Module 2
Module for Campus Journalism
“Words can inspire. And words can destroy. Choose yours well.”
-Robin Sharma
M
ODULE
2: Getting Techie
Welcome to your second module! You have learned the essential content and skill
for making a campus paper. This time, you will be focusing on organizing write-ups to
come up with your campus paper. You will be using your skills in integrating technology
into your paper. Let’s get techie!
For this module, you will apply skills in the use of ICT through broadcasting
and desktop publishing (BTI 1.3.1). To be able to do this, you need to perform
the following specific things:
describe the various sections of the campus paper;
discuss the qualities of an effective layout for the campus paper;
discuss how the written articles can be organized for desktop publishing;
and,
create a script for a segment in radio broadcasting, incorporating the
written articles.
Lesson 1: The Campus Paper
For this lesson, expect that you will be pushed to
describe the various sections of the campus paper and
discuss the qualities of an effective layout for the
campus paper.
Grasping Experience
CONCRETE EXPERIENCE
Activity 1. School Papers at Their Best
GALLERY WALK, MODIFIED
Instructions: Since CoViD-19 has made it impossible for us to be in the classroom and
view sample school papers, let us make do with what can be presented to you in print
or virtual form. You shall be “walking” down the gallery where sample sets of school
papers are presented. As you “walk” along, browse through the images of sample
school papers, labelled as Sets A-C. While you go over the samples, mentally note the
following: parts or sections of the papers; how these parts differ from each other; how
the columns and pages are arranged.
72
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Set A
Source: https://issuu.com/sesuca/docs/the_weaver_2010_issue
Set B
Source: https://issuu.com/centralecho/docs/ce_tabloid_oct_2013
Set C
Source: https://issuu.com/thecrusaderpub/docs/august_tabloid_for_web
73
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module for Campus Journalism
Module 2
Module for Campus Journalism
REFLECTIVE OBSERVATION
Activity 2. Writing Down My Observations
GUIDED OBSERVATION
Ready to write down your observations? Well, you will find this activity easy since
you knew what to look for when you “walked” and browsed the images of sample school
papers. These were labelled Set A, B, and C. I hope you enjoyed and learned from your
“walk”.
Instructions: Write down your observations in the respective columns. This requires you to
be very observant and perceptive of the school paper samples.
Name of
School Paper
Sections/ Parts
Weaver
Central Echo
The Crusader
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“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Differences
Arrangement of
Sections
Module 2
Module for Campus Journalism
Activity 3. Let Me Get Serious For a Bit
REFLECTION SHEET
Instructions: Refer to the matching activity that you have just accomplished. Give your
insights about the activity. You may focus on the guide question/s given below, or you
may explore other aspects. Write your answer in the space provided, titled, “Here’s My
Take”. You may refer to the rubric for this activity for guidance.
Guide Question/s:
● Was I able to identify the various parts of the campus paper?
● Did I have difficulty or ease in doing the activity? Why? How?
Here’s My Take:
Transforming Experience
ABSTRACT CONCEPTUALIZATION
Now, put your mind off your answers in the two activities earlier. You shall
now have the opportunity to read the information about the two activities, and at
the same time, have the privilege of inferring the correct answers to the previous
activities. Check how well you have fared while reading the inputs.
Ammunition 1: Sections/Parts of a Campus Paper
Traditionally, the campus paper has the following sections/parts:
A. Front Page
1.
Local news – news that takes place within the country
2.
Foreign news – news that takes place outside the country
3.
Dateline news – an out-of-town news story; introduced by a dateline
which states the place from which the story was reported, the date, and
75
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
4.
5.
6.
the source of the material if not written by the local staff, as Tokyo, Japan,
Jan. 25 (AP)
Weather news – usually a boxed forecast of the area, sometimes the
temperature, wind directions, and velocities
Index – a slug line indicating an important inside page story and the page
where it is found
Other things found on the Front Page: (Those with asterisk may or may
not be present).
a. Nameplate – The engraved or printed name of the newspaper, as the
Manila Times or PNC Torch.
b. Ears – The little boxes on either side of the nameplate.
c. Banner – The principal headline bearing the boldest and biggest
type. It is the title of the most important news of the day which is
called banner news. It may or may not run across the page. It id
does, it may also be called a streamer.
d. Running head – a head made up of two or more lines.
e. Headline – The title of any news story. The word headline is used only
for titles of news stories.
f. Deck – a subordinate headline placed immediately below its mother
headline, also known as bank or readout.
g. Lead – The beginning of a news story. It may be a word, a group of
words, a sentence, or even a paragraph.
h. News story – The whole story of an event composed of the lead and
the text which is the elaboration of the lead.
i. Columns – The horizontal division into parts of a newspaper. Many
national papers are divided into eight columns while a typical
school paper is divided into five columns of 12 ems each.
j. Column rule – The vertical line that divides the page into
columns. Most pages of newspaper are divided into columns by
a space usually one em wide. This space is called the sunken rule.
k. Fold – The imaginary horizontal line that divides the newspaper
equally into two parts.
l. Byline – The signature of a reporter preceding a news-feature, as By
Warren Cruz.
m. Box – News materials enclosed by line rules.
n. Cut – A metal plate bearing a newspaper’s illustration, also known as
cliché.
o. Cutline – The text accompanying photos and other art work, better
known as a caption. If written above the photo just like a slugline,
it is called an overline.
p. Kicker – A tagline placed above but smaller than a headline, also
known as teaser. If it is bigger than the headline, it is called a
hammer.
q. Credit line – A line giving the source of story or illustration, as
Reprinted from the “Manila Times” or Photo by MPI.
Easy? Well, check out the sample images that show what are meant by
some of those mentioned terms.
76
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
77
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module for Campus Journalism
Module 2
Module for Campus Journalism
B. Editorial Page
1.
Folio – Consists of the page number, date of publication, and name of the
newspaper, usually written on top of the page. This is also found in the
other pages.
2.
Masthead – The editorial box containing the logo, names of the staff
members and position in the staff, subscription rate, the publisher, and
other pertinent data about the newspaper. A logo (a shorter word for
logotype) is a cut which contains an identifying word or words, such as the
name of the newspaper or of a section.
3.
Editorial proper – A commentary written by any of the editors who
comments or gives the opinion of the staff or of the whole paper on
various subjects. It is the stand of the paper.
4.
Editorial column - A personal opinion written by the columnist himself
or herself. Like the editorial proper, it may attack, teach, entertain, or
appeal depending upon its purpose.
5.
Editorial cartoon – Usually a caricature emphasizing a simple
point. Usually humorous, it has the function of the editorial. It stands by
itself and is not a complement of the editorial proper.
6.
Editorial liner – a short statement or quoted saying placed at the end of
an editorial column or editorial to drive home a message.
7.
