C APIL ANO UNIVE RSIT Y
BR AND GUIDE LINES
D ECEM B E R 2016
CONTE NTS
02
Brand Goal & Objectives
03
Key Messages
04
Brand Essence
06
Our Logo
10
Tagline
11
Email Signature
12
Logo Overlays
14
Typography
16
Colours
18
Photography
20
Our Audience
22
Social Media Icons
24
Business Papers
This booklet contains guidelines for the use and
deployment of the Capilano University brand.
Our brand’s strength and significance are built over time only through consistent,
effective use. This document provides the guidelines and best practices to
ensure our story is heard, remembered, retold and actively served.
The use of all Capilano University brand elements is restricted to the
applications shown here. To ensure quality and appropriate treatment, other
uses should be reviewed in advance by communications + marketing.
CO PY R I G HT
The Capilano University logo and graphic elements are protected under the
copyright laws of Canada. Use of the logo is restricted to Capilano University’s
activities. Unless otherwise specified, no individual or organization has
permission to copy, redistribute, reproduce, republish or modify the logo in
any form without the written permission of Capilano University.
CAPILANO UNIVERSITY BRAND GUIDELINES |
1
BR AND GOAL & OBJEC TIVES
KE Y MESSAG ES
G OA L
Capilano University’s key messages form the foundation for what the
Capilano University is recognized as British Columbia’s
University wants to communicate to the world.
leading experiential university.
The messages are not meant to be used verbatim. They are the root of what
we want to say, but how we say it depends on many factors, such as context,
medium and audience.
O B J EC TI V E S
»» Inspire pride in Capilano University, among students,
staff, faculty and alumni.
»» Promote recognition of CapU as a creative, experiential
university.
»» Increase perception of Capilano University as a place
to complete a meaningful degree.
»» Establish Capilano University as a place that excels at
developing creative leaders.
»» Build an authentic emotional connection with Capilano
University for students, alumni, faculty, staff and the
North Shore community.
»» Aspire to a culture of cooperation between faculty,
staff and students.
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| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
KE Y M E SS AG E S
»» Capilano University is realizing its vision as the leading
post-secondary learning environment in British
Columbia for experiential learning.
»» Located at the base of British Columbia’s stunning
North Shore mountains, Capilano University is an
inspiring, natural place to be intellectually stimulated
and creatively adventurous.
»» Capilano University is committed to student success
through its focus on learning and by preparing skilled
graduates who are primed to be future leaders.
»» Capilano University provides a challenging,
collaborative and creative environment for learning.
CAPILANO UNIVERSITY BRAND GUIDELINES |
3
BR AND ESSE NCE
Our brand essence is a checklist that highlights the
core aspects of what the Capilano University brand is
CO N FI D E NT
ENDURING
We are self-assured of our place as
We take pride in 50 years of history,
all about. These five words are easy to remember and
a university, and our graduates are
as well as the origins of the name
assured of their ability to make
“Capilano” and our connection with
change in the world.
local First Nations.
can be used as a reference point when creating any
branded materials.
Ask yourself: does the piece I am creating exemplify
this essence? If it doesn’t, then you probably need to
rethink and adjust. Each word has been described to
provide context.
U N I FI E D
LUMI N O US
We are diverse in thinking, but
Speaks to “lightness”, in the sense
connected in our vision and mission.
of footprint, nimbleness and visual
CR E ATI V E
Creativity is at the heart of the
feel. Underscores illuminating
through education.
University – visible in student
output, academic programming and
faculty collaboration.
4
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
5
OUR LOGO
S TA N DA R D LO G O
S ECO N DA RY LO G O
There are two main versions of the
C A SUA L LO G O
full Capilano University logo: centred
This can be used in cases where the
and horizontal.
audience is familiar with the brand,
and a more casual voice is being
In cases where the logo stands
applied. (Example: merchandise)
alone, or can be centred in a layout,
CapU_logo_centred_cmyk.eps
the centred logo is to be used.
