Operations and Supply Chain Management Project Report Submitted To: Prof. Rose Anthony Submitted By: F011 Soham Joshi F012 Prasham Goel F017 Savnee Savarkar F021 Birjot Singh F035 Anshul Kandari F050 Sakshi Khandelwal Contents Abstract ..................................................................................................................................................... - 4 About Ninjacart ......................................................................................................................................... 4 How Ninjacart works? .............................................................................................................................. - 5 First-Mile Delivery:...................................................................................................................................- 6 Middle-Mile Delivery: .......................................................................................................................... - 6 Last-Mile Delivery: .............................................................................................................................. - 6 Application of Operations and Supply Chain Management Concepts: .................................................... - 8 Creating an Effective Supply Chain ..................................................................................................... - 8 Technologies Implemented:.................................................................................................................. - 8 I.Demand and Supply Forecasting:....................................................................................................... - 9 II.Just-in-Time and Lean Operation: .................................................................................................. - 10 III.Bullwhip Effect:............................................................................................................................. - 11 IV.Location Planning:......................................................................................................................... - 11 V.Management of Quality for Products and Services – Operations Strategies: ................................. - 12 Conclusion .............................................................................................................................................. - 14 References............................................................................................................................................... - 15 - -2- Abstract In developed markets, fruits and vegetables are transported through in temperature-controlled environment and cold storage trucks. However, such luxury is not available in developing country like India. Ninjacart uses sophisticated supply chain algorithms and leverages technology to a great extent incorporating predictive analytics, big data, mobile applications & IoT. It connects farmers with the retailers through a well-established network consisting of 200+ collection centers as well as 1200+ warehouses across the country. The company manages the entire process through an application which helps the team deliver faster due to sophisticated supply chain algorithm. Their supply chain system is divided into two parts, having efficiency and speed at the core of all processes. First part involves procuring from farmers, segregating the items in warehouses & delivering to distribution centers in the city. The second part involves customer wise batching and dispatching. Everything is managed through an application leveraging the latest technology to a great extent. Unlike the typical logistic businesses, it does not use a sorting and segregation system. Rather, everything is directed through an application. The company manages 500 tonnes daily with a network in cities like Bengaluru, Chennai, Hyderabad, Delhi & Mumbai. Managing 500 tonnes daily and increasing tonnage added many challenges to improve in the area of operational efficiency such as finding the best route, financial misappropriation, ensuring they receive timely payment from shop owners etc. They overcome the challenges by incorporating technology for example: crates with tamper-proof tags which can be opened only after a message is received as well as using OTP system to make payments to the driver. They are constantly making innovations in their supply chain management so that tighter control is enabled thereby ensuring operations are profitable. The success of making necessary changes was clearly evident when it used to lose Rs.2/kg in Bengaluru is now making profit of Rs.1/kg which is all possible due to the unique and innovative tech-enabled supply chain model. It connects farmers directly with the businesses creating a winwin situation for both by helping farmers get better price, consistent demand and help retailers get fresh vegetables at reasonable prices that too directly from farmers. All this is done at better speed, higher accuracy and lower cost on a larger scale using integrated supply chain management which leverages technology, data science & logistics network to its fullest. -3- About Ninjacart Vision Vision of Ninjacart is to develop most efficient and the largest Supply Chain platform of India and also to improve the lives of consumers, businesses and producers Mission Mission of Ninjacart is to build most efficient and largest supply chain system of the world and also to incorporate innovation by exploring new product verticals and categories Ninjacart is India's largest fresh produce distribution company. It is using a technology-driven