MOBILE BUSINESS TECHNOLOGY & DESIGN
Introduction
Mobile apps such as tablet, laptop, computer software and GPS systems maintain contact
with employees and help company owners maintain contact with their customers. Mobile
marketing is a field that grows and is especially important to small companies that aim to
attract consumers locally.
There are many mobile applications exist in mobile app store. I conducted investigation
widely used social application like Facebook and twitter. Firstly discuss social application
Facebook.
Facebook
Facebook is the largest social site which makes connecting and sharing online with
families and friends easier. In 2004, when he enrolled in Harvard University, Mark
Zuckerberg created Facebook for college students. Business is a Facebook tool for
organising and managing your business.
 Purpose and target audience
The social networking site Facebook was used for various reasons by people from various
ages and occupations. Main purpose of Facebook to get all data about user, monitor all
activity of user and sale these data multiple company addiction of this websites.
 Functionality
Facebook encourages online social conversations and the facility to comment, post
information or say "hello" on the profile pages of your friends. Facebook sponsors
community groups, fan pages, and company pages that enable companies to use
Facebook or other social media advertising vehicle. Often Facebook groups & pages are
released to harass or violate other religions, individuals, nations, etc. They are
created,The social climate is disturbed by such events.
 Design principles
There are seven design principles of Facebook.
o
o
o
o
o
o
Universal
Human
Clean
Consistent
Useful
Fast
o Transparent
 User experience
User experience is very important for any mobile application.in Facebook application user
are following experience by using app.
o Facebook app contain login error message and display check internet connection
but already internet is connected. It contain login module bug.
o Facebook app has another issue related updating Facebook app .first it takes more
time to update and secondly when update application it show totally change
interface.
o Facebook app reserved more memory and slow down phone.
o There is no option to turn off default sound Facebook notification.
o Facebook app get all your personal information and tracking your activity that you
performed previous.it display ad and other thing of Facebook.
 Added value for the user Facebook
Research indicates that while it may not be unusual to have a Facebook account
today, warning is not likely to occur. As such, the fact that an individual has an
account, which may certainly be synonymous with minor disorders, is hardly a
credential to mental health either.
 Any problems or issues you can identify with the Mobile App
Major issue of Facebook app to get all your personal information such your contact
number bank account detail etc and tracking your activity that you performed
previous.it display ad and other thing of Facebook.
Twitter
Twitter is a social website that allows for brief messages or tweets to be sent and
received. Tweets can take 140-character and may include linking to websites and
resources concerned. Other accounts are being followed by Twitter. You can see
their messages in your twitter schedule if you follow anyone.
 Purpose and target audience
Twitter is a prominent social media website with a framework for microblogging.
The framework enables users to generate brief tweets. The full number of tweets
must be 140 characters. Many ties for the subject may contain these characters.
About 80% of the world's population on Twitter is under 50 years old. More
youngsters are also on Twitter mostly in United States. Twitter ranks just barely
behind Instagram if 65+ people in the United States are concerned (7 percent vs
8 percent).
 Functionality
Twitter limits the messages to 140, so users must succinctly format tweets. Unable
to tweet uploading videos to users. Just up to 1000 tweets a day can be sent to
users. Moreover, accounts with more than 2,000 people will normally be monitored
for illegal conduct. Twitter does not restrict the number of supporters who follow
you. If 2 000 followers have been established, Twitter will restrict the amount of
supplements you can get.
 Design principles
There are seven design principles of Twitter.
o Pattern
o Contrast
o Emphasis
o Balance
o Scale
o Harmony
o Unity
 User experience
Keeping your Twitter presence needs a temporary dedication. It is also necessary
to have the right qualifications and preparation for the account workers. User can
publicly complain of products or services. Negative comments could badly
represent your business. Your good image could nevertheless be affected by
coping with complaints well. You could easily skip your messages because you
post at the correct moment when your followers are online.
 Added value for the user
Twitter has not important value for user. There are following reasons.
o You made an account, so you needed more followers, but unfortunately since
Twitter doesn't operate like this, you went away and were wrong.
o There is limited tweeting in 140 characters, Twitter only offers 140 charters,
you can use no more than 140 characters. You ought to use third-party apps if
you want to tweet more than 140 characters. If you have problems expressing
your ideas in a few sentences, Twitter would be a struggle because you have
just 140 characters.
o Twitter has the spam problem like other social networking sites, some twitter
users only tweet their products, blog or website links, some users send the
spam messages or they spam you by tweeting the spam tweets, Twitter also
faces the overloading problem means due to the large numbers of users and it
gets crashed.
 Any problems or issues you can identify with the Mobile App
There are following problem that I identify by using Twitter mobile app.
o Twitter mobile app is slow down after updated app
o Twitter limits the messages to 140, so users must succinctly format
tweets.
Myapp
Myapp is an anonymous, open and social Network website for photo
sharing. Myapp helps users of a smartphone application to edit and post
images and short videos. Users will add an entry in any of their posts and
use posts and geo location data based on their position to filter and allow
other users in the app to scan for these posts. Any posting by a user shows
on Myapp feeds of their followers and is also visible to the public whether it
is marked with hashtags or geo tags. Users often have a secret profile such
that their messages can only be seen by their fans.
 Purpose and target audience
The Myapp algorithm has come to an end and Myapp opens up to illustrate
what images and videos the algorithm picks. It target audience age between
18 to 24.
 Functionality
Myapp is a fully visual hub. Myapp is intended to allow users to exchange
photos or Videos with their audiences unlike Facebook, which depends on
both text and images, or Twitter, which focuses only on text.
 Design principles
They chose a trendy and playful paint scheme, but are strict on how much
colour is applied. Most of the web is black and white and hence each profile
can basically choose its own chromatic colour scheme (without selecting it
actually). Its colours are applied to inform users of changes and
experiences.
People long for routine and foresight. Consistency is also one of the most
important architecture concepts. It lets people know what to expect for the
use of a certain app. Myapp has a very exclusive format for the posts, the
stories, the profile etc. All this helps to keep your experience in Myapp
constant, irrespective of how original your content is.
Icons in Myapp are a prime example of contour prejudice. There are almost
no sharp points on any of their symbols, and even those which are balanced
by curves. Most of the designs of Instagram are very neutral and Myapp
has held an emotionally neutral place as a result of producing highly
contoured icons. All this means that the architecture has been developed in
order to enable material to shine without the interference of colours or forms
that are impassioned.
 User experience
Myapp adds building features to provide a smoother user interface. Notice
that Myapp is a platform-based technology for many leading companies and
multidisciplinary users. With the goal of making happier customers a
profitable business.
Myapp is mostly used for access to industry and the media. However, we
see a trend to use Myapp as an access to information, publish work and
learn results through cell phones in learning graphic design. The purpose
of this analysis is to compare the average benefit of In-Chart Creativity-
assisted learning and to assess Myapp's user experience in graphic design
learning.
Conclusion