CapU_logo_casual_cmyk.eps
(Example: letterhead)
In cases where the logo fits on a grid
and needs to align with other leftand right-aligned elements, the
horizontal logo is to be used. (Example:
CapU_logo_horizontal_cmyk.eps
FACU LT Y/SCH O O L
TR E ATM E NT
This treatment is a special lockup
designed for faculties or schools that
need their own logo treatment.
viewbook cover, business cards)
Use your treatment in place of the
University logo on materials that are
CapU_logo_faculty_bus-prof_studies_cmyk.eps
University logo and a school’s
Minimum size for logo depends
on which version you use:
treatment on the same page.
0.7"
0.6"
CapU_logo_school_business_cmyk.eps
CapU_logo_horizontal_grey.eps
specific to the promotion of your
unit/faculty/etc. Never put the
M I N IMUM S IZE
NOTE: Only the University’s
communications + marketing team
The logo exists in four colour modes:
can make these logos. Please obtain
»» Full colour (CMYK or RGB)
create it yourself.
your file from them, and do not
»» Grey
»» Black
CapU_logo_horizontal_black.eps
A D D R E SS LO CKU P
»» White / Reverse
Please endeavour to use the colour
logo unless colour isn’t an option.
CapU_logo_address_lockup_CMYK.eps
An address lockup for the Sunshine Coast is also available. Please contact
CapU_logo_horizontal_white.eps
6
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
communications + marketing if you require it for your work.
CAPILANO UNIVERSITY BRAND GUIDELINES |
7
OUR LOGO
LO G O D OS A N D D O N ’T S
Never place the logo over a busy
image. When using the logo over
image areas, select a wide swathe of
very dark or light colour. The black
or white versions will work best in
conjunction with photos.
Never adjust the colour or
arrangement of the logo file.
There is an existing version for
LO G O FI LE FO RM AT S
Encapsulated
Postscript (EPS)
EPS is a vector format that can be
scaled infinitely without losing image
quality. This is the preferred version
and must be used for offset printing.
Used in signage, print ads, flyers, and
other print collateral materials.
whatever you need! If you have
a specific need, please contact
communications + marketing.
When placing the logo on a dark
colour, don’t place a white box
behind the logo. Use the proper
colour or reversed version.
Portable Network
Graphics (PNG)
PNG is a raster graphics file format
for digital imaging, web applications
and electronic templates. Raster
PRO P O RTI O N
formats have a fixed resolution
Never stretch or squish the logo.
which means that if the image is
Use original proportions.
increased in size, the image will
degrade, losing detail and appearing
unsharp or out of focus.
S ACR E D A R E A
Also known as the minimum exclusion
area, the sacred area is the area
PNGs are the preferred format over
JPGs as they allow transparent
backgrounds for easy placement
around the logo into which no type
over coloured areas.
or other element should encroach. It
Used in website, web ads, social
is established as a proportion of the
logo using an element. In this case,
the “sacred space” element is equal
media, Word documents, PowerPoint
presentations.
to the height of the letters in the
word CAPILANO.
8
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
9
TAG LINE
EM AIL SIG NATURE
The tagline Connecting Through Experience speaks to Capilano University’s
The email signature is set in Calibri (see fonts, page 14-15). This is also the
positioning as an experiential university, as well as the nurturing educational
font to be used for the body of an email.
environment that Capilano University offers. It is the only tagline that can be
used in combination with the logo.
The signature is clean and contains only one logo: the university emblem.
We strongly advise that the logo be hosted on a server, rather than
included as an attachment to the email.
LO G O / TAG LI N E LO CKU P S
There are two logo/tagline lockup files. The logo lockup refers to the
combination of the logo with all its elements. These can be used in cases
where the tagline needs to be integrated into the wordmark.
CONNECTING
THROUGH EXPERIENCE
CapU_logo_tagline_lockup_CMYK.eps
Logo linked,
not attached
CONNECTING THROUGH EXPERIENCE
CapU_logo_tagline_inline_CMYK.eps
Font: Calibri
Text size: one point
smaller than body
of email
TAG LI N E I N L AYO UT
The tagline doesn’t have to be locked up with the logo. In cases where there
is room in the layout, it can be positioned in a place on the page appropriate
to the grid and layout. Where possible, use the following type styles:
Brandon Text Bold · All Caps · Tracking: +120
CONNEC TING THROUGH EXPERIENCE
CONNEC TING
THROUGH
EXPERIENCE
10
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
The logo file is sized to fit in the email signature.
