CASE STUDY ABSA
5.5x
Avg. increase in CTR
over traditional banners
based on the industry average of
0.15%
+32%
Improvement in avg. global
viewability rate
*avg global VR is 60%
To promote the benefits of banking with Absa & drive awareness of their Tax-Free
savings account, Denstu elected to use Spaceback. Due to the quick turnaround
delivered by the Spaceback product, we were able to constantly refresh the
campaign with new creatives, that kept the performance continuously high. As a
result, we see a 0.83% CTR average for the campaign.
“The different creative messages, combined with the social icons that people
are so familiar with, drove a high CTR. Spaceback gave our campaign that
extended reach across ZA’s top premium websites without having to
produce any additional assets. Performance was 5x higher than traditional
banner ads.
N EL L Y M A D U N A / D i gi tal Ac c ount M anager / D enstu SSA
All campaigns executed on DV360 with brand safety by Integral Ad Science