(1969) JOURNAL OF VERBAL LEARNINGAND VERBALBEHAVIOR8, 1-8 The Pollyanna Hypothesis JERRY BOUCHER 1 AND CHARLES E . OSGOOD University of Illinois, Urbana, Illinois 61801 The Pollyanna Hypothesis asserts that there is a universal human tendency to use evaluatively positive words (E+) more frequently and diversely than evalua.tivelynegative words (E-) in communicating. Drawing on existing cross-cultural and developmental data, it was demonstrated that (a) across a sample of 13 language/culture communities E+ members of evaluative scales are used significantlymore frequently and diversely than their E - opposites, (b) across 11 of these communities negative affixesare applied significantly more often to the E+ members of pairs (to make the E - opposite) than to the E - members (to make the E+ opposite), and (c) across age levels from 7 through 11 E+ members of evaluative pairs appear earlier, have higher frequencies and diversities of usage and take the negative affix more frequently than their E - opposites. Possible biases in the data and alternatives to the Pollyanna hypothesis are considered. In this paper we present some evidence, drawn from already existing data, for what we call "the Pollyanna H y p o t h e s i s " - - t h a t there is a universal h u m a n tendency to use evaluatively positive (E+) words more frequently, diversely and facilely than evaluatively negative ( E - ) words. Put even more simply, humans tend to " l o o k on (and talk about) the bright side of life." This general hypothesis generates a large number of more specific and testable hypotheses, e.g., lexicons will include more E+ than E - terms; for words matched on other grounds, E+ items will be used more frequently than E - items; E+ words will appear earlier in the vocabularies of children than matched E - words; other things equal, E+ words will be easier to learn and recall than E - words; other things equal, again, E+ words will have lower recognition thresholds than E - words; and so on. F r o m a rather large literature bearing on the Pollyanna Hypothesis, we select for illustration here only a small, but representative, group of particularly relevant studies. Using a continuous association procedure, Bousfield and Sedgewick (1944) were able to demonstrate 1 The first author is presently at the University of California Medical Center, San Francisco, California. 1 © 1969 by Academic Press Inc. that the rate of associating from a restricted category is a function of the number of items remaining in the category; subsequently, Bousfield (1944) demonstrated that both the rate and asymptote of the function for Pleasant words was higher than for Unpleasant words, implying that there is a larger " p o o l " of Pleasant words available. Johnson, Frincke, and Martin (1961) reported that E+ words, even when matched in frequency of usage (Thorndike-Lorge) with E - words, are more "meaningful" (Noble's m ) - - t h a t is, are more productive of different associations in a limited time. The same authors found that, with words matched in both frequency of usage and m, E+ words had lower visual duration thresholds than E - words. With respect to learning and retention, Anisfeld and Lambert (1966) found that E+ words were learned faster than E - words in a NS-syllable/word paired-association task (although not in word/NS-syllable or word/word tasks), and they conclude that positive affect facilitates the acquisition of new meanings (here, of NS-syllables). Comparing the incidental learning of lists of nouns judged to be neutral, E+ and E - , all matched on ThorndikeLorge frequency of usage, Amster (1964) 1 2 BOUCHER AND OSGOOD found E+ to be recalled better than E - and both affectively toned lists to be recalled better than neutral nouns. Yavuz (1963) had Ss learn the purported English translations of 18 Turkish words, six "translations" being E+, six E-, and six neutral in evaluation; a week later, the Ss were asked to recall these English translations, and it was found the E meanings were most poorly recalled. The most extensive review of literature bearing on the Pollyanna Hypothesis is to be found in a recent monograph by Zajonc (1968). This monograph includes a number of new studies of his own relating the evaluative preference of words to their Thorndike-Lorge frequencies of usage--a sample of 154 antonym pairs (of various form classes) in English, similar data for French, German and Spanish, and smaller samples of names of members of various categories (occupations, countries, cities, trees, fruits, vegetables, and flowers)--and in all cases preference is found to