Letter to the editor – A letter sent in by the reader giving his personal
views on certain aspects.
Check out the images to get the picture of what are referred to by the definitions
given for the terms above.
78
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
Characteristics of an Editorial Page
o Dignified and formal appearance
o Small masthead or editorial box
o Larger types for editorial proper
o Masculine appearance (not the italic or the script type)
C. Feature Page
Article topics may be on arts and leisure, religion, entertainment, comics, or
reviews. It has the following parts:
1. Section’s name – name or label of the section or page, found at the top of the
page
79
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
2.
3.
4.
5.
6.
Folio
Columns/ feature articles
Byline
Photos
Captions
D. Literary Page has article types of poems and short stories. The feature and literary
pages have feminine appearance (e.g., italics and script types) and have wider
columns (usually 3 wide columns).
E. Sports Page
Sports stories are classified as news stories; therefore, what may be found
in the news page may also be found in the sports section. Other things that may
be found in the sports section are the sports commentaries and sports features.
F. Special Features
The modern newspaper has taken some special features and eliminated
some which have become irrelevant to the needs of the times. An example of this
is the
● Society page
● Life and Leisure (The arts, Religion, Entertainment and Comics) and
● Finance and Business
● The feature page may contain home and culture, entertainment,
comics, shipping, classified ads, movie, TV and radio guides, and the
comics page.
Ammunition 2: Functions of Modern Campus Papers
● Information function
● Opinion function
● Education function
● Watchdog function
● Laboratory function
● Documentation function
● Entertainment function
● Developmental function
Activity 3. Which Article Belongs to What Page/Section?
MATCHY-MATCHY
Instructions: Just to check how much you have retained from the inputs given to you, you
are tasked to match the articles in Column B to the page or section they are to be placed.
Choose from Column C. Write the letter of your answer in Column A. Choices may be
repeated.
Column
A
(Answer)
Column B (Articles)
80
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Column C
(Page/Section)
Module 2
Module for Campus Journalism
A. News
B. Feature
C. Editorial
D. Literary
E. Sports
1.
2.
3.
4.
81
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
5.
6.
7.
8.
82
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
9.
10.
Source: https://issuu.com/goochi/docs/the_bataan_publlication_vol._xc_no._2
Source: https://issuu.com/domcar/docs/la_obra_school_paper
https://issuu.com/alennadawnperadillamagpantay/docs/leafhs
Ammunition 3: Designing the Page
Before the actual printing of a newsletter or a campus paper, all its parts must already
be planned out, specifically on their arrangement. This includes all the articles, pictures,
captions, cartoons, headline – everything. Here is where the job of the layout artist comes
in. The layout artist does the page design.
The layout artist does the design on a paper, or s/he lays it out on paper. It is called a
dummy sheet. That is where the placement of the page contents is planned out.
Page Designing, Defined
It is the lay outing of the newspaper page. It is also called as page make-up. More
specifically, it is defined as the arrangement of articles, cuts or pictures, headlines,
nameplate, folio, and practically all the contents of the page. The contents of the page can
be categorized into illustrations, text/articles, and graphics. It also includes the selection of
font styles, sizes, and colors.
Page Designing: Guidelines
This section will be of much help to you when you plan out your newsletter or
your campus paper. Read on!
1. Have a focal point. “A focal point is the element… that pulls in the viewer’s
eye, that is the center of attention or the main subject.” You can emphasize a
focal point through value, shape, scale, movement, placement, contrast, isolation, or
color.
83
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
2. Design with a purpose.
a. Organize large volumes of content into related parcels of information.
b. Craft the typography to make it comfortably readable over many pages, yet
lively enough to continually engage the reader.
c. Structure the parts of pages and sections to accommodate a variety of
content, whether image- or text-based.
d. Integrate images with typography to achieve a unified form that builds a
communication much bigger than its parts.
3. Keep it simple. Keeping the design simple allows the reader the ease to read
the content of the page. You can determine the excess of an element if you can
remove it and still not lose its meaning.
4. Maintain design using unity and consistency. It is best to observe these. Unity
refers to the way layout, design style, typeface and color work together to
communicate the same content. Observing unity creates order, organizes page
elements, groups items, and creates visual connections.
Source: https://www.slideshare.net/jam18/journalism-guidelines-and-steps-in-page-designing/1
5. Keep an eye on the page’s contrast and balance. Observing contrast can be
through using italicized or bold text to create emphasis. It can also be through
contrasting of line, shape, size, tone, and texture.
Balance can be symmetrical or asymmetrical. An effective design
balances the visual weights on a page.
Source: https://www.slideshare.net/jam18/journalism-guidelines-and-steps-in-page-designing/1
Symbols Used for Conventional Lay outing
1. Boxes are for pictures/graphics/illustrations
2. Lines are for headlines
84
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
3. Arrows are for texts/articles
Page Designing: Steps
1. Survey, evaluate, sort out and list down articles according to their kind, value
and importance.
2. On the dummy sheets, make a rough plan of a page, assigning the possible
needed articles on it.
3. Determine the types to be used and apply art elements.
4. Finalize your make-up.
A. Designing the Front Page
1. The nameplate of the newspaper, also known as flag, sets the basic image of
the publication. It draws attention to the page, identifies the publication, and
sets the tone for the message. It should be clean, distinctive, and uncluttered.
flag
2. Place the most important or banner story in the right-hand corner to get focal
attention.
3. If possible, avoid jump stories because of the inconvenience of turning the
pages and locating the continuation.
4. Cover the leading stories substantially.
5. Use the ears in calling attention to special features, giving the theme of the
campus paper, presenting weather information, and others.
85
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
The X Format
Module for Campus Journalism
The Curve Format
The J Format
The L Format
The Umbrella Format
B. Designing the Inside Pages
1. Inside news pages should be designed as facing page units rather than as single
pages.
2. The principle of contrast and balance should be applied in planning the makeup
of facing pages.
3. Inside news pages generally do not use large headline like in the front page.
C. Designing the Editorial Pages
1. These pages should have a distinctive, dignified, and formal appearance.
2. Editorials traditionally appear in the first two columns of the left page of the
editorial spread. They are larger in types.
3. The editorial box, which should be relatively small, may be anchored in any of
the lower corners, or on the upper left-hand corner of the editorial page.
4. Titles of editorials, like the headline of news stories, should be of the masculine
appearance.
5. Editorial and opinion columns ordinarily appear in the same position of the
same page every issue.
D. Designing the Feature/Literary Pages
1. These pages must have a literary and feminine appearance.
2. All of the columns may be wider than the rest of the paper. Often, columns are
set in one and one-half columns wide.
3. Roman and italic types are used for text, except for poetry.
4. Different styles of titles in different font types may be used for feature stories.
86
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
5. Usually fewer articles appear on these pages than on the news pages. Pictures
are used to capture interest and highlight the story.
