Target Audience
1.Demographics
Age, gender, location, social status etc.
2. Customer interests
3. Buying behaviour
Who is he?
How old is he?
Gender
What is his income?
What is his status?
Religion*
Where does he live?
Where does he go?
What does he like?
What does he wear?
What character does he have?
What is his marital status?
What are his life values?
What are his purchasing habits?
What problems does he have?
What can prevent him from buying?