correlate positively with frequency of usage. On the basis of additional experimental data relating frequency of mere exposure to evaluation, Zajonc attributes the causal direction of the wordfrequency--word-value correlations to an effect of frequency of exposure upon evaluation rather than the reverse--the reverse being the Pollyanna Hypothesis. We will consider this question in the Discussion section. In connection with cross-cultural studies of affective meaning systems (Osgood, 1964), 100 concepts (nouns) were rated against 50 qualifier scales (adjectives) by native speakers of more than 15 different languages. When, after factor analysis, these 100 translation-equivalent nouns were assigned factor scores on the dominant E factor, it was found that E+ concepts were much more frequent than E concepts in every language group, the average ratio being 4 to 1 in favor of E+. Since these concepts were selected on the basis of translation fidelity from an original list of over 200 nouns, drawn with no evaluative malice aforethought from lists compiled by linguists interested in glottochronology (language change over time) and from the Human Relations Area Files, it would appear that this evaluative bias is inherent in human languages rather than being a happenstance of this particular sampling. However, the latter alternative cannot be ruled out absolutely. The present paper utilizes extensive data on qualifier usage drawn both from this crosscultural project and from parallel research by DiVesta (1964, 1965, 1966) on semantic development in children, with age levels rather than language/culture communities being compared. These data are used to test three specific predictions deriving from the general Pollyanna Hypothesis: (a) That across a wide range of languages and cultures, E+ qualifiers will have higher frequencies and diversities of usage than their E - opposites; (b) that negative affixes (e.g., un-, non-, dis- in English) will be added to E+ qualifiers to make E - opposites more frequently than to E - qualifiers to make E+ opposites"' (c) that in the develop/ ment of language in children E+ qualifiers will appear earlier than their E - opposites and be more frequent and diverse in usage at all age levels. ANALYSISI : FREQUENCYAND DIVERSITYOF E+ AND E - ACROSSLANGUAGES Pollyannaism is hypothesized to be a human universal. All human languages have means of qualifying (adjectives) substantives (nouns) and all languages of which we are aware utilize the principle of opposition in structuring their modes of qualifying. The Pollyanna Hypothesis leads to the prediction that E+ qualifiers will be used more frequently than their E - opposites; it also predicts that E+ qualifiers will display greater diversities of usage, i.e., will be used to modify a wider range of different nouns, than their E - opposites. Data being collected in some 25 language/ culture communities lend themselves to the test of these predictions. The actual analysis is limited to the 13 communities with data available at the time of this report. THE POLLYANNAHYPOTHESIS Method Since the data-collection process in the cross-cultural project has been described in detail elsewhere (Osgood, 1964), only those aspects most relevant to the present analysis will be presented here. A set of 100 culturecommon substantives (e.g., HAND, SKY, SYMPATHY, DEFEAT, MOTHER, etc.) was translated into each of the languages under study. These were presented to 100 high-school level boys as stimuli in a restricted word-association task, Ss being instructed to give the first qualifier that occurred to them for each substantive, e.g., TREE-green, HOUSE-big, GIRLpretty in English. The sample of 10,000 qualifier-tokens (100 stimuli × 100 Ss) from each community was analyzed at the Center for Comparative Psycholinguistics at the University of Illinois with computer programs designed to determine for each qualifier-type (a) its frequency of usage over all nouns, and (b) its diversity of usage across the 100 nouns, and (c) its independence of usage across the 100 nouns when correlated with other qualifier-types. Measures (a) and (b) can be combined in the single H-index of information theory statistics. A list of qualifier-types, ordered in terms of H-rank from most productive (highest frequency and diversity) to least productive and culled for significantly correlated qualifiers, was returned to each language/culture community. Common opposites were elicited for the qualifiers, the highest ranking 50 pairs then being used as the bipolar scales (e.g., good-bad, strong-weak, etc.) against which the original 