7/10
Group 4 - Assignment
S
1. Strong Brand
2. Large investment in R&D and
Manufacturing
3. Acquisitions and alliances
4. Collaboration with Ford
5. New models
6. Strong leadership
7. Partnership with aggregators
8. Support of parent
9. First mover advantage
O
1. Increasing preference for SUVs
2. Opportunity for partnership with cab
aggregators
3. Government Policy (Incentives, FAME,
NEMMP, MHA demand, EESL, Mandate to
reduce emissions)
4. Rising income levels
T
1. Lack of charging infrastructure/
range anxiety
2. Intense competition
3. Evolving technology
4. Dependence on supply from China
5. Lack of adoption of EVs
6. Adoption of Bharat VI norms and
the resulting strain on R&D budget
7. Lack of support from state
governments
Use strengths to exploit opportunities
Use strengths to reduce the impact of
threats
Strategy: Collaboration
Strategy: Product Mix
Rationale: With partnership with
aggregators being a major strength of
MEM with a rating of 4 and weightage of
10% it can exploit the opportunity of not
only partnering with cab aggregators but
also targeting cab drivers (individually) in
the future
Rationale: MEM having the first
mover advantage with anticipation of
new models and partnership with
aggregators can tackle lack of
adoption of EV’s among consumer as:
1. Increase in range of options to
choose from.
2. Experience the travel before
they wish to purchase
W
1. Limited growth so far
2. Lack of home-grown technology
Use opportunities to overcome the
weaknesses
Minimize weaknesses and avoid
threats
Strategy: Communication
Strategy: Innovating for a brighter
tomorrow
Rationale: There is a good response by
MEMs to Government incentives and
above average response to Preference for
SUVs, So campaigns that evoke feeling of
patriotism – Made in India/Build India,
will tackle limited growth so far.
Rationale: With large and continuous
investment being made in R&D and
manufacturing with a rating of 4 with
15% weightage in IFE matrix, MEM
can minimize the weakness of lack of
home grown technology and avoid the
threat of evolving technology to some
extent