supply chain to solve one of the world's most difficult problems. With an in-house application that manages end-to-end operations, it connects farmers or food producers directly with restaurants, retailers, and service providers. The company currently has an effective supply chain that allows it to transport 1400 tonnes of fresh produce from farm to business in less than 12 hours every day. Ninjacart purchases fruits and vegetables from farmers and sells them directly to businesses. On the one hand, it assists farmers in obtaining a better price and ensuring stable demand, while on the other hand, it assists retailers in obtaining fresh produce vegetables and fruits at a reasonable price directly from the farmer, eliminating the need for a middle man. It is able to do so at a very low cost, at a much faster pace, and on a much larger scale thanks to an integrated supply chain that is fuelled by technology, data science, infrastructure, and a reliable logistics network. (About - Ninjacart, 2021) -4- How Ninjacart works? (How Ninjacart logistics works, 2021) Ninjacart collects fresh produce from farmers at Collection Centres (CC), separates it in warehouses, and delivers it to Distribution Centres (DC) in the cities. Stage two of logistics entails batching and dispatching according to customer preferences. Reverse logistics is an integral aspect of its overall logistics. (How Ninjacart logistics works, 2021) -5- First-Mile delivery: Farmers deliver their produce vegetables and fruits to one of Ninjacart's 60+ Collection Centres (CCs) in their respective villages on a typical day. Products are graded, measured, batched, and sent to Fulfilment Centres at the CCs . Algorithms construct an optimal route plan, set a dispatch schedule, and fix arrival slots based on the distribution of the CC, the capability of each vehicle, and the goods sourced. It all starts with meticulous preparation of helpers, infrastructure, vehicles, and crates from beginning to end. One of the greatest issues at Ninjacart is maintaining a steady flow of crates on time to keep the supply chain engine going. Each night, a plan is developed to transport nearly 2 lakh crates from more than 30 Distribution Centres (DC) to Collection Centres (CC). Only by 8 p.m. will the exact CC supply data be available. The crates are then transferred overnight by an army of vehicles to ensure that enough crates are accessible in CCs by the early hours of the next day. It also make certain that our logistics partners get a healthy 7–8 hours of sleep before starting their shifts. The company brings them all together in the day's logistic planning model. It also keeps track of the empty crates at each CC and assigns vehicles to them so that the distance travelled by the vehicle is minimized while keeping in mind the CCs' capacity issues and the drivers' 8-hour sleep requirement. Farmers deliver their produce to the CCs early in the morning. It starts dispatching the last truck from the CC around 3:00 p.m. At the Fulfilment Centres, all of the produced vegetables and fruits are stored for the customers. Middle-Mile Delivery: When the trucks scheduled for the night arrive at the Fulfilment Centres (FC), the team prepares for the next step, which involves shipping goods from the FC to the DCs across the cities. The strategy entails randomly inspecting the quality of produce in each car, batching the products in the DC according to queue, and then dispatching them to their destination. They must also consider the distance between the CCs as well as the distance between the FC and DCs when planning each route to ensure full capacity at the lowest possible cost. These two plans, when combined, form the backbone of Ninjacart's business operations. Last-Mile Delivery: After the goods arrive at the DC, they are batch-tested to meet the needs of the customers. They have at least 8 stores in the city to service over 5000+ customers, with each store receiving an average order of 6-7 crates. The challenge is to adhere to the rules and regulations governing the types of vehicles that can be used in a given region. As a result, they use software to establish the geography of the area, the full capacity of the vehicles to be used, the end and start of each vehicle's position, and the cost of servicing each customer. All of this information is combined to provide enough data for our optimization engine to run and build distribution routes for the day. Drivers are granted rest at the end of delivery routes and arrangements for return as well as recovery are made. The company's delivery agents ensure that food that have been returned and -6- even pick up crates here. When the crates' data is entered into the system, they will see how many of the creations will return to the DC. They start preparing the dispatch for the First Mile Delivery vehicles at the end of these routes, completing the circular journey of a crate in our scheme. (How Ninjacart logistics works, 2021) -7- Application of Operations and Supply Chain Management Concepts: (About - Ninjacart, 2021) Creating an Effective Supply Chain Technologies Implemented: Ninjacart rely on latest technologies such as • RFID (Radio Frequency Identification) RFID powered supply chain helps them in demand forecasting and inventory management by tracking down a produce/product in store shelf to a farmer and giving access to farming data which provides complete transparency. • ERP systems ERP systems provide real time data which helps the company to take efficient decisions. In-house ERP, that accommodates the flexibility it needs to scale and deliver a frictionless movement