Case Study on RedBull Company Submitted by: Ella Nhel G. Maceda Submitted to: Ms. Carolina Garcia No. Description Dietrich Mateschitz founded Red Bull in the middle of the 1980s after being inspired by functional beverages from the Far East. On April 1, 1987, he introduced Red Bull Energy Drink in Austria, a new product that he had created together with an original marketing strategy. Energy drinks are a brand-new product category that emerged. I Time Context Year 2022 II. Viewpoint Red Bull employed Collegiate Brand Managers to market the beverage by giving away free samples at student gatherings. To support the brand's radical, cutting-edge reputation, the business also hosted extreme sports competitions, such as cliff diving in Hawaii and skateboarding in San Francisco. III. Statement of the Problem The rapid growth of their initial target market and the need for reposition in their market strategy. IV. Objectives ● ● ● V. Areas of Consideration/ Analysis To develop a unique choice for the product as a form of mental and physical energization within a generation. To continue to be the market leader for energy drinks by increasing consumer awareness of the product's superior performance. To seek the resale goal of the senior people, who require energy to sustain their active physical being Strengths ● Strong customer trust and support ● Secures the demands of the client ● Being a unique product gives it a competitive advantage. Weaknesses ● Twice the cost of similar beverages ● Has an excessive amount of caffeine ● Has been connected to deaths Opportunities ● Expansion into other countries ● Product availability will increase ● Increase advertising in the media Threats ● Health issues associated to the beverage ● Failure to keep up with rivals ● Restricted to an aged, extremely restricted target market group VI. Alternative Courses Of Action ● ● ● ● Increasing the Product Line Global Growth Increased promotion in the media Accessibility and Portability VII. Recommendations VIII. Conclusion/Detailed Overall, Red Bull is a successful business. In the Action or Implementation end, people know who they are and what they are Plan purchasing since they are well-known. Red Bull and its advertising must keep up with the competition and remain relevant in the marketing industry. Red Bull will undoubtedly continue to compete fiercely in the energy drink market and most likely maintain the greatest market share. By utilizing new mass media campaigns, they will maintain the loyalty of their existing clients while also bringing in new ones. The ones that Red Bull should put into practice would be a mix of expanding product accessibility and stepping up their media campaigns. This combo nonetheless pertains to their current target market profile, despite the fact that they ought to be thinking about expanding their target market. They will be able to provide their items at the ease of their customers by improving their production availability while maintaining the same prices. "I affirm that I have not given or received any unauthorized help on this assignment, and that all work shall be my own."