E. Designing the Sports Pages
1. These pages have bolder but livelier appearance than the others.
2. Their make-up should suggest action, speed, and color. Large bold heads are
used.
Things to Avoid in Page Designing
1. Avoid “tombstoning”or “bumping” headlines, which might be read as one
headline.
2. Avoid separating related stories and pictures.
3. Avoid a box beside another box or beside photographs or cartoons.
4. Avoid gray areas. Break them up with the use of subheads.
87
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
5. Avoid bad breaks. The top of every column should have a headline or a picture.
6. Avoid screaming headline or a headline that is too big for a short or unimportant
story.
7. Don’t make the top half of the page heavy, like too much pictures and big
headlines.
8. Avoid many headlines of the same size on a page.
9. Avoid placing small heads on rather long stories.
88
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
10. If possible, avoid jump heads.
11. Avoid placing jump heads at the upper fold of the page.
12. Avoid placing the nameplate or flag below the fold.
13. Avoid using many families of types, especially on the front page.
Layout Lingo
Here are some words you need to know so that all of the staff in your newsletter
will understand each other. Speaking the same lingo will help you avoid damage, waste
of time and effort.
a. Bleed. It happens when an image or element on a page touches the edge of the
page, extending beyond the trim edge, and leaving no margin. The bleed
allowance is about 1/8” beyond the trim lines.
Source: https://www.slideshare.net/jam18/journalism-guidelines-and-steps-in-page-designing/1
89
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
b. Column. It refers to one or more vertical blocks of text used to break up large
bodies of text that cannot fit in a single block of text on a page.
c.
Source: https://www.slideshare.net/jam18/journalism-guidelines-and-steps-in-page-designing/1
Crop and center marks. These are crossed lines placed at the corners of an image
or a page to indicate where to trim it. Meanwhile, center marks are vertical lines
used to indicate the center of a two-page spread for folding or cutting.
Crop mark
Center marks
Crop mark
d. Orphan. It is a word isolated at the top of a column or page.
e. Widow. It is a syllable, word, or less than one-third of a line isolated at the bottom
of a column, paragraph, or page.
f.
90
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
ACTIVE EXPERIMENTATION
Activity 4. Uh-oh… Getting Hands-on!
DESCRIPTIVE ESSAY
Instructions: Study the sample pages of a school paper. Reflect on the guidelines, steps, and
principles of page design or layout. Then write an essay that describes the page design and
principles observed in the paper. Write your answer on the space provided. Refer to the
rubric for guidance.
Sample School Paper: Central Echo, retrieved from
https://issuu.com/centralecho/docs/ce_tabloid_six_columns_final
Front page:
91
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
Inside page
Guide Questions:
1. Does the page design or layout of the front and inside pages meet the principles of
page designing? Why or why not?
2. If you were to make the page design for EITHER the front or inside page, what
would you change? Why or why not?
92
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
Rubric for Descriptive Essay
3 (Good)
2 (Fair)
Essay
Essay
Essay
addresses
addresses
addresses
all the
most of the
some of the
required
required
required
aspects of
aspects of
aspects of
the task in
the task in
the task in
an
an
an
organized
organized
organized
and logical
and logical
and logical
manner.
manner.
manner.
Essay
Essay
Essay
demonstra
demonstra
demonstra
tes
tes a good
tes some
thorough
understan
understan
understan
ding of the
ding of the
ding of the
principles
principles
principles
of page
of page
of page
design.
design.
design.
Essay is
Essay is
Essay is
highly
highly
adequate;
polished;
polished;
maximum
no
maximum
of two
grammatic
of one
grammatic
al or
grammatic
al or
spelling
al or
spelling
errors.
spelling
errors.
error.
4 (Excellent)
Thoroughness
Demonstra
ted
Understan
ding of the
Principles
of
Page
Designing
Grammar,
Spelling,
Mechanics,
and
Sentence
Structure
TOTAL
93
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
____________________
1 (Poor)
Essay
addresses
none of the
required
aspects of
the task in
an
organized
and logical
manner.
Essay
demonstra
tes
little
understan
ding
of
page
design.
Not
College
level
writing;
Essay has
more than
two
grammatic
al or
spelling
errors.
Module 2
Module for Campus Journalism
Lesson 2: Using ICT Tools for Desktop Publishing
and Radio Broadcasting
For this lesson, expect that you will be equipped to
discuss how the written articles can be organized for
desktop publishing and create a script for a segment
in radio broadcasting, incorporating the written
articles.
●
Source: https://www.noborderstranslations.com/blog/translation-tools/desktop-publishing-important/
Grasping Experience
CONCRETE EXPERIENCE
Activity 1. The Search Is On!
FRONT PAGE AT THE LIMELIGHT
Instructions: Below is an image of a campus paper’s front page. Label parts of the front
page as many as you can identify. You may refer to the previous discussions in this module
for guidance. Write the labels at the sides of the image, and draw an arrow to identify that
part of the paper. For example, if you identified a BYLINE, write the label BYLINE at the
left side of the image, then draw an arrow from the word BYLINE to the part of the paper
which you have identified as the byline.
Source: https://issuu.com/hrcbeads/docs/hasik_at_ani
94
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
By identifying the various parts of the front page, you have already recalled how it is to
design a page. You may have also realized that for you to properly design a page, or a
newsletter, or a publication for that matter, it is a necessity that you know all the parts of
a page. Also, you must have gained insights as to the ways of designing or lay outing the
various parts and pages of a campus paper.
REFLECTIVE OBSERVATION
Activity 2. Let Me Get Serious For a Bit
REFLECTION SHEET
Instructions: This portion allows you to reflect on the recent task you have accomplished. ,
write brief insights about them. You may focus your insights about the guide questions
given below, or you may explore other aspects. Write your answer in the space provided,
titled, “Here’s My Take”. You may refer to the rubric for this activity for guidance.
Guide Questions:
● Why is it necessary for a layout artist to know the various parts of a campus paper?
● For me to publish a campus paper online, what content and skills do I need to
possess?
Here’s My Take:
Transforming Experience
ABSTRACT CONCEPTUALIZATION
Ammunition 1. Desktop Publishing
Desktop publishing is the process of using the computer and specific types of
software to combine text and graphics to produce documents such as newsletters,
brochures, books, and web pages
95
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
Desktop publishing is a term coined after the development of a specific type of
software. It's about using that software to combine and rearrange text and images and
creating digital files for print, online viewing, or websites. Before the invention of desktop
publishing software, the tasks involved in desktop publishing were done manually by
people who specialized in graphic design, typesetting, and prepress tasks.
Desktop publishing and strong graphic design make documents look better, but
there's more to desktop publishing than just appearance. Used properly, desktop
publishing enhances visual communication and streamlines the process of disseminating
information of all kinds. It's also the method of file preparation that ensures files print
properly so that communications get out in a timely manner.