of goods. Mobile ready ERP also ensures zero paper use in the supply chain. • Machine learning and Artificial Intelligence (AI) Machine learning and AI are mainly used for route optimization, demand forecasting, and many different operations -8- • • Mobile applications GPS system Implementing all these technologies helped them to improve their operations and supply chain efficiency and further overall profitable. (About - Ninjacart, 2021) I. Demand and Supply Forecasting: Cracking the correct demand and supply forecasting model is the most integral part of company’s revolutionary business plan. It the decision driver for all the supply chain decision like production planning, sourcing, budgeting, sales and marketing plans etc. Ninjacart uses technology to its benefit as the rely on Machine language and algorithms to do accurate demand and supply forecasting. Forecasting model helps them in predicting the estimated demand which helps them in putting up their demand to farmers in advance. They data used: • • farmer harvest calendar - seasonal fruits and vegetables that helps them to provide farmers a week notice that what is expected of them past buying data of customers - what they ordered and the frequency of order to figure out a pattern and to know which items to procure. Therefore, with all the farmers and customers past data, they are able to perfect their forecasting to 97% which reduces the overall food wastage to less than 1%, as compared to traditional supply chain wastage of up to 30%. -9- (ninjacart, 2021) II. Just-in-Time and Lean Operation: Ninjacart uses sophisticated self-developed supply chain algorithms, which enables them to leverage big data, predictive analytics, mobile applications and the Internet of Things to power a Just-in-Time supply chain. This supply chain connects farmers to retailers via a network of more than 200 collection centres and 1200 warehouses across India. The company uses “Just in time concept” because it has vision to deliver fresh fruits and vegetables to the customers on time while reducing wastage in the overall supply chain. This hypothesis helps the company to procure fresh produce and deliver it in less than 12 hours, making the inventory holding time less than 12 hours. Also, all this has reduced the food wastage to 1%, which for traditional methods was around 30%. They have truly achieved Zero Inventory, Zero lead time, Zero Delay, Zero Failure. (When Product Meets Market, medium.com) - 10 - III. Bullwhip Effect: Ninjacart implements latest technologies such as big data, predictive analytics, mobile applications, Internet of Things(IOT), Artificial Intelligence(AI) and Machine Learning(ML) which enables them to accurately forecast the demands. These accurate forecasts in turn makes Bullwhip effect on their supply chain very negligible. (The Bullwhip Effect, 2021) IV. Location Planning: The factors considered to make the selection of Collection centres, Fulfilment Centres and Distribution centres are as follows: • • • • • Desired customer base Storage requirements Proximity to carrier service Workforce Availability Longevity The current selection of their Collection centres, Fulfilment Centres and Distribution centres are such that: • • the distance travelled from the source to end consumer is minimum the total cost of renting the facility and sourcing the produce is minimum. - 11 - (When Product Meets Market, medium.com) V. Management of Quality for Products and Services – Operations Strategies: Product Quality - Quality based Strategy This is of great importance to the business model of Ninjacart. Company works on the concept that quality is the factor that is helpful in both retaining and attracting the customers. In addition to this, they also believe in delivering fresh fruits to the customers directly from the farm in less than 12 hours. While doing so the company does not want to compromise on the quality provided to the customers. Therefore, to keep the quality of the fruits and vegetables fresh, trucks with refrigerators fitted inside them are used. This helped Ninjacart gain the competitive advantage and a better brand image. Service Quality - Time based Strategy Another crucial strategy which focuses on reducing the time of operations in the entire supply chain. To improve the overall efficiency, the company has implemented various Lean and Efficiency improvement concepts. As compared to the competition, the overall time taken till delivery is less, becoming a reason for improved overall customer satisfaction. To achieve this, route followed is optimized using Geography Information system (GIS) and - 12 - algorithms. As a result the time for the delivery is reduced and at the same time the contribution margin is improved. Costs of Quality - Cost based Strategy This strategy focuses on reducing costs of every operation by increasing the efficiency. To do so, Ninjacart has leveraged tech-based supply chain to increase the profitability and decrease its costs. This even helped them achieve cost competitive advantage and higher profitability. Now, the company has plans to diversify by opening more and more warehouses in the country, for which ample investment has already flowed in, to further improve its profitability by reducing costs. - 13 - Conclusion Ninjacart has established a sustainable supply chain that tackles the major issue of bringing fresh produce fruits and vegetables to consumers by reducing food waste to 1%, relative to 30% in conventional supply chains. Furthermore, they have aided stressed farmers by providing them with the ability to earn 15% more income while also providing higher margins to retailers by eliminating all middlemen. They've created a flexible and long-term supply chain that can manage products with a shelf life of less than 24 hours in terms of quality, demand, price, and supply. Incorporating all of this on such a large scale and keeping overall costs low in an unorganized ecosystem with low tech penetration is a real accomplishment. They have undoubtedly developed and produced a fantastic supply chain based on technology that thrives in the face of uncertainty, and it could be the first of its kind in the world. (How Ninjacart logistics works, 2021) - 14 - References 1. Ninjacart.in. 2021. About - Ninjacart. [online] Available at: <https://ninjacart.in/about/>. 