It is sized to 180 x 38 pixels.
CapU_logo_horizontal_rgb_EMAIL.png
CAPILANO UNIVERSITY BRAND GUIDELINES |
11
LOGO OVE RL AYS
The logo can be used as an overlay
If you are interested in this
for texture, both on top of a
treatment, contact communications
photograph and on a field of flat
+ marketing, as it requires some
colour. This can be done using any of
advanced graphic design and
the brand colours.
production skills.
When using the logo overlay on
a solid colour, use a screen of
the same colour to create the
tint effect.
This is a Capilano Cyan background
This is a Capilano Cyan background
at 60% with a transparent logo.
at 100% with a tint logo over top.
These logos are available in two files:
Tints of the colours
Transparent versions of the colours
CapU_emblem_1colour_TINT.ai
CapU_emblem_1colour_transparency.ai
When using the logo overlay on a
photo, use a screen of a matching
colour to create the tint effect. You
can overlay the same logo twice to
create different transparency as well.
12
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
13
T YPOG R APHY
PR IM A RY FO NT S
S ECO N DA RY FO NT S
The brand has three primary fonts. These are for use in advertising, print and
In cases where Brandon, Aleo and Lato are not available, Calibri is our
digital materials, brochures and all designed applications of the brand.
secondary sans serif font, while Cambria is our secondary serif. The most
common uses for these fonts are email, PowerPoint and Microsoft Word files
(such as a typed letter or report).
Use Brandon Text in headers, large display text and callouts. Only the bold
weight is required, and it is always to be set in ALL CAPS, tracked out generously.
ABC D E FGHIJ KL M
N O PQR S T UV WX Y
Z 1234567890
B RA N D ON
T E X T B O LD
US ED I N CAP S O NLY – FOR
HEADER S AN D HIGH LIGH TING.
Aleo and Lato are for use in all other typographic applications.
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
14
Aleo
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
Calibri Regular
A strong, professional, clean sans serif
for headers and highlighting.
Cambria Regular
A strong, professional, warm serif for
headers and highlighting.
A strong, professional, warm slab serif
for body copy and smaller titles.
Lato Sans
Lighter and easy to read for detailed
text, tables and sidebars.
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
15
COLOURS
This palette defines a flexible suite of
NOTE: Due to the colourful nature
colour for all applications of the
of the Capilano University logo,
Capilano University brand.
Pantone® spot colours will rarely be
Designated Pantone® colours and their
equivalents for other methods of
reproduction are as shown. Adherence
to these colour standards will serve
used. The Pantone® numbers are
included for reference but, most
NAME
PMS
CMYK
RGB
HEX
PR IM A RY PA LE T TE
YELLOW
116C
0 · 18 · 100 · 0
255 · 207 · 46
FFCF2E
ORANGE
151C
0 · 60 · 100 · 0
255 · 131 · 0
FF8300
RED
1797C
15 · 95 · 85 · 0
209 · 50 · 57
D13239
CYAN
306C
80 · 5 · 5 · 0
0 · 179 · 227
00B3E3
DARK BLUE
2935C
100 · 68 · 4 · 0
27 · 97 · 169
1B61A9
LIGHT GREEN
376C
55 ·5 · 100 · 0
130 · 188 · 0
82BC00
DARK GREEN
369C
70 · 15 · 100 · 0
99 · 167 · 10
63A70A
COOL GRAY
CG 9C
0 · 0 · 0 · 60
128 · 130 · 133
808285
BLACK
PROCESS
0 · 0 · 0 · 100
00 · 00 · 00
000000
commonly, the CMYK mix will be
used in print applications.
to unify the visuals of the brand.
PR IM A RY CO LO U R
Cyan is the University’s primary brand colour.
CYAN
306C
80 · 5 · 5 · 0
0 · 179 · 227
00B3E3
FACU LT Y CO LO U RS
From the palette, five colours are selected to represent specific faculties.
