Brochure Making Name: Date: Direction: Since Christmas season is approaching. Create your own brochure about this product for promotion in Christmas Sale! Your brochure must have the following details as stated below. You may browse on any Shopping Site that you want, to put the product you want to promote and you may include your company brand. Your product assign must be applicable to men and women plus as part of promotion include freebies to encourage consumer to buy your product. Use Microsoft Publisher to divide into 3 Panel your brochure. BROCHURE – (BACK-TO-BACK CONTENT) 3 PANEL A4 SIZE COMPANY Name: Leader Leather Belt Co. PRODUCTS: Belts (men & women) Wallet (men & women) FREEBIES: key chain PROMO: 40-60% DISCOUNT ON SELECTED PRODUCT ADDRESS: 3RD floor Robinson Mall Lucena City TEL.No.: (042)-317-5269 E-MAIL: leatherleader@gmail.com Website: www.leatherlead.com BOYS ONLY! High Quality Original Timberlands Men's Belt Retro Style Cowhide Pin Buckle Men's Belt Business Casual Belt Elegant Fashion Men's Belt P696.00 Php 1,200.00 (-40%) Brand Name: Timberland Belts Material: Cowhide Gender: Men Pattern Type: Solid Style: Casual Belts Material: Genuine Leather Belt Width: 3.8cm Item Type: Belts Product pictures are 100% real shooting, please rest assured to buy! GIRLS ONLY Zip ID Wallet for Ladies Women Minimalist Leather Zipper Wristlet Card Holder MLP53007 2L Php119.00 Php 299.75 -60% 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 Brand: MICHAELA SKU: MLP53007HS2L23/MLP5007111 Material: PU leather Color: Black, Pink, Orange, Dark Blue, Light Green, Apricot Size: 5.9'' L x 0.2'' W x 3.9'' H Weight: 0.05 kg ------------------------------------------------------------------------------------------------------------Brochure Guide Brochures are content marketing gold. They provide the ideal platform for brands to convey large amounts of information and promote thought leadership, all within a handy shareable file. What is a brochure? A brochure is a sales and marketing tool used by brands to communicate with their target audience. This could be information about the company, product or service, research findings, an event guide, or anything else a brand wants to let its customers and prospects know about. Where in the customer journey does a brochure belong? Brochures can be used at any stage of the buyer or customer journey, but they are usually most effective at the awareness, consideration, or decision-making stage. At these points, your leads are interested in discovering more about how the product or service works and perhaps a bit more about who you are as a brand. You can address pain points and barriers to sales, offer different use cases, highlight specific features and encourage the lead to get in touch by filling in a form or reaching out to your sales team. What kind of information should be in a brochure? The information you include in your brochure will depend on your content's goals and your audience's needs. Here are some content elements and information to consider in your brochure. 1. Cover page. Seize this chance to capture your audience’s attention and imagination. Include compelling on-brand visuals, a punchy title, and perhaps a sentence or two explaining the main thrust of the brochure. 2. Index or contents page with links to the different sections. You could also include an author page to demonstrate thought leadership. Or you could add this in the back. 3. The body of the brochure. Consider the design and layout carefully (more on this later) and focus on the most important information. You can always link to further resources as part of the user journey through the brochure. 4. Contact form or information about how to get in touch. Don’t ask for too much personal data on the form. Name and email will do for now — you don’t want to risk alienating your lead. 5. A strong call to action. This is likely to be to contact your business, but you could also encourage the reader to visit landing pages, case studies, whitepapers, and other content assets. What questions should your brochure answer? Here are some questions your brochure could answer: 1. Who you are as a brand, how long you have been doing business, and what sectors or geographical areas you cover. This helps promote trust and tells a bit of the story behind your company. 2. Why people need to use this product and service, the problems it solves, and why it is better than your competitors. 3. Who already uses the product? Mentioning reputable clients demonstrates your credibility and encourages your readers to picture themselves using your offering. 4. What results and benefits can customers expect? 5. How to use or optimize the usage of the product. 6. How to troubleshoot any common issues. 7. What accreditations do you have, if relevant? 8. What support do you offer, including technical support, consultation, etc.? 9. How to get in touch or buy the product. How to create an outline for your brochure Creating the right outline for your brochure is key to its success. Brochures are about the structure and pace of the information and how you prioritize and present it. 1. Think about what you want to achieve from this brochure and its role in your wider sales and marketing strategy. 2. Devise a hook to get your audience’s interest. Include this in your title or the first page. 3. Carefully consider the customer journey. What information will they need at which point, and why? What is the right order to present this in? What will make the most sense to the reader? 4. Create a page plan and map the priority information to each page. Craft a compelling headline (more on this next) that clearly sets out the intent and themes of each section and don’t deviate from that. 5. Be ruthless with the content you are including. Ensure every content element and sentence can justify its place on the page. Brochures can be long-form content assets if necessary. But it’s best not to overwhelm your lead with too much information or information that isn’t relevant at this stage. As we mentioned earlier, adding links to external resources is far better than keeping the main layout clear and uncluttered. 6. Test the content journey and user experience out on colleagues as well as peers who don’t already have a good understanding of your brand or products. Find out what elements do and don’t make sense to them and which messaging works or otherwise. What are you missing, and what hasn’t earned its place on the page? Then make adjustments accordingly. If you are unsure, create several versions. Once you get those all-important audience insights, you might reintroduce content elements or reappropriate them for other content assets. How to craft the perfect headlines for your brochure Crafting the perfect headlines takes time. You need to strike the right balance between grabbing your reader’s attention and giving them a clear idea of what to expect from each section of the brochure. How you frame the headline will depend on your brochure's subject matter and layout. Here is a checklist to run each headline through before you decide on the perfect one. 1. Is it specific? Your headline should have its own content ‘identity’ and stand out from the others. 2. Is it 100% clear what the section covers? 3. Is the benefit of reading obvious? 4. Is there a strong hook? A feeling of FOMO or a sense of urgency. A compelling reason to read on. 5. Is it the right length? Too long and it is hard to digest, too short, and the section’s themes and objectives might not be obvious. --------------------------------------------------------------------------------------------------------------------- RUBRICS FOR BROCHURE MAKING Criteria Organization 5 pts 4 pts 3 pts 1 pts 5 4 3 2 0 Layout is haphazard; Written communication is functional but not fully developed Layout is confusing; Written communication is limited Layout is confusing; not enough of required elements of project 4 3 2 0 Text fonts and sizes are readable; attractive formatting Text fonts and sizes may cause distraction; unattractive formatting 5 4 3 Brochure contains many details from the research and is exceptionally interesting to read Brochure contains several details from the research and is interesting to read 5 4 Layout is logical and appealing; Written communication is focused and interesting Attractiveness 5 Text fonts and sizes are well chosen; exceptionally attractive formatting Content Spelling/Proofreading No errors are evident after proofreading Layout is organized; Written communication is effective No more than 2 errors are evident after proofreading Brochure contains some of the details from the research and is marginally interesting to read 3 No more than 4 errors are evident after proofreading Text fonts and sizes make the brochure difficult to read; distracting and unattractive formatting 2 Brochure contains very few, if any, details and is not very interesting to read 0 Brochure is off topic, and contain false information 2 0 No more than 5 errors are noted More than 5 errors Graphics 5 4 3 2 Graphics go well with the text and there is a good mix of text and graphics Graphics go well with the text but there are so many that they distract from the text Graphics go well with the text but there are too few and the brochure seems "text heavy" Graphics do not go with the accompanying text or appear to be randomly chosen 0 No Graphics