Desktop publishers and graphic designers typically use four types of software. These
programs make up the core of a designer's toolbox.
1. Word processing software. A word processor is used to type and edit text and to
check spelling and grammar. One can usually format elements and include those
formatting tags when importing text to the page layout program. It is best suited
for working with words, not for designing a pa page layout. Word processing
software examples include: Microsoft Word, Google Docs, Apple Pages, and
Corel WordPerfect.
2. Page Layout Software. It is closely associated with print and desktop publishing.
This kind of software allows for the integration of text and images on the page,
easy manipulation of page elements, the creation of artistic layouts, and multipage
publications such as newsletters and books. High-end or professional-level tools
include prepress features, while software for home publishing or creative
projects often involves more templates and clip art.
●
●
Professional page layout software is dominated by Adobe InDesign, which is
available for Windows and macOS computers. Other page layout software
includes QuarkXPress for PCs and Macs, along with Serif PagePlus and
Microsoft Publisher for Windows PCs.
Home publishing software includes special-purpose applications for
calendars, T-shirt transfers, digital scrapbooks, and greeting cards. Home
publishing programs that aren't limited to one purpose include The Print Shop
and Print Artist for Windows PCs and PrintMaster for PCs and Macs.
3. Graphic Software. Print publishing and webpage design often require a vector
illustration program and a photo editor. Some graphics software programs
incorporate a few photo editing features, but for most professional work, you will
need each one.
●
●
Illustration software makes use of scaleable vector graphics to create artwork that
can be resized and edited through multiple iterations. Adobe Illustrator and
Inkscape are examples of professional vector illustration software for PCs and
Macs. CorelDraw is available for PCs.
Photo editing software—also called paint programs or image editors—works with
bitmap images, such as scanned photos and digital images. Although illustration
programs can export bitmaps, photo editors are better for web images and many
special photo effects. Adobe Photoshop is a popular cross-platform example. Other
image editors include Corel PaintShop Pro for Windows PCs and Gimp, the free
open-source software available on Windows, macOS, and Linux.
96
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
4. Electronic or Web Publishing Software. Most designers today, even those in print,
need web-publishing skills. Many of today's page layout or other desktop
publishing programs include some electronic publishing capabilities. Even
dedicated web designers still need illustration and image-editing software. If your
work is exclusively web design, you may want to try a comprehensive
program such as Adobe Dreamweaver, which is available for PCs and Macs.
Ammunition 2. The Functions of a Campus Paper
Newsletters have various purposes. However, campus papers are said to have
the purpose of providing a “platform for students to uphold the freedom of the press at
the campus level and to promote the development of student values such as creativity,
critical thinking, discipline, and ethical values, among others”, says Belen C. Aquino, a
longtime school paper adviser (https://pia.gov.ph/features/articles/1029558).
A campus paper may be mimeographed or printed published or released by an
organization or school whose name or logo appears in the masthead or in the editorial box.
The campus paper, like any other media, has functions:
1. Aid to Students
a. Provides opportunity for interesting writing
b. Give students the opportunity to learn how to read the newspapers.
c. Acts as stimulus to better work.
d. Develops students’ power of observation and discrimination concerning relative
merits of news articles.
e. Serves as outlet and motivation for journalistic writing
f. Offers training in organizations, business methods, commercial arts, salesmanship,
bookkeeping and business management.
g. Develops qualities of cooperation, tact, accuracy, tolerance, responsibility and
leadership.
2. Aid to School and Community
a. Informs the community of the work of the school.
b. Publishes school news.
c. Creates and expresses school opinions.
d. Makes known the achievements of the school.
e. Helps unify the school.
f. Encourages and stimulates worthwhile activities.
g. Develops right standard of conduct.
h. Provides and outlet for students’ suggestions for the betterment of the school.
i. Develops better interschool relationship.
j. Develops school spirit.
k. Develops cooperation between the parents and the school.
The campus paper also has these following functions:
3. Information Function. This is the news functions of the campus paper: to inform. Since
information dissemination is the maid purpose of the campus paper, this is the function
most likely performed by any campus paper. It gives the readers information
concerning the things around the community and within the school.
4. Opinion Function. Through the editorials and editorial columns, the editor has the chance
to post his opinion regarding current events inside the school and the community. The
main purpose for this is to persuade to reader toward a certain point of view.
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5. Education Function. Tabooed topics such as sex, sex education, family planning and the
like are extensively and intensively discussed by writers of campus papers. This is one
of the most important functions of the campus paper: to educate.
6. Watchdog Function. The school paper serves as an eye for the readers to see what is
happening in the school and to guard the right of the young ones.
7. Laboratory Function. It serves as the teaching tool for budding journalists. Neophytes
pattern their new experience from the existing and past papers.
8. Documentation Function. Important school events and worthwhile student
accomplishments and achievements are recorded in the campus paper for posterity’s
sake. Most present day stories are researched from old newspapers.
9. Entertainment Function. The school paper, like an interesting book, keeps the reader
company especially when he is alone. Most human interest stories are stimulating to
read.
10. Developmental Function. In developing a country like the Philippines, scholastic and
commercial journalism has been given greater and nobler significance. The sources of
new journalists are school also. Journalists in campus publications are most likely to be
the journalists of the future. The young journalist whose news deals with club activities,
school elections and campus activities will eventually become a better one whose news
deal with activities of the nation, national elections and national concerns. The
developmental function of the campus paper doesn't only have implications on the
young one himself but also on the school as a whole. School administrators and staff
may reflect their performance on the school paper and see what improvements must be
done.
Ammunition 3. Publishing a Newsletter/Campus Paper
The purpose of your newsletter determines its design. Since we know the functions
of a campus paper or our campus newsletter, we can infer the purpose that we have for
publishing it.
The basic purpose of any publication is to inform. We can be flexible with our
campus paper’s design, but the number one rule is that, since it seeks to inform, we must
be conscious of the readability of the information we put in it. The key is to make the
information as easy to find and read as possible.
One more thing that we must consider in our publication design is our target
audience. This means that we think about their preferences or expectations, as these will
guide us to choosing colors or lines.
Note: The frame (or border) of a newsletter must be uniformly let on all pages. If
the frame is set for 0.5” from the edge of the paper on one page, it should be the same for
all other pages. Otherwise, your pages will look sloppy.
The grid is an imaginary pattern of crossed lines which serves as a guide
for placing items in relation to one another. In a newsletter, the grid should guide the
placement of regularly occurring elements to give the newsletter its identity and make it
orderly.
