C1 Sample
Introduction
The purpose of this proposal is to analyze our sales drop in the last year. As
shown on the charts that were reviewed in yesterday's meeting, our sales have
plummeted and there is no instance in which we should let this happen again
starting the new year. In this proposal we will suggest which course of action
can best benefit the company to have the issues resolved rapidly and viably.
Dive into the problem
The following areas for improvement can be highlighted: our advertising
department and our social media management. As of the past two years, the
previous social media manager has not been replaced which led to a decrease
of interactions with our clients online. Present-day knowledge would let us
believe that sales online are currently sky-rocketing and the best line of
communication with local customers as well as international ones.
Our recommendation
A working group should be set up to rehire the position and find a qualified
worker that will raise our online sales efficiently. Regardless of our company’s
old school methods in most departments, we earnestly believe that social media
management should be handled by an employee under the age of thirty as they
understand the current generations much better.
In your best interest
Implementation of the aforementioned ideas would result in a sales increment
within the estimated time that our CEO has provided for the company.
Nevertheless, we also believe that the advertising department has been
neglected and in need of proper management for a considerable amount of
time. Consequently, a new social media manager has to be hired.