Consumer report reference notes for later
assignment
Customer report (B2C) reference example
Introduction
CoPilot’s Return to Normal Index is the only index that tracks the used car market’s return to
normal. The Index shows the differential between what an individual used car would have been
worth today if not for the extraordinary dynamics of the past two years, versus how much it is
actually worth now – and tracks this differential over time. In doing so, the Index provides the
only real-time barometer of which vehicle types offer the best value, how close a particular
vehicle is to its projected normal price, and how far it has to fall.
Using CoPilot’s free Price Pulse tool, car shoppers can easily check current prices and the Price
Premium on any car, track price changes, and compare across years and models to choose the
right car and know when to buy.
Background
The combined effects of extraordinary market dynamics over the past two years have created
unprecedented inflation in used cars, leading to all-time high prices, up 51% percent from before
the COVID-19 pandemic.
Significantly, the Return to Normal Index reflects current retail prices, rather than wholesale
prices, offering a real-time metric of the challenges facing consumers in the market.
Return to Normal Index report anatomy
EXECUTIVE SUMMARY (Previous month’s data)
PRICE PREMIUM BY TYPE OF VEHICLE
PRICE PREMIUM BY BRAND
Luxury brands
Domestic brands
PRICE PREMIUM BY VEHICLE AGE
CONCLUSION
METHODOLOGY
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Example reports
CoPilot’s Return to Normal Index 8/22
CoPilot’s Return to Normal Index 7/22
CoPilot’s Return to Normal Index 6/22
REFERENCES
Customer report (B2C) reference example images:
https://lh4.googleusercontent.com/b3E4jyYcIn4QiKHQcXVWFZ3UhGPOvmbFl-5kHFjbzMx6u7a
BeFdJlppDOZAHNyEHDOzbXhoHBIIzUEPaHa_JrEHHc_TTIvkfYITLimyQvqWnJDNlLme1q-xTx
lss9uBejFlWUitVgri3P83rBhWMeTo
https://lh6.googleusercontent.com/m5sdt8L2IwBI-DsnkWJ61To8WQZfNLhfGpqzxjsq0tthcwGEY
G0rQBsa3msH8bQnYZNC26XrRprXjRzPp3QJfA26mHdzulXjTsbaO0VoIUX6MZlYrTCfror53LVJ
6NbDdDMpquSshjw45YWe3IzUaV4
Additional information
Official website
Price pulse
Media Contact:
Kerry Close
kclose@groupgordon.com
732-609-2644