A. Creating a Newsletter with a Template
If designing with a template, the design is already set based on a grid and has been set
for you, ready to be used. In that case, you simply follow the instructions inside the boxes
of the template to place your text. The Microsoft Office website is a very good resource for
newsletter templates for the different Microsoft Office Tools. However, there are no readily
available templates for a newsletter in the standard installation of Word, so you have to
go online to the Microsoft Office website for a newsletter template. Here are what you have
to do:
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1. Choose File > New from template > Templates on Microsoft.com
2. In the Microsoft Office website, go to Templates > Microsoft Office
Programs (under Browse Templates) > Word > Newsletters.
3. Select the Newsletter wizard template for a general newsletter template.
Otherwise, choose a template according to newsletter-type, such as a
family newsletter or an e-mail newsletter. You can choose as you like from
the given themes, such as Simple, Dots, or Accessory. Note that some
templates require a certain version of Word.
4. Edit the text by clicking inside the box you want to edit.
5. Replace or delete the clip art as needed. Add graphics as needed.
6. Save your newsletter.
Or, you can watch this video for a step-by-step tutorial in using Publisher for making
a newsletter: https://youtu.be/9HO1lnCNO4s.
B. Creating a Newsletter without a Template
You can also create a newsletter starting from a blank document just by understanding
the design elements used in the template. You can simply create your newsletter using text
boxes and AutoShapes. Simple, right?
Ammunition 4. Ethics in Desktop Publishing
Ethics is a system of moral principles. It is concerned with what is good for
individuals and society and is also described as moral philosophy. The term is derived
from the Greek word ethos which can mean custom, habit, character or disposition
(http://www.bbc.co.uk/ethics/introduction/intro_1.shtml).
In desktop publishing there are also ethics that we must adhere to. Read on to learn
about this.
A. Intellectual Property Rights
Whatever material you publish using your personal computer is your property. You
create it, so you own it, as long as you have no agreement with another party. And because
you created it by using your artistry and imagination, it is called intellectual property. An
intellectual property (IP) is a creative work that is the original product of the mind. This
can come in the form of inventions, books, songs, logos, designs, and many others.
Intellectual properties are treated like other types of properties in that you can also
buy, sell, license, exchange, or give them away. Any person who owns an intellectual
property holds the exclusive rights to use and sell that property or to prevent others from
claiming it. These are known as intellectual property rights (IPR).
Intellectual property rights are undeniably important and necessary because
intellectual properties can be easily abused. To promote fairness and encourage further
innovation in the various fields of business and the arts, the rights of intellectual property
holders must be protected. Intellectual properties are not as easy to identify, unlike
material possessions, because they deal with intangibles like ideas and creative output.
One cannot market a patented product if it infringes on someone else’s patent. For
example, you cannot sell copies of your own work if it is from another person’s work. You
still have to obtain license from the other party. In such cases, cross-licensing agreements
are agreed upon by concerned parties for their mutual benefits.
B. Types of Intellectual Property
Laws governing intellectual property rights (IPR) may differ from one country to
another. But there are also international treaties concerning IPR. Signatory states must
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harmonize these treaties to their respective national laws. Generally, laws classify IPR into
four main groups: patent, trademark, design, and copyright.
1. Patent – granted by the government to an inventor, which may be an individual
or a company, as proof of the exclusive right to manufacture and market the
invention. Patents expire after a certain number of years and must be renewed.
In the Philippines, patents are issued by the Intellectual Property Office (IPO).
2. Trademark – the word, symbol, design, or logo that identifies a business and its
products and services. IP rights are granted to prevent the misuse of trademarks
and misrepresentations. These can confuse consumers and hurt the reputation
and business of companies which truly own the original trademarks. The IPO
approves the exclusive use of trademarks in the Philippines as well.
3. Design – the distinguishing patterns of colors, lines, shapes, and letters that
mark the packaging of a product. Like the trademark, the design identifies a
company and may be abused due to misrepresentations. This can affect or
confuse the original company’s clients.
4. Copyright – the exclusive right to reproduce, distribute, and commercialize an
IP. For literary and artistic works, copyrights expire 50 years after the death of
the holder. From then on, they become public property. The National Library
has sole authority to grant copyrights here in the Philippines.
C. Publishing Ethics
Rules of behavior serve as guidelines that we must follow. These rules comprise our
ethical standards. Ethics is concerned with morality – what is acceptable or unacceptable.
When ethical standards fail, laws are created to regulate the actions of people. Even in
desktop publishing, there exist certain rules of behavior. These are known as publishing
ethics.
1. Serve the interest of your readers. You are publishing your material because you
are filling a demand for information. Make your material worth your reader’s
time and money.
2. Preserve your integrity. Keep your distance from outside influences like
government and advertisers. Never let financial contributions, advertising
considerations, or politics affect your content.
3. Be transparent. Avoid making the impression that an advertisement is an
editorial material by using a misleading style and format. If you must present
it that way, then clearly mark it as a paid advertisement and indicate who or
what group paid for it.
4. Preserve and uphold a free press. As a publisher, you are part of a community
whose welfare is best advanced in a democratic environment. Do your part in
safeguarding the basic rights of publishers as well as the readers.
5. Respect the intellectual property rights of others. Never use trademarks or violate
copyrights of other without their explicit permission. Cite your sources. Give
credit where it is due.
6. Keep your copyrights. It is not enough to expect others to respect your rights
because you respect theirs. Do not be ignorant of your rights.
7. Be fair in your business dealings. Charge your advertisers reasonably. Ensure that
your pricing conforms to all applicable laws. However, in campus journalism,
we do not allow business dealings, or paid or unpaid advertisements. You can
promote school programs or events.
8. Never publish misleading content. If you agree to publish anything that you know
to be untrue or deceptive, you allow yourself to be the instrument of
wrongdoing. You are accountable for any harm it may cause.
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Module for Campus Journalism
9. Be responsible. What you publish can influence the way your readers view the
world. However, you cannot always control how they are affected by your
publication. Always check your information. If something in your content
cannot be verified but still needs to be printed, let the readers know.
D. Plagiarism, Piracy, and Cybercrime
1. Plagiarism is a crime, particularly in the world of research, writing, and
publishing. In the academic world, anyone caught in the act of plagiarizing will
be heavily punished. Students have already been dismissed from universities
and denied their degrees because of plagiarism. Professors and researchers who
have been accused of plagiarism have been suspended or fired from their
respective institutions, and their reputations ruined.
Plagiarism is committed when you use ideas, words, statistics, pictures, or
diagrams of others without crediting the source material. It is important that
you cite your sources and give credit to those whose works you quoted, copied,
or used. Plagiarism may come in many forms: copying word-for-word someone
else’s research paper, downloading available articles/images on the Internet
and passing them as your own, or claiming that you are the creator of a creative
work that is actually credited to someone else, among others.