2. Medium. 2021. Ninjacart —Why we exist?. [online] Available at: <https://medium.com/ninjacart/ninjacart-why-we-exist-3e1403571e66>. 3. Medium. 2021. When Product Meets Market: How Ninjacart reimagined the complex ‘sabzi mandi’ supply chain from…. [online] Available at: <https://medium.com/accelindia-insights/when-product-meets-market-how-ninjacart-reimagined-the-complex-sabzimandi-supply-chain-from-73a46f572147>. 4. Oti-Yeboah, H., Oti-Yeboah, H., Fordyce, D., Fordyce, D., Singh, S., Experts, A. and Singh, S., 2021. Why is Demand Forecasting important for effective Supply Chain Management? - Supply Chain Link Blog - Arkieva. [online] Supply Chain Link Blog Arkieva. Available at: <https://blog.arkieva.com/demand-forecasting-for-supply-chainmanagement/>. - 15 - Page 1 PLAGIARISM SCAN REPORT Report Generation Date: March 10,2021 Words: 1290 Characters: 8250 Excluded URL : 0% 100% Plagiarism Unique 0 56 Plagiarized Sentences Unique Sentences Content Checked for Plagiarism Abstract In developed markets, fruits and vegetables are transported through in temperature-controlled environment and cold storage trucks. However, such luxury is not available in developing country like India. Ninjacart uses sophisticated supply chain algorithms and leverages technology to a great extent incorporating predictive analytics, big data, mobile applications & IoT. It connects farmers with the retailers through a well-established network consisting of 200+ collection centers as well as 1200+ warehouses across the country. The company manages the entire process through an application which helps the team deliver faster due to sophisticated supply chain algorithm. Their supply chain system is divided into two parts, having efficiency and speed at the core of all processes. First part involves procuring from farmers, segregating the items in warehouses & delivering to distribution centers in the city. The second part involves customer wise batching and dispatching. Everything is managed through an application leveraging the latest technology to a great extent. Unlike the typical logistic businesses, it does not use a sorting and segregation system. Rather, everything is directed through an application. The company manages 500 tonnes daily with a network in cities like Bengaluru, Chennai, Hyderabad, Delhi & Mumbai. Managing 500 tonnes daily and increasing tonnage added many challenges to improve in the area of operational efficiency such as finding the best route, financial misappropriation, ensuring they receive timely payment from shop owners etc. They overcome the challenges by incorporating technology for example: crates with tamper-proof tags which can be opened only after a message is received as well as using OTP system to make payments to the driver. They are constantly making innovations in their supply chain management so that tighter control is enabled thereby ensuring operations are profitable. The success of making necessary changes was clearly evident when it used to lose Rs.2/kg in Bengaluru is now making profit of Rs.1/kg which is all possible due to the unique and innovative tech-enabled supply chain model. It connects farmers directly with the businesses creating a win-win situation for both by helping farmers get better price, consistent demand and help retailers get fresh vegetables at reasonable prices that too directly from farmers. All this is done at better speed, higher accuracy and lower cost on a larger scale using integrated supply chain management which leverages technology, data science & logistics network to its fullest. Page 2 About Ninjacart Vision Vision of Ninjacart is to develop most efficient and the largest Supply Chain platform of India and also to improve the lives of consumers, businesses and producers Mission Mission of Ninjacart is to build most efficient and largest supply chain system of the world and also to incorporate innovation by exploring new product verticals and categories Ninjacart is India's largest fresh produce distribution company. It is using a technology-driven supply chain to solve one of the world's most difficult problems. With an in-house application that manages end-to-end operations, it connects farmers or food producers directly with restaurants, retailers, and service providers. The company currently has an effective supply chain that allows it to transport 1400 tonnes of fresh produce from farm to business in less than 12 hours every day. Ninjacart purchases fruits and vegetables from farmers and sells them directly to businesses. On the one hand, it assists farmers in obtaining a better price and ensuring stable demand, while on the other hand, it assists retailers in obtaining fresh produce vegetables and fruits at a reasonable price directly from the farmer, eliminating the need for a middle man. It is able to do so at a very low cost, at a much faster pace, and on a much larger scale thanks to an