100 concepts were rated by a different group of high-school-level males. These concept-on-scale judgments were then factor-analysed at Illinois. The first factor in every case was clearly identifiable as Evaluation. Those qualifier antonym scales in each language having loadings of ±.30 or greater on the E factor were selected for analysis in the present study, terms loading positively (e.g., good) being E+ and negatively (e.g., bad) being E-. The H-rank, frequency score and diversity score for each member of each antonym pair (i.e., forgoodand for bad, for strong and for weak, etc.) were determined separately from the already available qualifier-elicitation data. Results T h e h y p o t h e s i s - - t h a t the E + member o f each pair will be more frequent and diverse in usage than the E - m e m b e r - - w a s tested by comparing the H-ranks, frequencies and diversities o f the qualifiers constituting such pairs. Table 1 summarizes these data. Listed for each language/culture c o m m u n i t y are the numbers of pairs displaying (a) higher H-rank, (b) greater frequency, and (c) greater diversity for 3 either the E + or the E - members. (Languages varied somewhat in the numbers o f scales reaching the ~:.30 E fact0r-loading criterion, and there were ties on some o f the measures for some qualifier-pairs.) A l t h o u g h the H - r a n k is an index o f b o t h frequency and diversity combined, it was felt that separate tests should be made, just in case Pollyannaism should affect frequency but not diversity, or vice versa. It should be noted that in the cross-cultural project, the H, frequency and diversity measures for individual qualifiers were always made prior to the opposite elicitations and to the factor analyses which determined qualifier pairings and evaluative loadings. The one-tail binomial probability o f the distributions a m o n g E + and E - occurring by chance for each language and for the totals fcr all languages were c o m p u t e d for the three measures. The PoUyanna Hypothesis is clearly supported. With a single exception (Finnish on diversity), in every language E + words display higher average H-ranks, frequencies and diversities than E - words. F o r seven languages (French, Italian, Dutch, Mexican Spanish, A f g h a n Farsi, Cantonese, and Turkish) the differences are significant at the .05 level for all measures, and for the totals the differences are significant at the .001 level for all three measures. The Pollyanna effect is weakest for American English, Finnish, and Yugoslav Serbo-Croatian. It can also be seen that the effect is consistent across the three m e a s u r e s - the more diversely used E + words also tend to be the more frequently used. ANALYSIS I I : APPLYING NEGATIVE AFFIXES CROss-LINGUISTICALLY Negative affLxes are applied to an already existing form in a language to reverse its meaning. I n English, such negations usually a p p e a r as prefixes--indecent, immoral, dishonest, unhappy, nonsense, and so forth. But since in other languages negations m a y appear as suffixes or infixes, as well as prefixes, we use the more general term, affix. Negative affixes 4 BOUCHER AND OSGOOD TABLE 1 NUMBERS OF QUALIFIERPAIRS FOR WHICH THE E + MEMBERIS HIGHER OR LOWER THAN THE E - MEMBERIN H-RANK, FREQUENCY AND DIVERSITY H-Rank Language Afghan Farsi American English Belgian Flemish Cantonese Chinese Finnish French Iranian Farsi Italian Mexican Spanish Netherlands Dutch Swedish Turkish Yugoslav Serbo-Croatian Totals Frequency Diversity E+ Higher E+ Lower E+ Higher E+ Lower E+ Higher E+ Lower 18 21 18 28 18 24 18 23 24 18 19 23 17 6a 18 11 5" 15 12" i0 11" 10" 10 10 7" 13 19 24 18 26 6" 15 11 5a 20 21 23 17 24 25 20 18 24 15 13" 13 11" 11" 10" 11 7" 14 19 21 18 28 23 23 19 32 25 20 19 24 16 6" 18 11 5" 20 13~ 12 16" 12" 10~ 11" 7" 15 269 138b 273 148b 287 15C ap < .05. ~p < .001 could be used in either o f two ways: (a) A d d e d to a positively ev al u a t e d w o r d to f o r m a negatively ev al u at ed opposite (e.g., happy-unhappy, moral-immoral); (b) a d d e d to a negatively e va l u at ed w o r d to f o r m a positively e v a lu a t e d opposite (e.g., broken-unbroken, violent-nonviolent). T h a t the latter are relatively rare in English can be d e m o n s t r a t e d by the reader himself, by trying to think o f other instances. T he P o l l y a n n a H y p o t h e s i s leads to the prediction that, for h u m a n languages generally, negative affixes will be applied to E + w o r d s (to m a k e E - opposites) m o r e f r e q u e n t l y t h a n to E - wo r d s (to m a k e E + opposites). This is because