They are as follows:
OR ANGE
151C
EDUC ATION, HE ALTH & HUMAN DE VELOPMENT
RED
1797C
FINE & APPLIED ARTS
S ECO N DA RY PA LE T TE
16
DARK BLUE
2935C
BUSINESS & PROFESSIONAL STUDIES
LIGHT GREEN
376C
GLOBAL & COMMUNIT Y STUDIES
TE AL
3268C
ARTS & SCIENCES
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
OLIVE
378C
60 · 45 · 100 · 30
90 · 98 · 28
5A621C
TEAL
3268C
90 · 3 · 58 · 0
0 · 155 · 129
009B81
BURGUNDY
208C
30 · 100 · 60 · 30
140 · 29 · 64
8C1D40
OCHRE
7409C
0 · 35 · 100 · 0
246 · 178 · 33
F6B221
CAPILANO UNIVERSITY BRAND GUIDELINES |
17
PHOTOG R APHY
When shooting or art directing photography for
the Capilano University brand, always come back
to the brand essence: Confident, Unified, Creative,
Enduring, Luminous.
Not every photo can speak to all the essence words, but they work as a good
frame of reference.
Confident: Photos should appear optimistic and bold, with people looking either
focused or hopeful. Capturing the spirit of our culture in the models is key.
Unified: Photos of people working together are effective. Elements on the
page should form a clean composition.
Creative: Look for creative or interesting angles to pull the viewer into the
shot. Foreshortening, cropping or juxtaposition of scale can help achieve this.
Enduring: Employ classically beautiful proportions and capture people in
natural environments.
Luminous: Capture an element of lightness in the shot. This can be either
spotlights or natural light. The key is to create a bright, optimistic feel.
18
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
19
OUR AUDIE NCE
PROS PEC TI V E S TU D E NT S
AC A D EMIC COMMU N IT Y
Recognizing that factors such as shifting demographics and changing student
Capilano needs to stand up and boldly take its place among Canadian
interests/expectations have an impact on our domestic enrolment, the
universities, both in how it sees itself, and how it portrays itself to peer
University’s Strategic Enrolment Management Report recommends a brand
institutions.
platform built around core strengths including program pathways,
experiential learning, common experiences and industry connections.
A LUM N I
It is natural for alumni to want to see the prestige of their alma mater grow,
I NTE R N ATI O N A L S TU D E NT S
as they see this reflecting back on themselves. The embracing of a confident
For international students, Vancouver is one of the most desirable cities in
brand will instill pride in alumni. However, there is more. The brand should
the world. While some may come to the Lower Mainland for more globally
also express its role alongside alumni in the community. Alumni should feel
recognized institutions, other international students may want a more
not only pride in the University, but continued engagement – they should
student-focused experience in a beautiful setting that is emblematic of the
feel that Capilano University is a relevant force in their lives, regardless of
region. This is where Capilano University has the opportunity to stand apart.
the time they have been away.
EMPLOY E RS
The University needs to be recognized by employers for instilling real-world
skills and knowledge that prepare students to make a contribution to their
workplace. They are not simply graduates with applied skills, though – they
are university graduates with the broader scope of thinking and ambition
that accompanies a university education. Potential employers should be
impressed to see a CapU degree on a resumé.
20
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
21
SOCIAL ME DIA ICONS
ACCO U NT N A M E
URL
Always spell out “Capilano
Always use “CapU” and a short name
University” and then the full name of
for the department/program.
the department/program.
MO R E AVATA RS
e.g., facebook.com/CapUBusiness
e.g., Capilano University School of
or twitter.com/CapUBusiness
Sub-brands
Other departments use the one-colour avatar as their profile image across all
social media channels. The standard avatar consists of the CapU symbol on a
white background, plus the name if it fits at the size specified in the template. If
Business OR Capilano University
the name is too long, use 3-4 letters. The letters can be a subject (FILM,
Global Stewardship program
BUS), course code (BADM, OREC, TOUR) or acronym (CSB, ABE, EAP).
