Zavodskiy Leonid BA23-2 Features Outline Advantages & Disadvantages Types Features Cheaper than Traditional Marketing Tangible ROI 24/7/365 Approach Eliminate Follow-up Failure Advantages Less Risky Instant Response Cost-Efficient Data Collection Advantages Personalized Marketing Exposure of Product Interactive Accessibility Disadvantages Relying on Technology Maintenance Cost Privacy & Security Issues Price Competition Types Different types and methods Conclusion “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov Thank you for your attention!