Concept Testing
Knowing the feedback of your target audience regarding to your product idea is a big help to improve your
approach before introducing the actual product to the market. Testing methods can be online, for instance,
via survey, either paper or online survey, to gather feedbacks from the target market (specific target
market?). For example, list of questions such as, “do customers like the concept we have developed, if they
would find such a product useful and valuable, what sort of price they would be willing to pay, what kind
of features they are looking for when it comes it smart glasses” We can also communicate our concept
through video with verbal descriptions to widen their understanding about our product. Then, after fully
understanding our idea, is to measure their response like we can ask our target audience through a five
scale if they will definitely buy, will probably buy, might or might not buy, probably not buy, and definitely
not buy. Doing this will help the business to find out how many potential customers there are, to
understand whether or not the product will be a hit to the customers, whether they have the intent of
buying it. Surveys will help us to learn what features customers really need for our product, what features
they like, and which may need changing. In short, this will enable us to find out what potential customers
care about in order to determine which attributes should be incorporated into the final design, ahead of
the official product launch.
Business Analysis
Smart glasses are glasses with built-in technology. It is more than just a glass that protects the eyes, as,
these can also be an accessory that will make the day easier. These smart glasses can be a second screen
to your phone, but, with a better change as these layer information onto a user’s field of view. Imagine
having an eyeglass that can be paired to your device, allowing you to access information on the internet,
display the notifications, messages, and calls, show the time and date, audio support, as well as having a
camera for capturing and viewing photos and videos right directly in front of your eyes. The price of smart
glasses varies a lot and depends with the functionality they have. Of course, smart glasses that have all
these features will cost a little bit expensive (specific/estimate price?) since the hardware and software
parts require high cost to complete this. However, if the smart glasses don’t have much visual effect and
only supported by an audio, it will surely cause cheaper than the first one. With its function, this can be
beneficial. Given that smart glasses are portable, you can easily carry it and take them with you anywhere
anytime. For instance, visualize that you are going out to for a walk, running some errands or during work,
you don’t need to take out your phone from your pocket just to read notifications, capture photo, check
the time or other information, it’s much easier to just use or glance at your glasses. In addition, instead of
focusing on to the phone or laptop’s screen, students can also read modules and view education videos
with a greater ease even when they suddenly need to go to the bathroom. As of now, the return on
investment for this may be low because it is still in the beginning stage or something new and unfamiliar to
the market, but, this may increase as technology keeps on progressing and it’s probably only a matter of
time until smart glasses will be a normal part of our everyday lives.