Say It Another Way:
Insights workshop
Karen Faith
OCTOBER 17, 2019
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FOR YOU
Knowledge
Empathy defined
4 Distortions
Climate and Weather
Skills
Mindfulness
Deep Listening
●
●
●
Affective
Structural
Dialogic
Tools
7 Empathic Archetypes
Q&E Cards
Say It Another Way
Ideas
Priming the mind
Dual nature of stickiness
Words as incantations
Responsible reframing
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A behavioral psychologist, an
ethnographer and 2 experience
designers walk into a model home...
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S A Y I T A N O T H E R W A Y:
WHAT ARE THE TOURERS DOING IN THE MODEL HOME?
visualizing their current lives in a new space
time-travelling to a hypothetical future
having reverse flashbacks
repositioning their daily activities to fit a different container
inducing no-tech augmented reality
mentally testing activity possibilities
role-playing with a building
trying on a house-outfit in a life-fitting room
daydreaming while strolling
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Permission to Keep Dreaming
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Like us, her shadow
is defined by her light.
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Where do your words connect?
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KNOW
Insights are compositions
which influence culture.
RATIONAL VALUE
FEEL
DO
Expanded perspective,
inspiration and support.
Compose insights
with deeper intention.
EMOTIONAL VALUE
TECHNICAL VALUE
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Identify challenge
Define success
Segment audience
Locate target
Recruit subjects
Compose inquiry
Observe and listen
Interpret findings
Compose insights
Articulate strategy
Ideate possibilities
Design concepts
Implement solutions
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AGREEMENT
Be open
Welcome the chance to be surprised, change your mind,
or simply see an old thing in a new way.
Be present
Commit to be low-device, high-attention.
If you are needed elsewhere, step out; don’t multitask.
Be generous
Share honestly and honor the honesty of others.
Resist the impulse to judge or assume.
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Empathy’s Imposters
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Empathy breaks the Golden Rule.
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COMMUNICATION
WHAT YOU
UNDERSTOOD
WHAT I MEANT
WHAT I SAID
WHAT YOU
HEARD
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CONTEXT
WEATHER
CLIMATE
Circumstances
Chronology
Triggers
Cycles
Beliefs
Fears
Attitudes
Habits
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Top of Mind
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Beginning from the End
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OUR METHODS
Sage
BE PRESENT:
Inhabit the here and now
The Sage represents the ability to be fully
in the moment, opening to truths about
the mind, body, and surrounding space.
Connect with your senses to identify
what is brought into the moment and
what is intended to be taken upon
departure. Look to the Sage when the
situation becomes untethered from the
present. It will help you bring people and
their ideas back to the here and now.
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OUR METHODS
Inquirer
QUESTION:
Interrogate assumed truths
One part reporter, one part therapist, the
Inquirer challenges preconceived notions
and pushes for deeper, more authentic
truths from collaborators. Inquirers
neglect small talk in favor of “big” talk:
deep questions that demand
contemplative responses. Always
intrigued by the “why” behind each
answer, Inquirers dig and dig until they
reach the root.
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OUR METHODS
Convener
HOST:
Creatively anticipate the needs of others
The consummate host, the Convener
understands the importance of space
and space-holding. The Convener
creates a purposeful and appropriate
setting for the work at hand. Every
detail is critical. The space we share is
an active member of the experience.
The Convener knows what you need
before you know it yourself and brings
the space surrounding you to life.
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OUR METHODS
Confidant
LISTEN:
Summon the patience to learn and observe
Your trusted ally, the Confidant hears to
listen—not to plan what to say next.
Embody stillness. Listen, observe, and
absorb. Keeping what you hear safe on
behalf of another is what gives them
safety and strength. Look to the
Confidant when asked for advice or
when others need to share something of
importance. The Confidant offers
emotional security and comfort.
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OUR METHODS
Cultivator
COMMIT:
Purposefully nurture and actively develop
Committed to developing ideas, the
Cultivator is intentional about every action.
Look to the greater purpose. Connect
everything you do to the maintenance and
development of your thoughts and work.
When something feels daunting and
protracted, look to the Cultivator to offer
perspective and leadership. Naturally gifted
at seeing the long game, the Cultivator knows
what it takes to reap what you’ve sown.
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OUR METHODS
Seeker
DARE:
Be confident and unafraid to take risks and pivot
A boundless adventurer, the Seeker
throws caution to the wind and sets out
on new adventures. Live outside your
comfort zone. Act with confidence and
self-assurance. Embody the Seeker when
embracing new experiences and
daunting challenges, knowing that your
unfettered pursuits will eventually lead
you to the answer.
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OUR METHODS
Alchemist
EXPERIMENT:
Constantly test and try
Never afraid to fail in the pursuit of
knowledge, the Alchemist tests
everything, confident that the best work
only comes from countless hours of
experimentation. Be curious, persistent,
patient. Take a chance on a new
approach, and closely study the results.
Turn to the Alchemist when the only
path to finding solutions lies through the
brambles of failure.
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Tuning In
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Listening with the Eyes
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Listening with the Eyes
ROUND 2
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Just the Facts
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Just the Facts
ROUND 2
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Finding the Light Source
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Say It Another Way
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S A Y I T A N O T H E R W A Y:
WHAT ARE THE TOURERS DOING IN THE MODEL HOME?