the hypothesis assumes priority o f E + w or d s in a p p e a r a n c e in a language historically as well as in the d e v e l o p m e n t o f language in i n d i v i d u a l s - - a n d negative affixes must be applied to already existent m e a n i n g f u l forms. Method The same qualifier data from the cross-cultural project on generality of semantic systems as used in Analysis I were used here as well. Identification of negative affixes in each of the languages involved was obtained from native speakers (when available on the Illinois campus) or from linguists familiar with the languages. The 50 final pairs of qualifier-opposites in each language, defining its semantic differential scales, constituted the sample. Table 2 presents the frequencies of applying negative affixes, when they appear at all (English happy-sad would not contribute evidence; happy-unhappy would), to either the E+ or the E members of opposite pairs of qualifiers. Cantonese TABLE 2 FREQUENCIES OF APPLYING NEGATIVE AFFIXES TO THE E + VS. E - MEMBERS OF QUALIFIER-OPPOSITE PAIRS Language Affix on E+ Affix on E Afghan Farsi 4 0 American English 4 1 Belgian Flemish 5 0~ French 5 0a Iranian Farsi 8 1a Italian 9 0a Mexican Spanish 5 1 Netherlands Dutch 6 0" Swedish 5 2 Turkish 2 0 Yugoslav Serbo-Croatian 10 0a Totals "p < .05 level. ~p < .001 level. 63 5b THE POLLYANNA HYPOTHESIS Chinese and Finnish had to be excluded, the former qualifier data yielding no negative affixingand the latter onlyone instance. Results As can be seen in Table 2, in every one of the 11 languages under investigation, negative affixing is applied to the E+ member more often than to the E - member, as predicted. For six of the languages (Belgian Flemish, French, Italian, Iranian Farsi, Netherlands Dutch, and Yugoslav Serbo-Croatian), the differences are significant at the .05 level by one-tail binomial probability test. The totals are significantly different at the .001 level. The Pollyanna Hypothesis is again clearly supported. The hypothesis leads to a correlated prediction: Where the negative affix is applied to the E - word, its H-rank should be higher than the E+ word, contrary to the general rule. In other words, since negative affixes must be applied to forms already available in a speaker's vocabulary (and hence presumably more frequent in the speaker's language generally), application to E - words implies that these words have priority of usage over their E÷ opposites (if such exist at the time of coinage). The derivation of nonviolent from violent may well be a case in point. Checking this prediction against the data in Table 2 (and eliminating all cases of tied H-ranks for E+ and E - members of pairs), we find that in every case where the negative affix is applied to the E - member, this member has the higher H-rank; where the negative affix is applied to the E+ member, this member usually, but not always, has the higher H-rank (42 out of 49 cases). Why there should be occasional cases (seven in these data) that break the rule--the E - term having the higher H-rank, yet the E+ term receiving the affix--will be considered in the Discussion section. ANALYSISIII: DEVELOPMENTOF E+ AND E-- EVALUATION In this analysis, we shift from comparisons across languages and cultures to comparisons 5 across age levels within the American English community. The Pollyanna Hypothesis leads to the following expectations: (a) the E+ members of pairs should appear earlier in the language of children than their E - opposites. This could be due, in part, to the direct operation of Pollyannaism in humans, but it could also be due to the greater availability of E+ qualifiers in the adult language.'(b) Frequency and diversity of usage of E+ meml:ers of pairs should be higher than their E - opposites for all age levels, but the difference should decrease with age. The decreasing E+/E- ratio would be due to the relative increase in negative evaluation with age. (c) Use of negative prefixes should be a late-occurring phenomenon, and nearly all such affixing should be onto the E+ member to make the E - opposite. The prediction of late occurrence is consistent with the delayed use of affixes generally in language development. Method The data for this analysis were extracted from published articles by DiVesta (1964, 1965, 1966). The comparison with our cross-cultural analyses is very direct in this case, since DiVesta applied almost identical procedures to those used cross-culturally by Osgood et al. to comparisons across age levels--his groups being 7, 8, 9, 10, and 11 yr of age. The same 100 substantives were used to