integrated supply chain that is fuelled by technology, data science, infrastructure, and a reliable logistics network. (About - Ninjacart, 2021) How Ninjacart works? (How Ninjacart logistics works, 2021) Ninjacart collects fresh produce from farmers at Collection Centres (CC), separates it in warehouses, and delivers it to Distribution Centres (DC) in the cities. Stage two of logistics entails batching and dispatching according to customer preferences. Reverse logistics is an integral aspect of its overall logistics. (How Ninjacart logistics works, 2021) First-Mile delivery: Farmers deliver their produce vegetables and fruits to one of Ninjacart's 60+ Collection Centres (CCs) in their respective villages on a typical day. Products are graded, measured, batched, and sent to Fulfilment Centres at the CCs . Algorithms construct an optimal route plan, set a dispatch schedule, and fix arrival slots based on the distribution of the CC, the capability of each vehicle, and the goods sourced. It all starts with meticulous preparation of helpers, infrastructure, vehicles, and crates from beginning to end. One of the greatest issues at Ninjacart is maintaining a steady flow of crates on time to keep the supply chain engine going. Each night, a plan is developed to transport nearly 2 lakh crates from more than 30 Distribution Centres (DC) to Collection Centres (CC). Only by 8 p.m. will the exact CC supply data be available. The crates are then transferred overnight by an army of vehicles to ensure that enough crates are accessible in CCs by the early hours of the next day. It also make certain that our logistics partners get a healthy 7–8 hours of sleep before starting their shifts. The company brings them all together in the day's logistic planning model. It also keeps track of the empty crates at each CC and assigns vehicles to them so that the distance travelled by the vehicle is minimized while keeping in mind the CCs' capacity issues and the drivers' 8-hour sleep requirement. Farmers deliver their produce to the CCs early in the morning. It starts dispatching the last truck from Page 3 the CC around 3:00 p.m. At the Fulfilment Centres, all of the produced vegetables and fruits are stored for the customers. Middle-Mile Delivery: When the trucks scheduled for the night arrive at the Fulfilment Centres (FC), the team prepares for the next step, which involves shipping goods from the FC to the DCs across the cities. The strategy entails randomly inspecting the quality of produce in each car, batching the products in the DC according to queue, and then dispatching them to their destination. They must also consider the distance between the CCs as well as the distance between the FC and DCs when planning each route to ensure full capacity at the lowest possible cost. These two plans, when combined, form the backbone of Ninjacart's business operations. Last-Mile Delivery: After the goods arrive at the DC, they are batch-tested to meet the needs of the customers. They have at least 8 stores in the city to service over 5000+ customers, with each store receiving an average order of 6-7 crates. The challenge is to adhere to the rules and regulations governing the types of vehicles that can be used in a given region. As a result, they use software to establish the geography of the area, the full capacity of the vehicles to be used, the end and start of each vehicle's position, and the cost of servicing each customer. All of this information is combined to provide enough data for our optimization engine to run and build distribution routes for the day. Drivers are granted rest at the end of delivery routes and arrangements for return as well as recovery are made. The company's delivery agents ensure that food that have been returned and even pick up crates here. When the crates' data is entered into the system, they will see how many of the creations will return to the DC. They start preparing the dispatch for the First Mile Delivery vehicles at the end of these routes, completing the circular journey of a crate in our scheme. (How Ninjacart logistics works, 2021) Congrats! Your Content is 100% Unique. Page 1 PLAGIARISM SCAN REPORT Report Generation Date: March 10,2021 Words: 1069 Characters: 7344 Excluded URL : 0% 100% Plagiarism Unique 0 47 Plagiarized Sentences Unique Sentences Content Checked for Plagiarism Application of Operations and Supply Chain Management Concepts: (About - Ninjacart, 2021) Creating an Effective Supply Chain Technologies Implemented: Ninjacart relies on latest technologies such as: • RFID (Radio Frequency Identification) RFID powered supply chain helps them in demand forecasting and inventory management by tracking down a produce/product in store shelf to a farmer and giving access to farming data which provides complete transparency. • ERP systems ERP systems provide real time data which helps the company to take efficient decisions. In-house ERP, that accommodates the flexibility it needs to scale and deliver a frictionless movement of goods. Mobile ready ERP also ensures zero paper use in the supply chain. • Machine learning and Artificial Intelligence (AI) Machine learning and AI are mainly used for route optimization, demand forecasting, and many different operations • Mobile applications • GPS system Implementing all these technologies helped them to improve their operations and supply chain efficiency and further overall profitable. (About - Ninjacart, 2021) I. Demand and Supply Forecasting: Page 2 Cracking the correct demand and supply forecasting model is the most integral part of company’s revolutionary business plan. It the decision driver