Activity 1: Recollection
Recall in your life what are the values ,
behaviors, and practices that have
contributed to your personality to date.
ⓘ Start presenting to display the poll results on this slide.
Activity 2: Video Analysis
https://www.facebook.com/60Minutes9/videos/396262511274135
“THE HUMAN MIND AT BIRTH IS
NOTHING BUT A BLANK SLATE, OR
TABULA RASA” - JOHN LOCKE

What is socialization?
Socialization refers to the
process of social influence
through which a person acquires
the culture or subculture of
his/her group, and in acquiring
these cultural elements, the
individual’s self and personality
are shaped.

What is…
Socialization is defined “as the
process of learning that enables
the learner to perform social roles.
Thus, not all learning is
socialization, since presumably
some learning is irrelevant to the
motivation and ability necessary
for participation in the social
system” (Johnson, 1960, p. 110.)
What is…
Socialization, therefore,
addresses two important
problems of social life: the
problem of societal
continuity and the problem
of individual development
(Gecas, 2001 p.1).
What is…
Importance of Socialization:
It enables a person to learn
the different cultural
languages, norms, values,
and one’s role in the society
in order to fit the group.

MAIN GOALS OF SOCIALIZATION:


An individual learns to become a
member of society. This results
to a group to have acquired a
new member and thus sustains
that group.
Teaches an individual to control
his or her impulse and to develop
a conscience.


MAIN GOALS…
Teaches individuals how to
prepare and perform certain
social roles (e.g., occupational
roles, gender roles, institutional
roles, etc.)
Teaches individuals on learning
and identifying what is important
and valued within a specific
culture.
MAIN GOALS…

Instills to members what
behavior are expected of
them; a form of social
control
Enculturation
It is “a form of cultural transmission by
which society transmits its culture and
behavior to its members by surrounding
developing members with appropriate
models” (Berry, Poortinga, Segall, and
Dasen, 2002 p.19). Berry et al. distinguish
between enculturation and socialization,
Major Aspects of Socialization
Wentworth (1980) suggests that
socialization must leave room for free will
and human autonomy, although he
recognizes the patterned social structure
and processes that influence individuals.
Three Major Aspects of
Socialization:
1.
2.
The context in which it occurs - It is
like the theater or stage where
socialization occurs.
The content and process people
use to socialize others is like the
play, the lines, and the actors.
Three Major …
3.
The results or outcomes arising
from those context and processes
may be described as what happens
later, after someone has been
exposed to content and processes.
Agents of Socialization and
Enculturation:
• Family -It is the first agent of
socialization.
• Peer-group – An individual begin
to develop an identity separate
from their parents and exert
independence.
Agents of …
• School - It molds the beliefs, values,
and attitudes of the students through
various academic and social activities.
• Religion - It is an important avenue of
socialization for many people.
Important ceremonies related to family
structure—like marriage and birth—are
connected to religious celebrations.
Agents of …
• Government - Participates in
socialization through the
implementation of the laws of the
country.
Agents of …
• Mass Media - People learn about
objects of material culture (like
new technology and
transportation options), as well as
nonmaterial culture—what is true
(beliefs), what is important
(values), and what is expected
(norms).
Assignment: To be done inside the
classroom (Sept. 13, 2022)
• Bring 1 oslo and drawing kit
• Instructions on the activity to be
posted in your GC.
Any question?
You can write the
slide title here
Do you know what helps you make your
point clear? Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
And the most important thing about
this: the audience won’t miss the point
of your presentation
Guiding principles
Neptune
Venus
Neptune is the farthest
planet from the Sun
It has a beautiful name,
but it’s terribly hot
Mercury
Mars
Mercury is the closest
planet to the Sun
Despite being red, it’s a
cold place, not hot
“This is a quote. Words
full of wisdom that
someone important
said and can make the
reader get inspired.”
— Someone Famous
Market share
Year 1
It has a beautiful
name, but it’s
terribly hot
Year 2
Jupiter is the
biggest planet in
the Solar System
Month 1
Month 2
Month 3
Month 4
Buyer persona profile
Product experiences
01
02
Mercury is the closest
planet to the Sun
Despite being red, it’s a
cold place, not hot
Shopping choices
Interests
Climate
Animals
70%
30%
Plants
Buyer journey
Neptune
Neptune is the farthest
planet from the Sun
Mercury
Mercury is the closest planet
to the Sun of all
Venus
It has a beautiful name, but
it’s terribly hot
Sales funnel
Venus
It has a beautiful name,
but it’s terribly hot
Neptune
Neptune is the farthest
planet from the Sun
Mercury
Mercury is the closest
planet to the Sun
Mars
Despite being red, it’s a
cold place, not hot
A picture is
worth a
thousand
words
Competitor analysis
Mercury
Mars
Jupiter
Mercury is the closest
planet to the Sun
Despite being red, it’s a
cold place, not hot
It’s the biggest planet in
the Solar System
Neptune
Venus
Saturn
Neptune is the farthest
planet from the Sun
It has a beautiful name,
but it’s terribly hot
It’s a gas giant, composed
mostly of hydrogen
SWOT analysis
Weaknesses
Threats
Mercury is the
closest planet to
the Sun of them all
Despite being red,
Mars is a cold place,
not hot at all
Strengths
Opportunities
Neptune is the
farthest planet from
the Sun of all
It has a beautiful
name, but it’s
terribly hot
Short term goals
Mercury is the closest
planet to the Sun
Goal 1
Despite being red, it’s a
cold place, not hot
Goal 2
Neptune is the farthest
planet from the Sun
Goal 3
Goal 4
It’s the biggest planet in
the Solar System
Strategy
Goal
The star at the center of
the Solar System
Key Action 1
Key Action 2
Mercury is the closest
planet to the Sun
Despite being red, it’s a
cold place, not hot
01
02
03
Neptune is the farthest
planet from the Sun
It has a beautiful name,
but it’s terribly hot
It’s a gas giant, composed
mostly of hydrogen
Key action items
Quarter 1
Quarter 2
Key action 1
Here you can describe
your items for the quarter
Here you can describe your
items for the quarter
Key action 2
Here you can describe
your items for the quarter
Here you can describe your
items for the quarter
Timeline
Day 3
Day 2
Despite being red, it’s a
cold place, not hot
It’s a gas giant, composed
mostly of hydrogen
Day 4
Neptune is the farthest
planet from the Sun
Day 1
Day 5
Mercury is the closest
planet to the Sun
The star at the center of
the Solar System
20,000,000
Quarterly budget
50%
Neptune is the farthest planet
from the Sun
20%
Despite being red, Mars is a cold
place, not hot at all
30%
Mercury is the closest planet to
the Sun of them all
KPI overview
Mars
Despite being red, it’s a
cold place, not hot
Venus
It has a beautiful name,
but it’s terribly hot
Our team
Helena James
You can replace the
image on the screen
with your own
Marcus Smith
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Jena Doe
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John Stuart
You can replace the
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with your own
Desk mockup
You can replace the image on the
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Resources
Photos
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Business people meeting
Side view of man thinking in office
while looking at sticky notes
Close-up of many ribbons in tailor shop
Woman sewing a black zipper
Set zipper for sewing and needlework
frame with copy space
Top view of scissors with copy space
and thread
Vector
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Memphis cover collection
Hand drawn sewing accessories
Alternative resources
Photos
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Yellow tape measure on blue background
Scissors with measuring tape and thread
Vintage sewing machine with copy space
Blue jeans zipper close-up
Top view of thread with zippers and measuring tape
High angle of zipper
High angle of measuring tape with sewing needles and zippers
High angle of zippers with thimble
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