elicit adjectival qualifiers from t00 boys of each of these age levels. Results We may look first at the five highest-loading E adjective-pairs (DiVesta, 1966) in relation to their H-ranks at the different age levels (DiVesta, 1965). Table 3 presents these data. Note, first, that in every case where one member has an H-rank and the other does not, it is the E+ member that is ranked. This supports the first prediction--that E+ words appear earlier than their E - opposites in the course of language development. Note, second, that in every case where both members are ranked, the E+ member has the higher rank--supporting the second prediction, that E+ members of pairs will have higher frequencies and diversities than their E - opposites. 6 BOUCHER AND OSGOOD TABLE 3 H-RANKS OF PAIRED E + AND E - QUALIFIERSDEFINING THE FIVE HIGHEST LOADING E SCALESAS A FUNCTION OF AGE LEVEL (DIVESTA, 1965, 1966) Chronological Age 7 Scales Good-bad Pretty-ugly Right-wrong Sweet-sour Funny-sad 8 9 E+ E- E+ E- - E+ E- E+ E- 1 5 55 68 27 2 98 --61 1 6 29 -16 3 79 61 -38 1 9 59 63 19 3 48 68 -35 1 9 41 82 29 3 74 68 -60 l 14 72 -36 3 78 --57 .6_ o ¢.~ ¢.o ~ 0 S .4_ m:: Z °3- .2- .1 } 11 E- Data collected from American Englishspeaking teen-age boys (ages 14-17) in the cross-cultural project provide an "adult" criterion for the developmental data of DiVesta. It will be recalled (cf. Analysis I) that a criterion of +.30 loading on the E Factor was used to select a set of scales for comparative analysis of the productivities of their E+ and E - adjective-pairs. The same adjective-pairs were analyzed here, comparing the mean Hscores (not ranks) for E+ and E - members at each age level in the DiVesta (1965) data. Figure 1 presents these data. The decreasing scores for both E+ and E - members as a func- .5_ 10 E+ ; CHRONOLOGICAL i lo fi AGE FIG. 1. M e a n H scores as a function of age in DiVesta (1965) data for E + and E - words. Defining scales loading .30 or m o r e on E factor in Osgood et aL American English cross-cultural data. tion of age simply reflect an increasing qualifier vocabulary; that is, as the number of different qualifier-types available to the child increases, the relative frequency of any particular type must decrease and hence similarly the H-score. These data clearly fit the secondprediction--although the mean H-scores for E+ members are larger than those for E members at all age levels, the magnitude of the difference decreases with age. The final step in this analysis was to check the prediction relating to use of negative affixes in the developmental data of DiVesta. Inspection of the top 100 H-ranked qualifiers at all age levels (DiVesta, 1965) revealed only two instances of negative affixing, both applied to E+ forms; such sparse usage precludes quantitative analysis, but it is testimony to the late appearance of negative affixing as expected. Inspecting the raw data for different age levels (DiVesta, 1964), and noting first those negatively prefixed qualifiers given more than once to a noun in at least one age group, we find only 10 types (different words) comprising only 64 tokens (occurrences), and this by age 11. Keeping in mind that we have approximately 10,000 qualifier-tokens (100 Ss × 100 noun-stimuli) for each age level, this is a very small proportion. Noting, second, the "idiosyncratic" responses--qualifiers given only once to a given noun in a given age group --we find that even here there are only four tokens of four types at age 7 and only 114 tokens divided among 80 types at age 11. How- THE POLLYANNA HYPOTHESIS ever, the rate of increase in negative affixing types is much more rapid between ages 9 and 11 than for total types, suggesting that during this period of development the use of negative affixes has been established and is generalizing. Among the total 235 qualifier-tokens bearing a negative affix (qualifiers used either idiosyncratically or more than once to nouns in any age group), there are only 16 cases of application to an E - term (the types being unbroken, untied, undaunted, unforgettable, unafraid, *unstale, independent, unharmable, immortal, undying, undisturbed, unharmful and unfailing); 25 of the token were unclear as to evaluation (e.g., unusual, unchanging, unmarried); and all of the rerhainder (184 of the total 235) involved affixing the negative to an E+ term. These results are again consistent with the cross-cultural data on the Pollyanna Hypothesis. DISCUSSION The evidence reported here and elsewhere (cf. Zajonc's review, 1968) indicates a strong positive relation between productivity in usage and favorableness