2. Piracy is the unauthorized duplication of copyrighted content that is then sold
at substantially lower prices in the 'grey' market. The ease of access to
technology has meant that over the years, piracy has become more rampant. For
example, CD writers are available off the shelf at very low prices, making music
piracy a simple affair (https://economictimes.indiatimes.com/definition/piracy).
3. Cybercrime is defined as a crime where a computer is the object of the crime or
is used as a tool to commit an offense. A cybercriminal may use a device to
access a user's personal information, confidential business information,
government
information,
or
disable
a
device
(https://www.pandasecurity.com/mediacenter/panda-security/types-of-cybercrime/).
Activity 3. Simple Recall
PRACTICE RECALL
Instructions: Identify the intellectual property right mentioned. Write your answer on the
space provided.
_____________________________1. the exclusive right to reproduce, distribute, and
commercialize an IP
_____________________________2. the word, symbol, design, or logo that identifies a
business and its products and services
_____________________________3. granted by the government to an inventor, which may
be an individual or a company, as proof of the
exclusive right to manufacture and market the
invention
_____________________________4. the distinguishing patterns of colors, lines, shapes,
and letters that mark the packaging of a product
Ammunition 5. Five Best Desktop Publishing Programs for Newsletters
Anton Vdovin, in his blog, cited five desktop publishing programs that you can
opt for based on your budget, required features and operating system. The link to his
blog is provided in the reference page of this module.
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1. Microsoft Publisher 2019
Considered as an entry-level desktop publishing program, Microsoft Publisher is also
deemed by a lot of its users as the best software for newsletters for small businesses. Unlike
Microsoft Word, the emphasis of Microsoft Publisher is on design and page layout rather
than textual proofing and composition.
The program is included in higher-end versions of Microsoft Office and Office 365,
which further emphasizes that it is a user-friendly and less expensive alternative to other
desktop publishing heavyweights – especially for small businesses.
A free trial version of Microsoft Publisher is available for a given amount of time. Its
proprietary file format, .pub, can be viewed in the Microsoft trial version beyond the trial
period.
2. Adobe InDesign CC (2020 15.0.2)
Deemed as a heavyweight in desktop publishing and even possibly the best software
for newsletters on the market today, Adobe InDesign CC is a powerful program that is
loaded with features. This desktop publishing program is able to produce documents of
any type from newsletters, to magazines and even e-books. Compositions created through
Adobe InDesign CC can be professionally printed, saved as PDF files or even exported as
a range of e-book formats.
If you’re familiar with other Adobe products, such as Illustrator or Photoshop, you’ll
notice that some of the interface and features of InDesign will be familiar to you.
3. QuarkXPress 2019
One of the desktop publishing programs dominating today’s market is QuarkXPress
2019. The program is utilized by large publishing houses, as well as individual designers,
and is capable of producing different layouts – from flyers to catalogues and newspapers.
This version features a new color picker tool, and is capable of exporting HTML5
Publications.
This desktop publishing program is one of the most expensive in the market, but
it is also one of the most powerful. A new full version of QuarkXPress 2019 has a perpetual
license and costs $975. However, if you already have its predecessor, the cost of upgrading
starts from $295.
4. LucidPress
The thing that makes this program different to other desktop publishing tools is that
it runs online and inside a browser – which could actually make it the best software for
newsletters for people who want the program to be readily available from any computer.
Although free for personal use, the paid version features collaborative tools, shared
templates and images that allows a team of up to 500 users to work on a particular project.
There is a free version with limitations on how many documents you can create.
5. Scribus
What many will love about Scribus is that it is a free open source desktop publishing
application that runs on Linux, Windows and Mac OS X. Templates are included, as well
as more advanced features such as page styles, master pages and scripts.
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PDF files can be exported and utilized with Scribus, and while many still prefer the
professionalism and technicality that goes along with Adobe InDesign, some may benefit
from the consideration of Scribus as an alternative to more costly desktop publishing
programs.
There are also more programs you can explore, such as Xara Page and Layout
Designer, PrintMaster v8 Platinum and PagePlus X6.
Ammunition 6. Broadcasting
Here are some terms that you may need to remember for radio broadcasting, taken
from https://www.24hdansuneredaction.com/en/radio/06-writing-for-the-radio/:
1. Anchor intro: script read by the anchor to introduce the report.
2. Back announcement (or B/A): script read by the anchor after a report is played
out.
3. Intro/headline sentence: beginning of a report.
4. Last line: ending of a report.
5. Lead item: first piece of news in the broadcast
6. Copy: script that contains no actualities
7. Reader/Voicer: script of a news stories with no actuality, read on air
8. Actuality: recorded interview extract
9. Package (wrap): recorded report that includes both the journalist’s voice and an
actuality
10. Running-order sheet: a document redacted by the anchor that helps the engineer
with the broadcast
Writing the Radio Broadcasting Script
“Radio is a fast, easy media that targets everyone, from highly educated people to less
knowledgeable ones. The writing must therefore be short, simple, in present tense... easy
to listen to and to memorize.
The first rule is to properly understand what you're writing about. If you fail to do
so, you will write badly. Understanding is the key to explaining, and the basis to the
informal contract between a journalist and his audience.”
1. Begin with the freshest news. Your audience is tuning into the broadcast to know
what’s happening. Each of your scripts must therefore start with the freshest news.
2. Hook your audience. Not only does the first sentence contain the freshest news,
it must also catch the attention of the listener. See that your writing is catchy,
particularly at the beginning of each piece of news. If the listener is intrigued, he
will keep on listening.
3. Use the present tense. You have to describe events that only just happened or are
currently happening. The present tense is the tense to use : it fits with the treatment
of the news.
4. Write short sentences. News is oftentimes complex. Your listeners can’t rewind,
they must understand straight away. Keep your sentences short and simple :
subject/verb/object. A sentence can only carry one idea. Avoid subordinate
clauses: end the sentence and start a new one instead.
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5. Be precise. Your scripts must be short, every word counts. Choose your words,
especially your verbs, wisely. Your scripts must be short: every word counts. Try
to avoid “be” and “have”, as they are overly vague.
6. Stick to the facts, avoid commenting. You are not on air to give out your opinion.
Just describe the news and let your listeners make their mind up freely.
7. Speak before you write. A news bulletin is an oral exercise. The anchor reads out
the news. Whisper your script as you write it. If you have trouble reading a word,
change it : it might just happen to you again, this time on air. If the result does not
please you, rewrite the script.
8. Speak to your audience. You’re writing your news alone. When talking into the
mic, you have no direct contact with the listeners. Still, always try picturing them.
Are they going to understand ? Try picturing yourself talking to someone. If you
write this way, your audience will feel as though you’re talking to them and will
keep on listening.
9. Describe the news. Radio appeals to the ear. A well-written script creates perfect
mental pictures in the mind of the listener. To get this result, use descriptive
writing. So as to be sure not to forget anything about a news item, use the 5 Ws.