The colour of the avatar is determined by the faculty colour. For departments,
Capilano’s primary blue is used.
AVATA R (O R PRO FI LE IM AG E)
FACULT Y/SCHOOL
Capilano Central Brand
DEPARTMENT
Account names and
Cap’s central social media channels use the following standard avatars across
URLs are always visible
all social media channels.
next to avatars, so
In each case, the mark is slightly tailored to best fit the platform.
minimal text is used on
avatars in order to
keep the image as large
FACEBOOK
Centred or casual logo
OREC Facebook
Library Facebook
OREC Instagram
Library Instagram
OREC Twitter
Library Twitter
and visible as possible.
can be used. Suggest
introducing the brand
with centred, then
moving to casual.
Facebook centered
Facebook casual
T WIT TER & INSTAG R AM
Because these icons
are much smaller on
screen and less likely to
be viewed in isolation,
the image is used on its
Twitter avatar
own. Each is positioned
Instagram avatar
to best use the frame
shape.
22
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
23
BUSINESS PAPE RS
B US I N E SS C A R DS
E N V E LO PE S
Business cards are printed full colour
Shells can be printed with the logo,
Envelopes are printed full colour
CMYK on the front with one spot
so that imprinting only requires black
CMYK on the front. For the
colour on the back.
for the text.
standard #10, there are two options:
File type: Adobe InDesign
standard and printed flap. the
printed flap has an additional
Pantone® colour on the flap.
Simple
Business Card
Standard envelope:
Jane Doe, BA, MA, PhD
Position
janedoe@capilanou.ca
T 6 0 4 123 4567 X 8910
C 6 0 4 567 8910
2055 PU RCEL L WAY
N O RT H VA N CO U V ER , B C
C A N A DA V 7J 3 H5
2055 PU RCEL L WAY
N O RT H VA N CO U V ER , B C
C A N A DA V 7J 3 H5
Printed flap envelope:
C A PI L A N O U.C A
Complex
Business Card
The standard business card template will fit
the content for most people’s needs. However,
for cases where more contact information
is needed, this option is provided.
Additional line for a long title
Additional line for other
contact information
Jane Doe, BA, MA, PhD
Position
Department
janedoe@capilanou.ca
T
C
X
X
6 0 4 123 4567 X 8910
6 0 4 567 8910
123 456 7891
A D D I T I O N A L L INE - U R L?
2055 PU RCEL L WAY
N O RT H VA N CO U V ER , B C
C A N A DA V 7J 3 H5
»» No. 10 no window
»» No. 10 window
2055 PU RCEL L WAY
N O RT H VA N CO U V ER , B C
C A N A DA V 7J 3 H5
»» 7.25" w x 5.25" h
»» 9.5" w x 5.75" h
»» 12" w x 9" h
Centre for International
Experience Business Card
This special template includes a Canadian
flag icon for international audiences.
»» 13" w x 10" h
Jane Doe, BA, MA, PhD
Position
janedoe@capilanou.ca
T 6 0 4 123 4567 X 8910
C 6 0 4 567 8910
24
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
2055 PU RCEL L WAY
N O RT H VA N CO U V ER , B C
C A N A DA V 7J 3 H5
Additional custom sizes may
be created by communications
+ marketing on request
CAPILANO UNIVERSITY BRAND GUIDELINES |
25
BUSINESS PAPE RS
D I G ITA L LE T TE R H E A D
S TA N DA R D LE T TE R H E A D
PR E S I D E NT ’ S LE T TE R H E A D
Digital, Microsoft Word templates
The letterhead is printed full colour
The president’s letterhead is printed
File type: Adobe InDesign for
for both letterheads are available.
CMYK, one-sided. The letterhead
CMYK on the front with a flood of
producing printed letterhead. There
Please remember to save and send
includes a second sheet with just
one Pantone® colour on the back.This
is also a Microsoft Word template
your digital letters as PDFs.
the emblem.
special letterhead is sized differently
for electronic use.
File type: Adobe InDesign for
at 6.5" x 9".
producing printed letterhead. There
is also a Microsoft Word template
for electronic use.
