Uploaded by Danway Emirates LLC

How To Start EAS Implementation

How To Start EAS
By Danway Emirates LLC
• How do we start?" is the last question any store owner who is thinking about using EAS to stop
shoplifting should ask. Find out the 5 easy steps
• You must be a pilot. If the solution is tested in a small number of stores with a small number of
carefully chosen products, the retailer can learn a lot about how the solution might be used and
how much money it could make when it is fully put into place.
• Even though it's not a full rollout, a pilot can seem like a big job for a store that doesn't know much
about how EAS deployment works. Danway has five easy steps to help because of this:
1. Pick out the right stores to test.
When picking stores to test in, it's easy to be tempted to pick ones with a lot of shoplifting
and loss. This will probably give the best results and make the best case for a full rollout. On
the other hand, Checkpoint suggests picking five different stores to show the whole risk
profile. This gives retailers a fuller picture of how EAS really affects them.
Danway has found out that using only high-risk, high-loss stores in an EAS pilot is bad in
another important way. Most of the time, these stores have the busiest management teams,
the most stressful places to work, and the most employees who leave. You can't say enough
about how important it is for store management to be involved.
2. Choose protective products carefully
Retailers should choose products that are inflicting the most financial anguish. Selection
should ensure the pilot's success, not hinder it. Start with simple products and add more
complicated ones following success.
Accurate and up-to-date data on product losses is vital. If a shop doesn't know how much of a
product is lost each month, piloting it is futile because they can't tell if the remedy is working.
The pilot should be simple.
In-store management participation.
EAS requires human interaction, like many other technologies. EAS is a deterrent that
requires management support. When deciding which stores to pilot in (step 1), prefer
stores with staff actively enhancing the shopping experience for honest customers.
As part of the pilot, they will be asked to undertake additional jobs, be patient with
minor disruptions, and spend time to monitoring, management, and feedback. Pilots
have failed because retail staff lacked enthusiasm and energy.
Measurements and timing
We recommend 3 to 6 months for an EAS pilot, and monthly shrinkage measures based on
actual product SKU counts versus sales will be required.
No operational or merchandising modifications should be made now. Changing a pilot store's
layout or merchandise placement may affect the EAS's effectiveness. Changes to personal
information storage or the inclusion of new Loss Prevention measures beyond the EAS
installation, such as a Contract Guard, could further cast doubt on the pilot results. Only the
EAS installation should be added to the store during the pilot.
After a measurement period, some clients expand the range of products protected in test
stores to assess RF protection. All of this adds to the overall ROI, but should only be done
once good baseline data on the initial set of protected products is acquired and confirmed.
Problem-solving feedback
The retailer should provide constructive, encouraging feedback on the trial process. Some
initial unfavorable concerns with EAS system installation are common with new technology.
Product labeling may seem laborious to the store workers because it's new.
Sharing and tackling these concerns is key to garnering overall support. Danway Emirates LLC
has hundreds of store installation experiences and can fix concerns if feedback is shared.
Do you have any questions?
+971 434 73232
28 24B Street - Al Quoz Industrial Area 3 - Dubai - UAE
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