Sage: experiencing the new space with all 6 senses
Inquirer: interviewing each room
Convener: anticipating others’ needs in a space
Confidant: taking in the details to consider a choice
Cultivator: mentally planning their transition
Seeker: visualizing and dreaming of a new life
Alchemist: trying on a house to see if it fits
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Permission to Keep Dreaming
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S A Y I T A N O T H E R W A Y:
WHAT ARE THE TOURERS DOING IN THE MODEL HOME?
“Asking permission to keep dreaming” =
Inquirer: interviewing each room
Alchemist: trying on a house to see if it fits
Seeker: visualizing and dreaming of a new life
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S A Y I T A N O T H E R W A Y:
WHAT ARE THE TOURERS DOING IN THE MODEL HOME?
How might we prevent tourers from
nitpicking for deal-breakers?
How might we grant tourers
permission to keep dreaming?
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Incantation
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Problem centered
Power centered
Shoppers nitpick for dealbreakers.
Shoppers ask permission to keep dreaming.
—
—
Isolation is the cause and effect
of entrepreneurship.
In an idea economy,
mental space is a precious commodity.
—
—
Not working out, working it out.
The gym has become a sacred space.
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In less than 7 words,
what is happening in your partner’s situation?
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Say It Another Way
+
The Empathic Archetypes
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you are not the intended recipient, please notify Sub Rosa immediately and destroy all copies in any form of this document. The Sub Rosa name and rose logo, Applied Empathy, Questions & Empathy, and the Q&E logo are trademarks of Seed Communications LLC dba Sub Rosa. All rights reserved.
The contents of this document are proprietary, confidential, and intended for disclosure and use only by the expressly indicated recipient hereof. Any use, disclosure, dissemination, or copying of any portion of this document without the express prior written consent of Sub Rosa by such recipient is strictly prohibited and may violate applicable law. If
you are not the intended recipient, please notify Sub Rosa immediately and destroy all copies in any form of this document. The Sub Rosa name and rose logo, Applied Empathy, Questions & Empathy, and the Q&E logo are trademarks of Seed Communications LLC dba Sub Rosa. All rights reserved.
How would the _________ say it?
The contents of this document are proprietary, confidential, and intended for disclosure and use only by the expressly indicated recipient hereof. Any use, disclosure, dissemination, or copying of any portion of this document without the express prior written consent of Sub Rosa by such recipient is strictly prohibited and may violate applicable law. If
you are not the intended recipient, please notify Sub Rosa immediately and destroy all copies in any form of this document. The Sub Rosa name and rose logo, Applied Empathy, Questions & Empathy, and the Q&E logo are trademarks of Seed Communications LLC dba Sub Rosa. All rights reserved.
Share
The contents of this document are proprietary, confidential, and intended for disclosure and use only by the expressly indicated recipient hereof. Any use, disclosure, dissemination, or copying of any portion of this document without the express prior written consent of Sub Rosa by such recipient is strictly prohibited and may violate applicable law. If
you are not the intended recipient, please notify Sub Rosa immediately and destroy all copies in any form of this document. The Sub Rosa name and rose logo, Applied Empathy, Questions & Empathy, and the Q&E logo are trademarks of Seed Communications LLC dba Sub Rosa. All rights reserved.
Reflect
The contents of this document are proprietary, confidential, and intended for disclosure and use only by the expressly indicated recipient hereof. Any use, disclosure, dissemination, or copying of any portion of this document without the express prior written consent of Sub Rosa by such recipient is strictly prohibited and may violate applicable law. If
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Recap
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You can prime your mind for gratitude.
Empathy breaks the Golden Rule.
Communication has (at least) 4 points of distortion.
Allow everyone their Climate and Weather .
You can wake yourself through the fingertips.
Everyone reads body language.
Fact-mapping engages concrete/abstract thinking.
We all embody 7 Empathic Archetypes.
Find context with braver dialogue.
Say It Another Way + Empathic Archetypes =
Intentional Interpretation.
The contents of this document are proprietary, confidential, and intended for disclosure and use only by the expressly indicated recipient hereof. Any use, disclosure, dissemination, or copying of any portion of this document without the express prior written consent of Sub Rosa by such recipient is strictly prohibited and may violate applicable law. If
you are not the intended recipient, please notify Sub Rosa immediately and destroy all copies in any form of this document. The Sub Rosa name and rose logo, Applied Empathy, Questions & Empathy, and the Q&E logo are trademarks of Seed Communications LLC dba Sub Rosa. All rights reserved.
NOW
SOON
LATER
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The contents of this document are proprietary, confidential, and intended for disclosure and use only by the expressly indicated recipient hereof. Any use, disclosure, dissemination, or copying of any portion of this document without the express prior written consent of Sub Rosa by such recipient is strictly prohibited and may violate applicable law. If
you are not the intended recipient, please notify Sub Rosa immediately and destroy all copies in any form of this document. The Sub Rosa name and rose logo, Applied Empathy, Questions & Empathy, and the Q&E logo are trademarks of Seed Communications LLC dba Sub Rosa. All rights reserved.
To bring this and other Applied Empathy programs to your
team, write to Karen at faith@wearesubrosa.com
To purchase books, Questions & Empathy cards, or dig in to
the Applied Empathy podcast series, visit
appliedempathy.com
Thank You
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