And to describe it, think of the five senses: news get to us through our senses. Let
your listeners see, touch, hear, feel and taste the news.
Major Radio Principles
1. On air delivery – the right tone. We speak more slowly on air than in real life, but
we need to describe, to tell stories, to create pictures. We need to come off as lively,
not as robot. You must find the right style, a simple one, fitting with your character.
In just a few words, a reporter can describe an empty place, recently deserted by a
crowd – and you will picture it, just as if you were there. Having your own style
and on air presence requires perpetual work.
2. Respecting others. Our job is to give other people a voice, to let them be heard.
The general public deserves the truth. Nevertheless, everybody is owed privacy
and respect. There are strict laws against defamation and calumny both in Europe
and in the USA.
3. Accuracy. Fact-check everything. Fact-check the information a first source has
given you by talking to a second one. Should you have any doubt, fact-check again.
When on air, you will be talking about “known facts”. Be precise, choose every
word carefully, if you’re quoting a politician, for example.
4. Balance. Try to show all sides of the argument, especially when you’re dealing
with a controversy, be it social, political or economical…
5. Clarity. The vast majority of your audience is focused on basic needs. Their
language is simple. If your audience can’t get what you’re saying, all the
investigating you’ve done will have been done in vain.
6. No commenting. Commenting is judging, expressing an opinion. This is not why
you’re there. Stick to the facts.
7. Protect your sources. Informing the general public is looking for the truth.
Broadcasting some heavy news might upset some people or organizations.
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Module for Campus Journalism
Sometimes, so as to make these news public, you will have to guarantee anonymity
to the people speaking on air. In such a case, it’s said that a journalist must protect
his sources, that is to say guarantee to the people giving him informations that they
do so under the seal of confidentiality. Careful : this process is reserved for
exceptional circumstances, when this technique is the only way you have of
broadcasting major news.
8. Keep in touch with the newsroom. This is a must both in conflict areas and in
peace time. Back at the station, the anchor and the editor need to know how you
are doing so as to properly work on the broadcast.
An example of a radio broadcast script can be found
https://www.academia.edu/8075869/Sample_5_minute_Broadcast_Script.
here:
Here is a sample structure of an anchor intro from the site of 24h in a newsroom:
The anchor intro is a script redacted by the anchor, that allows him to introduce –
or launch – a report during the newscast.
1. Duration of an anchor intro. An anchor intro lasts about twenty seconds. There
must be at least three sentences, at most five or six.
2. Structure of an anchor intro. An anchor intro is structured in three parts :
a. First part : The lead sentence, that contains the news. There’s a very efficient
technique used to determine what the news is. You have to ask yourself :
“What part of this is brand new information?” The answer to this question
must be summarized in one sentence, redacted in a catchy way so as to attract
the listener’s attention.
b. Second part : Additional info. It consists in at least one sentence, most of the
time in two or three, that add the elements needed to understand the
information. To make sure you haven’t forgotten anything, use the 5Ws.
Check that your intro contains the answer to these five questions.
c. Third part : the sentence defining the angle that’s been used to treat the
story. The reporter picks angles to treat the news, so as to put the spotlight on
different aspects of it. Let us consider for example the beginning of a trial.
Here are a few possible angles: a portrait of the accused (voicer), a summary of the
facts (voicer), a joint interview of the defendant and the plaintiff’s lawyers…
An example :
● First part :
The trial of the accused murderers of Laurent Désiré Kabila will start this morning in
Kinshasa.
● Second part :
On this first day, the judges will read the act of accusation.The defendant will
remain in Makala jail for the whole duration of the trial.
● Third part :
The principal accused is Eddy Lapend, the former chief of staff of president Kabila.
His portrait, by our reporter Paul L.
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“Your pen is your sword. Wield it wisely.”
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Module 2
Module for Campus Journalism
News Angle
Since radio broadcasting is fast-paced, bulletins have a limited air time, one has to
choose. The concept of the angle is linked to the journalistic treatment of a story. A
journalist may choose to highlight different aspects, angles, of a same story. Each news
item can be taken, presented, considered or seen through various angles.
Every day, rival radio stations treat major stories. Everyone can see that when it
comes to a same story, the treatment will never be the same from a station to another. It all
depends on the angle the reporter has chosen to breach the story. If the angle is good,
people will be interested in the report.
It is impossible to give out all of the information in a one minute voicer. The radio
journalist takes this constraint and shapes it into an advantage. Choosing the right angle
makes up for the limited time allotted for making a report. Nothing forbids you from
treating your story under two different angles: you can offer one for the evening news,
and the other for the following morning’s broadcast.
The right time to choose an angle is during the morning meeting: How is every
story going to be treated? What in this story will catch the audience’s attention? Who are
the right interlocutors for an interview? The best way to answer these questions is by
discussing them together, as a team, in the morning.
Examples:
Supposing a devastating fire has broke out in a neighborhood, and houses and shops are
going up in flames. Here are a few potential angles :
● First angle : Send a reporter out there. He will call and describe the fire during the
broadcast. Treatment : a live shot.
● Second angle : Write up a precise account: how many dead, how many injured ?
How is help being arranged? How far has the fire spread? Treatment : an extract of
an interview with an official.
● Third angle : Explain exactly what happened. When did the fire start? Was it an
accident or an arson? Treatment : a voicer.
There is a wide variety of angles to choose from. Various angles can be treated, so
as to vary reports from one bulletin to the other. If the event is a major one, it can be treated
through various angles in the same bulletin.
These rules stand for all events, be they political, cultural, economical or sports
(pre-match voicers, pre-match audio, report, analysis, interview with the players…).
The same goes for a trial: portrait of the defendant, package with interviews with
the lawyers, summary of facts…
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Module 2
Module for Campus Journalism
ACTIVE EXPERIMENTATION
Activity 4. Whoa! Time to Note the Key Points!
KEY TERMS
A. Instructions: Identify the following design principles defined in Column B. Write
your answers in Column A.
Design Principle
Description
considered as an arrangement pleasing to the eye; may
be symmetrical (formal) or asymmetrical (informal)
linked to emphasis and contrast; implies a hierarchy or
levels of importance – one element may be more
important than others
the size of one section or part of an object or design in
relation to another section, or the relation of one object to
another object in terms of size
the “flow” of elements associated with eye movement
following visual cues along every page
equated with consistency of harmony
B. Instructions: Match the concepts at column B with the correct description at the
column C. Write the letter of your answer in column A.
Answer
Terms
Description
1.
Proportion
A. consistent look from beginning to end
2.
Byline
B. lets the eyes rest because it contains nothing
3.
Rhythm
C. names the staff of the publication
4.
Nameplate
D. one element may be more important than others
5.