in evaluation, but this relation in itself does not say which is cause and which is effect. The Pollyanna Hypothesis asserts that evaluation is the cause of usage frequency. The reverse causal relation is asserted by Zajonc (1968)--that mere exposure to stimuli generates positive attitude or evaluation. Thus frequency of usage creates familiarity, and familiarity breeds not contempt but respect. A careful consideration of Zajonc's paper leads us to the following conclusions: First, he-presents two quite different types of evidence. On the one hand, there is correlational evidence for a positive relation between frequency of usage and evaluation of meaningful words which are presumably near the asymptote of familiarity (e.g., possible vs. impossible). These data are entirely consistent with the results reported here. On the other hand, there is experimental evidence for increasing evaluation as a function of frequency of exposure to 7 materials that are either meaningless (nonsense words), unfamiliar (faces of unknown men), or both ("Chinese" characters). There seems to be no question but that unfamiliar stimuli-be they foreign foods or foreign faces or Chinese characters--tend to be treated with some combination of curiosity and disdain. But the Pollyanna Hypothesis is concerned with meaningful and familiar stimuli; the 7-year-old child is perfectly familiar with both pretty and ugly, but he uses the former much more frequently than the latter. Zajonc presents no evidence that stimuli which are both meaningful and familiar can be made more favorable in evaluation by mere exposure; and, as a matter of fact, several studies he reports which did meet these conditions yielded negative results. Second, the trouble with ~ the "frequencybreeds-value" hypothesis on theoretical grounds is that it cuts words off from any reasonable relation to their referents. High frequency nouns like pain, thief, and fear should end up with more favorable meanings than low frequency nouns like ecstasy, respect, and benevolence, and the very familiar bad should be better than the relatively unfamiliar reputable--none ofwhich makes any !ntuitive sense. Another prediction contrary t o commonsense would be that as words come to be used more and more frequently (e.g., communism, riots) they should gravitate away from E - toward E+. Ex-Senator Joseph McCarthy succeeded in making the Fifth Amendment definitely less favorable in meaning (even for college students) by repeatedly tying it to high-. frequency Communist. With regard to the use of the negative affix in the cross-language study--where the rule is application to the higher frequency E+ t e r m - why are there some cases where the affix is applied to the E+ term even though the E term has a higher H-rank ? This is presumably due to the fact that the use of negative words (and negative affixing) begins to increase rapidly around age 10, and some negative evaluators thus may come to exceed their E+ 8 BOUCHERAND OSGOOD opposites in usage even though they appear later in the language and hence receive the negative affix. Also there is probably a "semantic inhibition" working against assigning a negative affix (carrying a negative feeling tone) to an already negatively evaluated word; certainly *unsad and *unugly would not carry the positive feelings of happy and beautiful respectively ! It might be argued that, since the 100 nouns used for qualifier elicitation in both the crosscultural work and Di-Vesta's developmental studies were themselves biased 4 to 1 toward E+, the frequencies and diversities of usage of E + and E - qualifier opposites simply reflect this bias. To the contrary, not only is the bias in noun evaluations itself consistent with the Pollyanna Hypothesis, but it is a linguistic fact that any noun that can take an E+ qualifier could take an E - qualifier as well (e.g., selfish love, bad luck, uneasy peace)---if humans had an "Ebeneezer Scrooge" disposition. Girls could be ugly as easily as pretty, fathers could be cruel as easily as kind and friends could be sad as easily as happy, linguistically speaking. We are left with the question of why E+ words should tend to be used more frequently by humans than E - words. Why do most people most of the time in most places around the world talk about the good things in life ? Why do they tend to see and report the good qualities of things ? The answer surely goes beyond psycholinguistics per se and into the nature of h u m a n social structures and the conditions under which these structures can be maintained. 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