one's knowledge, skills, and values for responsible and productive living 4. Organize one's self for lifelong learning Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) 1. Convey ideas through oral audio-visual and/ or web-based presentations for different target audiences in local and global settings using appropriate registers. 2. Create clear, coherent, and effective communication materials 3. Present ideas persuasively using appropriate language registers, tome, facial expressions, and gestures 4. Write and present academic papers using appropriate tone, style, conventions, and reference styles VALUES 1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas 2. Appreciate the differences of the varieties of spoken and written language. 3. Adopt awareness of audience and context in presenting ideas 4. Appreciate the impact of communication on society and the world lOMoARcPSD|5274018 respected. Course Plan Week First week Topic Course Orientation 1. Mission and Vision of PUP 2. Course content and requirements 3. Classroom policies and regulations 4. Grading system 2nd to 3rd week Communication processes, principles, and ethics Learning Outcomes Discuss the University policies in accordance with the PUP student handbook Explain the University Vision, Mission, Goals, and Objectives Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts Illustrate the process of communication Methodology Lecture and Discussion on the university mission and vision, overview of the course content and requirements, classroom policies, and grading system Resources Course syllabus PUP Student Handbook Lecture and class discussion on the elements and types of communication LED projector or traditional visual aids Group work on identifying elements of communication in various texts Online and reading resources: 1. Audio and/ or video clips of various media (e.g. TV commercials, movies, newscasts, etc.) 2. Texts from newspapers, magazines, journals Assessment Recitation of the University Vision, Mission, Goals, and Objectives Quizzes and seatwork identifying elements of communication (e.g. sender, message, channel, receiver, etc.) www.healthknowledge.org.ul/publichealth http://promeng.edu/downicads/training-materials Chase, R. & Shamo S. (2013) Elements of Effective Communication, 4th ed. Washington, Utah: Plain and Precious Publishing. Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 4th week Communication and Globalization Explain how cultural and global issues affect communication Appreciate the impact of communication on society and the world Class discussion of article “Communication and GlobalizationA Challenge for Public Policy” or video “Connected by alone"; “The History of English in Ten Minutes"; and "Wiring a Web for Global Good" Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 LED projector and reading materials Online and reading resources: Video "Connected but Alone?" in TED Talk https://www.youtube.com/results?search.query=connected+but+alone Video "How Social Media Can Make History" https://www.youtube.com/watch?v=ASZJEl5E0SY Video "The History of English in Ten Minutes" https://www.youtube.com/watch?v=SfKjlJIAhew Video "Wiring Web a for Global Good" https://www.youtube.com/watch?v=y7rrJAC84FA Article "Communication and Globalization- A Challenge for Public Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) Reaction paper/ Discussion forum on the impact of globalization on how people communicate and vice versa Video Presentation showing the effect of globalization to communication lOMoARcPSD|5274018 Policy" by Marc Raboy Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 5th to 7th week Local and Global Communication in multicultural settings Varieties and registers of spoken and written language Determine culturally appropriate terms, expressions, and images (sensitivity to gender, race, class, etc) Adopt cultural and intercultural awareness and sensitivity in communication of ideas Lecture and class discussion on using culturally appropriate terms, expressions and images; varieties and registers of language. Class discussion of cultural appropriateness in communicating as tackled in film/ video Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 LED projector and reading materials Online and reading resources: Video "Pop Culture in the Arab World" https://www.youtube.com/results? search_query=pop+culture+in+the+arab+world Video "David Crystal - World Englishes" https://www.youtube.com/watch?v=2_q9b9YqGRY Quiz and seatwork on using culturally appropriate terms, expressions, and images; varieties and registers of language Reaction to the presence of World Englishes Article "British vs. American Vocabulary" English Club https://www.englishclub.com/vocabulary/british-american.htm Uychoco et. Al (2018) pp. 22-27 8th week Evaluating messages and/ or images (e.g. pictures, illustrations) of different types of texts reflecting different cultures (regional, Asian, Western, etc.) 1. 2. 3. 4. 5. 9th week 10th to 12th week What is the message? What is the purpose of the message? How is the message conveyed by the text and/or image? Who is the target audience of the message? What other ways of presenting the message are there? Communication aids and strategies using tools of technology Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills Convey ideas through oral, audiovisual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers Exercises on using culturally appropriate terms, expressions and images Lecture and class discussion on critical reading and listening Exercises on analyzing content of various texts Adopt awareness of audience and context in presenting ideas Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 LED projector and reading materials Authentic texts about cultural sensitivity from various media (text messages, email messages, social media messages, newspaper, magazine, and journal articles, printed and electronic advertisements Online and reading resources: Reaction on the materials presented in class Proposal on how to be culturally sensitive communicators https://mindspaceintuition.files.wordpress.com Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Presentation of group’s evaluation of different culture’s texts. Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 Convey ideas through oral, audiovisual, and/ or web-based presentations for different target audiences in local and global settings using appropriate registers Adopt awareness of audience and context in presenting ideas MIDTERM WEEK Lecture and class LED projector and reading materials discussion on preparing audio Texts and video clips from various sources visual and webbased Online and reading resources: presentations https://creatingmultimodaltext.com/ Group work and class discussion Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) Oral, audio-visual, and/ or web-based presentations to promote cultural values Multimodal Advocacy Campaign lOMoARcPSD|5274018 13th week Communication for various purposes 1. To obtain, provide, and disseminate information 2. To persuade and argue 3. To entertain Convey ideas through oral, audiovisual, and/ or web-based presentations for different target audiences in local and global settings using appropriate registers Create clear, coherent, and effective communication materials Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures Adopt awareness of audience and context in presenting ideas 14th to 15th week Communication for work purposes (e.g. healthcare, education, business and trade, law, media, science and technology) Create clear, coherent, and effective communication materials Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures Adopt awareness of audience and context in presenting ideas in communicating ideas 16th to 17th week Communication for academic purposes (e.g. research-based journal or magazine article, etc.) Write and present academic papers using appropriate tone, style, conventions, and reference styles on identifying problems with the research presentation in the video Lecture and class discussion on informative, persuasive and argumentative communication Lecture and discussion of Types of Speeches and Public Speaking (Read, Memorized, Impromptu/ Extemporaneous) Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 LED projector and reading materials Online and reading resources: Public announcements (audio/video, social media) about disaster preparedness Sample texts reflecting different purposes (informative, persuasive, entertaining) Handbook of Effective, Professional Communication http://hplengr.wisc.edu/Prof_Comm.pdf Uychoco, et.al. (2018) pp. 28-49; 187-218 Editorial about environmental issues Short entertainment speech Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 Short exercises: asking for information through inquiry letter or interview, response to queries, incident reports Lecture and class discussion on effective communication and oral presentations in the workplace Analysis of different communication materials Writing exercises on communication materials for the workplace (e.g. minutes, memo, requests, business/technical / incident reports, letters) Lecture and class discussion on communication for academic LED projector and reading materials Workplace document writing Online and reading resources: Sample of communication materials from different workplace setting Video "Giving Presentations Worth Listening to" Gordon Kangas at TED Talk (youtube) Uychoco, et.al. (2018) pp. 130-186 Written/ oral presentation of a program/proposal related to the field of profession Written outputs of business letters Chaney, et. al (2007) pp. 139-152 Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 LED projector and reading materials Online and reading resources: Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) Written output on literature review of a research topic. lOMoARcPSD|5274018 Adopt awareness of audience and context in presenting ideas purposes Uychoco, et. al (2018) pp. 71-111 Research output Almeida, et. al (2016) Convey ideas through oral, audiovisual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers Independent research (topic proposal, literature review, methodology) Nuñez, et. al. (2015) Oral presentation of the research output Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 FINAL WEEK 18th week Suggested Readings and References Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018 Almeida, Adelaida B, Gaerlan, Amelita A. and Manly, Norita E. Research Fundamentals: From Concept to Output. 2016 Chaney, Lillian H. and Martin, Jeanette S. Intercultural Business Communication, 4 th ed. Pearson Education, Inc. 2007. Guirdham, Maureen. Communicating across Cultures. MacMillan Press Ltd. 1999. Nuñ ez, Domingo B. Action Research. Adriana Publsihing Co., Inc. 2015. Uychoco, Marikit Yara A. and Santos, Maria Lorena. Communication for Society: Purposive Communication. 1 st edition. Rex Book Store, Inc. 2018. Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018 PUP Student Handbook Course Grading System Class Standing Recitation Individual/ Group Reports Assignments Quizzes Attendance Midterm/ Final Examinations 70% 30% _______________ 100% Midterm Grade + 2nd grading = FINAL GRADE Classroom Policy 1. Projects deliverables/report works and other requirements will be given throughout the semester. Such requirements shall be due as announced in class. Late submission shall be penalized with grade deductions (5% per day) or shall no longer be accepted, depending on the subject facilitator’s discretion. 2. Students are required to attend classes regularly, including possible make-up classes. The university guidelines on attendance and tardiness will be implemented. 3. The student will be held liable for the development of all modules covered by the project. 4. Any evidence of copying or cheating may result in a failing grade. Note that other university guidelines shall be used in dealing with this matter. 5. Students are advised to keep graded work until the semester has ended. 6. Contents of the syllabus are subject to modification with notification. 7. Mobile phones, radios or other listening devices are not allowed to be used inside lecture and laboratory rooms to prevent any distractive interruption of the class activity. 8. No foods, drinks, cigarettes nor children are allowed inside the lecture and laboratory rooms. 9. Withdrawal and dropping from the subject should be done in accordance with existing university policies and guidelines regarding the matter. Consultation Time Consultation time is on the vacant hours of the faculty. Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) lOMoARcPSD|5274018 Monday/Wednesday- 9:00 a.m to 10:00 a.m Tuesday/ Thursday- 2:30 p.m to 3:30 p.m Friday- 11:00 a.m to 12:00 nn Prepared by: COMMISSION ON HIGHER EDUCATTON (CHED) Enhanced by: Ms. MARY LYKA M. ROTAIRO, LPT Faculty Member from the Branch Approved by: Dir. LEONILA J. GENERALES, MBA Branch Director Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com) Reviewed by: Asst. Prof. RUBY JEAN S. MEDINA, MEM Head, All Academic Programs lOMoARcPSD|5274018 Prof. PASCUALITO B. GATAN, MBA Vice President for Branches and Satellite Campuses Revised March 21, 2020 Downloaded by Sittie Johairah Yusoph (sjyusoph@gmail.com)