for all the supply chain decision like production planning, sourcing, budgeting, sales and marketing plans etc. Ninjacart uses technology to its benefit as the rely on Machine language and algorithms to do accurate demand and supply forecasting. Forecasting model helps them in predicting the estimated demand which helps them in putting up their demand to farmers in advance. They data used: • farmer harvest calendar - seasonal fruits and vegetables that helps them to provide farmers a week notice that what is expected of them • past buying data of customers - what they ordered and the frequency of order to figure out a pattern and to know which items to procure. Therefore, with all the farmers and customers past data, they are able to perfect their forecasting to 97% which reduces the overall food wastage to less than 1%, as compared to traditional supply chain wastage of up to 30%. (ninjacart, 2021) II. Just-in-Time and Lean Operation: Ninjacart uses sophisticated self-developed supply chain algorithms, which enables them to leverage big data, predictive analytics, mobile applications and the Internet of Things to power a Just-in-Time supply chain. This supply chain connects farmers to retailers via a network of more than 200 collection centres and 1200 warehouses across India. The company uses “Just in time concept” because it has vision to deliver fresh fruits and vegetables to the customers on time while reducing wastage in the overall supply chain. This hypothesis helps the company to procure fresh produce and deliver it in less than 12 hours, making the inventory holding time less than 12 hours. Also, all this has reduced the food wastage to 1%, which for traditional methods was around 30%. They have truly achieved Zero Inventory, Zero lead time, Zero Delay, Zero Failure. (When Product Meets Market, medium.com) III. Bullwhip Effect: Ninjacart implements latest technologies such as big data, predictive analytics, mobile applications, Internet of Things(IOT), Artificial Intelligence(AI) and Machine Learning(ML) which enables them to accurately forecast the demands. These accurate forecasts in turn makes Bullwhip effect on their supply chain very negligible. (The Bullwhip Effect, 2021) IV. Location Planning: The factors considered to make the selection of Collection centres, Fulfilment Centres and Distribution centres are as follows: • Desired customer base • Storage requirements • Proximity to carrier service • Workforce Availability • Longevity The current selection of their Collection centres, Fulfilment Centres and Distribution centres are such that: • the distance travelled from the source to end consumer is minimum • the total cost of renting the facility and sourcing the produce is minimum. (When Product Meets Market, medium.com) V. Management of Quality for Products and Services – Operations Strategies: Product Quality - Quality based Strategy This is of great importance to the business model of Ninjacart. Company works on the concept that quality is the factor that is helpful in both retaining and attracting the customers. In addition to this, they also believe in delivering fresh fruits to the customers directly from the farm in less than 12 hours. While doing so the company does not want to compromise on the quality provided to the customers. Therefore, to keep the quality of the fruits and vegetables fresh, trucks with refrigerators fitted inside them are used. This helped Ninjacart gain the competitive advantage and a better brand image. Service Quality - Time based Strategy Another crucial strategy which focuses on reducing the time of operations in the entire supply chain. To improve the overall efficiency, the company has implemented various Lean and Efficiency improvement concepts. As compared to the competition, the overall time taken till delivery is less, becoming a reason for improved overall customer satisfaction. To achieve this, route followed is optimized using Geography Information system (GIS) and algorithms. As a result the time for the delivery is reduced and at the same time the contribution margin is improved. Costs of Quality - Cost based Strategy This strategy focuses on reducing costs of every operation by increasing the efficiency. To do so, Ninjacart has leveraged tech-based supply chain to increase the profitability and decrease its costs. This even helped them achieve cost competitive advantage and higher profitability. Now, the company has plans to diversify by opening more and more warehouses in the country, for which ample investment has already flowed in, to further improve its profitability by reducing costs. Conclusion Page 3 Page 4 Ninjacart has established a sustainable supply chain that tackles the major issue of bringing fresh produce fruits and vegetables to consumers by reducing food waste to 1%, relative to 30% in conventional supply chains. Furthermore, they have aided stressed farmers by providing them with the ability to earn 15% more income while also providing higher margins to retailers by eliminating all middlemen. They've created a flexible and long-term supply chain that can manage products with a shelf life of less than 24 hours in terms of quality, demand, price, and supply. Incorporating all of this on such a large scale and keeping overall costs low in an unorganized ecosystem with low tech penetration is a real accomplishment. They have undoubtedly developed and produced a fantastic supply chain based on technology that thrives in the face of uncertainty, and it could be the first of its kind in the world. (How Ninjacart logistics works, 2021) Congrats! Your Content is 100% Unique.