Balance
E. identification mark of the newsletter
6.
Dominance
F. look here to know the writer
7.
White space
G. relation of one object to another in terms of size
8.
Body
H. goal for standardizing photo sizes
9.
Unity
I. the main article
10.
Masthead
J. design should not favor just one portion of a page
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Module 2
Module for Campus Journalism
Emotion Gauge: Your Exit Pass!
One more quick thing to do! Put a check mark in the box that corresponds to how
you assess yourself in Lesson 1. There’s no right or wrong answer here, so feel free to
honestly assess yourself. Use the legend below as a guide. Then use the box to ask one
question or point that you are still confused about.
https://scribblepgce.wordpress.com/self-assessment/
Legend: Green emoticon
Orange emoticon
Red emoticon
- “I have done well; I understood everything in the lesson.”
- “I understood some parts, but I don’t think I have done well enough.”
- “I did not understand most parts of the lesson; I need help.”
This is one question/point that I would like to discuss with my instructor:
___________________________________________________
___________________________________________________
___________________________________________________
___________________________________________________
Now, it is time for you to show how much you have gained from module 2.
Do your very best in this portion. Read the instructions carefully for your
performance assessment outputs.
Performance Assessment Outputs
For the following outputs, create groups with 5 members each. That group will
be the same for all the outputs required of you in this section. Remember the following:
1. At least one member of the group has a laptop and internet connection.
2. At least one member of the group has knowledge and skills in using the
computer/laptop for desktop publishing.
I. Planning the Design of a Campus Paper
Instructions: You will now be planning your campus paper. Take note of the
following steps:
1. Create a group with 5 members each.
2. Pool together the revised articles you have done in Module 1.
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“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
3. Lay out a campus paper with 6 spreads (12 pages). Consider all the articles you
have, combining all the articles you have written in Module 1. If there are lacking
articles so that you can fill the 12-page campus paper, you need to write more
articles.
4. The campus must have the following pages/sections: News, Feature and Science,
Editorial, Literary, and Sports pages. You can decide on the number of pages for
each section.
5. Make a dummy sheet of your campus paper. Since it is a dummy, you must have
the layout on a hard copy or do a manual layout. Since it is difficult to look for
the standard size of a tabloid sheet, you may use long-size bond papers.
Remember:
Source: https://www.slideshare.net/rcanu/newspaper-layouting
II. Desktop Publishing
Instructions: Having done your dummy sheets, you are now ready to do desktop
publishing of your campus paper. Following the dummy you have designed, create
your campus paper. Follow the 8”x13” size. You may use Microsoft Publisher. Your final
output here is your campus paper.
III.
Radio Broadcasting
Instructions: You will now simulate a 5-minute radio broadcast. You must have the
following: anchors, field reporters, original infomercials.
1. Prepare a script for a 5-minute radio broadcast.
2. This includes infomercials which may depict health, environment, politics and
social issues, and four (4) news articles, which may be based on press releases, raw
data, or from the articles previously written for the campus paper.
3. The infomercial shall have a maximum length of (1) minute and shall use the
English language.
4. Follow the guidelines and principles of radio broadcasting discussed in the
previous pages. Observe guidelines for anchor intros for angles.
5. Record your radio broadcast simulation.
109
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
Rubrics for Radio Script Writing and Broadcasting
1. Anchor/s and
News Presenter/s
Voice Quality
* Is very clear and easy to understand even when
speaking quickly
* Paces his/her voice well to fit the storyline and
helps the audience understand the issue
* Shows expressions of interest, enthusiasm, and
confidence
Voice Recognition
* Has clear and well-modulated voice
* Presents appropriate pace and volume
* Is consistently audible throughout the presentation
Enunciation
* Pronounces/ articulates words in a distinct manner
* Talks in accent that is socially acceptable
* Utilizes various voice inflections/ changes to
enhance meaning of the lines
* Stretches a word to a desired length to emphasize
or give the appropriate meaning
2. Infomercial
Content
* Shows brief and clear advocacy / idea description
* Is logically organized
* Shows smooth and appropriate transitions
Creativity
* Exhibits uniqueness and originality
* Implements technologies appropriately
Persuasion
* Engages audience
* Shows appropriate audience appeal
* Keeps audience focused all throughout the
broadcast
3. Technical Application
Juxtaposition
* Shows a smooth transition from one topic/ news
event to another
* Establishes clear relationship between one audio
effect to the news or information that follows
Fidelity
* Produces good audio quality
* Produces authentic sound and effects
* Has less static and no interference
Timing and Precision
* Has clear audible time signals
4. Script
Content
* Covers topic with necessary details and examples
* Is accurate and has no factual errors
* Is well-organized
* Uses academically and socially acceptable language
Clarity of Instructions
* Is easy to read and understand
* Can easily be followed by another person or team
* Reflects effective planning and organizing
Script Organization
* All elements are labeled and clearly written
* Clearly indicates names of team members and their
tasks/assignments
Beginning
(0-2)
Developing
(3-4)
Adapted from https://www.teacherph.com/nspc-guidelines-radio-script-writing-broadcasting-contest/
110
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Proficient
(5)
Total
Score
Module 2
Module for Campus Journalism
Rubrics for a Campus Paper
Source: https://www.teacherph.com/nspc-collaborative-desktop-publishing-contest/
References
Bear, J.H. (2020). Desktop publishing overview. https://www.lifewire.com/what-is-desktoppublishing-1073862
Bear, J.H. (2020). What is desktop publishing software? https://www.lifewire.com/what-isdesktop-publishing-software-1078923
Bear, J.H. (2020). https://www.lifewire.com/what-is-desktop-publishing-1073862
Hizon, A. School Publications. Retrieved from
https://issuu.com/alvinhizon3/stacks/6bb51948951c47bc94254ba3cc5fcbdb
https://www.slideshare.net/gurugeri/layout-25128670?from_action=save
https://www.slideshare.net/jam18/journalism-guidelines-and-steps-in-page-designing/1
https://www.noborderstranslations.com/blog/translation-tools/desktop-publishingimportant/
http://blept.blogspot.com/2015/11/scope-and-functions-of-journalism.html
Maximino, A., de Jesus, J., Enriquez, K., Abe, L., Lee, G. (2009). Desktop productivity.
I.C.Topia. TechFactors Inc., Quezon City, Philippines.
24h in a newsroom. https://www.24hdansuneredaction.com/en/radio/11-the-anchorintro/.
111
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-
Module 2
Module for Campus Journalism
Vdovin, Anton. Five Best Desktop Publishing Programs for Newsletters. Blog. Mar 12, 2020
8:44:43 PM. https://www.alert-software.com/blog/five-best-desktop-publishing-programsfor-newsletters
112
“Your pen is your sword. Wield it wisely.”
-C.A. Simonson-