Business
Environment
Analysis Template
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
Your Business
Business name
Business structure
Guidance: What’s the formal structure of your
business? Are you a sole trader, in a partnership, a
trust or company?
ABN
Guidance: What’s your registered Australian
Business Number?
ACN
Guidance: What’s your registered Australian
Company Number, if applicable?
Business location
Guidance: Where does your business operate
from?
Date established
Guidance: When did you begin trading?
Business owner(s)
Guidance: Who are the owners of the business?
Owner/s experience
Guidance: Create a summary of your (and other
owner’s) experience in the industry and any major
achievements/awards.
Products or Services
Guidance: What products and/or services do you
sell?
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
Internal Analysis
What are the core activities of the business? Describe the product/service for this
business
[ Explain the current business activities of the business? What are the products and
services that the business is selling]?
Describe the current customer base for the Retreat Inn? Who are the current
customers?
[Describe the current customer/clients. What are their characteristics based on
demographic characteristics such as age, gender, income level etc.?]
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
What are the current and past marketing activities undertaken by Mr. Smith? Describe
its effectiveness
[Describe the current and past marketing initiatives and strategies of the business.
Describe how effective have these strategies been in achieving the goals.]
Use the table below to conduct a SWOT analysis for the Retreat Inn
[Use the table below to list each of your businesses Strengths, Weaknesses, Opportunities
or Threats]
Strengths
Weakness
Opportunities
Threats
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
What are the current capabilities of this business?
[Capabilities’, in this context, refers to a company’s in-house abilities to conduct marketing
activities. Capabilities allow companies to use their resources in specific and sometimes
specialist ways. Describe the capabilities of this business that can be used to achieve the
goals. Which skills are available? Which assets can be used? What may give the company
a competitive edge?
Mention the current resources within the organization under each area? Is there a need
for special assistance in any area? Describe each in detail
Physical
Financial
Human
Technological
Processes
Need for special assistance?
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
EXTERNAL ENVIRONMENTAL ANALYSIS
Identify and analyse information on expected market growth or decline for the market
in which Retreat Inn operates. Conduct a Risk analysis for the market forecast.
[Research the current market for the organization. Analyse the market situation and
describe whether you forecast any expected or unexpected growth or decline. How will this
affect the Retreat Inn? What are some Risks associated with the Market prediction?
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Is the area experiencing population growth or decline?
Does the region where you operate have a stable economy?
Are there any seasonal variations that might affect sales?
What is the size of the market?
What recent trends have emerged in the market?
Is there potential for growth in the market? How will you be able to capitalise on
any opportunities?
How will your entrance affect the market/customers?
What external factors will affect your customers?]
Conduct a PESTLE analysis for the Retreat Inn and describe the current situation/trends
under each of the following factors relevant to the business
Political
Economical
Social
Technological
Legal
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
Environmental
Identify any 2 competitors for Retreat Inn and complete the table
[Use the table below to analyse at least 2 competitors]
Competitor
Value to Customers
Strengths
SITXMPR007
Created: MAY 2022
Capital College
RTO: 41593 | CRICOS: 03537J | ACN: 606 797 611 | ABN: 16 606 797
Weaknesses