November 24, 2016
Mr. John Smith
Organization Name
123 – 45678 Street Name
November 24, 2016
Sechelt, BC V4S 1G6
Mr. John Smith
Organization Name
123 – 45678 Street Name
Sechelt, BC V4S 1G6
Salutation,
November 24, 2016
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Salutation,
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Mr. John Smith
Organization Name
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123 – 45678 Street
Name
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Sincerely,
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Position, Department
604.123.4567
janedoe@capilanou.ca
maiores torunt.
Thank you for your
letter regarding dic tet, nihitae rferum fuga. Nam, simus num nos eli-
Paul Dangerfield
President
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Sincerely,
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Jane Doe
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O FFI CE O F TH E PRE S I D ENT
2055 PU RCEL L WAY, N O RT H VA N CO U V ER , B C , C A N A DA V 7J 3 H5
T 6 0 4 98 4 4925 · E PDA N G ER FIEL D @ C A PIL A N O U.C A
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pre siti ipient.
Sincerely,
Jane Doe
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Position, Department
604.123.4567
alia paribus, sum janedoe@capilanou.ca
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aut qui quibus eos volum quid mi, cullessiti aut eles etur? As restiissum nam volore, quo
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culluptio. Nemquam lat quiducil iusae vellaut molo im id utat officipsant harum exerfuga.
your letter regarding dic tet, nihitae rferum
Letter continues here… Thank you for
November 24, 2016
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Mr.dipient
John Smith
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Organization
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– 45678
Street
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Sechelt,utBC
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The president’s letterhead is sized to fit within
a 7.25" x 5.25" envelope. It will also work in
7.5" x 5.5" if needed.
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regarding dic tet, nihitae rferum fuga.
continues here… Thank you for your letter
Salutation,
Letter
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In the envelope files, there is an option for a
printed flap on the 7.25" x 5.25" version. This
is an option for an extra touch on the envelope
for letters written on this letterhead.
2055 PU RCEL L WAY
N O RT H VA N CO U V ER , B C
C A N A DA V 7J 3 H5
Sincerely,
Jane Doe
Position, Department
aut modissimin etur, eatium autentur molor sus posae desse perumqui dolorum dolum
Sincerely,
dolupta nessita.
Sincerely,
Jane Doe
Position, Department
604.123.4567 Certain units and departments will have their
janedoe@capilanou.ca
own custom letterhead. Name of unit and
604.123.4567
Jane Doe
lanou.ca
janedoe@capi
Position, Department
contact info are treated as shown here:
604.123.4567
janedoe@capilanou.ca
SUNSHIN E C O AST C AM PU S
5627 INLET AVE, SECHELT, BC, CANADA V0N 3A0 · T 604 885 9310 · W C A P I L A N O U . C A
26
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
S U N S H I N E CO AS T CAM PUS
5627 INLET AVE, SECHELT, BC, CANADA V0N 3A0 · T 604 885 9310 · W C A P I L A N O U . C A
CAPILANO UNIVERSITY BRAND GUIDELINES |
27
WE ARE
CAPIL ANO
UNIVERSITY
WE WILL BUILD OUR BRAND
TOGETHER. EACH OF US HAS
A PERSONAL RESPONSIBILIT Y TO
NURTURE OUR BRAND ESSENCE
AND PROTECT OUR VISUAL
IDENTIT Y. WE WILL TAKE THIS
BRAND INTO OUR FUTURE:
CONFIDENT, UNIFIED, CREATIVE ,
ENDURING AND LUMINOUS.
28
| CAPIL ANO UNIVERSIT Y BR AND GUIDELINES
CAPILANO UNIVERSITY BRAND GUIDELINES |
29
Contact
Place Branding
To obtain permission to use the
This guidelines document, along
logo please contact:
with the general brand guidelines
COMMUNICATIONS + MARKETING
T 604 984 1709
E COMM-MARKETING@CAPIL ANOU.CA
and the brand strategy, was
prepared by Ion Brand Design.
T 1 888 336 2466
E INFO@IONDESIGN.CA
PL ACEBR ANDING.CA
© C APIL ANO UNIVERSIT Y